Tài liệu ADC KRONE Network News - Vol.08 No.5 - 2001 doc

NETWORK
news
NEXT GENERATION
optical wireless
SOLUTIONS
Vol8 No5
October/November 2001
S
ince our company was established
in 1980, we have laid claim to
being the market leader in Australia.
Now, the June 2001 research report
into the Australian structured cabling
industry from UK-headquartered
BSRIA, has well and truly confirmed
that position.
One of the many reasons we
continue to dominate the cabling
market in ‘end to end’ total solutions
and mix-and-match categories, is our
commitment to staying at the
leading edge of product innovation
and quality. Products we made 20 years ago are
still installed and performing effectively today.
We continue to use the same LSA-PLUS core
technology, the same mount frames, the
difference is that our products have evolved to
increase the bandwidth demanded by our
customers.
Other reasons for our success include surety of
supply, product functionality, R&D, logistics,

workplace safety and the environmental
management systems we have in place.
We’re also making great inroads into the fibre
sector with our HIGHLIGHT range of products
and are excited about the new markets opening
up to us with our Optical Access family of next-
generation optical wireless solutions. Trevor
Kleinert details the comprehensive product line
we can offer for affordable IP over Optics.
IT’S ALL PART OF THE SERVICE
Is your network operating to its maximum
potential? How do you tell? Loss of
communications can have disastrous results for a
business. On page 8 we outline the testing
mechanisms in place for our Premis
NET
solutions.
We have long participated in
telecommunication industry bodies and
endeavour to keep our partner installers,
distributors and customers well informed about
changes in legislation and industry trends via our
annual HighTIME conference, Club KRONE, our
websites and the pages of Network News. In this
issue, on page 10 Peter Meijer explains the ACA’s
A-Tick legislation and what it means to you.
Like other market leaders, KRONE has to cope
with ‘would be if they could be’ companies who
cannot innovate and produce world-leading
technology themselves so they copy successful

products with look-alike products. Peter Davis’
article on page 6 makes interesting reading.
Imitation is, after all, the highest form of
compliment.
Thank you for your support in helping us to
outstrip our rivals and secure our market
leadership.
Sincerely ...
Craig Jones
CEO
2
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NETWORKnews
OUR COMMITMENT TO PARTNERS
RESULTS IN MARKET LEADERSHIP
Business Articles
3 BSRIA Confirms KRONE as SCS
Market Leader Down Under
Product News
4 Say Goodbye to Spaghetti
Cabling
6 Beware of Copies!
12 Optical Access Solutions
Customer Stories
12 Optical Access Connects the
City of Essen
KRONE News
8 KRONE Puts You to the Test
8 New Premis
NET

Recruits
15 Club KRONE
Standards and Industry News
10 Understanding the A-Tick
Website: www.krone.com.au
Email:
CONTENTS

Copyright © 2001 KRONE Australia Holdings Pty. Limited
NETWORKnews
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3
T
he June 2001 BSRIA Report into the
structured cabling market in Australia
confirms that KRONE Australia, has the lion’s
share of the market.
According to BSRIA, we are the leading
supplier of Structured Cabling solutions to the
local market.
KRONE dominates in the two major structured
cabling markets, the ‘end to end’ total solutions
market and the mix and match market.
The high market acceptance of our superior
product range has ensured that the KRONE market
share is more than double our nearest rival.
What’s more, BSRIA predicts that KRONE
Australia will maintain its market leadership in
2001 and beyond.
Despite Australian Bureau of Statistics figures

reporting a decline in the income from Australian
manufacture of IT&T products, KRONE Australia
goes from strength to strength.
Since our company was established in 1980,
we have laid claim to being the market leader in
Australia. Now, with the data published in the
latest BSRIA Report, that position has been well
and truly confirmed.
We have built our growth on the skills and
expertise of our local workforce. Our R&D efforts
are locally managed, producing high quality
goods aimed at both the domestic and overseas
markets.
In 2000 we introduced KRONE Premis
NET
LAN
copper cable, making us a one-stop shop for
end-to-end networking solutions. Our
revolutionary Premis
NET
TrueNet™ solution also
leads the way for those enterprises that demand
the guarantee of zero bit error data throughput
performance. It’s obvious from the BSRIA Report
that the industry has embraced this range to
such an extent that, on its own, KRONE
Premis
NET
now already has a double digit
market share.

It is also great to see our recently introduced
fibre solution racing to within sight of a market
leader that has been active in this segment for
many years. This indicates to us that you, our
customers, prefer to deal with the overall market
leader with the biggest commitment to
Australia.
We believe surety of supply, product
functionality and quality, R&D and logistics have
played a vital role in our success.
In the 20 years since KRONE was established in
this country, we have had no major disruption to
our production. Australian manufacture means
short product supply lead time and shorter
reaction time for fluctuations in product
demand.
We are also able to provide local support to
our customers from sales offices in the major
capital cities of Australia and via a network of
distributors for our Premis
NET
range.
The BSRIA Report adds its seal of approval in
this 20th Anniversary year for KRONE. Besides
achieving record sales figures that have grown
by nearly 50 per cent over the previous year, we
also received ISO14001 certification for our
Environmental Management System and two
Australian Electrical and Electronic
Manufacturers’ Association AEEMA awards for

‘Excellence and Innovation through the Supply
Chain’ and ‘Excellence in Developing Support of
new Business Applications.’
by Peter Davis
Sales and Marketing
Manager
KRONE Australia
BSRIA CONFIRMS KRONE AS SCS
MARKET LEADER DOWN UNDER
Product quality, performance and availability pays off
ABOUT BSRIA
Founded over 40 years ago, BSRIA is the UK’s premier centre
for building services technologies, information and
consultancy. Through its 120 staff, it offers independent and
authoritative research, information, testing, consultancy,
management and market intelligence.
Among BSRIA’s clients are consulting engineers,
contractors, manufacturers, building operators, government
bodies and utilities.
For more information, visit the website at www.bsria.com
According to BSRIA, we are the leading
supplier of Structured Cabling solutions to the
local market. What’s more, BSRIA predicts that
KRONE Australia will maintain its market
leadership in 2001 and beyond.
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NETWORKnews
I
n the June/July issue of Network News we

introduced our MASTERMINDER rack-mounted
cable minder that will save installers over 80% of
cable management looming time. With the
introduction of our new five-ring Patch Cord
Minder, we have now extended our range of cable
management products even further.
KRONE Australia set out to develop a new Patch
Cord Minder with an emphasis on speed and ease
of installation whilst maintaining KRONE’s strict
criteria on quality and functionality. With its
unique patent-pending mounting feature the new
Patch Cord Minder simply clips into the rack’s
mounting holes – eliminating the need for cage
nuts – and a screw is inserted at each end to
secure the product to the rack.
Designed to fit all racks where cage nuts are
normally utilised, the Patch Cord Minder is an
entirely injected moulded product, yet is as strong
and durable as metal.
The Minder, which takes up 1RU, comfortably
secures in excess of 32 Cat6 or Cat5e patch cords
and the five jumper rings have a depth of 85mm.
Competitively priced, it is available in black to
match the Keystone range or patch panels, or in
dark grey to match the HIGHWAY range of patch
panels.
So to avoid your cabinets from becoming a
tangle of spaghetti cabling, install
KRONE’s new five ring Patch Cord
Minder and start enjoying peace of

mind cable management now.
KRONE’s new five ring Patch Cord Minder boasts increased cable management
capacity and a unique patent pending mounting feature that makes
installation a breeze.
SAY GOODBYE
TO SPAGHETTI CABLING
Ordering Information:
Part Number Description Pack
6450 1 050-20 Dark Grey Patch Cord Minder, box of one
6450 5 050-20 Dark Grey Patch Cord Minder, box of five
6450 1 050-30 Black Patch Cord Minder, box of one
6450 5 050-30 Black Patch Cord Minder, box of five
Dimensions:
483mm x 44mm x 100mm (length/height/depth).
NETWORKnews
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5
Now for the October and November specials!
In October, to cool off, buy six boxes of KRONE Bronze cable and we will give you
a free six-pack of Corona beer.
In November, to cover your next job, buy 10 boxes of KRONE Bronze cable and
we will cover you with a FREE beach umbrella.
This offer is available through participating Turks, Ideal, Rexel, and selected
Hagemeyer outlets.
Spring is here and it’s hotting up – so too are KRONE’s Spring super saver cable promotions.
S
ome of you would already
have been tempted by our
September Bakers Dozen offer
where, for every 12 boxes of

KRONE Bronze cable you
purchased, you received a FREE
box of Bronze cable and an esky
for your morning tea.
NOTE: This promotion will vary slightly depending on local state legislations
M
any would say copying is regarded as the
highest form of compliment. Consider how
many of the works of the Old Masters -
Rembrandt, Reubens, Van Gogh, Da Vinci,
Monet and others - have been forged over the
centuries.
Like most market leaders, KRONE has to cope
with ‘would be if they could be’ companies who
cannot innovate and produce world-leading
technology themselves so they copy successful
products with look-alike products.
Since 1928, we have invested in our
intellectual property in the telecommunications
industry and, for more than 25 years, we have
set the international standard for connectivity in
networks around the world.
Our KRONE LSA-PLUS
®
technology has been
the standard in more than 100 countries around
the world with over 100 million connections
supporting the quality, reliability and
performance our customers demand from their
telecommunications infrastructure.

Those are our credentials. A look-alike is, as it
sounds, a copy and cannot provide the
combination of intellectual property, reputation,
technical expertise, high quality components,
support and service that continues to maintain
our market leadership.
If you are offered a KRONE copy module, we
would like you to consider the following Q&A,
ask the same questions of your supplier and
match the responses with our own. Ask for
manufacturer’s specifications, proof of product
history, compliance with local and international
standards, and availability of warranties.
Q. How much do I pay for genuine KRONE
products compared to the copies?
A. Our Australian-made modules cost no more
than the imported copy. Ask your vendor why
inferior copy products are the same price as a
genuine original - the locally produced KRONE
product.
Q. Does the copy comply with international
and national standards?
A. All our modules comply with the ACA
compliance requirements and carry the ‘A-Tick’
mark (see separate story on page 10). Ask your
vendor for proof of compliance.
Q. What is the plating specification?
A. All KRONE modules have 5 microns of silver
on the contact for reliability and long life. Ask
your vendor for the manufacturer’s specification

for the copy he is supplying to you.
Q. How many times can you re-terminate
the module?
A. All KRONE modules can be terminated in
excess of 200 times, ensuring the longest
product life possible. This benefit is also an
indicator to the high level of engineering built
into the product. Some copy products indicate
up to 50 re-terminations but, again, ask your
vendor for the manufacturer’s specifications.
Q. To what standard does your proposed
module comply?
A. All KRONE modules are built to the stringent
standards set by various bodies including the
International Telecommunications Union (ITU)
and the International Standards Organisation
(ISO). Ask the supplier of the copy product about
how they comply to standards.
Q. Will your module support Cat 5,
broadband services like DSL or the emerging
Voice Over IP (VoIP) telephone protocol?
A. KRONE’s HIGHBAND
®
10 module has been
specifically designed to support these emerging
technologies. Ask your vendor for the
manufacturer’s specifications.
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NETWORKnews

It may be easy to make a module that looks just like the world renown
KRONE one, but doing so and achieving the same levels of quality,
reliability and performance is not.
BEWARE OF COPIES!
by Peter Davis
Sales and Marketing
Manager
KRONE Australia