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May is Asthma Awareness Month Event Planning Kit pdf

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Dear Asthma Awareness Month Partner:







equip state and local asthma programs to hold community-based asthma awareness







hp://
www.asthmacommunitynetwork.org/events


Also, in the spirit of Asthma Awareness Month, please consider becoming part of a











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
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

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 
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Media Outreach 9
Asthma Facts 11
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 
Press Release Template 13
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Asthma Awareness Month
May is
Contents



United States
Environmental Protection
Agency

Asthma Awareness Acvies
May is Asthma Awareness Month!


Things to do include:
` 





` 


` 
` 

` 

` 

` 

the word!
` 


` 


` Indoor Air Quality Tools for Schools

` 

` 


Asthma Awareness Month 
3
` 



` 
or allied health programs such as nursing,
respiratory therapy or pharmacy to get their

` 





` 
pharmacies to display and distribute asthma


` 

` Arrange to display and distribute asthma


` Ask local chapters of health professional




Asthma Awareness Month 
Ideas for Asthma Awareness Acvies (connued)

Asthma Screening and Educaon Fair
Where and when did the event take place?


What happened?



The purpose of the fair was to stress that asthma is treatable



What resources were used?


and an asthma checklist were distributed to help educate the





How did this event help raise asthma awareness?


Communies in Acon
Event Spotlight
Join the Asthma Community Network!
AsthmaCommunityNetwork.org serves as a year-round resource for mentoring and
collaboraon. It’s designed to provide the tools, informaon and partners to support
your asthma management program.
Visit the site and join us!
hp://www.AsthmaCommunityNetwork.org
4
Asthma Educaon Event





Things to do include:
` Plan asthma educaonal acvies at your school
or library:
` 


` 

` 

Taking Asthma to School, Zoo Allergy, and The ABC’s of
Asthma
` Arrange a school-wide assembly with guest speakers,


` 
` 
Power Breathing Program

` 
Indoor Air Quality (IAQ) Tools for Schools
` 

` Encourage teachers to incorporate asthma and the


` 


` 


IAQ Tools for Schools
` Recruit local
sponsors
to provide
giveaways or support.
Potenal sponsors include area businesses
and organizaons—such as the local chapter of the
American Lung Associaon or AAFA—that may assist in

asthma events or trainings.
` Publicize your event(s) and Asthma Awareness
Month on the school bullen board or Web site, in
the school newsleer, in state and local educaon
associaon newsleers, yers, PTA announcements,
local media and social media websites like
AsthmaCommunityNetwork.org, Twier and
Facebook.
Asthma Awareness Month 
Plan an
Asthma Awareness Summit and Fair at James H.
Law Elementary School
Where and when did the event take place?


What happened?




What resources were used?

pamphlets on mold in homes, home checklists for asthma



How did this event help raise asthma awareness?





Event Spotlight
May is Asthma Awareness Month!

` Asthma educaonal materials are available for students, teachers, nurses, school ocials, parents and the community.
EPA materials are free!
` 
` 
` 
` 
Ten Ways to Manage Asthma in the School Environment
Use the IAQ Tools for Schools Acon Kit
` Improve the school environment with indoor air quality
(IAQ) pracces recommended in this Acon Kit. To order
the free Acon Kit, go to hp://www.epa.gov/iaq/
schools.
Control Animal Allergens
` Remove warm-blooded animals from the classroom
and school.
Control Cockroach Allergens
` Use integrated pest management pracces to prevent
cockroach and other pest problems (e.g., store food in
ghtly sealed containers and place dumpsters away from
the building).
Clean Up Mold and Control Moisture
` Fix moisture problems and thoroughly dry wet areas
within 24-48 hours to prevent mold growth.
` Clean up hard, moldy surfaces with water and detergent,
and then dry thoroughly.
Eliminate Secondhand Smoke Exposure

` Enforce comprehensive, tobacco-free schools policies.
Reduce Dust Mite Exposure
` Make sure the school is dusted and vacuumed
thoroughly and regularly.
Develop an Asthma Management Plan
` Include school policies on inhaler and other medicaon
usage and emergency procedures for school sta to
follow for asthma aacks.
` Make sure students with asthma obtain and turn in
copies of their Asthma Acon Cards to teachers, the
school nurse, etc.
` Encourage students to idenfy and manage their
asthma triggers.
` Obtain the Naonal Asthma Educaon and Prevenon
Program’s Managing Asthma: A Guide for Schools at
hp://www.nhlbi.nih.gov.
Provide School-Based Asthma
Educaon Programs
` Contact your local American Lung Associaon about
Open Airways for Schools, a school-based asthma
management program for students age 8-11.
` Contact the Asthma and Allergy Foundaon of America
about Asthma Care Training for Kids and Parents, an
educaon program for kids age 7-12.
Reduce School Bus Diesel Exhaust
` Replace the oldest buses in the eet with new ones.
` Install eecve emission control systems on
newer buses.
` Encourage policies and pracces to eliminate
unnecessary school bus idling.

` Visit hp://www.epa.gov/cleanschoolbus to learn more
about EPA’s Clean School Bus USA Program.
Gather Addional Asthma Resources
` Establish a complete le on exisng asthma and allergy-
related informaon sources to reference throughout the
school year.
` Ask the Naonal Associaon of School Nurses to oer
their course, Managing Asthma Triggers, to nurses in your
district. hp://www.nasn.org
` Visit the AsthmaCommunityNetwork.org Resource Bank
to nd addional publicaons that can help you raise
awareness on asthma.
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May is Asthma Awareness Month!
6
Asthma Educaon Event




Things to do include:

` Conduct asthma educaonal trainings and coordinate
acvies at the local hospital or clinic:
` 

` 
` Educate parents on asthma and the risks of

` 


` Download the Naonal Environmental Educaon
Foundaon’s “Environmental Management of Pediatric
Asthma: Guidelines for Health Care Providers” and
related training materials at www.neefusa.org/health/
asthma/asthmaguidelines.htm to train health care
providers.
` Recruit local sponsors to provide giveaways or
support. Potenal sponsors include area businesses
and organizaons—such as the local chapter of the
American Lung Associaon—that may assist in asthma
events or trainings. Use AsthmaCommunityNetwork.org
to connect with possible sponsors.
` Contact the Asthma and Allergy Foundaon of
America about conducng an “Asthma Management
and Educaon” training for health professionals who
educate and care for paents with asthma.
` Contact the American Associaon for Respiratory Care to
obtain the “Environmental Triggers of Asthma” CD-ROM
connuing educaon course for respiratory therapists.
` Issue press releases and publicize your event in

newsleers, paent informaon packets and on social
media websites like AsthmaCommunityNetwork.org,
Twier and Facebook. Or schedule a press conference
with local media.
And remember
` Distribute asthma materials
to paents, hospital or clinic sta, and
families with asthma prescripons. The following are
some of the free asthma educaon resources available
to you:
` 
` 
` 
` 
` 
Asthma Awareness Month 
Plan an
Frederick Memorial Healthcare System’s Asthma
Awareness Day
Where and when did the event take place?

What happened?







What resources were used?






How did this event help raise asthma awareness?



Event Spotlight
May is Asthma Awareness Month!
7
Asthma Educaon Event





Things to do include:
` Contact your state legislator to sponsor your event. His/
Her oce can help you obtain space in the state capitol
building. You will most likely be asked to coordinate
details with the capitol’s operaons oce.
` Sponsor educaon acvies in the state capitol
building. Rally local member organizaons through
AsthmaCommunityNetwork.org in order to pool
resources and increase aenon and publicity for the
event.
` Issue an asthma proclamaon (see sample on page 13).
` Plan a health fair providing free asthma screenings

and educaon on environmental asthma triggers
and management. Recruit local sponsors to provide
giveaways or funding to support the health fair and
assist in seng up asthma screenings. Potenal
sponsors include area doctors, respiratory care
departments, businesses and nonprot organizaons.
` Hold a press conference to announce the state’s
partnership and to encourage others to get involved.
` Issue press releases and publicize your event
in local newsleers, on the state’s website,
AsthmaCommunityNetwork.org, social media websites,
and through local media.
` Work with the state’s press oce to set up interviews
with experts in the eld, people who have asthma, and
government ocials. The press oce can also set up
meengs for state ocials and local organizaons to
visit schools and daycare facilies to promote asthma
management.
` Remember to plan your event well in advance to
address any security concerns.
And remember
` Distribute asthma materials to anyone who is
interested. The following are some of the free asthma
educaon resources available to you:
` 
` 
` 
` 
` 
Asthma Awareness Month 

Plan an

Pennsylvania Asthma Partnerships Educaon at
the Capitol
Where and when did the event take place?


What happened?




What resources were used?




How did this event help raise asthma awareness?

asthma so that they would be prepared with asthma facts



Event Spotlight
May is Asthma Awareness Month!
8
Asthma Educaon Events




Things to do include:
` Place an arcle in a newsleer or e-bullen to educate paents about
asthma, environmental triggers and ways to manage asthma.
` Distribute asthma materials to providers (hospitals, specialists and physicians) to educate them about comprehensive
asthma management for paents. In addion, co-sponsor a one-day training for providers with a local chapter of the
American Lung Associaon or Asthma and Allergy Foundaon of America.
` Contact the American Associaon for Respiratory Care to obtain the “Environmental Triggers of Asthma” CD-ROM for
connuing educaon of respiratory therapists in your network.
` Host a health fair in a community seng, such as a hospital or area high school. Distribute informaon about asthma
management and methods to idenfy and migate indoor environmental triggers. Recruit local sponsors to provide
giveaways or support. Examples of donated materials include items helpful in migang indoor environmental
triggers, such as pillow or maress covers, or HEPA lters for vacuums.
` Encourage hospitals and physicians to run EPA asthma educaon, videos and public service campaigns on closed
circuit television in paent waing rooms.
` Sponsor an asthma awareness event in a local school seng and educate students, teachers and faculty about ways
to manage asthma in the school environment. Distribute asthma acon plans to school nurses and students.
` Honor outstanding providers in your network with an “Asthma Award of the Year” for demonstrang excellent
leadership in comprehensively managing paent asthma and increasing asthma awareness with paents.
` Conduct an in-home environmental assessment in select homes in locaons with a high prevalence of asthma.
Display these homes as models to showcase the importance of managing indoor environmental triggers.
` Join AsthmaCommunityNetwork.org and become part of a growing network of community programs commied to
improving the lives of people with asthma.
And remember
` Asthma educaonal materials are available for your event. EPA’s free materials are available to you in both English
and Spanish:
` 
` 
` 

May is Asthma Awareness Month!

9
Asthma Awareness Month 
May is Asthma Awareness Month!


Tell the asthma story.




` Build successful relaonships with the media.
` 


` 

` Start with a good media list.
A good list is one that is relevant and accurate.
whom to approach, it is important to consider who is
likely to want to tell your asthma story, as well as whom



` Contact the right person.







` Write a good pitch leer.


editors and reporters to your story and why they should

` Write a press release.



` Develop a media kit.








` 
` 
` 
` 
` 
` 



` Local newspapers
` Health producer at a local
news staon

` Radio staons
` Web sta at a local
newspaper or broadcast
outlet
` Parenng magazines
` Hospital medical newsleers
` Online bullen boards for your neighborhood
` Student newspapers at an elementary, middle, or high
school or at a college or university
` Social media websites and blogs
` Does your area include Hispanic media? Don’t forget to
reach out to Spanish-language or other media targeted
toward an ethnic or non-English-speaking demographic
Sample Media Outlets
Media Outreach Tips
10
Asthma Awareness Month 
` Follow up.



your follow-up calls, you should:
` 




` 




` 


Telling Your Asthma Story
` How to Pitch a Story
Pitching a news story to a reporter, editor or producer





` Use the following ps to write a good pitch leer:
` 


` 





` 





` 



` News Pegs



issues, look for news pegs and point them out to the media



pegs that can help frame other media pitches and guide

` 




` Discuss the impacts of asthma on your community by



` 

Media Outreach Tips 

The Asthma Management Puzzle – Pung the
Pieces Together
Where and when did the event take place?

What happened at the event?









What resources were used?
Pamphlets about asthma awareness and management

programs, asthma kits that contained a holding chamber and


How did this event help raise asthma awareness?



Event Spotlight
11
Asthma Awareness Month 
` Asthma connues to be a serious public health problem.
According to the Centers for Disease Control and
Prevenon:
` 


` 

` 


3
` 

4


3
` African Americans connue to have higher rates of asthma
emergency department visits, hospitalizaons, and deaths
than do Caucasians:
` 
3
` 
3
` 
3
` Approximately 3 million Hispanics in the U.S. have asthma
and Puerto Ricans are disproporonately impacted:
` 


3
` 

3
` Asthma in Children
` Asthma is one of the most common serious chronic

` 



` 

6
` 

7
` The Cost of Asthma
The annual economic cost of asthma, including direct
medical costs from hospital stays and indirect costs such as


8
` Environmental Factors



` Asthma Can be Controlled



























References
Asthma Facts

Asthma Awareness Month 


Sample Proclamaon

 



 
[INSERT STATE PREVALENCE]
 


 
 

 

 
 

 [your organizaon]


  [name], [tle] of [county, city or state] do hereby proclaim:
May [Year]
Asthma Awareness Month
[County, City or State]
____________________________________

13
Asthma Awareness Month 




[YOUR COMMUNITY] CELEBRATES ASTHMA AWARENESS MONTH!














raise awareness about indoor and outdoor pollutants that trigger asthma and ways to



Contact: [Name]
[Phone Number]
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FOR IMMEDIATE RELEASE
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14
Asthma Awareness Month 
Asthma Awareness Month

Asthma Awareness Month Naonal Organizaons Contacts
Allergy and Asthma Network
Mothers of Asthmacs
1-800-878-4403

American Academy of Allergy,
Asthma, and Immunology


American Academy of Pediatrics

847-434-4000

American Associaon for Respiratory
Care


American College of Allergy, Asthma
and Immunology


American College of CHEST Physicians


American Lung Associaon


Asthma and Allergy Foundaon
of America


Asthma Goldsh PSA Campaign



Global Iniave for Asthma

Centers for Disease Control and
Prevenon



Naonal Associaon of School Nurses


Naonal Educaon Associaon Health
Informaon Network


Naonal Asthma Educaon and
Prevenon Program, Naonal Heart,
Lung, and Blood Instute


Naonal Environmental Educaon
Foundaon


Environmental Protecon Agency


Asthma Awareness Month EPA Regional Contacts
Region 1 – CT, ME, MA, NH, RI, VT

Region 2 – NJ, NY, PR, VI

Region 3 – DE, DC, MD, PA, VA, WV

Region 4 – AL, FL, GA, KY, MS, NC,
SC, TN

Region 5 – IL, IN, MI, MN, OH, WI


Region 6 – AR, LA, NM, OK, TX
1-800-887-6063
Region 7 – IA, KS, MO, NE

Region 8 – CO, MT, ND, SD, UT, WY

Region 9 – AS, AZ, CA, GU, HI, NV

Region 10 – AK, ID, OR, WA


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