Tài liệu E-business 2.0: Roadmap for Success - Chapter 13 pptx

Chapter Thirteen
Chapter Thirteen
Translating e-Business
Strategy into Action:
E-Blueprint Formulation

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© e-Business Strategies,
Inc.
Introduction
Introduction
E-Business blueprints the missing link between
strategy and execution
An e-Business blueprint is the whole fabric of
applications, processes, and services that shape
and sustain customer value
e-Commerce
Value Proposition
What is the customer
looking for?
Strategy Formulation
e-Business
Application Foundation
What applications are
needed to facilitate value
creation?
e-Blueprint Planning

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Setting Stage for e-Blueprint Planning
Setting Stage for e-Blueprint Planning
Today’s e-business efforts
–
Vague ideas substitute for cohesive management and well-
developed plan
–
Intuition, not reason, directs development of new plans
With rising tech spending, e-blueprint planning more
important and difficult
–
Tech investments not linked to definable e-strategy
–
Difficult to make tech-related decisions
–
Analysis and implementation of tech projects meeting stated
objectives rare
–
Confusion about tech due to high market activity
Strategic alignment between business models and
decisions on tech spending seen necessary

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© e-Business Strategies,

Inc.
Focusing on e-Blueprints, Not Single
Focusing on e-Blueprints, Not Single
Projects
Projects
Today, e-business projects being treated the same as any
other initiative
–
Each e-effort undertaken as one project at a time
–
No forethought of achieving economies of scale and scope
or shared resources
–
No shared strategic vision in place
–
Mergers and acquisitions compounding problems
Causing serious app infrastructure problems
E-business blueprint planning hurdles
–
Lack of political will
–
Departmental resistance giving precedence to individual
projects over enterprise-wide need
–
Microsoft alternative to single-project mentality highly
successful

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© e-Business Strategies,
Inc.
Focusing on e-Blueprints, Not Single
Focusing on e-Blueprints, Not Single
Projects
Projects
Work
backwards
Time
Thinking Ahead Approach
An e-Blueprint combines a clear
understanding of where you need to be
with what needs to be done.
Goal
Where do
we need to
be 3 years
from now?
Where should we
be next year?
You are
here
And next
year?
Time
Incremental Approach
An incremental approach to application
development will not work in the e-
Business world.
Goal

Why some companies stagnate... Why some companies grow...
And next
year?
You are
here

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© e-Business Strategies,
Inc.
Beginning the e-Blueprint Journey
Beginning the e-Blueprint Journey
e-Business
Design
Customer
Drivers
Technology
Drivers
Organizational
Drivers
Business
Drivers
e-Business
Aggregate
Blueprint
Individual
Application
Framework
Projects

Corporate
Goals &
Objectives
Technology/Innovation Strategy
Customer/Market Strategy

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© e-Business Strategies,
Inc.
Beginning the E-Blueprint Journey
Beginning the E-Blueprint Journey
Approaches for e-blueprint planning
–
Short-term
•
Patch together an e-blueprint plan incorporating
the company’s existing apps
–
Long-term
•
Start over with an entirely new group of apps as
the core piece of its e-blueprint plan

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com
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© e-Business Strategies,
Inc.

To Patch or Not to Patch
To Patch or Not to Patch
Three challenges when deciding to patch or not
to patch existing infrastructure
–
Integration of existing infrastructure
–
Building seamless infrastructure on a fragmented
app base
•
Front-end experience for customers must be a
seamless, well-integrated service delivery
platform
–
Knowing when to walk away and start over

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© e-Business Strategies,
Inc.
Evaluating Your Company’s e-Business
Evaluating Your Company’s e-Business
Blueprint Process
Blueprint Process
Red flags indicating e-blueprint process in
trouble
–
Platform projects take too long
–

Many substandard projects in pipeline for years
–
All projects being implemented are long-term,
multibillion dollar, big bang efforts
–
Almost all projects reinventing the wheel
–
Too much procrastination when making decisions
–
Project interdependence difficult to manage
–
Lack of communication and business side buy in

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© e-Business Strategies,
Inc.
Basics of e-Blueprint Planning
Basics of e-Blueprint Planning
e-Blueprint Creation
Create a
Prioritization
Framework
•
How should you invest in framework integration?
•
What framework projects are high, medium and low
priority?
•

What set of framework projects do we need to
initiate?
e-Blueprint Facilitation
Make a Business Case
for Action
e-Blueprint Execution
Tactical
Implementation
•
What is our chosen path?
•
Are we following our plan?
•
How do we keep the plan relevant?
•
Who develops the framework business case?
•
How can frameworks be aligned to achieve business
goals?
•
Can we make a compelling case to decision makers
about the need for change?
Key
Objectives
Action
Plan
Feedback
Feedback

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com
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© e-Business Strategies,
Inc.
E-Blueprint Creation: Defining the Blueprint
E-Blueprint Creation: Defining the Blueprint
in Your Company
in Your Company
Five steps of e-blueprint creation
1. Establish aim of overall e-business design
2. Establish scope of the effort
3. Classify and analyze the app frameworks
4. Prioritize what needs to be done
5. For each app framework, design the execution
plan

www.ebstrategy.
com
12 -
© e-Business Strategies,
Inc.
E-Blueprint Creation: Defining the Blueprint
E-Blueprint Creation: Defining the Blueprint
in Your Company
in Your Company
Step 1: Establish aim of overall e-business
design