Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.79 MB, 322 trang )
~ i ~
T ABLE O F C ONTENTS
INTRODUCTION 1
WHAT IS A NETWORK? 5
INTERNET: A 900LB MODEM IN THE ROOM 6
FEATURES OF NETWORKS 14
THINKING ABOUT NETWORKS 26
THINKING ABOUT SYSTEMS 31
WHAT MAKES A NET, WORK? 36
THE LIFE AND DEATH OF NETWORKS 47
NETWORKS IN ACTION 61
THE KEYSTONE ADVANTAGE 63
THE HIDDEN POWER OF SOCIAL NETWORKS 80
THE TIPPING POINT 86
NEVER EAT ALONE 93
THE WISDOM OF THE CROWDS 96
EMERGENCE 100
WHO RULES AMERICA? 113
WRAP-UP/SUMMARY 116
STRATEGY: DESIGNING CLOTH 119
TO NETWORK OR TO NETWEAVE? 120
JOIN ‘EM: GET IN WHERE YOU FIT IN 121
BEAT ‘EM: CLIMBING THE NETWORK 127
JOIN US: IF YOU BUILD IT THEY WILL COME 136
TACTICS: CHOOSING THREADS 147
YOU DOWN WITH IPP? 148
MAPPING 158
MINING: DIGGING FOR GOLD 165
BUILDING AND SHAPING: KNITTING 168
MANAGING NETWORKS: DEPLOYMENT 182
SPREADING LIKE WILDFIRE 194