VIETNAM e COMMERCE OVERVIEW II ABOUT SHOPEE, TIKI III SHOPEE TIKI COMPARISON IV CONCLUSION

GROUP
SEMINAR
E-COMMERCE
Lecturer: Pham Hong Thanh
Class: B09E

Group: G


GROUP G MEMBERS
1

Huỳnh Dũng Anh

2

Nguyễn Thảo Phương Nhi

3

Nguyễn Tiến Dũng

4

Nguyễn Hồng Long

5

Ngơ Đình Anh Thư

TABLE OF CONTENTS
I. VIETNAM E-COMMERCE OVERVIEW
II. ABOUT SHOPEE, TIKI
III. SHOPEE & TIKI COMPARISON
IV. CONCLUSION


OVERVIEW ABOUT E-COMMERCE IN VIETNAM

Ranking of top e-commerce businesses in Q3/2021 in Vietnam


ABOUT

INTRODUCTION
o Founded in 2009 by Forrest Li.

o First introduced in Singapore
in 2015.
o Launched on the Vietnamese

market on August 8, 2016.


ABOUT

INTRODUCTION
o Founded in 3/2010 in Vietnam.

o Just available in Vietnam.

o Starting as a business provides
online book selling products.

o Achieving many achievements.


BUSINESS MODEL
B2C (Business to Customer) is
The original model of Shopee

Vietnam was C2C Marketplace.
Now

Shopee

Vietnam

has

become a hybrid model when
there is also B2C.

the first model Tiki uses in
e-commerce business. In early
2017, Tiki switched to the
Marketplace model.


CAPITAL
Shopee is backed by SEA, while SEA is

owned 40% by Tencent.

The two largest shareholders of Tiki

are JD.com and VNG.


PRODUCT CATEGORIES
Shopee’s most popular product
categories include fashion, home

and living, and beauty.
Tiki's featured products are books
and electronics.


SHOPEE & TIKI COMPARISON
SIMILARITY OF SHOPEE AND TIKI
❑ Web and app platforms are easy
to use, the eye-catching.
❑ The 2 main groups of customers
are Buyers and Sellers.
❑ After-sales

promotions.

services,

subsidize

DIFFERENCE OF SHOPEE AND TIKI
The Variety of Goods
Shopee is very diverse.

Tiki is not much.


DIFFERENCE OF SHOPEE AND TIKI

Quality Goods
Besides quality products, there
are also poor quality and fake
goods on Shopee.
Tiki's policy is to guarantee
100% genuine goods, otherwise,
refunds will be given.


DIFFERENCE OF SHOPEE AND TIKI
Commodity Prices
Shopee can be said to have
more competitive prices.

The price of Tiki is quite stable.


DIFFERENCE OF SHOPEE AND TIKI
Promotions/Sales

DIFFERENCE OF SHOPEE AND TIKI
Payment Methods
E - Wallets

Both
❑ Cash on delivery (COD).

Shopee

❑ Payment by domestic ATM card
(Internet Banking).

❑ Pay by credit/debit card.

Tiki


DIFFERENCE OF SHOPEE AND TIKI
Delivery
Shopee

Tiki


DIFFERENCE OF SHOPEE AND TIKI
Customer Service
Shopee

DIFFERENCE OF SHOPEE AND TIKI
Customer Service
Tiki


DIFFERENCE OF SHOPEE AND TIKI


CONCLUSION
Each e-commerce site like Shopee and
Tiki since its inception has its own
development strategies so as not to mix
in the big e-commerce arena. If you buy
books, electronics, like certainty and
stability, Tiki gives priority. If the product

is a super bargain, experiencing the
feeling of activity when shopping, Shopee
gives priority.


Thanks
Does anyone have any questions?