Tài liệu CÁC BƯỚC XÂY DỰNG THƯƠNG HIỆU SKOOTER-KUTE docx

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CÁC BƯỚC XÂY DỰNG
THƯƠNG HIỆU
SKOOTER-KUTE
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Mục Lục
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1. 1.CẤU TRÚC THƯƠNG HiỆU

9OP/0Q2RO1S

/0  T U /0  2 V
WX YP  /Z  Q" /[ \]^ Y_
1S/0`WaU[Q,2
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(bOP/0"%b
c\bWa

J d1 e' O P /0  Uf 
dUghi]jW\Rk
U[URle/`U,V
Q"\QemWTn
Company Logo
1.2 PHÂN LOẠI CẤU TRÚC
THƯƠNG HIỆU
9o&Kp79q@Fr9=:>7?@
9o&Kp79q@Fr9=:>7?@
(b/02
2OP
(b/02
2OP
/0set1
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>\g/0
>\g/0
1.3 CÁC CHIẾN LƯỢC CẤU TRÚC
THƯƠNG HIỆU
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u]Pxbt

u]Pv2
u]PgXy
9]e/`
9OP
/0
u]Pcz/0
u]PQ12{/0
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www.themegallery.com
Company Logo
2. Xác định cấu trúc nền móng HONDA
jQ]0Q1/02y
&`T/02y
t/02y
Ta/02y
TO/02y
www.themegallery.com
1. Nhận biết cơ bản HONDA
www.themegallery.com
Company Logo
2. Lợi ích thương hiệu HONDA
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3. Niềm tin thương hiệu HONDA
9H>
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9K
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J‚
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4. Tính cách thương hiệu HONDA
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5. Tính chất thương hiệu HONDA

3. Chiến lược về cấu trúc thương
hiệu của HONDA

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ŠUv+eW
ŠUv‹i
ŠUv‹i
Wave
Wave
110 RSX
110 RSX
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=\_
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YaŒ,
c•  x b c1
Ww Ya W `W
U[  Ya
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U[/Z,y
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/`\_
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e2m ] e" yŒ
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tfd1Qa•–Xy/0
cvQy
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u]PgXy
u]PgXy
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9am,
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_\{\bejW
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l—|\]
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ˆ‰%W1–Xy
,y#m
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