ke language in business

KE LANGUAGE
4 EYES GROUP
IN BUSINESS
Useful Expressions
Business Terms
Formality
BUSINESS TERMS
I. How to impact your topic to the audience
effectively?
1. Adjective
Business terms
Decide precisely what topics to discuss
and words needed to discuss them.
Use adjectives
well
Find way to
introduce
adjectives
effectively
Change your
adjectives =>
professional
Find exact
adjectives for
exact meanings
Vague
adjectives
Targeted
adjectives

Maintain the
proper formality
Do not use
difficult words
just to impress
audience
1.
Adjective
Business terms
I. How to impact your topic to the
audience effectively?
Example:
Normal way
The oil price has
been increased.
Effective way
The increase in
oil price has been
highly dramatic.
1. Adjective
Business terms
I. How to impact your topic to the
audience effectively?
2. Adverb
Business terms
Adverb
2. Adverb
Kind of
adverb
Circumstances

to use
Example
Adverbs
of manner
How something
happens
Well, rapidly, slowly, quickly,
softly, loudly, aggressively…
Adverbs
of place
Where something
happens
Everywhere, up, down,
around, out, back…
Adverbs
of time
When something
happens
Sometimes, frequently, never,
yearly, all day, not long, for a
while, since last year…
Adverbs
of
certainty
How certain or
sure we feel about
an action or event
Certainly, definitely,
probably, undoubtedly,
surely…

Adverbs
of degree
Intensity or
degree of an
action, an
adjective or
another verb
Almost, nearly, quite, just,
too, enough, hardly, scarcely,
completely, very, extremely…
Example:
Sales of real estate in Vietnam in 2011 are
extremely sluggish.
Normal way
Effective way
Sales of real estate in
Vietnam in 2011 are slow.
2. Adverb
Business terms
Adverb
Adjective
Fairly
Buoyant, flat, sluggish, static, brisk, slow, slack, strong, sound, stable,
weak, considerable, negligible, reasonable, unsatisfactory, poor…
Virtually
Flat, saturated, stable, disastrous, negligible, unbeatable…
Extremely
Buoyant, flat, saturated, sluggish, slow, slack, strong, sound, stable,
weak, encouraging, disappointing, unsatisfactory, competitive…
Absolutely

Flat, saturated, booming, static, thriving, sound, stable, excellent,
disastrous, enormous, negligible, first-class, unbeatable…
Very
Bright, promising, uncertain, bleak, generous, attractive, fair, good,
limited, minor, substantial, successful, productive, inconclusive, rapid,
steady, gradual, modest, considerable, uncompetitive, unprofitable…
Relatively
Bright, promising, uncertain, bleak, generous, attractive, good,
limited, negligible, minor, substantial, successful, productive,
inconclusive, rapid, steady, insignificant, modest, unprofitable…
Highly
Promising, uncertain, attractive, limited, substantial, successful,
productive, dramatic…
Totally
Uncertain, bleak, unacceptable, non-existent, negligible, enormous,
successful, inconclusive, fruitless, insignificant, prohibitive,
unbeatable, uncompetitive, unprofitable, unmarketable…

II. Words and phrases in business process
It helps you to brainstorm which
words you may need
Business terms
1. Establish
the key
topic
confirm
dispatc
h
confirm
receive process

place
receive
dispatc
h
process
place
Example
Rearrange
Business terms
Effects
Make your presentation
naturally and cohesively
Predict the words you may
need
1. Establish
the key
topic
Order
II. Words and phrases in business process
Develop
Manufac-
ture
Launch
Distribute Withdraw
Many processes describe a more or
less fixed sequence of events.
II. Words and phrases in business process
2. Fixed
sequence
of event

Business terms
Example:
manufacture - distribute - launch - withdraw - develop
Product development
3. Look out for
the words that
you hear or read
often
This gives you confidence to
talk fluently and precisely
Suspect
Identify
ClarifyTackle
Solve
Problem
Problem solving
Example:
Business terms
II. Words and phrases in business process
Placing words
together in a
determined order
III. Word partnership used in business
Business terms
Two words or
groups of words
that often go
together and form
a partnership with
no rule.

Ability to speak and write natural
sounding English
Business terms
III. Word partnership used in business
to learn word partnerships effectively
Example:
Meeting
propose a
meeting
attend a
meeting
hold a
meeting
conduct a
meeting
conclude a
meeting
chair a
meeting
organize a
meeting
Business terms
III. Word partnership used in business
Business terms
III. Word partnership used in business
Presentations are more fluent, more
attractive and more persuasive
Try to learn new
word partnership’s
opposite as well

Formality
Formality is the nature of relationship between
people and one’s attitude to the conduct of
things around him or her.
Formal
“serious” texts
“serious” situations
Informal
everyday conversations
personal letters
Formality
I. Definition
Example:
“Look before you leap.”
I. Definition
“One should hyperaesthetically exercise
macroscopy upon that situs which one will
eventually tenant if one propels oneself into the
troposphere.”
Formality
Differences between Formal & Informal English
Informal Formal
1 Phrasal Verbs Latin Verbs
2 Active Voice Passive Voice
3 Direct Language Formulaic Language
4 Possible use of Slang No use of Slang
5 Little use of
Conjunctions
Linking Words
6 Direct Style Modal Usage

7 1st Person Singular 1st Person Plural
Formality
II. Rules
We really need to break
into new markets in
Eastern Europe.
We really need to
penetrate new markets
in Eastern Europe.
Formality
Informal
Phrasal Verbs
Formal Latin
Verbs
II. Rules