Tài liệu Mẫu thư thương mại dành cho khách hàng phần 2 pptx

Mẫu thư thương mại dành cho khách hàng phần 2
New representative
[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate 85245]
Dear _______,
It is our great pleasure to advise you that a new sales representative will now be representing our
firm in your area.
He has been handling our accounts in various locales for some time and is extremely
knowledgeable in this field. Your new representative is scheduled to visit your office in 10 days
time.
If you have any questions or special requests, please do not hesitate to contact him. As I am sure
you will agree after meeting him, he is an asset to any company and we are very proud to have
him on our staff.
Sincerely,
[YOUR NAME, ex. Jill Jones]
Good customer service
[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate 85245]
Dear _______,
I wish to thank you and your staff for providing such excellent service. It was a pleasure to deal
with members of your staff. The service was impeccable, and the staff was always very well-
mannered and helpful. I was truly impressed with the level of dedication present.
This is not the usual letter that I have the pleasure of sending out, since it is not every day that

one comes across service of such a high standard.
Sincerely,
[YOUR NAME, ex. Jill Jones]
Customer stopped purchasing
[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate 85245]


Dear Customer,
We have had the happy experience of receiving one or more orders from you every year for
several years. But, as I study our list of faithful customers, I note that you haven’t bought
anything from us for the past two years.
This set me to wondering: Did we goof on a shipment? Was the merchandise you last ordered
not exactly what you wanted? Or is it simply because you haven’t needed anything?
Whatever the reason, we would really like to know, and we hope you will tell me by replying to
this letter, which you can mail in the postage-paid envelope.
In the meantime, I am sending you a flyer describing our special “rock-bottom prices” sale on all
(our product/services). Maybe when you see the bargains offered, you will start buying from us
again.
If we can help you in any way, please let us know. We would really like to have you as one of
our regular customers again.
Sincerely,
[YOUR NAME, ex. Jill Jones]
Change of service company
[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate 85245]


Dear _______
We hereby inform you that effective (date), our company will no longer be offering the service
of (type of service). This is a management decision taken after focusing all our efforts in the area
of (type of service). This restructuring, we believe, will benefit our customers as we continue to
direct our expertise in the other areas.
However, we are quite aware of the importance, that our customers should continue to receive
good of service, so we are pleased to announce that our former employee, (name), will now be
offering this service. Since he has already had considerable experience with this type of service
during his involvement with our company, and having built up a superior level of competence,
we are extremely confident that we will be referring our service to a very good source.
We encourage you to contact (name) at (phone #) for your service requirements. We are quite
confident that you will find him to be professional in every respect.
It has been our pleasure to serve you over the years and we thank you for all your support. Our
company is looking forward to a continued association with you as we provide you with the kind
of focused expertise you need.
Sincerely,
[YOUR NAME, ex. Jill Jones]