Tài liệu BUSINESS - Postgraduate courses 2013 ppt

BUSINESS
Postgraduate courses 2013
^
EQUIS (European Quality Improvement System) is the accrediting body of the European Foundation for
Management Development. AACSB International is the US-based Association to Advance Collegiate
Schools of Business and AMBA is the Association of MBAs, based in the UK and recognised worldwide.
Welcome to Business at QUT
Business can be considered the engine room of the economy—it drives recovery in hard
times and growth in good times.
Postgraduate study provides you with a great opportunity to deepen your knowledge
in your chosen area of business as well as to improve your critical thinking and decision
making. These can immediately add value to your existing career and improve your future
career prospects.
In today’s global economic climate, professionals working across all fields of business are
increasingly expected to develop new expertise and update their knowledge and skills.
Our internationally accredited postgraduate courses offer you the opportunity to advance
your goals whether they be for career advancement or change, personal or professional
development or capacity to research.
International recognition
The QUT Business School is the first Australian business school to receive triple
accreditation: AMBA for our MBA programs and EQUIS and AACSB for all our business
coursesˆ. These accreditations are hallmarks of excellence, and mean that your degree will
be recognised internationally as attained through a quality-assured business school.
Courses from the real world
The QUT Business School continually revises the content and structure of our programs in
consultation with the business community to keep abreast of industry requirements for top
MBA and specialist masters programs. As these include both broad management skills and
specialist expertise, we offer a range of programs including double-degree programs and a
Doctor of Business Administration (DBA).
We will assist you to select the best study options within your chosen program’s structure,
to meet your personal goals. Our courses enable you to gain a qualification that will develop

your knowledge base as well as your thinking and research skills.
Our links and partnerships with the local and international business communities are
extensive. These include hosting Brisbane’s premier business luncheon series, the QUT
Business Leaders’ Forum, offering major international executive education programs, and
maintaining a number of significant research partnerships with industry. Your postgraduate
studies at QUT, through our industry links combined with strong alumni programs, will also
enable you to develop and expand your own professional networks.
I sincerely hope that we will see you soon in the QUT Business School.
Professor Tim Robinson
Acting Executive Dean of Business
Mission statement
The mission of the QUT Business School is to provide quality real-world focused teaching,
research, corporate education and service, which are internationally relevant
and respected.
2 Postgraduate study at QUT
4 Why choose Business at QUT?
6 Go global
8 Discipline areas quick reference
guide
9 Which program is right for me?
MBA programs
11 The MBA experience
12 Master of Business Administration
14 Executive Master of Business
Administration
15 MBA and Executive MBA
entry requirements
16 Applying for the MBA
Master of Business
programs

18 Master of Business overview
19 Accounting
20 Professional Accounting
21 Applied Finance
22 Strategic Advertising
23 Integrated Marketing
Communication
24 Public Relations
25 Marketing
26 International Business
27 Human Resource Management
28 Philanthropy and Nonprofit Studies
Double degrees
29 Master of Business/Master of
Business Administration
30 Master of Business/Master of
Business
Contents
Graduate certificate
programs
31 Graduate Certificate in Business
Administration
32 Graduate Certificate in Business
Graduate diploma
programs
33 Graduate Diploma in Business
(Professional Accounting)
34 Applying for coursework
programs
Research

36 Research for the real world
37 QUT Business School research
40 Bachelor of Business (Honours)
41 Graduate Diploma in Business
(Research)
42 Master of Business (Research)
44 Doctor of Business Administration
46 Doctor of Philosophy
47 External coursework programs
for researchers
47 Master of Research and
Development Management
47 Graduate Certificate in Research
Commercialisation
48 Applying for research
programs
International students
This publication has been prepared for Australian students and those with permanent resident status.
Some courses are not open to international students. For more information and to check if a course is
available, international students are advised to visit www.qut.edu.au/international
Course information
For in-depth information on the courses listed
in this book visit www.qut.edu.au/study/
postgraduate-study
Too busy to attend a postgraduate information event? We’ll come to you.
Find out about courses and have your questions answered, all from the comfort of your home or office, with our online postgraduate
information event. There will be videos about courses and careers, as well as the opportunity to chat online with staff.
Postgraduate Options Evening
Tuesday 9 October 2012, 4–6pm
Visit www.qut.edu.au/study/events/postgraduate-options-evening

2
Postgraduate study at QUT
Why choose QUT?
Here are some good reasons students
choose to undertake postgraduate study
at QUT:
Reputation
QUT is one of Australia’s leading
universities with 8400 postgraduate
students, including more than 2000
research students, among its total
enrolment of 41 000. QUT is a major
contributor to the creation of new
knowledge in its areas of research
strength. Our researchers address
complex problems and issues with
rigour and imagination.
Industry input
Course content is created in collaboration
with top industry professionals to
ensure courses are relevant to changing
industry needs. Opportunities for you
to gain professional experience through
workplace projects in industry in Australia
and overseas are built into our courses.
Flexibility
Many QUT courses allow for flexibility
when it comes to choosing when, where
and how you study. Depending on the
course you choose, you may be able to

attend classes in the evening, access
study materials online or undertake
flexible assessment options. Mid-year
entry may enable you to fast-track your
postgraduate study.
For more reasons to choose QUT for
postgraduate study visit www.qut.edu.au/
study/postgraduate-study
Course choices
You can complete your postgraduate
study through coursework or research.
Choosing the best option to suit you
primarily depends on your reasons
for study.
If you are interested in using study as a
way to change or advance your existing
career, then coursework study is ideal for
you. Postgraduate coursework programs
lead to graduate certificates, graduate
diplomas and masters qualifications.
Graduate certificates may be completed
in as little as one semester, graduate
diplomas in two semesters and masters
courses typically take between two and
six semesters (depending on the mode of
study selected, i.e. full-time or part-time).
Coursework programs are often ‘nested’
in design whereby, following successful
completion of a course, progression to
the next level of studies is automatic in the

next available teaching period.
QUT’s research programs meet the needs
of students, industry and the community
through supervised research training
that is collaborative, multidisciplinary and
purpose driven. Choose from a graduate
diploma, masters by research, professional
doctorate or Doctor of Philosophy.
Gardens Point campus
Gardens Point campus is a prime location
in Brisbane’s city centre, beside the
Brisbane River, City Botanic Gardens
and Parliament House—a position that
reinforces QUT’s links with business,
industry and government.
Gardens Point campus, with more
than 23 000 students, is within easy
walking distance of shops, restaurants,
theatres, galleries, and public transport
including buses, trains and its own
ferry stop. The Goodwill Bridge, a
pedestrian and cyclist bridge, links the
campus to South Bank Parklands and
the Queensland Cultural Centre.
QUT’s centre for the arts, the Gardens
Cultural Precinct, offers a full theatre
and exhibition program. QUT Creative
Industries productions in acting,
dance and music are presented at the
Gardens Theatre, in addition to work

by a wide range of visiting Australian
and international companies. QUT Art
Museum and the William Robinson Gallery
in historic Old Government House offer a
program of changing exhibitions.
An exciting new $230 million Science and
Engineering Centre, due for completion
in late-2012, will bring together teaching
and research in science, technology,
engineering, and mathematics disciplines.
It will include stimulating learning and
research spaces, food and retail outlets,
and a 50-metre swimming pool and gym.
Gardens Point and Kelvin Grove
campuses are linked by a free shuttle bus.
For more information about your transport
options visit www.qut.edu.au/transport
Postgraduate study at QUT is an investment in your career and your future, whether you want
to accelerate or transform your career, strengthen your management capabilities or fortify your
credentials as a specialist.
3
Career development
QUT Careers and Employment offers free
career counselling by dedicated career
counsellors, workshops on job seeking
and employment preparation, resources
for career management and planning to
assist postgraduate students with their
career development. QUT CareerHub
allows employers to upload advertisements

for viewing by alumni, staff and students.
Visit www.careers.qut.edu.au
Customised education can be delivered
in accelerated group programs to your
workplace. We also offer a range of
continuing professional development and
personal development courses that are
open to the public. For current courses
and conferences visit www.qut.edu.au/
professional-education
QUT Alumni provides opportunities for
networking and professional and personal
development, and assists graduates to
form meaningful, lifelong relationships with
QUT. Visit www.qut.edu.au/alumni
Study resources
Postgraduate students benefit from free
access to specialised support staff,
services and resources while studying
at QUT. These resources range from
online services to physical spaces and
specialised training.
QUT Virtual allows you to access a wide
range of online resources and services:

enrol and manage your study plan,
and view your timetable, results
and academic history online
or via a mobile application


access unit outlines, reading lists
and the Library Course Materials
Database from QUT Blackboard
or the Library website

for research students, the web-
based Postgraduate Office Research
Training Information Assistant
(PORTIA) assists with managing
research plans and facilitating
communication with supervisors.
QUT Library offers:

large and diverse print and online
information resource library collections
and services providing you with
access to 800 publisher databases,
120 000 ejournals, 250 000 ebooks
and 500 000 print books across
a diverse range of disciplines

document delivery service allowing
postgraduate students to borrow from
other libraries in Australia and overseas

individual consultation with faculty
liaison librarians for research,
support and training.
Services and support
Equity programs and support

are available for:

Aboriginal and Torres Strait Islander
students (Oodgeroo Unit). Visit
www.qut.edu.au/about/oodgeroo

students from non-English speaking
backgrounds. Visit
www.student.qut.edu.au/international

students with a disability. Visit
www.qut.edu.au/support

students from low-income backgrounds.
Visit www.qut.edu.au/scholarships
QUT Counselling Services provides a
free professional counselling service
on each campus for students and
administers a student loan scheme.
Visit www.qut.edu.au/support
QUT Medical Centre provides a
comprehensive health/medical service
on both the Gardens Point and Kelvin
Grove campuses during normal office
hours. The service bulk bills students.
Visit www.qut.edu.au/support
QUT Student Guild supports your
academic, sporting and social interests
on all campuses. It represents the rights
of postgraduate students with a dedicated

postgraduate student representative
sitting on QUT Council, and by supporting
the Postgraduate Student Association.
The QUT Student Guild offers academic
advocacy with independent advice and
support regarding supervision and other
academic issues, and welfare services. Visit
www.qutguild.com
Accommodation services include:

QUT’s accommodation service that can
provide advice on tenancy matters and
access to a vacancies database. Visit
www.qut.edu.au/accommodation

QUT Student Guild’s accommodation
database. Visit www.qutguild.com

Kelvin Grove Student Village, a
456-bed student accommodation
complex adjacent to the Kelvin Grove
campus. Visit www.kgsv.com.au
Your feedback
At QUT we make sure that your voice
is heard. The QUT REFRAME suite
of evaluation activities is conducted
each semester to seek feedback about
curriculum, teaching and learning.
Information from these activities assists
QUT to continuously improve different

aspects of courses, units, tutorials,
assessment and teaching materials. Visit
www.qut.edu.au/feedback
QUT contacting you
QUT’s preferred method of
communication is email. Important
correspondence, for example fee
information, will be sent to your QUT
student email address.
4
Why choose Business at QUT?
Postgraduate study provides you with
a great opportunity to deepen your
knowledge in your chosen area of
business as well as to improve your
critical thinking and decision making.
These can immediately add value
to your existing career and improve
your future career prospects.
QUT Business School offers internationally
recognised, relevant courses for
competitive career development, with
various entry levels and flexible starting
times. Modern postgraduate facilities
provide an outstanding learning centre in
the heart of the city.
We are Australia’s first business school to
attain triple accreditation by international
accrediting agencies: the European
Foundation for Management Development

(EQUIS) and the Association to Advance
Collegiate Schools of Business (AACSB
International) for all our business courses
and the Association of MBAs (AMBA) for
our MBA programs. Less than one per
cent of all business schools worldwide
have achieved triple accreditation and
we’re proud to be part of this elite group.
Our School has been measured against
the best universities in the world—in the
quality of our staff, programs, student
learning and international engagement.
This means your degree will be
recognised internationally as having
been attained through a quality-assured
business school.
Global links
The QUT Business School has
longstanding links with many leading
companies, including:

PricewaterhouseCoopers

Coca-Cola

Boeing

SAP

BDO


Brisbane Airport Corporation

Deloitte

Royal Dutch Shell.
Our relationships guide our courses,
providing real-world projects, industry-
focused learning and case analysis as
part of your study experience. These
relationships also provide opportunities to
develop professional connections.
International outlook
An international outlook is integral to your
QUT business course:

we include internationally relevant
course content in your studies

you will learn from lecturers with
significant international experience

you have the opportunity to study
overseas with partner institutions in the
Americas, Asia and Europe

you will receive encouragement
and support to participate in
global competitions, giving you the
opportunity to compete against

students from other leading
business schools.
Together, these learning opportunities
and experiences ensure you will gain an
international perspective throughout
your studies.
Practical experience
QUT Business School courses are
designed to help you gain practical skills
and experience through our classroom
activities, case analysis and peer
interaction. You’ll learn from lecturers with
industry experience.
Our postgraduate students may also
have the opportunity to take part
in our specifically designed mentor
program. The program complements
your study, matching you with suitable
employer organisations based
upon your defined career goals and
areas of interest and expertise.
Research strengths
Gain international recognition in your
area of business research through a
community that supports collaborative
and cross-disciplinary research.
The QUT Business School attracts
competitive research funding from
industry and government. We coordinate
our research effort through three research

centres, key programs focused on existing
and emerging research strengths and
school-based initiatives.
Our internationally recognised researchers
have collaborated in co-authoring
research publications with researchers
from more than 100 universities around
the world in the past three years, including
London Business School, University of
California, HEC Paris and Hong Kong
Polytechnic University.
With 88 per cent of QUT Business School
publications in international journals, our
research is truly international in scope as
well as quality.
International recognition, established links with the business community and a reputation for
producing highly employable graduates have made us one of the most respected business
schools in Australia.
5
Enhancing your
student experience
You will receive assistance with your
admission, enrolment and administrative
enquiries through the QUT Graduate
School of Business, and our QUT
Business School Student Centre.
Plus, our student learning advisers are
available to assist you with your course,
assignment or exam preparation queries.
You will be able to increase your skills

in business expression throughout
the course of your studies: language
and learning advisers are available for
individual consultations and school-based
workshops each semester.
The Brisbane Executive Club, the
QUT Business School’s alumni
chapter, provides opportunities for
current students and graduates of our
postgraduate programs to develop links
with the wider business community.
We facilitate professional development
opportunities and local and international
social and business networking. Visit
www.qut.edu.au/gsb/bec
The Fostering Executive Women
alumni group encourages the
business and entrepreneurial spirit of
QUT women business graduates by
providing opportunities to network, do
business, and develop personally and
professionally in a positive environment.
Visit www.qut.edu.au/gsb/few
Recognition of prior
studies
If you have studied at a tertiary level, you
may receive exemption for up to one
semester of study in a coursework masters
program, based on your undergraduate
degree. You may apply for credit for

prior learning (which we call ‘advanced
standing’) based on other postgraduate
qualifications.
If eligible, credit for prior learning may
shorten the length of your studies at QUT.
Our postgraduate
programs
A QUT Business degree is recognised as
one of the best by employers in Australia
and around the world. Our focus is to
provide you with quality courses so that
you can be among the best business
professionals in the world.
The QUT Graduate School of Business
administers the MBA, EMBA, DBA and
executive education programs. Master
of Business programs are administered
through the relevant discipline school.
The following pages provide you
with detailed information about
each of these programs:
Coursework

Master of Business Administration
(MBA)

Executive MBA

Master of Business


Master of Business/MBA

Master of Business/Master of Business

Graduate Certificate options

Graduate Diploma options
Research

Honours

Master of Business (Research)

Doctor of Business Administration
(DBA)

Doctor of Philosophy (PhD)
6
Go global
Business graduates operate in a global market place and, as an internationally oriented
business school, we provide you with exposure to international environments and perspectives.
Whether it is through relevant curriculum and cases onshore, or the ability to undertake
exchanges, short-term programs or even compete in international competitions offshore, you
will find many opportunities to ensure you are ready for a global career.
Studying abroad can open up new and
rewarding opportunities. New friends,
new languages, new cultures and new
experiences mean that you will have a
great time and enhance your graduate
studies. More importantly, employers

are always looking for graduates who
can distinguish themselves from other
job candidates.
Studying overseas helps you develop the
international and intercultural perspectives
that they will be looking for. Living and
travelling overseas can be an exciting way
to gain professionally relevant skills in an
appropriate setting.
Student exchanges
Student exchanges enable you to spend
a semester or two studying with one of
our partner institutions. These studies will
count towards your QUT degree.
The QUT Business School partners
with some of the best institutions in the
world, many of which are ranked number
1 in their home country. If you want to
enhance your studies by spending time at
some of the best business schools in the
world, undertake an exchange as part of
your program.
For more information visit www.qut.edu.
au/business/courses-and-study/study-
overseas-and-exchange
Short-term programs
We understand that many of our students
have busy personal and professional
lives and are unable to undertake an
international exchange. To cater for your

needs, we support students to undertake
short-term programs (two to six weeks) at
a range of overseas partner institutions.
In 2011 more than 80 students travelled
to countries such as Croatia, France,
Germany, Norway, Denmark, Colombia
and Korea for short-term programs.
Study tours
Some programs, such as the MBA and
EMBA, offer students the opportunity to
undertake organised study tour programs.
Consult your degree program for more
information.
International business
competitions
We actively encourage and support
students to work together and use their
entrepreneurial skills and abilities to
compete with universities around the world
at international business competitions.
These initiatives are designed to enhance
the quality of entrepreneurship and
management education, to increase the
rate of success for new ventures, and to
extend national and international networks
for young entrepreneurs and educators.
Our student teams have successfully
represented the QUT Business School at
a range of competitions over the past few
years, competing in Thailand, India, the

United States, and Canada.
For example, the Mai Bangkok Business
Challenge at Sasin is Thailand’s premier
business plan competition. It was created
in 2002 to encourage postgraduate
students in business administration
programs across Thailand and Asia to
become more entrepreneurial.
Financial support
QUT recognises that travelling overseas
can be costly. Every year, QUT and
the QUT Business School support
students to participate in exchanges or
other international opportunities with
scholarships. Additional financial support
may be available to students who attend
a QUT Business School preferred partner
university. So just think, you can travel,
enhance your degree, develop your career
prospects and have QUT support you to
do so.
7
International double
masters
Would you like to attain two masters
degrees from triple-accredited institutions
in about the same time it would normally
take you to get just one? The QUT
Business School offers two international
double masters programs.

In an exchange study, you complete part
of your degree at one of two leading
institutions in Europe. Through cross-
crediting of your course content, you are
able to obtain the full degrees from both
institutions—and you may be able to
complete the double degree in the same
time that it would take you to complete
your QUT Master of Business program.
You continue to pay QUT fees during
your exchange program; there are no
additional study fees incurred.
Entry to these programs is limited and
competitive. For more information please
contact the QUT Business School Student
Centre or email
For more information about the QUT
Master of Business program, please refer
to page 18.
About the institutions and the
programs
EDHEC Business School is one of the
top-ranked Grande Ecolé schools in
France and has campuses in both Lille
(one hour from Paris) and Nice.
Master of Business – Advanced (Study
Area)/Master of Science (Study Area)
This program will require you to do one
year of study at QUT and one year at
EDHEC. You can take any major from the

QUT Master of Business program and
choose from one of five offered at EDHEC,
including:

Marketing Management

Entrepreneurship

Strategy and Organisation Consultancy

Arts, NGO and Philanthropy

Legal and Taxation.
You will complete your studies at EDHEC
during their regular academic year, which
runs from September to May.
Upon completion of your studies, you will
be awarded the QUT Master of Business–
Advanced in your chosen major and the
EDHEC Master of Science in the nominated
major. If you choose to do the Marketing
major at both institutions, you will be
awarded only the QUT Master of Business
as this is only a 1.5 year program.
For more information on EDHEC, visit
www.edhec.edu
Anjuli Steffen

MBA graduate

PricewaterhouseCoopers Australia
‘My exchange to Mannheim Business School was an incredible experience. Mannheim
University, which is housed in a huge baroque castle, is the top institution for business in
Germany and is consistently ranked in the top business schools in Europe. My subjects
were all in English and my lecturers were all of a very high quality. The university is heavily
sponsored by industry and provides many opportunities to network with international
employers. A student exchange is a great way to take the plunge and see whether living
overseas is for you, because universities provide such a strong support network.’
Located in the historic town of Maastricht
in the Netherlands, the Maastricht
University School of Business and
Economics (SBE) is one of the top two
business schools in that country and
holds triple accreditation.
The program offered is open to
students wanting to study Marketing
or Integrated Marketing Communication
(IMC). It allows you to spend either six
months each at QUT and Maastricht
University if you have a prior background
in marketing, or 12 months at QUT
and six months at Maastricht.
If you hold an undergraduate degree in
marketing, you will complete a semester
of study at SBE followed by one at QUT.
Otherwise, you will be required to do
your first semester at QUT (February
to June), followed by a semester at
SBE (September to January), and
then complete your course at QUT the

following year (February to June).
On completion, you will be awarded the
QUT Master of Business (Marketing or
IMC) and the Maastricht University Master
of Science in International Business
(Strategic Marketing).
For more information on the
Maastricht University School of
Business and Economics, visit
www.maastrichtuniversity.nl/web/
Faculties/SBE.htm
More information
For more information about our
international study opportunities and how
to apply, please contact the QUT Business
School Student Centre at
8
Graduate Certificate
in Business
Graduate Diploma in
Business
Master of Business
Master of Business—
Advanced
Master of Business
Administration (MBA)
Accounting • • • •
Applied Finance • • • •
Entrepreneurship and Innovation •
Forensic Accounting •

Health Services Management •
Human Resource Management • • • •
Information Technology Management •
Integrated Marketing Communication •
▲
•
▲
• •
Interdisciplinary •
International Business • • • •
Leadership and Strategy •
Marketing •
▲
•
▲
• •
Philanthropy and Nonprofit Studies • • • •
Professional Accounting •
▲
• •
Public Relations •
▲
•
▲
• •
Strategic Advertising • • •
Discipline area quick reference guide
▲
Also available externally (online). Part-time and full-time.
9

Graduate Certificate
in Business
Graduate Diploma in
Business
Master of Business
Master of Business—
Advanced
Master of Business
Administration (MBA)
Accounting • • • •
Applied Finance • • • •
Entrepreneurship and Innovation •
Forensic Accounting •
Health Services Management •
Human Resource Management • • • •
Information Technology Management •
Integrated Marketing Communication •
▲
•
▲
• •
Interdisciplinary •
International Business • • • •
Leadership and Strategy •
Marketing •
▲
•
▲
• •
Philanthropy and Nonprofit Studies • • • •

Professional Accounting •
▲
• •
Public Relations •
▲
•
▲
• •
Strategic Advertising • • •
Master of Business Administration or Master of Business
Master of Business Administration (MBA) Master of Business (MBus)
You:

have a minimum three-years full-time equivalent relevant
managerial or professional work experience post degree
(five for the Executive MBA)

are seeking broad-based knowledge of business
together with management skills

want the option to add a minor or concentration in an
area of interest.

may or may not have any work experience after your
undergraduate degree

want to gain specialist knowledge and skills in your
chosen business discipline so you can move ahead
faster in your career


want to change careers and/or gain professional
recognition in your chosen area.
Course
differences—
breadth vs
depth:

gives you a breadth of knowledge across a range of
business fields, with limited specialisation in three
pathways.
Refer to page 15 for more details.

gives you the opportunity to develop depth of expertise
in a particular field of study, possibly with a minor in
another field.
Refer to the guide on page 8 for an overview of the areas
for each course.
You also have:

English language competency

an undergraduate degree in any field from a recognised
university with a minimum grade point average of 4.5 on
QUT’s 7-point scale

a minimum GMAT score of 550

two referee reports
Executive MBA must also attend an interview.
For detailed information regarding MBA entry

requirements, please refer to page 15.

English language competency

an undergraduate degree in any field with an overall
minimum grade point average of 4 on QUT’s 7-point scale

an appropriate accountancy degree, if wanting to
undertake the Master of Business (Accounting) degree.
For detailed information regarding entry requirements,
please refer to page 34.
Proceed to page 12 Proceed to page 18
Doctor of Business Administration or Doctor of Philosophy
Doctor of Business Administration (DBA) Doctor of Philosophy (PhD)
You:

are looking for the opportunity to undertake applied
research in the workplace

are seeking research answers to contemporary
business problems in order to maximise business
effectiveness.

are looking for the opportunity to demonstrate academic
rigour in a field of learning

want to make an original and substantial contribution to
knowledge in a field of your choice.
Course
differences:


novel application of theory

substantial contribution to solving a current business
problem

development of evidence-based practice

may include two to three research projects leading to
final project report or the publication of papers.

creation and testing of theory

original and significant contribution to knowledge and
science

practical implications developed from science

includes a ‘program’ of research culminating in a
dissertation.
Selection: Selection is based on a demonstrated record of
professional and academic achievement, as well as
assessments of your potential and capacity for success,
as well as:

a minimum of five years of senior-level business or
professional practice experience

a masters degree with a grade point average of 5.5
(on a 7-point scale) or greater, or


an undergraduate degree in a business discipline with
1A or 2A Honours (or equivalent), plus

an interview with the program Director

English language proficiency.
For detailed information regarding entry, please refer
to page 45.
Selection is based on an applicant’s academic aptitude, and
the availability of supervision, infrastructure and resources
needed for the course of study, as well as:

an honours degree relevant to the applied-for discipline,
at either 1A or 2A Honours, incorporating a thesis of
approximately 25 000 words, or

a research masters degree, or

a coursework masters degree, or a professional doctorate,
containing a significant research thesis, normally no less
than 33 per cent of the total program, with a grade point
average of at least 5.5 (on a 7-point scale). The thesis
should approximate 25 000 words in length

English language proficiency.
For detailed information regarding entry, please visit
www.qut.edu.au/research/research-applications
Proceed to page 44 Proceed to page 46
Which program is right for me?

10
Philip Gray

MBA graduate

GS Aero
‘I was working at Boeing Australia when I started the MBA. I was at that point in my career where I was a team
leader as well as very much in the technical side. I was at a crossroad, deciding whether to stay technical or move
into management. I found that the people you meet and the contacts you make are a great aspect of the MBA—
lawyers, accountants, chief financial officers, and people from many backgrounds. It’s amazing what doors open
for you as a result of meeting people from different walks of life.’
11
The MBA experience
Ranked in the top five MBAs in Australia*,
the QUT MBA builds your confidence
to lead in a complex world by providing
you with quality learning experiences,
contemporary business knowledge,
extensive peer interaction and a global
orientation.
An innovative MBA for
a complex world
QUT’s MBA is designed for students who
have professional experience and who
wish to enhance their business knowledge
and skills and advance their management
career opportunities.
The MBA suite of programs lets you build
a distinct generalist management degree
with a variety of elective pathways. Short,

intensive units deliver the core curriculum,
providing you with exposure to the
breadth of business and the opportunity to
learn and practise dealing with complex,
real-world problems. You then add depth
to your business education by selecting
elective units in your areas of interest.
Our extensive links with the business
community through research and
consultancy activities combine to
provide a rich learning environment to
better prepare you to face the challenges
of contemporary business.
Executive MBA for
senior managers
The Executive MBA (EMBA) takes
experienced managers and professionals
to new levels as highly skilled business
leaders. The program is designed for
senior managers and focuses on self-
realisation, strategy, decision making and
leadership. Intensive weekend classes
allow participants to effectively balance
study and business commitments. The
program is open to people with a minimum
of five years of professional or managerial
experience.
Learning enrichment
and work experience
We strive to educate current and future

business leaders to become innovative
and strategic thinkers. Our learning
methods incorporate case analyses,
practical activities, individual and group
presentations, and peer interaction, as
well as group discussions and debates to
enhance your communication skills,
self-confidence and ability to think
critically and creatively.
You undertake integrated case exercises
and workplace projects, giving you
the opportunity to gain practical skills
and experience while establishing solid
industry connections.
Sonia Salomone

MBA graduate


PricewaterhouseCoopers manager
‘I have always wanted to work in a role where
I was able to have a big-picture, strategic
perspective of organisations. It was important
to me to be able to deliver value to an
organisation by addressing complex business
problems that have a material impact on the
organisation’s value. QUT opened many doors
for me. Being involved in a research project
exposed me to a unique perspective and
heightened my understanding of performing

research with rigour. The flexibility that QUT
provided to allow me to obtain my MBA
qualification with a research major has helped
me to reach my career goals. The networking
opportunities provided by QUT ultimately
led to my current position as manager with
PricewaterhouseCoopers.’
* Ranked fourth in the AFR Boss Survey 2011 MBA rankings.
12
Coursework programs – MBA
Master of Business Administration
QUT’s MBA is designed to transform your thinking. The program will teach you to
challenge conventions and go beyond established pathways, and equip you to lead
and manage decisively in a complex business world.
As a QUT MBA student you will critically analyse business situations and develop
innovative solutions to real-world cases. Through flexible and innovative units, you
will develop the skills essential to becoming a global business professional.
The practical nature of this course enables you to apply concepts and management
techniques learned in class directly to your workplace. You gain the knowledge and
skills to become an effective leader and manager within your organisation.
Course design
The MBA aims to build and broaden your knowledge of business disciplines and to
integrate and apply your knowledge to real-world, complex issues.
The MBA program commences in March and July each year. Students undertake
an extensive foundation component of 16 core units of six credit points each and
a further 48 credit points of optional units in the areas of leadership and strategy,
entrepreneurship and innovation, or in discipline areas which interest them. Students
will complete their MBA with a workplace project that will offer them the opportunity
to creatively plan for a new venture or to engage in a consultancy project for an
organisation.

Each MBA unit is delivered in a seven-week period with the first six weeks focused
on teaching and final assessment in week seven.
For a list of the core and elective units check the course details at www.qut.edu.au/
study/postgraduate-study
Entry requirements
For MBA entry requirements, please refer to page 15.
For more information
Contact the Program Manager by phone 07 3138 1057,
email or visit www.qut.edu.au/mba
Master of Business
Administration
QUT Code
GS75
Campus
Gardens Point
Total Credit Points
144
Entry
March and July
Coursework programs
13
Danielle Duell

MBA graduate

CEO, Spicers Group
‘Prior to commencing the MBA at QUT I put a lot of emphasis on developing myself as a leader. But what I learned
through the program and by reflecting during my studies were the gains that could be made by developing the
people around me and not just myself.
My career has advanced dramatically since completing the MBA and part of that is because of the confidence

I have within myself, the understanding and clarity of what I want to do and how I can create value for the
businesses I work in.’
14
Coursework programs – MBA
QUT’s Executive MBA (EMBA) is designed to take experienced managers to new
levels as highly skilled leaders.
The concept of ‘knowing one’s self’ lies at the forefront of the program, facilitating
the development of a deep understanding of personal goals and leadership traits.
In addition to self-realisation, strategy, decision making and leadership, the unique
model for our EMBA program integrates fundamental units with more advanced
elements that include organisational transformation, entrepreneurship, governance and
corporate accountability. The program culminates in an international study tour to China,
honing your abilities to meet the demands of a quickly changing globalised society.
During the tour, you will learn the intricacies of negotiating and conducting business in a
foreign country and applying commercial expertise in a vastly different culture.
Additionally, the program offers leadership coaches who will help individual students
establish clear goals for both their chosen career paths and personal lives.
Through the EMBA’s emphasis on corporate governance and leadership, you will
undertake a leadership practicum by shadowing a senior executive from industry,
commerce or government and experience first-hand how leadership issues are
handled at executive level in the real world.
Course design
The EMBA program commences in late January or early February each year. Classes
are scheduled once every four weeks over a Friday to Sunday session with 18–21
hours of classes per weekend session, plus one intensive session (international study
tour). The intensive block sessions allow students to schedule dedicated time to
study around demanding business commitments.
Students undertake 24 six-credit-point units which incorporate the core units of
the MBA program with eight units designed specifically to focus on self-realisation,
leadership and decision making, organisational transformation and corporate

accountability.
For a list of units visit www.qut.edu.au/study/postgraduate-study
Entry requirements
For entry requirements, please refer to page 15.
This course is not available for international students.
For more information and fees
Contact the Program Manager by phone 07 3138 1057,
email or visit www.qut.edu.au/study/emba
Executive Master of
Business Administration
QUT Code
GS50
Campus
Gardens Point
Duration
22 months intensive part-time mode
Total Credit Points
144
Entry
February
15
MBA and Executive MBA entry requirements
To be considered for admission into the
MBA and EMBA programs, including
the Graduate Certificate of Business
Administration, applicants must:

demonstrate proficiency in the English
language


hold a bachelor degree in any field from
a recognised university with a minimum
grade point average (GPA) of 4.5 on
QUT’s 7-point scale

have a minimum GMAT score of 550

have a minimum three-years full-time
equivalent relevant managerial or
professional work experience
post degree

provide two referee reports.
Exceptional career accomplishments
may be considered in place of a degree.
Successful applicants may be admitted
to the Graduate Certificate in Business
Administration and may later articulate
into the MBA program under existing
articulation rules (i.e. achievement of a
GPA of 4.5 or greater).
Executive MBA
Executive MBA students are required to
meet additional criteria:

a minimum of five years professional or
managerial experience

attend an interview with the MBA
Director.

Prior academic
achievement
Prior academic study at the bachelor
level can be in any field at any recognised
tertiary institution. Original or certified
copies of academic transcripts that
show date of completion or conferral of
degree(s) and GPA must be provided.
GMAT–Graduate
Management
Admission Test
As applicants come from a range of
fields and their work experiences are
diverse, a management aptitude test
score is a useful indicator of an applicant’s
ability to meet the program’s academic
requirements. All applicants are required
to take the GMAT. There will be no
exemptions based on prior education or
experience. GMAT test scores are valid for
five years.
You can register and take practice tests
for the GMAT online (www.mba.com). If
you have already taken the GMAT, QUT
needs a certified copy of your Official
Score Report. If you are planning to take
the GMAT, please have the results sent
directly to QUT (our identification number
is 1677).
Work experience

Relevant work experience indicates that
applicants will be able to contribute to
class discussion.
A minimum of three years full-time
equivalent professional or managerial
work experience, or five years for the
EMBA, is required after the completion of
an undergraduate degree.
To enable us to assess your work
experience, a current curriculum
vitae providing details of your roles,
responsibilities and achievements
is required.
Referee reports
All applications should include two
employer references, one of which is from
your current employer. The reports must
address the specific questions outlined in
the referee report template provided.
Kym-Maree Warner

Executive MBA student

chief financial officer,
Coffee Club Franchising Group
‘The EMBA is equipping me with knowledge, strategies and tools to further enhance my
leadership and management skills. My career objective is to move into a chief executive
officer/managing director role and the EMBA is facilitating the development of the necessary
skills to bridge the gap between being a chief financial officer and chief executive officer.
Through real-world case studies and lecturers with relevant commercial experience, this

course applies theory to real life. Gaining knowledge of business tools, strategies and
models that are useful in practice, not just in theory, will be beneficial to my future career
growth.’ Kym-Maree is a chief financial officer with The Coffee Club Franchising Group.
16
Applying for the MBA
Applying for the MBA
Application forms and referee
pro-formas may be downloaded at
www.qut.edu.au/mba
These documents, along with resumes
and academic transcripts, may be emailed
to , or mailed or
delivered to the Graduate School of
Business at QUT’s Gardens Point campus.
Domestic students
Phone 07 3138 1057
Email
International students
QUT International Australia Freecall
1800 181 848
Phone +61 3 9627 4853
Fax +61 3 9627 4863
Email
www.qut.edu.au/international
For international students who require
help in the application process (including
applying for visas), please visit one of
QUT’s recognised agents in your
home country. For location details visit
www.qut.edu.au/international

Closing dates for the
MBA
Mid-February 2013 for 6TP2*
(commencing March 2013)
Mid-June 2013 for 6TP4*
(commencing July 2013)
* TP=Teaching Period
MBA program
scholarships
The QUT Graduate School of Business
offers a number of scholarships for
exceptional applicants into the Master of
Business Administration.
Eligibility for a scholarship is based on
GMAT score, undergraduate grade point
average, work experience plus a written
supporting statement from the applicant.
For more information
Contact the QUT Graduate School of
Business by phone 07 3138 1057,
email or visit
www.qut.edu.au/business
Kirsty O’Connell

MBA student and merit scholarship recipient

corporate communication and external relations manager, LinkWater
‘Every subject within my MBA has been so applicable. I walk out of a lecture with tools that
I can apply the next day in my role as Corporate Communication and External Relations
Manager at LinkWater. The broad subject matter means that I can make a greater

contribution within multidisciplinary teams, and the strong focus on critical thinking has
made me a more effective strategic adviser. I’ve never regretted my decision to tackle my
MBA or my choice of institution. This course has engaged my creative instincts, enabled
me to travel internationally and build an amazing global professional network, and has
made me a more effective manager, preparing me for the next step in my career.’
17
Lee Carseldine

Master of Business (Applied Finance)/MBA graduate

corporate HSE
contracts adviser with Arrow Energy
When he’s not busy playing professional cricket as a freelance Twenty20 cricketer, graduate Lee Carseldine
is putting his MBA and Master of Business (Applied Finance) to the test working as Corporate HSE Contracts
Adviser with Arrow Energy. His role within this coal seam gas company (CSG) uses core skills in the areas of
corporate health and safety specialising in contractor management. This has given Lee the flexibility to continue
his sporting profession while simultaneously gaining valuable corporate experience.
When he finishes his cricketing career, Lee is looking to advance his career. ‘I’ve been given a great opportunity,
the CSG industry is a growing sector and I will be looking to use my MBA and Applied Finance degree in this field.
Life as a professional sports player is very fickle. Completing my MBA and Master of Business (Applied Finance)
with QUT has given me a deeper understanding of the business world and equipped me with the specialised
knowledge required to make a smooth transition from the sporting to the corporate field.’
18
Coursework programs – Master of Business
Master of Business overview
Postgraduate study by
coursework
You can complete your postgraduate
study through coursework or research.
Choosing the best option to suit you

primarily depends on your reasons
for study.
If you are interested in using study as
a way to change your qualifications,
advance your career or start a new career,
then coursework study is ideal for you.
Flexibility
Some of our courses can be broken down
into smaller pieces so you can opt in and
out when it suits you. For example, if you
are having trouble finding time to continue
in your masters program, you may be able
to exit early with a graduate certificate or
graduate diploma.
Study options
Graduate certificate
You will study four units either full-time
or part-time to complete a graduate
certificate, which can take as little as one
semester to complete.
Graduate diploma
A graduate diploma typically builds on
a graduate certificate. You will study
eight units either full-time or part-time.
A graduate diploma can normally be
completed in two to four semesters.
Masters by coursework
A masters degree is a further continuation
of a graduate diploma and can be
completed in two to eight semesters. It

gives scope to study a selection of units in
your field.
Master of Business programs
Our Master of Business program gives
you the opportunity to gain specialist
knowledge in a business discipline
of your choice. You can build on your
knowledge and critical understanding
from previous studies, helping you to
advance your business career. Or you can
change careers into a range of business
professions, even if you have not studied
business before. Some majors also
satisfy the requirements for professional
recognition.
The Master of Business—Advanced
gives you the opportunity to extend your
studies, including options of a research
dissertation, further coursework studies
in your chosen major, or the choice of
a minor in another business discipline.
Under certain circumstances the
Advanced program can also provide a
pathway to doctoral-level studies.
Program structure
The Master of Business programs are
available in 10 different disciplinary fields.
You can choose from the following
discipline areas:


Accounting – refer page 19

Professional Accounting – refer page 20

Applied Finance – refer page 21

Strategic Advertising – refer page 22

Integrated Marketing Communication –
refer page 23

Public Relations – refer page 24

Marketing – refer page 25

International Business – refer page 26

Human Resource Management –
refer page 27

Philanthropy and Nonprofit Studies –
refer page 28.
Each discipline area within the Master of
Business consists of 144 credit points
of study, which comprise both core and
elective units. For those who are new to
the discipline, there are 48 credit points of
introductory units through which you will
develop an appropriate level of foundation
knowledge. Alternatively, if you have

an appropriate undergraduate degree
you may be entitled to receive credit for
prior learning (advanced standing) for
the introductory units. The remaining
component of the program enables
the development of deeper discipline
knowledge through core and elective units
(96 credit points).
A further 48 credit points of study is
available in the Master of Business—
Advanced program. This allows you to
extend your studies to suit your career
interests. The additional 48 credit
points may include research studies,
advanced coursework studies in your
chosen discipline, or the choice of a
minor in another business discipline. We
encourage you to consult your subject
area coordinator as early as possible in
your studies to determine the best way to
meet your career and learning needs.
Credit for prior learning
(advanced standing)
Students may be granted credit
(advanced standing) for up to 48 credit
points for prior academic studies
where the completed degree major
directly relates to the discipline area
you are studying. Credit will relate only
to the general business component or

introductory studies in the discipline
area and is generally not available for
advanced units. Credit may be granted
only if the relevant undergraduate degree
was completed within five years of
commencement of the masters.
Entry requirements
For all majors except Accounting, entry
requirements are an undergraduate
degree with an overall minimum grade
point average of 4 (on a 7-point scale).
Students entering the Master of Business
(Accounting) major must have an
appropriate degree in accountancy.
Special entry
Applicants without the requisite entry
requirements may be considered for
special entry.
For more information
Contact the QUT Business School
Student Centre on 07 3138 2050,
email or visit
www.qut.edu.au/business
19
The Master of Business (Accounting) provides advanced-level studies for students
with an appropriate accountancy degree.
Build on skills and knowledge developed in your undergraduate degree and prepare
for roles in the emerging areas of wealth management and financial forensics,
business intelligence and investigation, and business analysis.
You will be introduced to contemporary issues facing modern businesses such

as the impact of international differences in accounting policies and practices,
forensics and, from an accounting perspective, the factors that contribute to an
effective governance and accountability framework. These studies will extend your
ability to gather and interpret information for business decision making and forensic
investigation, wherever you are in the world.
You should also consider taking an additional 48 credit points of study to complete
the Master of Business – Advanced in this study area.
Career outcomes
A career in accounting can lead to strategic and leadership roles such as general
manager, chief financial officer and chief executive officer.
Graduates have gone on to work in positions such as certified practising accountant,
chief financial officer, financial planner and wealth management consultant, account
executive business analyst, property development executive, and corporate secretary.
Professional recognition
Certain units may assist with preparation for the professional programs offered by
CPA Australia, the Institute of Chartered Accountants in Australia and the Institute of
Public Accountants as part of their respective membership requirements, and for the
Chartered Financial Analysts program.
Example course units

Financial Forensics and Business
Intelligence

Financial Analysis and Business
Valuation

Forensic Accounting and Investigation

Governance Issues in Accounting


Integrated Issues in Professional
Practice

International Accounting

Superannuation and Wealth
Management

Taxation Law and Practice
For more information
For the most up-to-date information visit www.qut.edu.au/study/postgraduate-study
Master of Business
(Accounting)
QUT Code
BS16
Campus
Gardens Point
Duration
3 semesters full-time or 6 semesters part-time
Total Credit Points
144
Entry
February and July
Master of Business–
Advanced
(Accounting)
QUT Code
BS17
Campus
Gardens Point

Duration
4 semesters full-time or 8 semesters part-time
Total Credit Points
192
Entry
February and July
Sharon Staggs

Master of Business/MBA graduate

PricewaterhouseCoopers manager
Sharon is a manager with PricewaterhouseCoopers in Brisbane. ‘A chartered accountant by
profession and after several years working in Japan, I had a strong desire to pursue a career
in mergers and acquisitions when I returned to Australia. My QUT double masters degree
expanded my thinking, my perspectives, and provided me with critical analytical skills to
approach future jobs and aspects of work with greater confidence.’
Coursework programs – Master of Business
20
These courses provide formal accounting qualifications for graduates from
non-accounting disciplines. This program will give you a professionally accredited
accounting qualification in as little as 18 months.
Discipline units focus on financial and management accounting requirements,
specialised applications in company accounting, audit and assurance, tax and
company regulation. Core concepts and knowledge, problem-solving skills and
critical and analytical thinking are developed throughout the entire course.
If you are looking to change your career direction or enhance your career options,
accountancy is a dynamic profession that will provide you with a sustainable,
challenging and diverse range of career paths.
You should also consider taking an additional 48 credit points of study to complete
the Master of Business – Advanced in this study area.

Career outcomes
Accountancy is a platform for a career that will provide the opportunity to work in a
range of areas worldwide. Accountants work in diverse areas—in commerce; local,
national and international firms; government organisations; law firms; banks; merchant
banks; stockbrokers; charitable organisations; hospitals and churches; film, television
and media; or they run their own business. A career in accounting can lead to more
strategic and leadership roles such as general manager, chief financial officer and chief
executive officer. As a QUT Professional Accounting graduate, you will have a huge
range of interesting career options.
Professional recognition
Graduates meet the academic component of requirements for membership of CPA
Australia, the Institute of Chartered Accountants in Australia, the Institute of Public
Accountants, and enrolment in their respective professional programs. Graduates
are also eligible for exemptions in the qualifying program for membership of the
Association of Chartered Certified Accountants.
Example course units

Audit and Assurance

Business and Corporations Law

Cost and Management Accounting

Electronic Commerce Cycles

Financial Accounting

Integrated Issues in Professional
Practice


Taxation Law and Practice
For more information
For the most up-to-date information visit www.qut.edu.au/study/postgraduate-study
Master of Business
(Professional Accounting)
QUT Code
BS16
Campus
Gardens Point
Duration
3 semesters full-time or 6 semesters part-time
Total Credit Points
144
Entry
February and July
Master of Business–
Advanced
(Professional Accounting)
QUT Code
BS17
Campus
Gardens Point
Duration
4 semesters full-time or 8 semesters part-time
Total Credit Points
192
Entry
February and July
Coursework programs – Master of Business
21

Master of Business
(Applied Finance)
QUT Code
BS16
Campus
Gardens Point
Duration
3 semesters full-time or 6 semesters part-time
Total Credit Points
144
Entry
February and July
Master of Business–
Advanced
(Applied Finance)
QUT Code
BS17
Campus
Gardens Point
Duration
4 semesters full-time or 8 semesters part-time
Total Credit Points
192
Entry
February and July
Brigette Forbes

Master of Business (Applied Finance) graduate

manager, Funding and Alliances, Colonial First State

‘I enjoy the variety that comes with my role as manager, Funding and Alliances with
Colonial First State; I have travelled around the country and overseas and had the
opportunity to meet and learn from industry leaders. Before studying at QUT, I had no
experience in business or finance. My masters studies gave me the groundwork and
understanding to pursue a career in finance. Studying part-time was beneficial to me
as I was able to juggle my work, study and personal life. The inner-city campus made it
easy to attend night classes after work. My lecturers were very knowledgeable and their
industry experience meant they could prepare us for rewarding careers.’
These courses are designed for people with no or limited previous qualifications in
finance and who wish to change career direction or enhance their career options.
You will be introduced to managerial finance and economics, and move on to
more advanced, practical studies in corporate finance, security analysis, portfolio
management, trading and risk management.
You will have access to a fully equipped Securities Dealing Room on campus, the
first of its kind in Queensland. With access to data from the Bloomberg network,
providers of financial data to many of the world’s financial institutions, you can apply
the theory you learn to conduct real-world financial analysis, in real time, without the
risks involved in real transactions.
The courses also extend your knowledge if you are a graduate from a professional
association such as the Financial Services Institute of Australasia (FINSIA), and may
assist with preparation for the Chartered Financial Analysts program.
You should also consider taking an additional 48 credit points of study to complete
the Master of Business – Advanced in this study area.
Career outcomes
You will graduate from the Master of Business (Applied Finance) with an understanding
of the principles and practice of finance, and with a solid understanding of the financial
techniques and methods to make the best financial decision under a given set of
conditions. You will be prepared for careers such as a financial adviser, investment
banker, or financial or equity analyst.
Professional recognition

Graduates will meet the academic component of requirements for Senior Associate
membership of FINSIA, and are entitled to full ASIC RG146 Tier 1 accreditation to
provide financial product advice. Graduates may also meet the academic component
of requirements for professional-level membership of the Finance and Treasury
Association Limited–Certified Finance and Treasury Professional, depending on prior
study and electives chosen.
Example course units

Advanced Capital Budgeting

Corporate and Commercial Lending

Economic and Financial Modelling

Financial Risk Management

Financial Planning and Strategies

International Finance

Treasury and Portfolio Management
For more information
For the most up-to-date information visit www.qut.edu.au/study/postgraduate-study
Coursework programs – Master of Business
22
The real world of advertising involves strategy, planning and creativity. If you are
looking to upgrade your skills or move into advertising, QUT offers you a choice of
programs with an opportunity to do both.
In this course you will extend your understanding of the advertising function at
a more strategic level through units including consumer behaviour, advertising

management, creative and media strategy, campaign planning, and research which
guides decision making.
You should also consider taking an additional 48 credit points of study to complete
the Master of Business – Advanced in this study area.
Career outcomes
As a QUT advertising graduate, you could work as an advertising manager, planning
and controlling the advertising for your employer and liaising with advertising
agencies. You may work as an advertising planner or researcher, or within the media
as a sales representative or copywriter.
Careers in advertising agencies include account manager, creative planner, media
strategist or in production roles.
Recommended course combinations:
Master of Business–Advanced
You can consider a business minor in marketing, public relations or integrated
marketing communication as well as a minor in creative advertising from the Creative
Industries Faculty.
Example course units

Advertising Management

Consumer Behaviour

Contemporary Issues in Advertising

Media Strategy

Marketing and Survey Research

Strategies for Creative Advertising
For more information

For the most up-to-date information visit www.qut.edu.au/study/postgraduate-study
Master of Business
(Strategic Advertising)
QUT Code
BS16
Campus
Gardens Point and Kelvin Grove
Duration
3 semesters full-time or 6 semesters part-time
Total Credit Points
144
Entry
February and July
Master of Business–
Advanced
(Strategic Advertising)
QUT Code
BS17
Campus
Gardens Point and Kelvin Grove
Duration
4 semesters full-time or 8 semesters part-time
Total Credit Points
192
Entry
February and July
Coursework programs – Master of Business
23
Maximise the impact and efficiency of marketing strategies through this specialist
and leading-edge program, which is also offered in online mode*, drawing on the

latest research and practices within the profession.
Integrated Marketing Communication (IMC) focuses on the strategic integration
of the functions of public relations, advertising, promotion, direct marketing and
personal selling to achieve brand equity and increase the effectiveness of promotional
communications with target audiences.
You will be equipped to confront the fragmentation of mass markets, the explosion
of new technologies that give consumers more control over the communication
process, the emergence of global markets, and the rapid changes in economic
conditions within which organisations operate.
As a graduate you will have the necessary skills and knowledge to make key
decisions on planning, research and execution of IMC programs to address real
business needs, taking a contemporary qualification into the marketplace.
You should also consider taking an additional 48 credit points of study to complete
the Master of Business – Advanced in this study area.
Career outcomes
Many graduates begin in consultancies as account executives or in government or
private sector organisations performing a variety of roles from publicity through to
events management, product launches and brand management. Agency positions
for graduates include account managers in advertising, direct, digital and emarketing
as well as media roles. Company positions for graduates often include advertising,
direct marketing and product management. You then have the opportunity to
progress to senior consultant or be part of the senior management team within
organisations as part of the strategic planning process.
Example course units

Advertising Management

Cases in Integrated Marketing
Communication


Consumer Behaviour

Integrated Marketing Communication

Marketing and Survey Research

Marketing Management

Project in Integrated Marketing
Communication

Public Relations Management

Readings in Integrated Marketing
Communication
For more information
For the most up-to-date information visit www.qut.edu.au/study/postgraduate-study
Master of Business
(Integrated Marketing Communication)
QUT Code
BS16
Campus
Gardens Point
Duration
3 semesters full-time or 6 semesters part-time
Total Credit Points
144
Entry
February and July
Master of Business–

Advanced
(Integrated Marketing Communication)
QUT Code
BS17
Campus
Gardens Point
Duration
4 semesters full-time or 8 semesters part-time
Total Credit Points
192
Entry
February and July
* Online mode is external and part-time only.
Coursework programs – Master of Business
Clare Treston

Master of Business (Integrated Marketing
Communication) graduate

marketing manager, Wotif.com
‘As the marketing manager of Wotif.com, I enjoy managing the brand strategy and
campaigns. Wotif.com is a leader in online travel and has a fun company culture. For me,
marketing is the best area of business because it’s creative and fun, while being smart
and savvy at the same time. Marketing has always been important, but it’s becoming
more so as companies try to differentiate themselves in an increasingly competitive
marketplace. QUT’s real-world learning ensures I have practical business skills and, with
the cutting-edge curriculum, I am equipped for the future.’