Test 5
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<span class='text_page_counter'>(1)</span>Marketing Plan in Vietnam. 2010. 11. 18.
<span class='text_page_counter'>(2)</span> Company Overview • Platin Joint-Stock Company, establish in 2005 • Production and sales educational software, with a software for creating presentation (Violet), and a social network • Organization Chart • History and performances 2.
<span class='text_page_counter'>(3)</span> General Information Company Address Phone President phone. Mobile. email. Established No. of Employees. Capital. Revenue. Person in charge 3.
<span class='text_page_counter'>(4)</span> Business Scope & Activities in E-Learning fields. 4.
<span class='text_page_counter'>(5)</span> Organization Chart. 5.
<span class='text_page_counter'>(6)</span> History and performances.
<span class='text_page_counter'>(7)</span> Market Overview • Market statistics • E-Learning Market Overview • Major competitors. 7.
<span class='text_page_counter'>(8)</span> Market statistics. 8.
<span class='text_page_counter'>(9)</span> E-Learning Market Overview Describe market situation for government, K-12, higher education, vocational education, corporate, etc. Market. Overview. Strategy. Marketing Plan. K-12 Higher Education Vocational Corporate Others. 9.
<span class='text_page_counter'>(10)</span> Major Competitors. 10.
<span class='text_page_counter'>(11)</span> Business Plan • • • • • •. Product position in the market Business strategy Organization in charge Sales network Schedule for marketing & sales 6 Month Sales Plan. 11.
<span class='text_page_counter'>(12)</span> Products position in the market Product Position. Competition Products. Sales Point. LectureMAKER. TeachingMATE TeachingMATE Academy system Others. Total 12.
<span class='text_page_counter'>(13)</span> Business strategy. 13.
<span class='text_page_counter'>(14)</span> Organization in charge. 14.
<span class='text_page_counter'>(15)</span> Sales Network. 15.
<span class='text_page_counter'>(16)</span> Major Sales Network to be Used Initially Sales Network Provinces. Resellers. Location. Coverage. Remarks. 16.
<span class='text_page_counter'>(17)</span> Schedule for Marketing & Sales Plan. 17.
<span class='text_page_counter'>(18)</span> 6 Month Sales Plan (thousand US$) Nov. Dec. Jan. Feb. Mar. Apr. Total. LectureMAKER TeachingMATE TeachingMATE Academy system Others Total 18.
<span class='text_page_counter'>(19)</span> Suggestions & Requirements. 19.
<span class='text_page_counter'>(20)</span>
