Tài liệu E-business 2.0: Roadmap for Success - Chapter 5 pptx

Chapter Five 
Chapter Five 
Constructing the e-
Business Architecture:
Enterprise Apps

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com
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© e-Business Strategies,
Inc.
The Premise
The Premise
CEOs want next gen enterprise apps that make their
businesses more competitive and deliver quicker benefits
CIOs challenge: develop e-business architecture
–
Bridge chasm between customers, back-office operations and
supply chain
–
Cost of the chasm: several million dollars in higher service
costs and longer order-fulfillment cycles
Application design and business design irrevocably linked
–
How you manage information determines whether you win or
lose
Companies manage information through business apps
Central theme of e-business execution: Linking isolated
business apps into a cohesive architecture

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com
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© e-Business Strategies,
Inc.
The Vision
The Vision
Enterprise apps (ERP, CRM , SCM): well-integrated,
modular building blocks for modern business designs
–
Common platform for apps in a given functionality
–
Backbone of modern enterprise
Emphasis on enterprise apps grew in mid 1990s
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To root out old legacy apps incapable of meeting stresses of
the global economy
Today, as companies race towards information
economy, their structures are made up of interlocking
business apps
–
Isolated, standalone apps are history
Vision of e-business
–
How to integrate an intricate set of apps to manage, organize,
route and transform information, like a well-oiled machine

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com
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© e-Business Strategies,

Inc.
The Challenge
The Challenge
Not an easy to achieve vision
–
Failures more frequent that successes
–
TCI, Hershey Foods
Reason: many solutions dead-on-arrival
–
Complexity of problems implies long lead times for
solutions
–
But rapid morphing of problems demands short
lifetime solutions
App investment decisions rising to the top of
mgmt agenda
–
Actual cost of enterprise apps greater than what
firms anticipate

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com
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© e-Business Strategies,
Inc.
The Implication
The Implication
When businesses apply technology to address
new opportunities, bond between business

design and application architecture grows closer
–
Steering this relationship urgent
Senior managers must become corporate
architects to shape the app infrastructure
–
Meet customers demands
–
Build lasting value by connecting business strategy
with operational reality
–
Cannot afford to leave the task to developers and
lower-level managers who don’t see big picture

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com
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© e-Business Strategies,
Inc.
In This Chapter …
In This Chapter …
Take a multiyear planning perspective to
–
Identify important business and technology
megatrends driving app architecture
–
Identify key areas of investment necessary to
harness and exploit business apps

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com
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© e-Business Strategies,
Inc.
Trends Driving e-Business Architecture
Trends Driving e-Business Architecture
Velocity of business increasing
Enterprise boundaries disappearing
Expectations for technology solutions rising
Other internal IT events also happening
–
Integrating apps from mergers and acquisitions
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Moving apps to the Internet
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Moving apps from legacy systems to new platforms
–
Upgrading network infrastructure to handle high-
bandwidth traffic
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Building an integrated data model

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com
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© e-Business Strategies,
Inc.
New Customer-Care Objectives
New Customer-Care Objectives
Integrated application architecture key to serving the

customer seamlessly
Amazon.com
–
Seamless buying and order fulfillment
–
Can potentially enable frequent inventory turnover
For richer customer experience, firms need to integrate
Web sites with their back-office systems
–
Inventory mgmt, order processing, financials, and customer
service
Companies must practice fundamentals of fast, error-
free service
–
As customer become Internet savvy, their tolerance for
wasted time and lack of integrated processes diminishes
–
Companies must refine business processes

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com
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© e-Business Strategies,
Inc.
New Competitive Conditions
New Competitive Conditions
The changing competitive environment is driving
the need for integrated apps
New Brunswick Power
–

Deregulation and demand for better customer
service began to strain existing apps
–
Forced to reevaluate business processes, esp.
customer service functions

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com
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© e-Business Strategies,
Inc.
Fast Moving Competitors
Fast Moving Competitors
Established firms forced to scrutinize existing app architecture
–
M&As
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Compete with new entrants
Norwest Mortgage
Traditional Norwest
Systems
Required For Future
Success
Norwest’s Challenge
Design the Future
•
Business and customer
focused proactive
•
Structured in line with

business support
objectives
•
Shift in emphasis to front
office support
•
Emphasis on business
skills
•
Customer knowledge
•
Business knowledge
•
Strategic planning
•
Customer service
philosophy
•
E-business must
become a partner to
the Business Units
•
E-business must be
the engine for sales
and growth
•
E-business must
develop a customer
focus and embed
business knowledge

•
E-business must be
the operational
enabler of efficiency
•
Internally focused;
reactive
•
Structured around
technical
•
Chief role in
providing back
•
Emphasis on
technology skills