Bí mật Kiếm Tiền Trên Mạng với WSO

WSO Secrets


Secrets To A Super Successful 4-Figure
Warrior Special Offer!




Written by Justin Michie




Author of Street Smart Internet Marketing






This is NOT
a free report and you do NOT have

permission to distribute it.





© 2008 Justin Michie

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 2





Copyright © 2008 Justin Michie

All rights reserved.

Published by Performance Marketing Group Inc.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form
or by any means, electronic, mechanical, photocopied, recorded, scanned, or otherwise, except as
permitted under Canadian copyright law, without the prior written permission of the author.

Notes to the Reader:

While the author and publisher of this book have made reasonable efforts to ensure the accuracy and
timeliness of the information contained herein, the author and publisher assume no liability with
respect to loss or damage caused, or alleged to be caused, by any reliance on any information
contained herein and disclaim any and all warranties, expressed or implied, as to the accuracy or

reliability of said information. The publisher and the author make no representations or warranties
with respect to the accuracy or completeness of the contents of this work and specifically disclaim all
warranties. The advice and strategies contained herein may not be suitable for every situation. It is
the complete responsibility of the reader to ensure they are adhering to all local, regional and national
laws.

This publication is designed to provide accurate and authoritative information in regard to the subject
matter covered. It is sold with the understanding that neither the author nor the publisher is engaged
in rendering professional services. If legal, accounting, medical, psychological, or any other expert
assistance is required, the services of a competent professional should be sought.

The words contained in this text which are believed to be trademarked, service marked, or to
otherwise hold proprietary rights have been designated as such by the use of initial capitalization.
Inclusion, exclusion, or definition of a word or term is not intended to affect, or to express judgment
upon the validity of legal status of any proprietary right which may be claimed for a specific word or
term.

The fact that an organization or website is referred to in this work as a citation and/or potential source
of further information does not mean that the author or publisher endorses the information the
organization or website may provide or the recommendations it may make. Further, readers should be
aware that the websites listed in this work may have changed or disappeared between when this work
was written and when it is read.

Success in any business is a result of hard work, time, effort and a variety of other factors. No
expressed or implied guarantees of income or spillover are made by reading this work, or by joining
and/or purchasing any program(s) recommended within this work. Individual results may vary.

Published in Canada

10 9 8 7 6 5 4 3 2 1

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 3





Table of Contents


1.0 Introduction
05

2.0 What’s A WSO?
07

3.0 WSO Rules, Regulations & More
10

4.0 What To Sell – Product vs. Service
16

5.0 Targeting A Market
20

6.0 What To Sell
25

7.0 Packaging Your Product
30

8.0 Pricing
31

9.0 Product / Service Creation
35

10.0 Outsourcing
38

11.0 Delivery
41

12.0 Replies & Feedback 48

13.0 When’s The Best Time To Post Your WSO?
52

14.0 How To Write Killer WSO Sales Copy
56

15.0 Sample Sales Copy Template
67

16.0 Pre-launch & Launch Checklists
71

17.0 After The Launch – Backend Sales
75

18.0 Secret WSO Tips To Increase Sales
77

19.0 How To Avoid Being Scammed
85

20.0 Conclusion
89

21.0 Resources 90


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 4










Introduction




Thanks for purchasing this report and congratulations because you’ve taken a huge step in
guaranteeing the success of your next WSO and the future of your online business.

While this report is specifically on how to run a successful WSO, the profits you earn from the
WSO are not the end all and be all. In fact, they’re just the beginning.

Using the strategies found in this report you’ll be able to grow your email list by leaps and
bounds, JV with other successful marketers, create recurring streams of online income and
experience more success than you’ve ever imagined.

I first happened across the Warrior Forum for the first time about 3 years ago. I was searching for
some information on a particular topic and a post on the Warrior Forum showed up in my search
results.

I read the information in the post and continued on with my research. I thought the Warrior Forum
it was just another internet marketing forum. Boy was I wrong.

This happened several times over the next two years where I found myself on the Warrior Forum,
read the information I came for, then moved on. I never bothered to look at anything else or even
considered signing up to become a member. I was busy with my business and my life and didn’t
want to get caught up participating on a forum wasting time.

Just over a year ago, I came across the Warrior Forum again. For some reason this time, I
decided to do a search of the forum to see what other relevant information I could find. I quickly
found out that to do a search, you need to be a member, so I signed up and performed a search.
Ever since that moment, I was hooked.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 5

I’ve probably spent hundreds of hours on the forum since that time, but not a second of it was
wasted. I had no idea how much good information there was available and what a tight
community the Warrior Forum was.

In the main Warrior discussion there’s a post about how the WARRIOR FORUM can make you
$50,000 or more.

Well, in the last year since I joined the Warrior Forum, that has become a reality. In fact I’ve made
much more than $50K as a direct result of being a member of the forum. Some of it’s been from
WSO’s and some of it’s been from just being an active member of the community.

I live pretty comfortably and do pretty well online, but I hate to think of how much better I would
have been doing had I joined the Warrior Forum the first time I visited it. The relationships you
can form. The friends you can make. And the extra money you can earn as a result is huge.

Anyways, after joining the forum, I quickly discovered that putting up a WSO is perhaps one of
the easiest and most surefire ways to generate a lot of cash in as little as 24hrs. And you don’t
need a website, you don’t need traffic, you don’t even need a list, but you do need to have a
product or service to sell. And if you don’t have one, you can create one.

In the last year, I’ve gained a lot of valuable insights, tips, strategies and techniques that anyone
can use to create a full time incomes as a result of the Warrior Forum and Warrior Special Offers.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 6

What’s A WSO?




If you’re not familiar with the
Warrior Forum, it’s one busiest and best online marketing forums on
the internet. It’s a great place to find out what people are talking about, learn about what’s new in
internet marketing and to meet like minded individuals.

Everyone from the big boys like Willie Crawford, Mike Filsaime, The Rich Jerk, Dr. Mani, Frank
Kern, Marlon Sanders, Alice Seba and Russell Brunson (you get the point) to the average Joe
looking to better his or her lifestyle are hanging out there.

If you’re into internet marketing in any way, shape or form, there is no better resource community
than the Warrior Forum – if you’re not yet a member, head over to www.WarriorForum.com/forum
and sign up for an account ASAP.

Many marketers who are now considered to be big names in the internet marketing field launched
their careers there. Without exaggerating even a little bit, millions of dollars of money had been
made because of the Warrior Forum.

The Warrior Forum has a special section called Warrior Special Offers (WSO’s) where members
can offer their products or services to other members at a special price.

The WSO section of the Warrior Forum has become a great place for many marketers to pre-
launch a new product or service to gain valuable feedback, testimonials, product reviews, and get
a general feeling for the success it would have in the market.

It’s also a great place to pick up products and services at discounted prices, or grab a product
during it’s pre-launch before it’s available to the general public.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 7





Simply put, the WSO section of the Warrior Forum connects you with eager buyers and is one of
the easiest ways to make money on the internet, period.

There’s also a new part of the Warrior Forum called Warrior Offers which is often confused with
Warrior Special Offers. The difference between them is that the Warriors Offers (WO’s) section is
essentially a marketplace where you can list your information products at any price, even if it’s the
same price you sell it for on your website.

There is no approval needed to put up a WO and no listing fee, though a percentage of every
sale (20%) goes to the forum owner, Allen Says.

I’ll get more into the rules of posting and running a WSO in a bit, but the two big ones are that the
product you’re offering must be of your own creation (no PLR) and you must offer up a deal which

isn’t available to the general public. Usually it entails a combination of a lower or discounted price
and additional ‘value added’ bonuses.

To put up a WSO, you’ll need to submit your offer to the
Warrior Special Offers section of the
forum and wait for it to be approved by a moderator. Once it’s approved you’ll get a automatic PM
(Private Message) with the subject “Automated: Payment Options for your WSO,” that contains
payment information, you pay a $20 listing fee for it to go live, then sit back and bask in the sales.

The reason for the $20 fee is because a lot of people started spamming the WSO section with all
kinds of crap which needed to be moderated, and that takes time, so a $20 listing fee was added.
$20 is a small enough amount that it shouldn’t hold anyone back from putting up a WSO, but it’s
large enough to convince people not to put up something spammy or against the rules.

How much can you make with a WSO? Some people make nothing, while others have made over
$30,000 in just a few hours. If you follow the advice ands strategies in this report, you can easily
earn multiples of 4 figures.

I’ve earned thousands and thousands of dollars because of the WSO section of the Warrior
Forum, and it’s some of the easiest money I’ve ever made. Along the way, I’ve learned all kinds
of things that practically guarantee success, and that’s what I’ll share with you in the rest of this
report.

PS: If you’re not currently a member of the Warrior Forum, sign up and start providing helpful
information and interacting with other members while building your post count. Aim to achieve a
minimum of 5 posts or more per day.

It would also be beneficial to both you and the current members if you started your own thread
providing some helpful ‘inside information,’ that you know about that’s not such common
knowledge. Remember you need to give, give, give first before you can take.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 8





And promise yourself, that from this point on, you’ll continue to be an active member of the
Warrior Forum community for as long as you’re planning to use the internet to make money. It’s
the best free, online community resource for internet marketers, bar none.

Since we have established that WSO forum is the world’s easiest place to make money, how do
you do it? Well, keep reading, because that’s what the rest of this special report is about.



Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 9











WSO Rules, Regulations & More

At any given time, in the main section of the Warrior Forum, you’ll see someone asking why their
WSO was deleted (ie. not approved) or how long it takes for it to be approved since it’s been
sitting stagnant for a few days.

Some people may bitch and complain, some may blame others, while some will denounce the
Warrior Forum simply because their WSO’s aren’t being approved.

All of these problems can be solved with 3, or maybe 4 words:

READ THE DAMN RULES!

I’ve never put up a WSO that wasn’t approved in less than 24hrs. Sometimes it’s taken mere
minutes and other times almost a day has gone by. But:

 I’ve never been questioned.
 I’ve never been asked for more information.
 And I’ve never had a WSO not approved.

Why? Because I read and followed the rules.

There’s always a reason why a WSO isn’t approved, and usually by reading and following the
rules, you won’t run into any problems.

In case you missed the sticky at the top of the WSO forum, I’ve copied and pasted it below. More
tips and strategies about posting your WSO will be provided throughout the rest of this report.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 10





=========================================

RULES: Your Posts Getting Deleted? Updated 1-19-08

Anything going against what is posted below will be deleted.

New People Here: The WSO forum is full of great deals and the vast majority of the people are
100% honest. People have also made and continue to make small and large fortunes posting their
deals in here. Even though most Warriors are honest and offer real value, it pays to use common
sense here just as it does anywhere else on the Internet.


The Rules:

1. All WSO's Must Be Something You Created. A Product Of Your Own. (A package of ebooks
someone threw together is not considered a product and will be deleted) This is completely self
explanatory and not up for debate. If you yourself did not create the product do not post it here.


2. A Warrior Special Offer Means The Price You Give Must Be Better Than The Price The
Public At Large Can Get. (This is not a "buy my product" forum, it is a "Special Offer" forum)


3. Anyone Caught Scamming Members Will Be Deleted From This Forum Entirely. (obviously)

4. If By Chance You Do Get Scammed By Someone The Problem Is Between You And Them.
Not The Forum. Not The MOD's. And Not The Forum Owner. If you get scammed you deal with
the person that scammed you. That's just the way it has to be. You have zero protection in here just
like you have zero protection on the rest of the Internet. You can charge back on them, you can sue
them or you can post about them all over the Internet. Whatever you do is entirely between you and
the seller.


5. If Your WSO Does Not Get Approved Right Away Please DO NOT Start Emailing The
MOD's Or Posting About It In The Main Forum. Sometimes It Takes Time.



HINTS:

1. Find a WSO that looks like it went well and use that as a model for yours.

2. Give people as much info as they will need to make a decision. This helps you, the buyer and
the MOD's.


3. People have used this section of the forum to launch $20,000 a month businesses. Believe it or
not, it's a fact. Treat it like Gold because that is exactly what it can be for you.


4. Become a contributing member here before trying to post a WSO. People with zero posts on the
main board don't get approved for a WSO.

More hints will be added later

Thank you!


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 11





Admin


We have recently started charging a fee to post a WSO. You can find the details here:

IC_ID=118939


UPDATED: Anyone caught trying to purposefully harm another persons WSO will be removed from
this forum permanently. If you bought the WSO you have a right to comment on it. However, if you
have not bought it you have no right to say anything at all about it. You have no basis on which to
even give an opinion one way or the other.

If you think someone is trying to harm your WSO on purpose just PM admin here in the forum.


Do You Have Enough Posts?

If you try to post a WSO with only 3 posts to your name it can't be approved. WSO's are only for

members who contribute to the forum. It's not that hard, really. Just get involved in some
conversations.

We have to delete a lot of great WSO offers because the poster only has 2 or 3 posts. It's sad really
because some of the offers would sell very well here and provide great value to the members.


NEW UPDATE - APRIL 2ND

We will no longer be allowing WSO's for membership sites that buy master rights here and give them
to all their members.

Over the last two weeks it seems 10 new membership sites have sprung up for the express purpose of
buying all the WSO's with master rights and giving them to their members. This will no longer be
allowed and all such WSO's will be deleted.


NEW UPDATE - January 19, 2008

Re: Bumping your WSO post back to the top

Subject to Allen having re-thought the issue, the following applies:

You may pay another $20 against the original payment notification once your WSO has moved off
page 2.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 12

This will move your WSO back to the top of page 1.

If you do this when your WSO is still on page 1 or 2, your WSO post will be deleted without a refund.

People have mentioned one of the problems is reading through pages of "My transaction no is" or
"Gimme the bonus" etc. If you read the "BRIBERY" sticky in the WSO forum, you will note that sellers
are prohibited from requiring purchasers post to the thread for ANY reason.

The above certainly does not preclude purchasers posting reviews and/or asking questions in the
thread, in fact genuine reviews/questions are encouraged.

=========================================

BRIBERY TO OBTAIN POSITIVE FEEDBACK UPDATED 26/12

This will eventually be condensed into the rule thread but I wanted it highlighted for a while:

Should it be proven that a member is offering an incentive, such as additional bonuses, extra
discounts, or anything else dependent on the purchaser posting positive feedback/testimonials in the
WSO thread the following sanctions will be applied.

(i) The WSO will be deleted immediately.

(ii) The person offering the WSO will have his/her Warrior user name deleted.

Michael

PS This has been discussed with Allen

After discussion with Allen the following has been added as at Dec 26

You may not require people to post to your WSO for ANY reason

The rationale behind this is people are sometimes getting 4 or 5 pages of "gimme my bonus" or
Here's my receipt number' No-ones going to read through all that & so they miss genuine comments
on the WSO.

Michael

=========================================

Update Regarding Bumping of WSOs:

OK Guys/Gals

Subject to Allen having re-thought the issue (which I am not aware of)
The following applies.

You may pay another $20 against the original payment notification once your WSO has moved off
page 2

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 13

This will move your WSO back to the top of page 1.
If you do this when your WSO is still on page 1 or 2 & I catch it I'll delete the WSO with no refund.

People have mentioned one of the problems is reading through pages of "My transaction no is" or
"Gimme the bonus" This p*sses me off as well, if you read the "BRIBERY" sticky in the WSO forum
you will note that sellers are prohibited from requiring purchasers post to the thread for ANY reason.

I will also take an extremely dim view of sellers posting stuff like "Sent your WSO John" "All WSO's
sent" "Thank you for your order Paul (ol' wangleather)" Hopefully this will reduce the incidence of junk
responses just made to increase thread post count.

Michael

=========================================

Source 



Here’s a little more detail on a few of the rules:

One of the first and foremost rules is that you need to be an active and contributing member of
the forum. You need to give before you can take.

To be an active, contributing member means that you didn’t just sign up for membership
yesterday so you could put up a WSO and make money. It means that you’ve been actively
helping other members of the community. You also need to play by the rules.

This is determined by the moderator who reviews your WSO at his or her discretion. While there
are no set guidelines or minimums you need to meet in order to be approved for a WSO, (like

minimum post count or how long you need to be an active member for), there are several things
you can do to ensure success.

I’ve seen WSO’s that have been approved where the WSO poster has 20 something posts and
has only been a member for 2 days. On the other side of the coin, I’ve heard of WSO’s that
weren’t approved, when the person’s been a member for over a month, with 100+ posts.

However, in general you’re more likely to have your WSO approved with a minimum of 50-100
posts under your belt and to have been a member for at least a few days. If you’re signing up as
a new member you can easily rack them up over a few days.

Once a WSO is approved, you need to pay a $20 fee to the forum owner Allen Says before it
goes live. This is not so much so that he can make money, but more to weed out crap offers.

The second big rule is if you’re selling a product, it needs to be one that you created (or had
created, ie. outsourced) and that you own. PLR or resell rights products aren’t allowed – it needs

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 14





to be of your own creation.

Third, sometimes it may take a day or more for your WSO to be approved, so please don’t bother
the moderators if you’re still waiting. If your post is still waiting to be reviewed, you’ll see a
“waiting on payment” next to your post in the WSO section. If it’s been deleted because it didn’t
follow the rules, you won’t see it there at all, so go back, re-read the rules and try again.

Note: You must be logged into your account to see your WSO post that is “waiting on payment.”
No one else, save for the admin and moderators will be able to see it until it’s approved and you
pay the $20 listing fee.

Fourth, the price that you offer your WSO up for must be a special deal for Warriors that isn’t
available elsewhere on the internet to the general public. That means you can’t offer it for the
same price on your website, other websites, other forums or through any other means.

The only exception to that rule is that you can send the same offer to your own email list or
subscribers, as they aren’t considered part of the general public.

Sometimes it’s not possible to discount something by a significant amount, so you can add
bonuses to it to make the offer more valuable and the pricing more special. We’ll talk more about
pricing later on.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 15











What To sell – Product vs. Service

WSO’s can really be for any product or service as long as it’s something that you created
yourself. For that reason, you can’t resell PLR stuff, but you can hire a ghostwriter to create
something for you which you can sell.

Products can be digital (ebooks, reports, audio / video downloads) or physical (books, study
guides DVD’s / CD’s) in nature, though digital products seem to do the best simply because they
quench people’s desire for instant gratification. Plus, they’re a usually a lot more profitable than
physical products as there are no production or shipping costs.

If you’re going to sell a product, in most cases, you’d want to list a WSO for an information
product which can be automatically and digitally delivered through the use of a shopping cart, like
1ShoppingCart or even through PayPal’s built in delivery mechanism.

Products you can sell include:

 Ebooks
 Reports
 MP3 downloads
 PLR ebooks or articles
 Tutorials
 CD’s / DVD’s
 Study manuals
 Software
 Keyword lists
 e-Courses
 Video downloads

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 16





 Webinars
 Teleseminars
 How to products
 Minisite or website templates
 Membership site memberships
 AdSense / affiliate templates

Or if you don’t have the time or patience or desire or expertise or experience, to create a product,
you can offer up a WSO for a service of some kind.

Services can be for anything really. Things like:

 Web design
 Graphic design
 Article writing
 Ebook ghostwriting
 Programming
 Article submission
 Search engine optimization
 Backlink building
 Directory or search engine submission
 Squidoo lens building
 Hub page creation
 Audio / video production

 Research
 Website or blog content
 Social bookmarking
 Coaching / mentoring
 Copyrighting
 Script installations
 Blog customization
 Or anything else that people are willing to pay for you to do for them.

Offering up a service can be great, especially if you don’t enjoy product creation or you need
some extra money right away.

For example, say you need $500 within the next week and don’t have time to research and create
a product you can simply put up a WSO for a service.

Maybe you put up a killer deal on ebook / report ghostwriting, where you’ll offer to write 50 pages
of content for $250. At only $5 per page, that’s a great deal for buyers and you should easily be
able to earn your $500, maybe even a few times over.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 17





While you’ll need to write up a quick sales page, put together a few samples and ideally gather a
few testimonials, the entire process should only take you a couple of hours at most.

You can set the delivery time at 30 days and then you’ll have the next month to complete the

writing.

The great thing about putting up a WSO for a service this way, is that you can get paid first before
having to do any real work or put in much of an effort. Then once the money’s in hand, you can
complete the work that needs to be done.

One point I wanted to make about offering a service as a WSO, is that they usually won’t sell as
well as a product does and your prices need to be very competitive (think low) to sell. For
example, lots of people are looking for products on how to make money online, but they’re not
looking to shell out a few hundred dollars to have a report written. It all depends on the market
you’re targeting and how well you target it. You’ll also be stuck with some work after the WSO
orders come in.

Though on the other hand, I’ve seen some WSO’s where the seller does extremely well, but
comes away from the WSO with 500 articles that he or she has promised to write in the next 30
days. At 17 articles a day, that’s a very long 30 days, and not the way I’d want to spend the next
month.

Some people outsource this work, which has worked well for many, and screwed others over
when the people they outsource to don’t deliver, and they can’t find a timely replacement. It’s
ruined many reputations this way, which inhibits their credibility and hinders the sales of any
future offers.

However, if you have a handful or two of time-tested reliable outsourcers, it may be a very viable
option for your WSO. Another point though, which you may want to consider with outsourcing, is
that your profit margins are usually lowered because you need to send part of the proceeds to
your outsourcers. We’ll talk more about this in a bit.

Another benefit of listing a WSO for a service that I almost forgot to mention, is that you can gain
a new client who will use your services over and over. For example, if I hire a writer through their

WSO and they do a great job at a fair price, why wouldn’t I continue to use them? Same goes for
graphic designers, script installers, web designers and any other renewable service.

In general, with product creation, you’ll earn a lot more money for the effort you put into it than
with selling services. With a service, if you’re quick and experienced, you might earn $15 or $25
per hour of time you put in.

When creating products that you can sell over and over, this can skyrocket into $100 to $1,000 or
more per hour you put in.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 18





Yes, there are exceptions to every rule and some services will sell better than some products, but
in general a great product will fly off the shelves faster than a great service.

Also, when selling products, you need to invest the time and money first and get paid later, and
while you can usually earn more by doing it this way it’s not without its risks. For example:

What if your product or sales page is a complete flop?

What if there’s no market that’s willing to pay for your product?

What if you get bad reviews and only make a handful of sales?

While that’s an unlikely reality, especially if you follow the information in this report, it’s not an

impossibility. If it happened to you, you’d be out a lot of time, effort and possibly money if you
outsourced anything. If a service flops, you’re only out a few hours work at most.

That’s why product and target market research are so important.



NEED HELP UNLEASHING YOUR FULL POTENTIAL?


If you liked this report and could benefit from some personal one-on-one
coaching, you can sign up at: www.InternetMarketingCoaching.net

For a limited time, SAVE $200
(Use coupon code “WSO_SECRETS” when ordering.)


Have questions? Email:



WANT TO PROMOTE THIS REPORT FOR FAST CASH?


Contact us at and we’ll set you up with an
affiliate link you’ll get 50% of the sale price that’s a commission of
$23.50 per sale.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 19











Targeting A Market




As of the time of this writing, there are about 70,000 members of the Warrior Forum which can be
broken down into 4 groups of people. I’ll call them the Dreamers, Part Timers, Full Timers & the
Guru’s for a lack of better terms.

Dreamers – 90%

The dreamers make up the largest part of the Warrior Forum and are the people that haven’t
made any real money online. Many of them have big dreams about making it and are looking for
a quick fix - something that will make them money overnight.

They’re the lurkers, the people who troll the forum once in a while living off the success of others,
but not having taken any kind of action themselves. Often they are the ones that bitch and moan

about not making any money online, mostly because they haven’t done anything to make it.

Most of the dreamers fall into the lower class to lower middle class income brackets and thus
don’t have a lot of spare cash to spend on expensive products.

These are the people that thrive off the cheap $7 products promising instant riches. They
generally buy get rich quick products, not services. They’re the ones that fall for the same hype
time and time again.

The ambitious Dreamer may occasionally purchase something more expensive in the $17 - $27
range with the hopes of eventually taking action and earning some kind of money.

If you’re going to target this group, you’re going to want to price your product or service at under
$10 with the hopes of selling in quantity to make a lot of money.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 20





Part Timers – 9%

These are the people that have made some money online in some shape or form, but nothing
significant. Most of the people in this group have spent more money online than they have made.

They have a full time day job and internet marketing is something they do on the side for some
extra cash. They treat it more as a hobby than a business.

Some of them may still be chasing the “overnight riches” dream, but most of them have realized

that internet marketing takes a lot of hard work and isn’t easy.

In terms of products and services, the people in this group are looking for something that will take
them to the next level. But many of them are still looking for quick solutions to increasing their
website traffic or building an email list.

They are looking for a plan or help simplifying the process so they can increase their part time
income, with the goal of eventually earning a full time income from the internet.

They don’t buy much in the way of services and try to do most things themselves. There is more
free time than money in their life.

Reports, ebooks, videos, tutorials, group coaching, teleseminars and membership sites are
popular with this crowd.

They typically buy products and services in the $10 - $30 range with $17 being a popular price
point.

Some of the people in this group will occasionally buy more expensive coaching or mentoring to
break out of the box and take their business to the next level.

Full Timers – 1%

These are the people that have ‘made it’ in internet marketing. They don’t have a day job and
earn a full time income from internet marketing. Some of the people in this group are still living
month to month, but earn a healthy income, while others live very, very comfortably.

They have their own products, an opt-in email list, multiple websites, and multiple streams of
income, likely some of which are recurring. They know what works and what doesn’t.

They’re not looking to buy quick fixes or solutions that will make them money overnight, but are
looking for longer term, viable opportunities to set up another stream of income or automate
something.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 21





People in this group are also looking for service providers to do some of the ‘busy work’ for them.
Things like article writing, graphic design, website programming, article submission, copyrighting,
ebook writing, product creation, niche research, script installations, software and so on.

They’re careful with their money, time and what they spend both on, but are willing to plunk down
large amounts of change on something that fits with their business model and the stage they’re
at.

People in this group like the more expensive private label and software products and are willing to
pay for quality over quantity.

The full timers are usually a one person operation, sometimes with a virtual assistant or two, so
they’re looking for people to do things for them that they don’t want to do themselves. That being
said, anything that makes their workload easier or more manageable is highly attractive to them.

Pricing is all over the place for this group. While they typically don’t buy much $7 stuff, they will
pay $27 or $47 for something that will save them time or money, and when it comes to something
like product creation or copyrighting, they’ll gladly invest $500 or $1,000 or more without so much
as batting an eye.

Guru’s - < 0.1%

These are the ultra successful Warriors. The ones whose names almost everyone knows, who
have been online for a while and are living the absolute ‘American Dream’ so to speak.

Some of them, like Willie Crawford and Dr. Mani, are regular contributors to the Warrior Forum,
while others like Mike Filsaime, John Reese, The Rich Jerk, Frank Kern, Russell Brunson & Brad
Callen will show up occasionally, or when they have a big product launch.

They don’t buy much and when they do purchase something, they’re unpredictable and there’s no
telling what they’ll buy. The price doesn’t matter, but the results do.

The Guru’s in this category will occasionally buy WSO’s that are for a secretive method which
they can multiply to use on a large scale. They also like extremely high quality private label rights
material.

They already have service providers in place for most things and aren’t really looking for any new
ones unless you can offer something else that their current providers cannot, and this doesn’t
mean lower prices.

If there’s something revolutionary that you’ve come up with that will save them time, money, or
increase the enjoyment of their life, they’d be an easy sell, but products / services / ideas like that
are one in a million.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 22

Let’s be honest, you’re not going to want to target this group unless you have something that will
absolutely change the way they do business, or a one time service that they can use.

Who You Should Target

Let’s pretend for a moment that you’ve made up your mind and have decided, based on your
experience, expertise and desires, whether you’re going to offer a product or service.

The next order of business is deciding which of these 4 groups you want to target: the dreamers,
part timers, full timers or the guru’s?

As I’ve already mentioned, you probably don’t want to target the guru’s as they’re harder to sell to
(they already know almost everything ☺) and are unpredictable in what they’ll buy.

In my honest and personal opinion, you’ll be the most successful targeting the part timers if you
are selling a product. Here’s why:

If you target the dreamers, you pretty much need to price your offer at $7 or less, therefore to
make any real money, you’ll need to sell a lot of quantity.

Since this group is primarily made up of people with zero IM experience, you’ll need to make your
product fairly basic, which essentially excludes the more experienced part timers and full timers.

Also, by targeting the part timers, you don’t need to gamble selling a more expensive product to
the full timers or guru’s and risk not making any sales at all.

By targeting the part timers, you’ll also get some overflow, meaning some of the dreamers and
the full timers will also buy your product.

But, if you’re selling a service, you’ll likely want to target the full timers. Dreamers usually never
buy services and part timers try to do most things themselves, so they don’t buy them very often
as well.

The full timers are usually a one person operation with some virtual assistants, so they’re looking
people to do things for them that they don’t want to do themselves.

A full timer doesn’t usually want to do things like submit their site to search engines or write
articles because they can use their time better doing something else. They also likely don’t have
highly specialized skills like graphic design or advanced copyrighting, so if you offer something
similar at a good price, they’ll eat it up.

Though, keeping that in mind, if you’re selling a service like coaching or mentoring, you’ll
probably have more luck with the part timers, unless you’re a big name yourself or specialize in a
specific area like SEO, membership sites etc.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 23





I also want to mention that you can be quite successful selling to the dreamers market if you have
the right product.

Since they make up 90% of the Warrior Forum, if you put together something that will act as an
introduction to a specific area of internet marketing, then show them how to make money with it,
with minimal effort and time, it can be hugely successful.

And if it’s something that’s specialized, it will likely be attractive to many of the part timers as well.

For example, my
Bum Marketing Report sold a ton of copies to both the dreamers and the part
timers.

Here’s why: It showed the dreamers a verified and proven method that they could use to make
money online without any experience, list, website or money. It took them by the hand and
showed them what to do, where to do it and how to do it. Plus it was a red hot topic at the time…
and still is.

For the part timers who already knew about Bum Marketing, it also went into a lot of advanced
strategies which they could use to drive traffic to their websites, earn recurring affiliate
commissions, build a large opt-in email list and brand themselves and build credibility.

It also sold a few copies to some of the full timers who were interested in picking up a few tips or
learning how to get a bigger bang for their buck.

My point is, with the right product, on the right topic, at the right price, you can specifically target
one market, but set it up so that it’s still attractive to markets on either side of the market you’re
targeting.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 24

What To Sell




If you already have at least one product of your own, take a look at how the current offers on the
WSO section of the Warrior Forum are doing and see if yours would be a good fit. If you have
multiple products, you’ll need to decide which ones to offer or how to package them as a group to
make your offer most appealing. Same goes if you already provide a service.

If you don’t have something to offer, what should you sell?

If you’re just starting out or are new to IM, you probably don’t have the time or even the skills to
create a home study course complete with booklets, audio CDs and DVD videos.

So what to do?

The easy answer: create a simple but highly effective information product.

Information can come in many forms including ebooks, audio CDs, video DVDs, home study
guides, special reports and so on. Ideally for a WSO, you’ll want to create an information product
that can be digitally delivered or downloaded, so you don’t need to waste time and money on
physical production and shipping costs and customers don’t need to wait for your product.

Simple information products can be created in a relatively small amount time and can be very

valuable to the end consumer if they contain good information. People will pay good money for
something that will teach them how to make more money, show them how to save time, how to
lose weight / look better, how to have better / more sex… well you get the picture. If you can show
someone how to improve their quality of life by tapping into one of the universal needs or wants I
just mentioned, they will open their wallets to you.


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 25