Case study facebook application “My Euro 2012 team”

Case study
Facebook application
“My Euro 2012 team”
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• Client: Sava Osiguruvanje, Macedonia
• Type of Business: Insurance
• Company: Cyberlink Media
• Cаmpaign: My Euro 2012
• Type of cаmpaign: Facebook contest
• Timeline: 3 weeks
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Along with the arrival of one of the biggest sport events of the year, Sava Osiguruvanje
wanted to connect with the Macedonian audience and join the conversations about
Euro 2012 Football Championship.

Cyberlink developed a Facebook football application, called “My Euro 2012 team” that
bets on the huge popularity of European football Championship and lets FB users to
create their own football team of FB friends and compete for championship title.
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• Acquisition of FB fans
• Consumer engagement
• Virally spread clients
brand
• Create buzz and
strengthen consumer
connection to clients brand
• Extensive branding

Every FB fan – participant in the football contest takes the role of a Football
Selector, selects a favorite team flag and invites 10 FB friends to join his team.
Each Facebook contest participant has options to invite friends, send unique link
of his team for voting and share his team graphics on FB profiles in order to gain
higher exposure and votes to win the contest.
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First screen contains flags of
16 countries participants in
EURO2012.The FB user
chooses his favorite team flag.
The choice of a country will
define the color of the jerseys.


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FB user (Football selector) assigns
for each of the 10 FB friends
particular positions on a field of
play (goalkeepers, attacking
positions etc.).

Every team formation screen has
unique link for voting and
predefined comment Facebook
plugin is attached, in order
participants to motivate their
friends to vote and winning in the
contest.

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Each football team is displayed
with:
• the name of football selector
• the name of the football
representation
• position in the list
• number of votes
• date of creation.

All participants in the contest are
automatically generated in a
rank list by the number of votes
of FB users.
Also, there is a TOP 5 rank list for
football teams on a daily basis.

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• Weekly peak with 14,000 new fans (source: socialnumbers.com),
• Fan base growth 139%
• More than 70% of the FB connected persons of Macedonia actively
talking about this campaign
• More than 3000 football teams
• More than 33.000 fans participants in the game
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