LIFEBUOY HAND SANITIZER

LIFEBUOY
HAND
SANITIZER


INTRODUCTION COMPANY DESCRIPTION


COMPANY’S INFORMATION

Unilever Vietnam is one of
Vietnam's most successful
FMCG companies.
UNI LE VE R 'S 25-YE AR JOUR NE Y H AS
R ESULTE D IN ICON IC BRANDS SUCH AS
OM O, LIFE BUOY, KNOR R , SUNSILK, AND
CLE AR BE ING HOUSEH OLD NAM ES I N
V IET NAM


F OR
To satisfy people's basic nutritional,
CU
STOMERS
hygienic, and personal care needs
with products to make them feel well,
look good, and get something out of
life for a suitable price (Young, J 2017).

F OR EM PLOYEES
Devoted to creating a safe and happy

work environment, supporting people's
physical, mental, and emotional wellbeing, and assisting them in achieving
their particular goals (Unilever 2021)

Mission
Statement


Product
Description

According to Kantar World
Panel (2021), Lifebuoy is one of
the top 10 most preferred brand
owners in Vietnam's urban and
rural areas in the Health and
Beauty sector.


BRAND AWARENESS
In the pandemic, Lifebuoy made
a campaign called “Protecting
Vietnam from covid-19, is in
your hand”


OUR SPECIAL PRODUCT

Micro environment
Marco environment

MARKET
ENVIRONMENT


MICRO ENVIRONMENT


CUSTOMERS

Goals: Creating a healthier Vietnam and a
variety of scents to provide customers more
alternatives.


RESELLER
Lifebuoy is ranked 3rd and
5th in urban and rural
areas, respectively, in the
Kantar
Brand
ranking (2020).

Footprint

Marketing service
agency
The
music
video

"Lifebuoy
has
not,
Lifebuoy gone," which
features two well-known
singers Dong Nhi and
Ong Cao Thang


Marco
environment
WHAT'S OUR BE STSE LLE R ?


Natural Environment
Unilever in general
has
committed
to
reducing its plastic
waste in the following
years.

Natural
Environment


Lifebuoy

Cultural

Environment

has

introduced

a

new

generation

of

hand

sanitizer

with

second use time.

a

10-


SWOT ANALYSIS

-More than 100-year history of
development,
its
distinctive
emblem has gained the trust of
users.
-Several campaigns and volunteer
activities adds major value to the
community since customers trust
-Collaborating
with famous shows
the product.
and performers, good marketing
agency attract a bulk of people.

STRENGTHS


WEAKNESSES

-Official storefront in Viet Nam, depending on
retailers too heavily will result in a poor
customer experiences and a shift in
consumer preferences.
-Difficulties in product development due to
the fact that technology has not yet
matured.
-The head office and customer service office
have to be established, putting the company
at disadvantage in terms of fast client

service.


OPPORTUNITIES

Vietnam's population is
growing at a rate of
2.1% per year, resulting
in a plentiful supply.

Hand sanitizer with only 10
seconds
of
sterilization
helps create a breakthrough
for
places
with
poor
hygiene problems.

Using
friendly
materials
environmental
regulations

and
will

help Lifebuoy gain trust and long
life.


THREATS

-With the presence of Dettol reduce
the profit of Lifebuoy with more
efficient paper ptoducts.
-Due
to
the
language
barrier,
customers will find it difficult to use
Lifebuoy.


CONCLUSION
LIFE BU OY HAVE PR OVI DED
CONSUMER S WIT H PR OD UCTS
W ITH "FASH ION T R E NDS",
QU ALITY, AND AFFOR DABLE
P R ICE S.

UNILEVER 'S P R ODUCT S AIM TO
BE HOUSEH OLD-FR IEN DLY AND
MAINTAI N A SH AR E D
R E SPONSIBILITY FOR
E NVIR ONME NTAL PR OTE CTION.

Thank
you!