Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

USEFUL ADDRESSES,
COURSES AND
WEB LINKS
Here are some useful addresses, lists of
courses and web links which should
further help your research into the
industry:
PROFESSIONAL ASSOCIATIONS
Public Relations Consultants Association
Willow House
Willow Place
Victoria
London SW1P 1JH
Tel: 020 7233 6026
Web: www.prca.org.uk or
www.prcafrontline.org.uk
IPRA ** International Public Relations
Association
Cardinal House
7 Wolsey Road
East Molesey
Surrey
KT8 9EL
UK
Tel: +44 20 8481 7634
Web: www.ipranet.org
CERP: STUDENTS (European Association
of Public Relations Students)
C/o Gentsesteenweg 443, bus 4
1080 Brussels
Belgium

Tel. +32 414 0414
ICCO ** International Communications
Consultancy Organisation
Willow House
Willow Place
London SW1P 1JH
UK
Tel: +44 20 7233 6026
Web: www.iccopr.com
Association of Professional Political
Consultants
26 Grosvenor Gardens
London
SW1W 0GT
Tel: 020 7838 4883
www.appc.org.uk
ADVERTISING, MARKETING AND PUBLIC
RELATIONS
Association of Media Evaluation
Companies
52 Lyford Road
London SW18 3LS
Tel: 020 8874 5981
Web: www.amec.org.uk
Audit Bureau of Circulations Ltd
and ABC ELECTRONIC
Saxon House
211 High Street
Berkhamsted
Herts HP4 1AD

Tel: 01442 870800
Web: www.abc.org.uk
British Market Research Bureau
Hadley House
79-81 Uxbridge Road
Ealing
London W5 5SU
Tel: 020 8567 3060
Web: www.bmrb.co.uk
Campaign
174 Hammersmith Road
London W6 7JP
Tel: 020 7413 4570
Web: www.campaignlive.com
Chartered Institute of Marketing
Moor Hall
Cookham
Maidenhead
Berks SL6 9QH
Tel: 01628 427500
Web: www.cim.co.uk
Hollis Press and PR Annual
Harlequin House
7 High Street, Teddington
Middlesex TW11 8EL
Tel: 020 8977 7711
Web: www.hollis-pr.co.uk
Incorporated Society of British
Advertisers
44 Hertford Street

London W1J 7AE
Tel: 020 7499 7502
Web: www.isba.org.uk
Institute of Practitioners in Advertising
44 Belgrave Square
London SW1X 8QS
Tel: 020 7235 7020
Web: www.ipa.co.uk
Institute of Public Relations
The Old Trading House
15 Northburgh Street
London EC1V 0PR
Tel: 020 7253 5151
Web: www.ipr.org.uk
The Market Research Society
15 Northburgh Street
London EC1V 0JR
Tel: 020 7490 4911
Web: www.mrs.org.uk
Marketing
174 Hammersmith Road
London W6 7JP
Tel: 020 7413 4567
Web: www.marketing.haynet.com
The Marketing Society
St George’s House
3-5 Pepys Road
London SW20 8NJ
Tel: 020 8879 3464
Web: www.marketing-society.org.uk

Marketing Week
St Giles House
49-50 Poland Street
London W1V 4AX
Tel: 020 7970 4000
Web: www.marketing-week.co.uk
Newspaper Publishers Association
34 Southwark Bridge Road
London SE1 9EU
Tel: 020 7928 6928
The Newspaper Society
Bloomsbury House
74-77 Great Russell Street
London WC1B 3DA
Tel: 020 7636 7014
Web: www.newspapersoc.org.uk
PR Week
174 Hammersmith Road
London W6 7JP
Tel: 020 7413 4429
Web: www.prweek.com
Periodical Publishers Association
Queen’s House
28 Kingsway
London WC2B 6JR
Tel: 020 7404 4166
Web: www.ppa.co.uk
Press Complaints Commission
1 Salisbury Square
London EC4Y 8JB

Tel: 020 7353 1248
Web: www.pcc.org.uk
UK Press Gazette
19 Scarbrook Road
Croydon
Surrey CR9 1LX
Tel: 020 8565 4200
Web: www.pressgazette.co.uk
Willings Press Guide
Chess House
34 Germain St
Chesham
Bucks HP5 1ZT
Tel: 0870 736 0015
Web: www.waymaker.co.uk
PR COURSES AND TRAINING
Colleges and universities listed here offer
IPR-accredited public relations courses
Bournemouth University
Poole House, Talbot Campus
Fern Barrow, Poole
Dorset BH12 5BB
Tel: 01202 595105
Web: www.bournemouth.ac.uk
College of St Mark and St John
Derriford Road
Plymouth PL6 8BH
Tel: 01752 636700
Web: www.marjon.ac.uk
The Communication Advertising &

Marketing Education Foundation Ltd
(CAM)
Moor Hall
Cookham
Maidenhead
Berks SL6 9QH
Tel: 01628 427180
Web: www.camfoundation.com
Cardiff University
Centre for Journalism, Media and
Cultural studies
Cardiff CF10 3XQ
Tel: 029 2087 4000
Web: www.cf.ac.uk/uwc/jomec
The Insider’s Guide to PR: Chapter 8
Page 21
Department for Education and
Employment
Sanctuary Buildings
Great Smith Street
London SW1P 3BT
Tel: 0870 0002285
Web: www.dfee.gov.uk
Dublin Institute of Technology
Fitzwilliam House
30 Upper Pembroke St
Dublin 2
Ireland
Tel: (+353) 1 402 3098
Web: www.dit.ie

Lancashire Business School
Department of Journalism
University of Central Lancashire
Preston PR1 2HE
Tel: 01772 894753
Web: www.uclan.ac.uk
Leeds Business School
Leeds Metropolitan University
Beckett Park Campus
Headingley
Leeds LS6 3QS
Tel: 0113 283 2600
Web: www.lmu.ac.uk/lbs
London School of Public Relations
David Game House
69 Notting Hill Gate
London W11 3JS
Tel: 020 7221 3399
Web: www.pr-school-london.com
Manchester Metropolitan University
Department of Retailing and Marketing
Aytoun Building
Manchester M1 3GH
Tel: 0161 247 6050/6063
Web: www.man-
bus.mmu.ac.uk/retmark
Qualifications and Curriculum Authority
83 Piccadilly
London W1J 8QA
Tel: 020 7509 5555

Web: www.qca.org.uk
Queen Margaret University College
Edinburgh
Media and Communications Department
Corstorphine Campus
Clerwood Terrace
Edinburgh EH12 8TS
Tel: 0131 317 3782
Web: www.qmuc.ac.uk
Recruitment and Employment
Confederation
36-38 Mortimer Street
London W1N 7RG
Tel: 020 7462 3260
Web: www.rec.uk.com
Trinity and All Saints University College
University of Leeds
Brownberrie Lane
Horsforth
Leeds LS18 5HD
Tel: 0113 283 7166
Web: www.tasc.ac.uk
University of Stirling
Department of Film and Media Studies
Stirling FK9 4LA
Tel: 01786 466220
Web: www.stir.ac.uk
University of Ulster at Jordanstown
Shore Road
Newtownabbey

Co Antrim BT37 0QB
Tel: 028 9036 8853
Web: www.ulst.ac.uk
West Herts College
Watford Campus
Hempstead Road
Watford, Herts
WD1 3EZ
Tel: 01923 812000
Web: www.westherts.ac.uk
WEB LINKS
Frontline (www.prcafrontline.org.uk).
A forum for the emerging leaders of the
public relations industry that enables
them to discuss issues, learn more about
the industry, promote career
development, get involved in industry
events, and network.
Public Relations Consultants Association
(www.prca.org.uk). Represents over 70%
of the UK’s public relations consultancy
sector with over 150 firms.
Institute of Public Relations
(www.ipr.org.uk). Europe’s largest body
for public relations practitioners.
Thesefourwalls
(www.t4w.co.uk). A social and
knowledge sharing group for those in and
looking to get into the communications
industry (PR, marketing, design, new

media etc).
Foresight (www.fifi.co.uk). UK
subscription service allowing PR
professionals to search for opportunities
based around future events.
PR Source (www.prsource.co.uk). Basic,
yet useful index of resources and sites for
the UK PR industry.
Agencyworld (www.agencyworld.co.uk).
UK-centric resource for “in-house and
agency PR and marketing technology
decision-makers” with features on PR
agency life and daily technology news.
UK Business Net
(www.ukbusinessnet.com). UK-focused
links site to trade media titles, events,
company information and press archives.
Power Reporting
(www.powerreporting.com). US site
dedicated to providing research resources
for journalists, updated daily and
allowing them to find people and
companies, check facts, subscribe to news
alerts and plan training.
PR Newswire (www.prnewswire.co.uk).
Web site for the European press release
distribution service, allowing you to
review recently issued press releases.
US sister site can be found at
(www.prnewswire.com).

AFP (www.afp.com). European press
and photo agency.
FeaturesExec (www.featuresexec.com).
Subscription service from The Source,
allowing you to search UK and European
media for details of planned articles on
hi-tech topics.
PRNET (www.prnet.co.uk). Web-based
newswire service for press releases.
Hollis (www.hollis-pr.co.uk). The web
version of the Hollis Press & PR Annual
which provides media sources, in-house
news contacts, national information
sources, UK PR consultancies with client
listings & specialisations, regional PR
guide, world PR contacts, sponsorship
specialists, government advisors, and
service providers.
Sponsorship Online
(www.sponsorshiponline.com).
A sponsorship matching service with a
global reach.
The Council of Public Relations Firms
(www.prfirms.org). The association for
PR consultancies in the US.
The Public Relations Society Of America
(www.prsa.org). The US body for public
relations practitioners.
The Communications White Paper
(www.communicationswhitepaper.gov.

uk). Essential reading for those working
in the UK communications industry.
This outlines the impact and role of
Ofcom, the new governing body for the
communications industry.
About.com
(www.publicrelations.about.com).
US news and views on the public
relations industry.
Online PR (www.online-pr.com).
An index of hundreds of links to sites
“dedicated to helping you deliver better,
faster and less-expensive online PR”.
UK Press (www.ukpress.org). Online
forum for members of the press and PR
people who wish to discuss topics of
interest and make useful contacts.
The Internet Public Relations Discussion
List (www.audettemedia.com). Home of
the I-PR discussion list, an American list
about the impact of the internet on the
PR industry.
MediaUK (www.mediauk.com).
A comprehensive index of UK print,
broadcast and online media, with ‘deep
links’ to their web sites.
The Insider’s Guide to PR: Chapter 8
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