How to Get More Facebook Likes, Twitter Followers & Social Friends

socialmediatoday.com
/>utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts)
How to Get More Facebook Likes, Twitter
Followers & Social Friends
Posted by:Pam Moore
Please login or register to follow this user.
Like it?
Posted November 10, 2012
Hopefully most businesses are well on their way to setting goals and objectives f or 2013 and
beyond. Chances are you are working on a plan t hat has a social media component to it.
Do these questions sound familiar?
How can I get more Facebook likes?
How can I get more Facebook fans?
How can I get more people to like my page and my brand?
How can I get more comment s on my post s?
How can I get more Twitter followers?
How can I get more retweets?
How can I get more Twitter mentions?
How can I get more people to connect to me on LinkedIn?
How can I get more people to talk to me on any social network?
How can I get more Facebook shares?
You are asking some of the right but some of the wrong questions.
Let’s reverse this scenario. Let’s put ourselves in the head of your audience. You know the people I
am talking about. Or did you forget it is real people who are sitting behind the Facebook profile,
Twitter handle and LinkedIn connection? Oh now you are remembering…yes… those people. The
people you want to like you, engage with you and your brand and share your content so you can
become a viral rock star. Yup, those people.
What are these people really thinking?
Why am I getting so many Facebook request s to like all these pages?
Which ones should I like?
Why should I like ANY of these pages?

I am tired of seeing spam updates from businesses bragging about themselves.
How can I remove this spam from my Facebook news feed?
Why did I like this page? All they do is talk about themselves?
What is up wit h all of these event invites?
I like these Facebook pages because they are providing me real value for my business and
life.
I love how that brand page always posts helpful tips.
I like how that brand page posts inspirational messages.
Some of the brand’s pages I liked need to take a lesson from those other pages who offer
me value.
Maybe I will just unlike all the pages. Never mind that will take too long. I’ll start using
Facebook lists and filter t hem.
The most important question you need to ask yourself is WHY!
Why should anyone:
Like your page?
Comment on your content ?
Sign up for your newsletter?
Follow you on Twitter?
Retweet you?
Share your content?
Read what you write?
Give a rip about what you have to say?
Trust you enough to give you their email t o download a whitepaper?
So what is a brand to do?
Here are 12 tips to help you get started on the right foot and start asking the right questions.
These tips will help you worry less about likes and followers and instead focus on your real
business.
12 Tips to Get Real Results on the Social Networks, Not Just Likes,
Clicks & Followers
1. Ask the right questions. Focus on the WHY. Why should your audience like, click, follow,

tweet, retweet you? Why should they give a rip about anything you say, do, tweet, post or sing?
Give them a reason to take action.
2. Have a plan. This post is not designed to give you a template for a plan. Bottom line you need a
business strategy inclusive of a social media strategy and plan. You need goals, objectives and a
plan to get there.
3. Know your audience. Bott om line if you don’t know your audience you won’t know how to
inspire them to connect with you, let alone click, like, comment or share. Get in their heads as deep
as you can. Know what they like to eat, drink. Know where they hang out. What do they talk about
? Where do they go for work, lunch, fun, dancing, talking, laughing, crying, and support? Where do
they share their photos? Where do they talk about business? Talk about family? Talk about the
services they like, need and want? The more you can know about them the better you can inspire
them to connect with you and your brand. Download our audience analysis worksheet to help you
get started on this step.
4. Polish up your social brand & know who you are.
Develop your social brand in support of your
corporate or overall personal brand. Everything you
say and do online should be a positive reinforcement
of your brand promise. Check out these three
articles for tips on developing your Facebook and
social brand: 15 Must Know Tips to Rock Your
Facebook Timeline Business Page, 10 Easy Ways to
Rock Your Brand on Facebook, 20 Tips to Build a
Brand that is a Sweet Orange in a World of Bitter
Apples.
5. Develop a cont ent plan. You must offer relevant content and conversation that will not only
inspire but engage your audience. You must inspire them to take action. They are not going to do
it without such. Remember, t hey are asking themselves how they can get rid of the spam and over
hyped Facebook posts while you are figuring out how you can get more of the same in their face.
Download our Content Inventory worksheet to help you get a grip and organize your content so
you can begin by maximizing what you got and know what content you need to develop or

enhance.
6. It’s what happens after t he Facebook like t hat mat ters most. Focus on providing value both
before and after t he like! Check out this article: What Happens After the Facebook Like? 20 Tips
To Engage Your Audience After the Like!
7. Give wit hout expecting anything in ret urn. Ask not what your fans, followers, friends can do
for you but what you can do for them. Focus on providing the highest value possible.
8. Earn their trust . Your first goal should be to earn
their trust. The quicker you earn their trust, the better
and quicker you can inspire them to connect with you
and your brand. Clicking, liking and f ollowing should
not be a deep thought for them. They should be so
engaged in your brand that clicking is natural because
they have no reason not to trust you. Check out this
page for more tips: Social Trust Factor: 10 Tips to
Establish Credibility
9. Don’t be afraid of t he data and insights. Most businesses we work with have never spent
more than five minutes looking at their Facebook or YouTube analytics. As I always say “there is
gold in them there analytics!” Dig into all the free data and insights available on the social
networks. With a little digging you can find data that will help you make the right decisions to do
better in the coming year.
10. Don’t get caught up in t he social buzz hype. Don’t get caught up in measuring only the
social buzz metrics. You must focus on the right metrics so you can measure real results. Bott om
line you need to set measurable goals and objectives and you need to measure them. Goals are
nothing without a plan to achieve them and proof you did such!
11. Don’t forget t he f ans you already have! The biggest mist ake we see brands make is
focusing only on numbers and growing their community. A large community should not be your top
goal. Instead you should focus on how you can offer the most value to your community. If you
focus on value and the fans you already have as a top priority you’ll be amazed how your
community will grow and how your results can be more easily monetized. Show those who have
already liked your Facebook page or followed you on Twitter that you appreciate them. Offer

them insight, knowledge, conversation and data that brings value t o their life and business.
12. Inspire – connect – achieve. Focus on the goals of your audience first. Inspire your audiences
to connect with you with a goal of helping them achieve their objectives. If you help them achieve
their goals and objectives, you will achieve yours organically. Trust me, this works!
What you say?
Have you been too focused on the likes, clicks, follows and shares? Is it time you get back to the
nutz and boltz of business and focus on providing value to your audience and stakeholders and a
plan to achieve your business results.
Take Action & Get a Grip on Social Media:
This is part of the series titled “How to Get a Grip on Social Media.”
The series will include a f ree newsletter, webinars, whitepapers, tips
and best practices to get a handle on your business and social
media.
Subscribe to stay updated and be the first to be invited to
upcoming events including free webinars.
Worksheet: Download Cont ent Inventory Worksheet t o
maximize t o monet ize your content!
Worksheet: Download our POST audience analysis
worksheet to help you identify and prioritize your top
audiences. It is based upon the Forrester POST methodology.
Blog Post & 51 Slide PowerPoint Deck: 34 Social Media Truths
CEO Social Mindset: 15 tips for a Healt hy Social business Mindset
10 Tips t o Get the Twitter Conversation Started
21 Tips t o Get Your Tweet On
55 Tips t o Get Retweeted on Twitter
20 tips to Tame the Wild Social Media Beast
Social Media is Not Rocket Science
15 Reasons Random Acts of Marketing (RAMs) and Social Media Don’t Work
15 Social Media, Lies, Myths & Fairy Tales”
15 Must Know Tips to Rock Your New Facebook Timeline Business Page

Feed: Pam Marketing Nut Social Media Coach, Trainer & Speaker
Original article
Connect:
Aut hored by:
Pam Moore
Half marketing, half geek, social media addict, CEO & Founder of Marketing Nutz
@MktgNutz, entrepreneur, speaker, trainer, coach. Lover of strategy, ROI, Brand,
God, Family, Friends, Beach & Life! 15+ years of experience helping small st artups to
Fortune 100 companies, budgets teeny tiny to big in both B2B and B2C markets
build brand awareness, grow new markets, develop communities and mast er
See complete profile
Would you like to contribute to this sit e? Get started »