ChoColife Marketing Plan for Xmas 2012 Happy New Year 2013

<span class='text_page_counter'>(1)</span>ChoColife Live life boldly.

<span class='text_page_counter'>(2)</span> Boldly delicious drinks made from cookies, chocolate and cocoa.

<span class='text_page_counter'>(3)</span> • June 22th, 2012 • 820, Le Duc Tho, Go Vap District, HCMC • Duy Anh – Thuy Quynh – Tien Thinh Aim: Giving customers the most exquisite feeling of Chocolate and Cocoa and the sense of physical and spiritual values.

<span class='text_page_counter'>(4)</span> Increase sales by 2 times Attract more customers by 3 times. Expand the market in Go Vap Dist.. Opening 1 more branch for 2013-2014. Invest 10% of estimated sales for marketing programs (6,890,000 VND).

<span class='text_page_counter'>(5)</span> VND 80,000,000 VND 70,000,000 VND 60,000,000 VND 50,000,000 VND 40,000,000. VND 72,000,000. VND 30,000,000 VND 20,000,000 VND 36,300,000VND 39,250,000 VND 30,000,000 VND 10,000,000 VND 0. Sep.. Oct.. Nov.. ChoColife’s Revenue (From September to December 2012). Dec..

<span class='text_page_counter'>(6)</span> Merry Christmas & Happy New Year. 4Ps.

<span class='text_page_counter'>(7)</span> Product • 4 new products • 4 special products for Christmas • 5 Added flavors. Place • Home delivery program: • In a radius of 500m / free for orders of ≥2 • In a radius of 2000m / take 10 000 VND for orders of ≥2. Price • Big Discount from 10%. - 20%. Promotion • • • •. 3 exciting contest in Christmas. 4000 leaflets & same price (15,000 VND) for every drink. 1000 loyalty cards for customers. 200 small gifts in 6 days, 20 small gifts/day for first 20 customers..

<span class='text_page_counter'>(8)</span> Macadamia chocolate - Matcha ice blended - Mexican hot chocolate - Pretty – Nutty Cocoa..

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<span class='text_page_counter'>(10)</span> • Address: 820 Le Duc Tho St., Ward 15, Go Vap Dist., HCMC. • Hotline: 0933257125 • Facebook:

<span class='text_page_counter'>(11)</span>

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