Linkedin_How to make your profile stand out

Why is it important to make your profile stand out?


What is a Personal Brand

It is the “trademark” created around your name or your career.

It is who you are, what you stand for, the values you embrace, and the way in which you express those values.

Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal
brand does the same for individuals, helping to communicate a unique identity and clear value to potential hiring
managers.

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Do you have a personal brand?

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How to build a strong Linked In profile

Headline/ Summary/ Achievements/ Profile Picture
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How many of you have updated your Linked-In profile?

How to build a stellar LinkedIn headline

•

•Be Specific Directly to the Audience You Want to

Showcase Your Specialty, Value

Entice

Proposition, or Your “So What?”
PMP-certified project manager - Known for successfully leading multi-million dollar

Tireless, caring Registered Nurse who helps pediatric cancer patients, and
their families feel at ease throughout treatment and recovery.

projects in developing countries.

•

Put in the Important Keywords

Customer-focused pro who can program every robot in your manufacturing facility. Specializing
in ABB, FANUC, and Kawasaki robots.

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5 templates for a perfect LinkedIn summary
The Mission-based summary

The Personality-based summary

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•

•
•

Broad description, then more specific
Engage with a variety of people

The Short-and-sweet summary

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Focus more on soft skill than hard skill

Current role, previous roles
and skills

The networkers and the less- experienced

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Active job hunters

I have over 15 years of experience working in data science. Currently, I work

Every brand has stories to tell—stories that will not only engage, inform, surprise,

When I was 21, I climbed Mount Everest. Not

delight, and impact their audience, but that will also deliver on measurable

metaphorically—I

business goals. And I am the conduit between brand and consumer.

mountain on Earth.

customers by using advanced analytics, standing up big-data analytical tools,

I help clients find the subject and medium that best fits their unique identity, and

While I was hiking, I thought about quitting approximately 5,000 times. (And that’s a

creating and maintaining models, and onboarding compelling new data sets.

then I produce high-quality content that meets their objectives. Currently, I am a

lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue,

Previously, I was Chief Data Scientist at Guru, where I analyzed data from

content strategist at Alliance Media, where I’ve collaborated with companies such

and trail mix overdose, I kept going. I’m that person. Once I say I’ll do something, it will

some of the biggest enterprise companies in the world to educate the market

as Tiffany & Co., Burger King, and Netflix.

happen.

on long-term internet trends.

My specialties include digital media, consumer behavior, brand awareness, and

Now, I put that perseverance to work as a senior account manager for Polar. I don’t have to

omni-channel marketing campaigns.

climb any mountains…but I do have to move them.

I’m

well-versed

literally

in

climbed

negotiations,

development, relationship management, operations,

the

planning

highest

as Asana’s Senior Data Manager, improving products and services for our

and

and logistics coordination and

Competencies:

data

scheduling.

learning,

cloud

If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the

Python/Java/R, network protocols

computing,

science,

machine
Hadoop,

mountain at 27K feet), please send an email my way.

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5 templates for a perfect LinkedIn summary
The Blended summary

The Accomplishments summary

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•

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Blend between personality and mission version
Light, fun and professional

Awards, expert talks, publications, key achievements, etc.
Those seeking for full-time position or
freelance gigs

I’m a talent acquisition specialist

interest

in

building

the

most

with an

I’m a freelance multi-disciplinary graphic designer

who’s delivered creative and

effective

engaging solutions across brand identity, print, packaging, and digital media.

workforces possible. For over 20 years, I’ve been helping businesses find their

In 2013, my online brand campaign for the Dorsey Children’s Hospital won a GDUSA

perfect hires. I also do consulting on compensation and benefits, new hire

award, one of the most prestigious honors in the graphic design industry.

processes, and company

My work has also been featured in Creatique Bloq, Compound Magazine, and on the

culture.

Creative Review blog.
Skills: logo design, web design, branding and identity, typography, UI design, packaging,
CSS, HTML, InDesign, Photoshop, Illustrator
When I’m not on the job, I love hiking with my dog, working my way through

If you have a project I can help with, please get in touch.

every recipe in the family cookbook, and indulging my love for seeing new
places.

If you’d like to learn more about how my services can help your company, please
reach out via email ().
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Turn Duties into Accomplishments

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Know the difference:
Duty: how you did it?

Accomplishment: how well you did it?

Planned events

Raised $100,000 by selling out tickets to a 200-person charity event

Make a list:

o
o
o
o
o
o
o

What did I do that was above and beyond my normal job duties?
How did I stand out among other employees?
Was I ever recognized by a supervisor for a job well done? When and why?
Did I win any awards or accolades?
What new processes did I implement to improve things?
What problems did I solve?
Did I ever consistently meet or exceed goals or quotas?

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Turn Duties into Accomplishments

 Paint the Picture With Numbers:
o How many people were impacted by your work?
o By what percentage did you exceed your goals?

 Add the benefit:
o To your manager and your company
o Sell the tangible things with big picture
o “Created 20 client reports each month to ensure clients consistently
received timely and complete information.”

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How to pick the right LinkedIn profile picture

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Pick a photo that looks like you

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Use a high-resolution image
400x400 pixels to 8MB

Credibility, improve experience

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Make sure your face takes up at least 60% of the frame
The top of your shoulders to above your head

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Get someone else to take the picture for you

Natural/ comfortable pose with some instruction

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How to pick the right LinkedIn profile picture
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Choose the right expression

Wear what you’d wear to work
Not over or underdressed/ Solid colors with bold tones make your pic really

People view you as more likable, competent and influential if

pop

you smile in your pic
Smiles that show teeth rated twice as likable as closed-mouth smiles

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Take the photo in soft, natural light
Avoid shadow on your face, shiny skin, blown out under direct sunlight

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Q&A

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