Compertitor research coffee shop

1. Pros:
(Our
company)

Starbuck

Koi Thé

The coffee
house

By word

Price

25k - 60k

30k - 110k

30k - 115k

20k-107k

- The brand has the nearest price to (our
company) is TCH.
- We have the advantage in price, which is
suitable, affordable to the most of college
student, officer,..

Menu

Unstable
(custom)

Stable

Stable

Stable

- Due to the concept of (our company), the
menu is unstable.
- By that, we can let the customer decide thier
own drink, which makes it diversified and
unique.

Target customer

Accessible
for many
age groups
(12 - 40)

Ages from
25 - 40

Ages from
16 - 40

Ages from
18 - 40

As customers can choose the ingredient to
make thier own drink, we can access to many
age group. Because they can easily create an
unique drink depend on their interest.


2. Cons:
(Our company)

Starbuck

Koi Thé

The coffee
house

By word

Special drink

Difficult to
recommend

Have difficulty Limit in
in discovering drink’s type
Vietnamese’s
taste

Easy to

create and
recommend
to customers

- Due to the custom drink, we now have
difficulty in creating and recommending new
drink/recipe to customer.
- We need to discuss more to deal with this
problem.

Ingredient

Various

Stable

Stable

Stable

- The ingredient has different expiry date &
can’t be stocked right away.

Complain

Difficult to solve a
problem (not
good drink, high
price,...)

Have
standard to
deal with
customer

Have
standard to
deal with
customer

Have
standard to
deal with
customer

- Though we let the customer make their
own drink, there’re some times that they
can easily make bad/worse feedback about
the drink.
- We will take disadvantage in proving that
the drink and our procedure are totally
qualified.