Individual essay đỗ đăng khoa AEn T321WSB 7 21000656

SCHOOL OF ECONOMICS

ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name:

Đỗ Đăng Khoa

Student ID number: 21000656

UNIT AND TUTORIAL DETAILS
Unit name:

Acedamic English

Tutorial group:

Unit number:

PM2

Lecturer or Tutor name:

7

Tutorial day and time:

January 2, 2022

Gabriel Ryan

ASSIGNMENT DETAILS
Title:

Individual essay

Length:

1233

Due date:

Home campus (where you are enrolled):

January 2, 2022

Date submitted:

January 2, 2022

Western Sydney University Vietnam

DECLARATION

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I hold a copy of this assignment if the original is lost or damaged.
I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission

from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work will be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).

Student’s
signature:

Đỗ Đăng Khoa

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.

ARO 00380 08/15


Over time, technological advancements have resulted in significant improvements in every facet
of life, particularly in business. These advancements have a significant impact on the world of marketing.
As a result, individuals have been continually modifying their means of running advertising campaigns to
adapt to the demands of their clients, resulting in several marketing eras. This also describes how marketing
has progressed throughout time. The contemporary marketing tactics, according to Keith (1960), are
entirely the consequence of the manufacturing, sales, marketing, and relationship marketing periods.
Furthermore, marketing departments are responsible for acquiring and retaining consumers through the use
of certain marketing methods, which is just one aspect of marketing. According to Bång and Roos (2014),
marketing is a blend of strategy and technology. The corporation can use social media to not only reach out
to clients in a more convenient manner, but also to considerably improve sales. Therefore, this is a
convenient business way for small businesses to use to promote their company. There is a famously
controversial claim as to whether it is good for small companies to use social media to advertise their

company. This essay is to examine the above statement by giving 4 advantages that have immense impacts
on these small companies, which are low cost, better customer service, create brand value, create brand
loyalty.

One benefit of placing adverts on social networking sites is that it raises the brand value of the
organization. Advertising via social media offers a number of advantages, like increased brand loyalty,
cost-effectiveness, and so on. In today's world, 55% of the population uses social media, offering even
another incentive for firms to keep on top of current trends and enhance earnings. Companies will need to
spend money on advertising in order to become and remain well-known to a large number of people. As a
result, the most appropriate and cost-effective site will be a social network. Online advertising generated
$625 billion in sales, according to Minton (2007). Making appealing commercials using prominent models
or motion graphics encourages shoppers to pay more attention to and be more interested in learning more
about a certain brand name. It is fair to utilize social media for advertising given the present economic
condition and people's increased spending needs. Increase brand recognition, strengthen brand association,
and improve perceived brand quality by leveraging social media to build brand equity (Malesev, 2021).
More than half of all EU enterprises utilized at least one social media platform in 2017 due to the benefits


of social media (Hruska, 2020). As a consequence, it's safe to say that social media marketing is one of the
most effective and profitable strategies for a business.

Another thing which make social media marketing so popular nowadays is because of it’s low
cost. Social media marketing is an optimal solution for small businesses that are looking to save money but
still communicate with its customer base. There are many different social media platforms that allow
companies to showcase their products or services at a low cost such as youtube, facebook, instagram,…
Social media initiatives are not only inexpensive to start and manage, but they may also help you save
money on your entire marketing budget. This is especially true for regional firms that can target exactly
who they need to reach utilizing social media platforms like Facebook. Social media activities, unlike
traditional marketing campaigns, are relatively quick and easy to deploy since the mechanism is already in
place. They may also be measured in real time, allowing for adjustments if necessary. Having a legitimate,

relevant, and current presence on social media platforms like Twitter or Facebook does, however, need
some work in terms of content creation. If the small medium business finds this too difficult or does not
have the necessary expertise, there are a variety of user-friendly and cost-effective alternatives available,
such as scheduling systems and content development services.

The aspects and nature of product marketing might alter in an age where technology reigns
supreme. Social media engagement is vital these days because it allows businesses to interact with
customers and cultivate connections that lead to brand loyalty. On social media, brands are frequently
debated. Word of mouth is constantly used by customers to assess the extent of brand awareness. Today,
word of mouth has gone online and has become much more widespread. It's also accessible to the general
public via numerous social media sites. Consumers and potential customers will rely on their evaluations
and peers to assess the quality of your brand as marketing and advertising become less and less successful.
According to a recent survey by Schawbel (2015), 62% of millennials believe that if a business interacts
them on social media, they would become devoted consumers. Customers want to be linked on platforms
that they use, not platforms that corporations have touted for centuries. Overall, communicating with clients
on social media fosters a strong bond. Customers will continue to buy more things the more closely they are
connected.


The final advantage I'd want to discuss is customer service. Using social media to engage with
and educate clients is perhaps the most effective approach to do it. As a result of more contact, customer
service may improve. Customers and businesses may engage directly through social media sites. Because of
the accessibility and directness of social media, input for future customer service initiatives may be
gathered, assistance can be easily supplied, and complaints can be quickly resolved.. With over 500 million
individuals socializing on various media platforms (Ostrow, 2010), engaging with customers online has
unquestionably been a savvy decision for marketers since the birth of contemporary technology. Marketers
may learn about their customers' different ideas and even personal interests by having dialogues with
millions of buyers throughout the world. If they put more effort into performing more surveys, they can
learn about their customers' diverse opinions and even personal interests. Furthermore, online interactions
such as suggestions and negative comments have a huge influence on how customers imagine their

experiences and make decisions. But there is a problem that is being discussed that using social networks
for advertising will not be suitable for many people. such as the elderly, they do not have much exposure to
smart devices and the use of such devices will also be quite difficult for them. But with today's advanced
technology, adapting to such technological devices is not difficult, publishers have optimized everything
possible and made those devices easier to use.

In conclusion, there are several advantages to using social media that may transform the way
businesses interact with their consumers and improve brand awareness. According to Podium's research
(2017), more than 80% of consumers throughout the world like to examine other people's online evaluations
before making purchases, which helps to boost a brand's reputation. Furthermore, the social network will be
the most appropriate and cost-effective venue for advertising. Furthermore, one study found that, due to the
benefits of social media, more than half of all EU small enterprises used at least one social media platform
in 2016. (Hruska, 2020). This can be seen as one of the best ways to promote and increase brand awareness
through social media marketing. With today's technologically advanced age, People are increasingly using
social media, which presents a marketing opportunity for small businesses. . All of the above benefits are a


perfect combination of marketing strategy and technology, and are considered completely beneficial for
small businesses.

Preferences:
Bang, A., & Roos, C. (2014). Digital marketing strategy within manufacturing industry–A qualitative case
study. Digitala Vetenskapliga Arkivet, 1-93. .
Hruska, J., & Maresova, P. (2020). Use of Social Media Platforms among Adults in the United States—
Behavior on Social Media. Societies, 10(1), 27. />
Keith, R. J. (1960). The marketing revolution. Journal of marketing, 24(3), 35-38.

Minton, S. (2007). Worldwide Telecom Spending 2007–2011 Forecast: World Telecom Black Book. IDC.
Malesev, S., & Cherry, M. (2021). Digital and Social Media Marketing - Growing Market Share for
Construction SMEs. Constructions Economics and Building, 21(1), 65–82.

/>Ostrow, A. (2010). It’s official: Facebook passes 500 million users. Mashable/Social Media.
/>
Schawbel, D. (2015). 10 New Findings About The Millennial Consumer. Forbes.
/>