Tài liệu How to Plan a PR Campaign docx

What the
Delegates Say
More than 5,000 PR
professionals have already
attended How to Plan a PR
Campaign. Here is what some
of them had to say:
“This is an excellent course. It is well
structured, highly illuminating with
outstanding course content.”
CS, Manchester Airport
“A very good course with excellent
speakers. I highly recommend it”
ZL, Bank of Scotland
“This course is delivered by speakers
of a very high quality. I will be
recommending it to all my
colleagues”. RG, Audit Commission
‘Clear, concise and, importantly,
relevant throughout. I will certainly
recommend this course to my
colleagues’ JF, Ministry of Defence
‘This is a very good course. The
quality of the teaching is exceptional.’
JA, National Savings & Investments
‘The course covers the PR planning in
great depth. It is extremely well
organised’. KP, L’Oreal
‘A brilliant course: stimulating,
interesting and highly enjoyable’.
PM, Orange

‘An excellent course that is well
structured, well run and highly
informative’.
LT, Wales Tourist Board
“This course is very instructive. The
clear and practical approach to the
lectures really helped and the exercises
really tested the
grey matter.”
DC, London Zoo
“I thoroughly enjoyed this course. The
speakers, the course content and the
high level of audience participation
were all excellent.”
SH, LIFFE
‘This is an excellent course. It is well
structured, highly informative and has
great speakers’.
AK, English Partnerships.
‘ This course is very good. It is
informative, interesting and thoroughly
enjoyable. It provided me with many
new ideas’.
CG, IBM
‘Excellent. The course r
eally gives a
solid str
uctur
e to PR. The evaluation
session was ver

y helpful – it made a
complicated topic ver
y easy to
understand’.
KH, Financial Times
‘This course is ver
y well organised and
r
eal value for money. The standard of
tuition is ver
y high. It suggested many
cr
eative ideas that I will definitely put
into practice’.
NS, Department For International
Development.
“A superb course. It offers real,
down to earth solutions to the age old
problems of how to plan and evaluate
PR activity in a simple and effective
way”
MG, Renault
“A very good course. The evaluation
section was incredibly useful.”
CK,
Department of Trade and Industry
An intensive two-day course on how to plan,
implement and evaluate a professional
PR campaign
PR

Plan a
How to
Campaign
12 and 13 October 2006
or
1 and 2 February 2007
The Grange Holborn Hotel
London
Find out how to plan a
professional PR campaign
Day One
09.15 Delegate’s Registration
09.30 An Introduction to PR planning
During this session the fundamentals of PR planning –
and what a well planned PR campaign should look
like – are analysed:
• How do you actually write a PR plan? What are the
key steps?
• How can you create a really exciting PR campaign –
one that will generate maximum positive editorial
coverage in the press?
• The three key creative strategies that should always be
included in any PR campaign.
11.15 Refr
eshments
11.30 How to Plan a PR Campaign
What should a really top notch PR plan contain? What
do the professionals include? This session takes you
thr
ough all the critical stages of planning a PR

campaign:
• The essential stages of planning a PR campaign – and
what to do at each stage.
• How to plan a PR campaign specifically designed to
launch a new product or service.
• The common pitfalls of PR planning – and how to
avoid them.
12.45 Lunch
14.00
How to W
rite a PR Plan
What should a PR plan look like? What should it say?
This session explains the practicalities of sitting down
and writing a full-blown PR campaign:
• How to write a PR plan – a step-by-step guide.
• What a PR plan should actually look like on paper
(r
eal life layouts ar
e shown).
• How to sit down and write a PR plan from scratch on
your computer from a blank screen.
15.15 Refr
eshments
15.30
How to Create a PR Campaign for ‘Unnewsworthy’
Pr
oducts and Ser
vices
Creating a campaign designed to promote dull,
uninteresting or ‘me-too’ products and services is the

ultimate PR challenge. This session shows you:
•
How to create exciting PR campaigns around
uninter
esting pr
oducts and ser
vices.
•
How to devise a PR campaign that will pr
oduce
regular editorial coverage in the press.
• Three case studies that will show you how to
successfully implement a PR plan.
16.30 Close
Programme
Why is it that some PR campaigns succeed
brilliantly, yet others fail? What should a PR plan
actually look like? And what is the best way to
evaluate the effectiveness of a PR campaign? Find
out at
How to Plan a PR Campaign.
How to Plan a PR Campaign is an intensive two-day
seminar designed to show communications
professionals how to plan, implement and evaluate
a PR campaign.
Through the use of lectures, suggestions and
workshops you will see:
• How to plan a professional PR campaign
• What a PR plan should look like on paper
• How to pack your PR plan with genuinely

original and creative PR ideas
• How to implement a PR plan
• How to evaluate the results
What is the course like?
How to Plan a PR
Campaign
star
ts with the first principles of PR
planning. It then reveals to you the tiny touches and
details that frequently make the difference between
success and failure (you will see, for instance, how
certain PR tactics always seem to produce favourable
results – whilst others don’t).
You will see why so many conventional PR plans fail;
and why most people get the cr
eative side of PR
planning wrong. You will find out exactly what a top
notch, creative PR plan should look like; with
important hints, like how to prepare regular
pr
ofessional PR evaluation reports for the
boardroom.
You will discover exactly how your PR strategy
should be organised; what you need to do to
execute it successfully; and how to evaluate the
results point by point – with a parade of intriguing,
relevant (and often surprising) case histories.
ACT NOW. We expect the session to be heavily
subscribed. Places are strictly limited and allocated
on a first-come, first-ser

ved basis.
Quality Guarantee
If this seminar does not live up to your expectations;
if you do not come away with ideas well worth more
than its cost; if you ar
e dissatisfied for any reason
whatsoever, we will be happy to refund all your
payment absolutely without question.
How to Plan a
PR Campaign
Day Two
09.15 Delegate’s registration
09.30 How To Evaluate the Success of a PR Campaign –
The Theory
What is the best way to evaluate the results of a PR
campaign? How do others do it? During this session
all the options are analysed:
• What PR evaluation systems are available? What are
their respective advantages? What are the costs?
• What are the PR evaluation techniques that are
the most popular with Eur
ope’s top companies
and organisations?
• How to measure your PR results against the
competition.
11.00 Refreshments
11.15 How To Evaluate the Success of a PR Campaign –
The Practice
How do you put the theory of PR evaluation into
practice? What are the problems? And how can you

make sure that your PR evaluation system is
accurate? This session shows you:
• How to implement a PR evaluation system.
• How to demonstrate the success and achievements
of a PR campaign to sceptical management.
• How to develop a low cost PR evaluation system if
the budget is tight.
12.45 Lunch
13.45 How to Create an Original and Exciting PR
Campaign
The creative content of a PR campaign can make or
break its success. This session shows you how the
UK’s top PR professionals work-up genuinely
original and creative PR ideas from scratch:
•
How to cr
eate genuinely original PR ideas.
• The sorts of ideas that work in practice – and the
sorts that don’t.
•
How to use ‘brainstorming’ techniques to help
you when you are stuck for new ideas.
15.15 Refreshments
15.30
How to Put Y
our Original and Exciting PR
Campaign into Practice
The right creative ideas are the core of any well-
pr
epar

ed PR plan. But what is the best way to put
those ideas into practice? This session explains:
• How to put your creative PR ideas into practice.
• How to monitor the effectiveness of your creative
strategy – and fine tune it to impr
ove results.
•
Five case studies which will show you how to
develop and extend your cr
eative horizons.
16.30 Close
✂
The PR Planning Checklist
A copy of this comprehensive, step-by-step
guide on how to plan, implement and evaluate
a pr
ofessional PR campaign is supplied FREE
to all who attend this course.
FREE
THE
PLANNING

CHECKLIST
Registration
How to Plan a PR Campaign
To enrol:
Call 0870 4203051 or
Complete this form and send to:
Meet The Press, 52 Alleyn Road
Dulwich, London SE21 8AL

Fax 020 8355 9342
enrol by email on:
I
f booking by email please include all the
information requested below.
Send no money. Your company will be invoiced.
I want to find out how to plan, implement and
evaluate a professional PR campaign. Please
enrol the following individual(s) on the two-day
course
How to Plan a PR Campaign. I understand I will be
invoiced for £995.50 (for one delegate) or £1891.00 (for
two delegates) – a saving of £100. In addition, I will receive
a 10 per cent discount if my organisation is listed overleaf.
I further understand that if I am not absolutely delighted
with the course I will receive a full refund without question.
YES
1st DELEGATE
(print first and last name)Dr/Mr/Mrs/Miss/Ms
J
OB TITLE
EMAIL ADDRESS
DATE (tick the course date you require)
■
■
12/13 October 2006
or
■
■
1/2 February 2007

2nd DELEGATE
(print first and last name)Dr/Mr/Mrs/Miss/Ms
J
OB TITLE
EMAIL ADDRESS
DATE (tick the course date you require)
■
■
12/13 October 2006
or
■
■
1/2 Febr
uary 2007
ORGANISATION
ADDRESS
POSTCODE TEL
■
■
Tick if claiming a discount (see overleaf).
All correspondence will be addressed to the person above,
unless instructed otherwise below.
Further
Information
V
enue
The Grange Holborn Hotel
50-60 Southampton Row
London
WC1B 4AR

Tel: 44 (0) 20 7242 1800
Seminar Leader
Nicholas van Zanten BA (Hons), FInstD, MIPR
A member of MENSA and one of Europe’s leading
PR trainers. Formerly a journalist for Which?
Magazine he has been involved in PR training for
more than 15 years.
Course Fee
£995.50 plus £174.21 VAT. Two delegates from the same company save
£100. The cost for two is £1891.00 plus £295.93 VAT. An additional 10 per
cent discount is given if your organisation is listed opposite. The fee
includes lunch, refreshments and full course documentation.
Confirmation
Once you have booked, written confirmation will be sent to you, along
with a map of the venue and an invoice. Full payment must be received
within 30 days of the invoice date.
Cancellations and Substitutions
Cancellations can be made up to 14 days prior to the day of the course,
but subject to an administration charge of £75. Payment in full is required
for cancellations of less that 14 days notice. Substitutions can be made at
any time as long as Meet The Press is informed.
Hotels
The course fee does not include hotel accommodation. If you would like
to stay in a hotel we recommend you call Booking Services International
on 01823 444440. They will book any hotel of your choice at a
preferential rate.
Other PR Training Courses
Meet The Press is Britain’s biggest PR training company. Other courses
include:
•

Meet The Press
An intensive two-day media relations seminar conducted personally by
eight of the UK top editors and journalists. Run four times a year in
London. Cost is £995.50 plus VAT.
•
Creative PR Copywriting
An intensive two day workshop that will show you how to dramatically
improve your PR writing skills. Run six times a year in London. Cost is
£995.50 plus VAT.
•
Public Relations for Absolute Beginners
A complete two-day introduction to public relations for those with no
previous experience whatsoever. Run every month in London. Cost is
£995.50 plus VAT.
•
Public Relations Finishing School
An intensive two-day advanced level seminar for public relations
professionals. Run three times a year in London. Cost is £995.50
plus VAT.
For More Information
Contact
Meet The Press, 52 Alleyn Road
Dulwich, London SE21 8AL
Telephone 0870 4203051
Contact our web site www.meetthepress.com
Email:
ORGANISED BY
BRITAIN’S BIGGEST PR
TRAINING COMP
ANY

DO YOU QUALIFY FOR A DISCOUNT?
The organisations below have sent at least one delegate on a Meet the Press PR
training course.
If you work for a company listed, or subsidiary, you can claim a 10 per cent discount
off the cost of your booking. Please tick the appropriate box on the reservation
application overleaf to claim your discount. The names of many organisations have
been abbreviated so as to include all qualifying members on this list.
2
0-20 PR
*
3
i
*
3
M A & R
*
A
G Barr
*
A
bbott Labs
*
A
bbott Mead Vickers
*
A
CCA
*
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ccord Housing

*
A
CNielsen
*
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DAS
*
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decco
*
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didas
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dmiral Insurance
*
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EA
*
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EGON
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ge Concern
*
A
kzo
*
A
lchemy PR

*
A
ldbourne Associates
*
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lliance & Leicester
*
A
lliance Trust
*
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llied Domecq
*
A
llied Irish Bank
*
A
ltitude Media
*
A
lvis
*
A
MD
*
A
mersham
*
A
MEX

*
A
micus
*
A
nglian Home
*
A
nglian Water
*
A
PACS
*
A
rab British Chamber Commerc
*
A
rcadia
*
A
rchitects Registration Board
*

A
rriva
*

A
rts Council
*

A
SC0
*

A
scot Racecourse
*

A
ssociation of British Insurers
*

A
ssociation of First Division Civil Servants
*

A
ssociation of Train Operating Companies
*

A
straZeneca
*

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strium
*

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t Bristol
*

A
TI Technologies
*

A
tomic Weapons
E
stablishment
*

A
udit Commission
*

A
VAB
*

A
very Berkel
*

A
von & Somerset Constabulary
*

A

von Cosmetics
*

A
WG
*

A
xa
b
2b Communications
*

B
AA Heathrow
*

B
ACO
*

B
AE
*

B
aker & McKenzie
*

B

alfour Beatty
*

B
ank of England
*

B
ank of
S
cotland
*

B
arbican
*

B
arclaycard
*

B
arclays
*

B
artle Bogle Hegarty
*

B

ass Brewers
*

B
ayer
*

B
BC
*

B
BSRC
*

B
DO Stoy Hayward
*

B
edfordshire and Luton Chamber
*

B
eiersdorf
*

B
elfast City Council
*

B
ermuda Advisors
*

B
erry Bros & Rudd
*

B
etterpr
*

B
G
G
roup
*

B
inney & Smith
*

B
irmingham Hippodrome
*

B
irmingham Midshires
*

B
iss Lancaster
*

B
iwater
*

B
lackpool Pleasure
B
each
*

B
lomfield
*

B
MG Records
*

B
MP DDB
*

B
oehringer Ingelheim
*

B
on Voyage Travel & Tours
*

B
oots
*

B
orough Council
o
f Wellingborough
*
B
P
*
B
reakthrough Breast Cancer
*
B
ridgepoint Capital
*
B
righton & Hove CT PCT
*
B
ritannic Asset
M
anagement

*
B
ritish Airways
*
B
ritish American Tobacco
*
B
ritish Computer Society
*
B
ritish Energy
*
B
ritish Library
*
B
ritish
Nuclear Fuels
*
British Olympic Association
*
British Printing Industries Association
*
British Security Industry Association
*
British
T
oy and Hobby Association
*

B
ritish Venture Capital Association
*
B
ritish Waterways
*
B
rotaf Health Authority
*
B
ryant Group
*
BSkyB
*
BT
*
Building Societies Association
*
Burger King
*
Burton McCall
*
Business in the Community
*
Buy As You View
*

BVCA Cable & Wireless
*

Calor Gas
*

Camargue
*

Cardiff Marketing
*

Cargill
*

Carphone Warehouse
*

Casio
*

Causeway
Health & Social Services
*

Centrica
*

CGU Insurance
*

Chamber of Commerce Hereford & Worcester
*

Chamberlain Partnership
*

Channel 5
*

Charities Aid Foundation
*

Chartered Institute of Bankers
*

Chartered Institute of Management Accountants
*

Chartered Society of Physiotherapy * Chelsea Building Society * Chemical Industries Association * Chessington World of Adventure
* ChevronTexaco * Chrysalis * Churchill Insurance * CIB PR * CIFT * Citigate Westminster * Citroen * City of London Police * City
University * Civil Aviation Authority * Clipper Teas * CLRC * Clydesdale Bank * CMG * Coca-Cola * Cohesive PR * COI * Comet
*
Commission for Racial Equality * Communications Workers Union * Companies House * Connectpoint PR * Connex South Eastern
*
ConocoPhillips * Construction Industry Training Board * Co-Op * Copeland Borough Council * Corporation of London * Costain
G
roup * Countryside Agency * Countryside Council for Wales * Coventry Building Society * Coventry City Council * Crown Estate
*
Crown Prosecution Service * CSC Lakeside * Cummins Engines * Cushman & Wakefield Healey & Baker * Cutty Sark
D
aimlerChrysler * Dairy Farmers of Britain * Dalepak Foods * Danish Bacon & Meat Council * Data Systems & Solutions
*

Datastream * David Lloyd * Debenhams * Defence Science & Technology Laboratory * DEFRA * Department for Education and Skills
*
Department for International Development * Department for Social Development * Department for Transport * Department for Work &
P
ensions * Department of Culture, Arts & Leisure * Department of Health * Department of the Environment * Department of Trade and
I
ndustry * Design Council * Development Board Rural Wales * Direct Line * Direct Travel * Discovery Networks * Disney * Dolby Labs
* Donaldsons * Doncasters * Dorchester * Dowell & Associates * Dresdner Kleinwort Wasserstein * Driving Standards Agency * DTLR
* DVLA * Dyson E.ON * East Midlands Development Agency * East Staffordshire Borough Council * ECGD * Economic & Social
Research Council * Economist * Edge Hill College * Egg * Electoral Commission * Electric Shop * Electronic Data Systems * EML
* EMXCo * Endsleigh Insurance * Energy Saving Trust * English Heritage * English Nature * English Partnerships * English, Welsh &
S
cottish Railways * Environment Agency * Eon * Epping Forest District Council * EPSRC * Ern
st & Young * ES (Air) * Essex County
F
ire & Rescue * Eurobrand * Eurocamp * Euronext.LIFFE * Europcar * European Bank for Reconstruction & Development * Eurotunnel
*
Express Gifts Falkland Island Govern
ment * Fensa * Ferndale Hotels * Fidelity * Finance & Leasing Association * Financial
Services Authority * Financial Ti
mes * First Direct * Fishburn
Hedges * Flextech * Food Standard
s Agency * Forestry
Commission
*
Foru
m Products * Forward Trust * Foseco * Freemans * Friskies Pet Care * Fuller Smith & Turner Geest * Geffrye Museum
*
General Dental Council * General Medical Council * General Te
aching Council * GeoPost * Glass & Glazing Federation

* GlaxoSmithKline * Glen Dimplex * Gleneagles * Glenmorangie * Goldfish * Gordon Bruce Associates * Greater London Authority
* Gre
ater Manchester Fire Serv
ice * Greater Manchester Police * Greater Merseyside Learning & Skills Council * Greenwich Foundation
*
Griffin Factors * Griff
in PR * Groundwork Foundation * Guru * GWR H
addonstone * Halfords * Halifax * Hampton Court * Hanson
* Health and Safety Executive * Health Development Agency * Health Education Board
for Scotland * Heritage Lottery Fund * Hewitt Bacon
& Wo
odrow * HFC Bank * Higher Education Funding Council for England * Highlands & Islands Enterprise * Highways Agency * Hill
House Hammond * Hilton * Hip Designs * Historic Royal Palaces * Historic Scotland * HM Land Registry * HM Revenue & Customs
* HM Treasury * HMV * Home Office * Homebase * Honda * Honeywell * House of Commons * House of Lords * Housing Corporation
* Howard Kennedy * HSBC * Human Fertilisation & Embryology Authority * Hydro Agri * Hyperlink Interactive * Hyundai Car ICI
* IG Index * IGD * Ikea * Image Group * Imperial Tobacco * Imperial War Museum * Information Commissioners Office * ING Barings
* Innogy * Institute of Actuaries * Institute of Cancer Research * Institute of Chartered Accountants * Intel * InterContinental Hotels
* International Herald Tribune * International Motors * Invesco Perpetual * Investcorp International * IPA * ISIS Research * ITV J
Sainsburys * Jaguar * Jane's Information * Jetix * Jewish Care * Jobcentre Plus * John Lewis * Johnson Matthey * Judge Institute of
Management Karcher * Kennel Club * Kent Constabulary * Kier * Kimberly Clark * King Sturge * Kingston Internet * Kingston
University * Kodak * Komatsu * KPMG * Kraft * Kuoni Ladbrokes * Land Securities * Lansing Linde * Law Society * Leapfrog
PR * Learning and Skills Council * Learning and Skills Development Agency * LEDU * Legal & General * Lehman Brothers * Leicester
Promotions * Leo Pharmaceuticals * Lever Faberge * Levi Strauss * Lex * Lexis PR * Liberal International * Liberata * Liberty Marketing
* Libra * Lincolnshire Development * Liverpool Victoria Friendly Society * Lloyds of London * Lloyds TSB * Lockheed Martin * London
Assembly * London Bor
ough of Camden * London Borough of Harrow * London City Airport * London Electricity * London First
* London Stock Exchange * London Underground * London Zoo * L'Oreal Mainland PR * Manchester Airport * Markel International
* Marketforce Communications * Marks & Spencer * Mars * Marsh * Matsushita * Mazda * MBNA * McArthurGlen * McDonald's
* McKinsey * Meadowhall Centre * Medway Council * Merck Sharp & Dohme * Mersey Ferries * Merseycare NHS Trust * Merseyside
Police * Met Office * Metronet * Metropolitan Police * MFI * Mid Beds District Council * Midland Mainline * Mila Hardware * Mills &

Reeve * Milton Keynes Bor
ough Council * Ministr
y of Defence * Mitchells & Butlers * Mobil * Moet Hennessy * Morgan Grenfell
* Morgan Stanley * Mothercare * Motorcycle Action Group * Multi Media PR National Archives * National Army Museum * National
Assembly for Wales * National Care Standards Commission * National Clinical Assessment Authority * National Crime Squad * National
Galleries of Scotland * National Gallery * National Grid * National Hi-T
ech Crime Unit * National House Building Council * National
Lottery Commission * National Maritime Museum * National Museum of Photograpy
, Film & TV * National Physical Laboratory
* National Savings and Investement * National Statistics * Nationwide Building Society * NatW
est * Naval Bases & Supply Agency
* Neilson * Nestle * Newcastle Building Society * Newcastle College * Newcastle Gateshead Initiative * Newcontacts * News International
* Newspaper Society * NFU Mutual Insurance Society * NHS Executive * NHS Health Scotland * NHS Information Authority
* Nickelodeon * Nicola Jane * NIE * Nintendo * NM Rothschild * Noonan Russo * Nor
thern Ir
eland Information Service * Northumbria
T
ourist Board * Nor
wich & Peterborough Building Society * Nor
wich Airpor
t * Novar
tis * ntl Odd Fellows Friendly Society * Ofcom
* Office of the Deputy Prime Minister * OFGEM * Orange * Ordnance Survey * Osborne Clarke * Oxford Brookes University PA
Consulting * Pace Micro Technology * Parkridge Holdings * PB Power * Peninsula Medical School * Penrose Financial * Pensions
Regulator * Per
mira * Peterbor
ough City Council * Peters * Pettifor Mor
row * Peugeot * Pfizer * PFPR Communications * PHH * Phoenix
* Plan Inter
national * Platfor

m PR * Police Infor
mation T
echnology Organisation * Pomegranate PR * Pool of London Partnership
* Por
tman Building Society * Post Of
fice * Postcomm * Postwatch * Power
gen * PP
ARC * PPL * PPP Healthcar
e * Pr
ess Complaints
Commission * Pricewater
houseCoopers * Prime Minister
’
s Of
fice * Prince of W
ales Of
fice * Pr
octer & Gamble * Pr
udential
QinetiQ
* Queen Elizabeth II Conference Centre RAF Benevolent Fund * RAF Valley * Rail Link Engineering * Railtrack * Ramesys * Rank
* Rapier * Razor PR * Renaisi * Renault * Rentokil Initial * Resour
ce Par
tners * Reuters * RICS * RM * RNLI * Robert Evans MEP * Robert
Half Inter
national * Roche * Rolls Royce * Ross & Cr
omar
ty Enterprise * Rowland Communications * Royal Ar
mouries Museum * Royal
Bank of Scotland * Royal College of Nursing * Royal Liver Assurance * Royal London * Royal Mail * Royal Navy * Royal Phar

maceutical
Society * Royal Sun Alliance * RSPB * Rural Payments Agency
S4C * SABMiller * Safeway * Saga * Saudi Petr
oleum * Scott
Brownrigg and Turner * Scottish & Newcastle * Scottish Enterprise * Scottish Life * Scottish Natural Heritage * Scottish Power * Scottish
W
ater * Scottish W
idows * Sector Skills Development Agency * Securicor * Securities Institute * SEEDA * Serco Defence and Aerospace
* Sever
n T
r
ent * Sheffield Hallam University * Shell Stanlow * Shepherd Construction * Signet * Site Confidence * Six Continents
* Skipton Building Society * Skoda * Smith & W
illiamson * Society of Antiquaries * Sony * South W
est T
rains * Specsavers * Splash
PR * Sputnik Communications * Standar
d Life * Star
wood Hotels * States of Jersey Police * Strategic Rail Authority * Str
utt & Parker
* Superdrug * Surrey County Council * Sussex Police * Suttons Seeds * Swallow * Swan Stabilo * Swedish Travel & Tourism * Syntegra
Tamesis * Tate Gallery * Taylor Nelson Sofres * Taylor Woodrow * Tea Council * TEAMtalk.com * Teamwork Marketing * Technology
Par
tnership * T
ed Baker * Telewest * Tesco * Thames Water * Thomas Cook * T-Mobile * TNT * Toshiba * TotalFinaElf * Towers Perrin
* T
ur
ner Br
oadcasting * TXU
UBS * UCAS * UCB Home Loans * UFI * UK Trade & Investment * UKTV * Unilever * United Biscuits

* United Dair
y Far
mers * United Utilities * Universal Music * Universities UK * University of Aber
deen * University of Bir
mingham
* University of Brighton * University of Buckingham * University of Northumbria * University of Portsmouth * University of Ulster
* University of Warwick Valuation Office * Variety Foods * Victoria & Albert * Virgin * Viridian * Visa * VisitScotland * Vodafone
* V
olvo
Waitrose * Wales Tourist Board * Walkers * Walt Disney * Warden Housing Association * Waste & Resources Action
Pr
ogramme * W
averley V
intners * WCRM OLE * W
eil Gotshal & Manges * Wella * Wellcome Trust * Welsh Assembly * Welsh
Development Agency * W
elsh Language Boar
d * W
est Br
omwich Building Society * W
est London Mental Health NHS T
rust
* Westminster City Council * Whitbread * Windsor Life * Wolff Olins * World Wide Fund for Nature * Write Image Xerox * xrefer
Yakult * Yorkshire Cable * Yorkshire Forward * Youth Justice Board Zurich
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