The Berkeley MBA Full-time MBA Program 2013 ppt

The Berkeley MBA
Full-time MBA Program 2013
Leading Through Innovation
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The Berkeley MBA
Full-time MBA Program 2013
Full-time MBA Program 2013
The Berkeley MBA
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Question the Status Quo
Confidence Without Attitude
Beyond Yourself
Students Always
THE BERKELEY-HAAS DEFINING PRINCIPLES

D   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   1
The Berkeley MBA Program is about innovative
leadership, fresh thinking, positive impact, and an
incredibly talented, diverse, collaborative community—
one that forms an invaluable, lifelong network. As the
faculty and staff work with you to achieve your
professional goals, you will experience the highly
personal nature of an MBA program like no other.
Developing Innovative Leaders
who know how to put new ideas to work, and to do so responsibly
”Innovative leaders know
how to create business
opportunities from the
major challenges facing
the world. Berkeley-Haas
has the proven ability to
produce such leaders.”
Rich Lyons
Dean, Haas School of Business
A rigorous general management
curriculum
gives you the breadth and depth of
knowledge to be a leader in any type of organization.
Top-ranked career services
give you access to the best jobs at the world’s most
selective firms, and the tools and support you need to
further your career or launch a new one.
Expertise of renowned faculty
members

who have been recognized worldwide
for their innovative research and thought leadership.
A distinct culture of fresh thinking,
embodying the core values of the Haas School:
Question the Status Quo, Confidence Without
Attitude, Students Always, and Beyond Yourself.
An unparalleled location
that leverages the innovative, energetic business
ecosystem of the San Francisco Bay Area.
A worldwide alumni network
of almost 40,000 Haas School graduates—
and over 458,000 UC Berkeley graduates—
that you can access from your first day as a
Berkeley MBA student.
Table of Contents:
2 Curriculum
6 Careers
8 Faculty
10 Community
14 Location
18 Alumni
20 Apply
As the second-oldest business
school in the United States, the
Haas School of Business at the
University of California, Berkeley is
one of the world’s leading producers
of new ideas and knowledge in all
areas of business. The school offers
outstanding management education

to about 2,200 undergraduate and
graduate students each year.

2   Haas School of Business    Leading Through Innovation
The Path to Innovative Leadership
built on timely and relevant capabilities
The goal of the Berkeley MBA Program is to develop you
as an innovative leader and teach you fundamental
business concepts. We define innovative leadership as the
ability to put new ideas into action in every corner and
every function of an organization, and to do so responsibly.
This concept is based on a set of specific capabilities that
are valued in today’s marketplace by employers. You gain
the knowledge to become a leader who defines what’s
next—for our markets and for our societies. Berkeley-Haas
is uniquely positioned to deliver such leaders.
A General Management Foundation
Your Haas education is anchored in the fundamentals of general
management, including the latest theories of and best practices
in business—from accounting and finance to marketing and
strategy. You learn to lead and manage an enterprise as a whole.
The rigorous curriculum provides you with a basic framework
of qualitative, quantitative, analytical, strategic, and problem
solving skills. You not only gain knowledge about best business
practices, but also learn about the fundamental principles
behind them—the “how” and the “why.”
A Connected Leadership Curriculum
Innovative leadership is a connecting theme that runs through
the entire Berkeley MBA Program—in both the required (core)
and elective portions of the curriculum. The process starts

with the careful selection of Berkeley MBA students, who have
demonstrated leadership and exemplify the school’s defining
principles. In the core, you begin to learn the capabilities of
the innovative leader, such as the skills to define opportunities.
For example, the Problem Finding, Problem Solving course
teaches you several modes of thinking—such as framing
problems—in order to find and solve difficult problems. The
courses Leading People and Leadership Communications teach
specific motivational skills, such as influencing others without
having direct authority over them. A required experiential
learning course gives you practice in solving real-world business
problems and emphasizes innovative leader capabilities. The list
of experiential options ranges from applied innovation projects
with major firms to global consulting opportunities.
A Supportive Culture and Environment
A unique aspect of the Berkeley MBA leadership approach is
the conscious use of the Haas School culture to shape how
and what you learn. The school recently codified its culture into
four defining principles: Question the Status Quo, Confidence
Without Attitude, Students Always, and Beyond Yourself.
The defining principles are heavily influenced by the school’s
location in the San Francisco Bay Area—the world’s epicenter
for innovation and entrepreneurship. And they are shaped by
the culture of UC Berkeley, a world-class research generator
with a legendary atmosphere of fresh thinking.
“Problem Finding, Problem Solving aims to 
provide some basic tools for innovative 
thinking, enhancing students’ ability to 
identify assumptions, learn through direct 
observation, synthesize meaningful insights 

from complex data, generate a wide range  
of ideas, and tell inspiring stories to engage  
others and get feedback.” 
Sara L. Beckman
Sr. Lecturer and Winner, University of California
Distinguished Teaching Award, 2001
Learning by Doing
Students can choose from among the 
following core experiential learning options, 
many of them unique to the Berkeley MBA 
Program and first of their kind. 
Haas@Work
Teams of Berkeley MBA
students work with top
executives at major firms
such as Virgin America
(pictured here) to research
and develop solutions
for real-world business
challenges. The best
ideas are then selected by
each firm’s executives for
implementation.
International Business 
Development
In the first global program
of its kind, student teams
tackle business projects
across the globe, ranging
from creating business

plans for nonprofit or
government programs to
providing market research
or financial analysis for bur-
geoning corporations. After
working on each project
throughout the spring
semester, the student
teams then travel for three
weeks for hands-on experi-
ence with their client orga-
nizations.
Social Sector Solutions
Students partner with
McKinsey & Co. to engage
in innovative consulting
projects, providing plans,
creative ideas, and solutions
for challenges unique to
nonprofit organizations.
Clean Tech to Market
Students work with
scientists at Lawrence
Berkeley National
Laboratory to evaluate the
commercial viability of
next-generation
technologies aimed at
addressing critical energy
and climate change issues.

Corporate Social 
Responsibility
Students engage with
companies such as Wal-
Mart to develop business
strategies that are both
socially responsible and
aligned with business
objectives and core
competencies.
Entrepreneurship
Students select from a
variety of opportunities that
challenge them to come up
with real business solutions
and business plans for high-
potential enterprises.
Managing New Product 
Development
Cross-disciplinary student
teams develop innovative
products or services from
original ideas through first-
pass prototypes.
Real Estate  
Investment Analysis
Students work with
stakeholders to conduct
comprehensive analyses
that include concept

development, full market
analysis, funding strategy,
and entitlement and
stakeholder consultation
and approval strategies.
The Haas  
Investment Fund
Groups of students apply
the skills acquired in
finance and other courses
to develop and implement
a real trading strategy.
Team-initiated  Project
Students may choose to
work with faculty members
to create their own team-
based experiential project.
Full-time Program 2013    Haas School of Business   3
As part of the school’s acclaimed
Haas@Work course in applied
innovation, students work with
top executives at major firms such
as Visa, Cisco, Disney, Schwab,
Panasonic, Clorox, Wells Fargo,
and Virgin America (pictured
here). Haas@Work is just one
of many options students may
choose from to complete their
experiential course requirement.
For more information, visit mba.haas.berkeley.edu/ 

academics/experiential.html.
4   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   5
A Rigorous, Flexible Curriculum
prepares you for every kind of leadership challenge
The Core
The Berkeley MBA curriculum consists of
12 required core courses that provide the
analytical tools and essential knowledge to lead
effectively. For example, you will learn how to
set direction in your strategy course, and how
to manage complex projects and enterprises
in your operations course. Throughout the
core, you are taught the lessons of leading
responsibly. Core courses, which make up
about 40 percent of a typical student’s course
of study, are usually all taken in the first year.
Electives
A central feature of the Berkeley MBA program
is its level of flexibility that enables you to
customize your studies according to your
own goals. An impressive menu of original
elective courses comprises 60 percent of
the curriculum, meaning you begin to design
your own course of study in the first year of
the program. You may choose from a wide
variety of constantly evolving electives and
dual degree offerings—from within the Haas
School and from the wider university—as well
as design courses of your own in conjunction

with a faculty member.
Global Perspective
Global experience is an integral aspect of the
Berkeley MBA experience. Global business is
part of many courses, including courses with a
specific focus on international topics, such as
Global Strategy and Multinational Enterprises,
and Doing Business in China. You are
encouraged to take advantage of international
opportunities, such as spending a semester
abroad, attending international seminars,
planning study trips to other countries during
breaks, or serving as a consultant through the
International Business Development program.
Learning Beyond the Classroom
Providing students with hands-on exposure to
real-world business situations is a key strength
of the Berkeley MBA Program. You are required
to take an experiential course that emphasizes
innovative leadership. Additional experiential
learning activities are required in many courses.
You can also participate in numerous out-of-
classroom opportunities that build upon your
leadership skill set. Teamwork is emphasized
throughout, including skill development
and group coaching on how to be optimally
effective in teams.
Students in Sara Beckman’s
Problem Finding, Problem
Solving core course.

You will experience the Berkeley MBA’s rigorous,
comprehensive curriculum in which you master the essential
skills of management and leadership. After fulfilling the
requirements of the core curriculum, you will find a high
degree of flexibility to tailor your education to meet your own
goals and interests through a wide variety of cutting-edge
elective offerings and global opportunities.
The school’s acclaimed International
Business Development (IBD) course,
which is one of the options for fulfilling
the experiential learning requirement,
sends an average of 120 students
around the world each year to consult
for a variety of firms and organizations.
One group, pictured left, was dispatched
to Tanzania to assist a non-profit
organization committed to improving
women’s health in developing countries
by creating access to key technologies.
Visit: haas.berkeley.edu/groups/IBD
For a comprehensive curriculum overview including full course descriptions,
visit mba.haas.berkeley.edu/academics/curriculum.html
Concurrent Degree Options
The Haas School offers concurrent degree programs in 
areas of special interest to business professionals, 
including the following:
•  JD/MBA Program
•  MBA/MPH Program in Health Management
•  MBA/MA Program in International and  
  Area Studies

For more information, visit mba.haas.berkeley.edu/ 
academics/concurrentdegrees.html.
6   Haas School of Business    Leading Through Innovation
Opening Doors
to Future Success
with the tools and connections that will set you apart
When the world’s most selective organizations seek new,
innovative talent, they turn to Berkeley-Haas. Top financial
institutions, consulting firms, consumer products
manufacturers, and technology companies are among
those firms that hire Haas graduates as interns and full-
time employees. Employers seek out Berkeley MBA
students because they demonstrate not only a mastery of
powerful quantitative and management tools, but also a
solid understanding of best practices for the changing
technological, global, and human dimensions of business.
An Impressive Array of Services
The school’s key location and deep ties to global firms
provides you the tools and connections you need to launch
the next stage of your career. The Haas School offers access to
employers through multiple channels. On-campus interviews
and corporate presentations are popular forums for presenting
oneself to a prospective employer. The Haas School’s Career
Management Group facilitates hundreds of on-campus
interview opportunities for positions spanning the globe and
over a thousand electronic job postings specifically targeting
Berkeley MBA students each year. In addition, you are given
the opportunity to interact with hiring managers and recruiters
in more informal ways, including industry firm nights, career
panels, corporate visits, alumni mixers, and job fairs.

A Personal Approach 
The school’s small MBA class size allows career advisors to
offer a personalized, hands-on approach to your career search.
The goal of the Career Management Group is to provide you
with resources and opportunities to successfully match your
skills and interests with an employer. The Career Management
Group also offers a broad range of seminars, programs, and
services from experienced advisors, coaches, managers, and
practitioners at all stages of the career planning process.
Berkeley-Haas alumni hold top
jobs at leading firms across the
globe. Recent alumni working in
New York include McKinsey & Co.
Associate Will Wright, MBA 09;
Deloitte Sr. Consultant Amy Bai,
MBA 09; American Express Sr.
Marketing Manager Nick
Jablonski, MBA 10; Unilever
Associate Brand Manager
Silvia Lacayo, MBA 09; and Etsy
Business Operations Manager
Jeff Shah, MBA 09.
Top Hiring Firms 2012
Full-time Program 2013    Haas School of Business   7
2012 full-time Berkeley MBA
graduates went to work at
113 organizations in 23
countries around the world.
*as of July 1, 2012
Students in the full-time Berkeley MBA class of 2013

interned for 151 organizations in 14 countries and
13 US states, with 15% working outside the US.
*as of July 31, 2012
8   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   9
Passionate Scholars and Teachers
at the forefront of new ideas
Haas School faculty members are explorers and
discoverers, seeking new ideas and insights at the frontiers
of knowledge. They are internationally recognized leaders
in the study of the economic, social, political, and
technological forces shaping global markets today.
Berkeley-Haas faculty members play an active role in
national and international business communities, serving
as consultants, board members, and speakers at major
business conferences and seminars.
A Roster of Experienced 
Thinkers and Leaders
Several faculty members are authors of widely used textbooks
in marketing, economics, and management. Severin Borenstein
is a nearly constant presence in the national media explaining
the ups and downs of the nation’s energy markets. Michael Katz
is a leading thinker and strategist in telecommunications policy.
John Morgan and Teck Ho are actively utilizing behavioral and
experimental economics to make advances in understanding
strategic decision making. Jennifer Chatman is a top authority
on organizational culture and post-merger integration. And
David Teece is a widely sought expert in the field of innovation
and knowledge management.
Real-World Insights 

from Industry Practitioners
The MBA program also makes creative use of experienced
practitioners from industry in its classes as adjunct professors
and lecturers. For example, Wall Street veteran Peter Goodson,
former partner of private equity firm Clayton, Dubilier & Rice, Inc.,
teaches the Mergers and Acquisitions course. In his Innovation
and Entrepreneurship in Telecommunications and Media course,
Dr. Reza Moazzami draws from his more than fifteen years of
experience as an engineer, entrepreneur/CEO, investor, patent
holder, and educator in the IT and communications industries.
Twitter Co-founder and serial entrepreneur Biz Stone shares his
experiences and insights with Berkeley MBA students as an
executive fellow at the Haas School.
A Tradition of Teaching Excellence
The cornerstone of the entire Berkeley MBA program is its
distinguished faculty members and the high quality of their
courses. At Haas, teaching excellence is a high priority. In the
Berkeley MBA classroom, faculty members emphasize both
theory and practice by using a variety of teaching methods.
Case studies, seminars, simulations, guest speakers, and group
projects all facilitate the learning process. Classroom learning
is enhanced by numerous opportunities to apply the lessons to
real-world situations.
Berkeley-Haas Professor Carl Shapiro was appointed
a member of the Council of Economic Advisers in
2011 by President Obama. Shapiro formerly served
as deputy assistant attorney general for economics
in the U.S. Department of Justice’s Antitrust Division.
He joins a growing list of Haas School and UC
Berkeley faculty members who have served on the

council, including Haas Professor and former Dean
Laura Tyson and Haas Professor Emerita Janet
Yellen. Haas professors Jonathan Leonard, David
Levine, and Jim Wilcox have served on the staff of
the council as senior economists.
Berkeley-Haas Professor Emeritus Oliver E.
Williamson was awarded the 2009 Nobel Prize
in Economic Sciences—the second time a Haas
professor has won the honor since 1994—for his
work in the area of economic governance.
Laura Tyson
S. K. and Angela Chan Chair in
Global Management
Students in Professor Laura Tyson’s 
International Business course have the 
opportunity to learn from an expert 
who has had a hand in shaping global 
economic policy. Tyson chaired President 
Clinton’s Council of Economic Advisors. 
She is currently a member of President 
Barack Obama’s Economic Advisory 
Panel. In addition, she is a member of 
the board of directors for several U.S. 
companies and a senior adviser to 
the Center for American Progress and 
McKinsey Global Institute.
Teck Ho
William Halford, Jr. Family
Professor of Marketing
Learning, according to Professor Teck Ho, 

is more “concrete when it is hands-on.” 
That’s why at least one in four of each 
of his marketing course sessions is 
interactive. Using computer simulations 
and role-playing, his students engage in 
price wars and auctions, negotiate B2B 
contracts, and put themselves in the shoes 
of CEOs, marketing directors, suppliers, 
and retail partners. In 2010, Ho was 
recognized with the Berkeley Distinguished 
Teaching  Award, the university’s highest 
teaching honor.
Kristiana Raube
Adjunct Professor and Executive Director
Haas professional faculty members 
such as Dr. Kristiana Raube share expert 
business and leadership knowledge 
with Berkeley MBA students. In addition 
to serving as executive director of Haas’ 
International Business Development 
program, Raube is a renowned 
researcher and teacher in the area of 
health management who has worked to 
increase health management capacity 
through executive education and 
program development in the US and 
around the world.
John Morgan
Gary & Sherron Kalbach Chair in
Entrepreneurship

Haas School Professor John Morgan’s 
popular course on game theory 
challenges students to formulate 
strategy by learning to forecast the 
reactions of rivals. Morgan’s cutting-
edge behavioral economics research 
often has far-reaching implications. 
He recently worked with Yahoo! 
Labs to design and launch a zombie-
based social video game to study 
the differences between successful 
and unsuccessful economic game 
strategies.
10   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   11
Guided by four defining principles, the distinctive
Berkeley-Haas culture is integral to shaping its MBA
students as they learn how to be innovative leaders.
Berkeley-Haas students question the status quo, project
confidence without attitude, think beyond themselves,
and act as students always. These attributes combine to
create an environment conducive to teamwork,
collaboration, and involvement. Students are members of
a close-knit, supportive peer network that draws on both
shared experiences and a diversity of ideas and
backgrounds to build bonds that last a lifetime.
A Collaborative Culture
cultivates a unique, dynamic community
A Diversity of Experiences
Among the school’s greatest assets is the community of

fellow students, who form a lifetime network of friends and
professional contacts. The relatively small size of the MBA
program (only 240 students enroll in each entering class)
encourages students to get to know all members of their
class. Students represent a wide range of ethnic backgrounds,
religious affiliations, and sexual orientations. About a third of the
students are from outside the United States, representing almost
40 countries.
Involvement in a Dynamic Community
The diverse and outgoing nature of the Berkeley-Haas culture
translates to a vibrant, thriving community of fellow students,
alumni, faculty, and staff. From networking mixers to annual
conferences, guest speakers to intramural sports competitions,
there’s always something happening here. At Haas, virtually
everyone gets involved in clubs and community service,
managing major conferences, participating in international
case competitions, and organizing ski trips to nearby Sierra
Nevada resorts.
Going Above and Beyond
UC Berkeley has a long tradition of social responsibility and a
commitment to creating a better world. In keeping with that
spirit, Berkeley MBA students get involved to make a difference.
Almost the entire MBA class participates during the year in
one of the many fun events that are a part of the Challenge for
Charity—talent shows, charity auctions, and sports competitions
that help raise money for the Special Olympics and other
organizations. Many Berkeley MBA students also volunteer as
mentors for disadvantaged high school students through the
Young Entrepreneurs at Haas (YEAH) program.
Confidence Without Attitude

“The interview process for consulting 
internships is arduous, and the 
competition is fierce. But even here, the 
defining principle Confidence Without
Attitude won out. We had informal Friday 
prep sessions where we reviewed case 
studies, shared resources and coached 
each other. We helped every one of us be 
as prepared as possible.”
David Felts, MBA 13
Internship: Boston Consulting Group,
San Francisco, California
Previous degree: B.S., Finance, Grove City
College, Brove City, Pennsylvania
Job prior to Haas: Manager, Novant Health,
Charlotte, North Carolina
Students Always
“Being Students Always means being 
open to new information and being willing 
to admit you don’t know everything. 
Sometimes having a good question is 
better than having a good answer.”
Alison Brock, MBA 13
Internship: American Express, New York,
New York
Previous degree: B.A., Journalism, Howard
University, Washington, D.C.
Job prior to Haas: Consumer Products
Specialist, Turner Broadcasting System, Inc.,
Atlanta, Georgia

Beyond Yourself
“There is a real generosity among my 
classmates. We all understand that 
success is not just for the individual, but 
for the impact we can have on others. 
In my Business Strategies for Emerging 
Markets class, we put together 
business plans that would also have 
social impact in developing countries. 
This is an example of Beyond Yourself.”
Luis López, MBA 12
Associate Consultant, McKinsey and 
Company, Bogotá, Colombia 
Internship: McKinsey and Company,
Bogotá, Colombia
Previous degree: B.S., Industrial Engineering,
Universidade de los Andes, Colombia
Job prior to Haas: Project Manager, Florela,
Tocancipá, Colombia
Question the Status Quo
“Professor Don Moore’s Leading People 
course shed so much light on the 
biases we all have—how to recognize 
and deal with them. I now question 
my assumptions and decision-making 
behavior in new ways. That is one way 
that I am Questioning the Status Quo.”
Vannie Shu, MBA 12
Associate Marketing Manager, The 
Clorox Company, Oakland, California

Internship: Procter & Gamble,
Cincinnati, Ohio
Previous degree: B.A., Communication
Studies and Economics, University of
California, Los Angeles
Job prior to Haas: Associate Account
Planner, Google, Inc., Mountain View,
California
Berkeley-Haas students have the
opportunity to get involved in a
wide range of formal and informal
clubs and activities. For example,
members of the Haas MBA rugby
team, including co-captains Hans
Lintermans and Blake Holland, both
MBA 12 (pictured left), participated
in the Rugby World Championship
held at Duke University last spring.
The rugby team is just one of more
than 45 current student clubs and
organizations led by Berkeley-Haas
graduate students.
• Warren Buffett welcomed 20 Haas  
Finance Club members to Omaha where
he took them to lunch at his favorite
steakhouse.
•
Stephanie DiMarco, CEO
& Founder of
Advent Software and a Haas alum stressed

the importance of believing in your gut
instincts in a talk as part of the Dean’s
 
Speaker Series.
•
The Economist’s Annual  Innovation 
Conference featuring Elon Musk, CEO of
Tesla and other thought leaders was held at
Haas for the 2nd year in a row.
• The student-run Women in Leadership 
Conference helped attendees understand
how to redefine their leadership styles with
panels including “A Woman’s Guide to
Negotiating Effectively” and “Finding Your
Passion.”
March
12   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   13
• Berkeley MBA students presented
summaries of their summer International 
Business Development (IBD) projects
undertaken in China, South Africa, Saudi
Arabia and many other locations.
PHOTO #1 BELOW
• Former Apple Chief Evangelist Guy 
Kawasaki spoke about his new book
Enchantment: The Art of Changing Hearts,
Minds, and Actions.
PHOTO #2 BELOW
• Human Rights Watch Executive Director

Kenneth Roth spoke to Berkeley-Haas
students about how events in the Middle
East have impacted global human rights
during the past decade.
A team of four Berkeley MBA students won
first place in the Developing World category of
the
IBM/Novartis NCD University Challenge
by proposing a pharmacy membership
program in Mexico for low to-middle income
pregnant women with diabetes.
• A Berkeley team, including two MBA 12’s, took
2nd place in the Hult Global Case Challenge
judged by Bill Clinton.
PHOTO #7 ABOVE
• Maria Nondorf, executive director of
Haas’ Center for Financial Reporting and
Management (CFRM), was named among the
“2012 Most Influential Women in Bay Area
Business” by the San Francisco Business
Times. 
PHOTO #8 ABOVE
• The Global Social Venture Competition,
which was started by Berkeley-Haas students,
drew 600 entries from a record 50 countries.
• The Haaski Golf Open celebrated its 10th
year with a tournament, dinner, and live
auction with Dean Lyons, Cal coaches,
former athletes, and Bay Area business
leaders.

• Five Berkeley-Haas faculty members,
Julie 
Suh, Nicolae Garleanu, Gustavo Manso, 
Panos Patatoukas
, and Shachar Kariv
were recognized with
Cheit Awards,
Berkeley-Haas’ highest teaching honor.
• The >play Digital Media Conference
focused on the user revolution as it relates to
everything from the Arab Spring to Groupon.
•
World renowned
chef Ferran
 Adria lunched

with students to launch his “Ideas for
Transformation” competition where a dozen
Berkeley-Haas teams competed against
teams from four other business schools to
develop strategies and models to guide the
upcoming launch of his elBullifoundation.
PHOTO #5 BELOW
• Two Haas teams took 1st and 2nd place in
Babson College’s inaugural San Francisco 
Rocket Pitch Competition over rivals from
other Bay Area business schools.
PHOTO #6 BELOW
• Berkeley-Haas students and professors dressed
to the nines for a night of scotch tasting to

benefit a funding program for MBA students
seeking nonprofit or public sector internships.
•
A Berkeley MBA
team employed expert
negotiating skills learned in their Leading
People and Negotiations courses in their victory
in the Columbia
 Business School Odyssey 
Global
 
MBA
 
Competition.
•
500 Bay Area professionals and graduate
students explored new regional businesses and
innovations as a part of the annual student-run
Asia Business Conference.
•
Richelle Parham,
CMO of eBay kicked off
the Berkeley-Haas
 CMO Insight Series
with a lecture
and dinner with Berkeley MBAs.
Executives from Wells Fargo, Salesforce.com
and the San Jose Earthquakes professional
soccer team also visited over the course of
the semester.

• David Anderson, MBA 95 and Director at
Fisker Automotive brought to Haas the new
plug-in hybrid luxury sports sedan Fisker 
Karma to show students.
PHOTO #3 ABOVE
• The 2012 Berkeley Latin American 
Business Conference featured highly
respected business and political leaders
including Eduardo Leon, partner and managing
director of BCG Mexico.
PHOTO #4 ABOVE
August-September October
January
MarchFebruary
April
May
A Dynamic Community
Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow 
students, alumni, faculty, and staff. From networking mixers to annual conferences, 
guest speakers to schoolwide events, there’s always something happening here. And 
as a member of the Berkeley MBA student community, you have the opportunity to not 
only attend these activities, but also to participate in creating and planning them. Here 
is a sample of the many events and activities MBA students were a part of last year.
November-December
Orientation Week featured prominent
business leaders, including Twitter
Co-Founder and Berkeley-Haas Executive
Fellow
 Biz Stone.
 

Competitors from eight top business schools
put their heads in the clouds for the first annual
Haas Tech Challenge at the Haas School.
Four Berkeley MBA students won the MIT 
EdTech Case Competition with their plan to
promote an online tool to help parents assist
their children with schoolwork.
• Bob Lutz, BS 61, MBA 62, retired vice
chairman of General Motors, spoke to the
Berkeley-Haas community about innovation
and the electric car as part of the Dean’s
Speaker Series.
PHOTO #9 BELOW
• After preparing their case analysis for more
than 30 hours straight, five Berkeley MBA
students claimed third prize in the Carlson
School’s Elite Eight Brand  Management 
Case Competition.
•
Designs for making
a more energy-efficient
refrigerator and providing privacy for
sleeping passengers on international flights
were among the projects displayed at the
annual tradeshow for the Managing New
 
Product Development course.
PHOTO #10 BELOW
The UCSD’s Rady
School of Business’

Sony Marketing 
Strategy Case 
Competitio
n mixed
things up by pairing
up students from
different schools.
Berkeley-Haas
students were on
the 1st, 2nd, and 3rd
place winning teams
.
The student-run Women
 in Leadership 
Conference helped
attendees go beyond
mentorship with Pandora Executive Vice
President Jessica
 Steel.
Berkeley MBAs
won the coveted Golden
Shovel for a 5th straight year after
defeating Stanford in the NAIOP
  
Real Estate Challenge.
Adobe Systems
President and CEO
Shantanu
 Narayen spoke
as 500 students

from the full-time and evening & weekend
MBA programs graduated at this year’s
commencement ceremony.

1
2 3
5
7
8
109 11
• A panel of business leaders discussed the
role of social media in enabling businesses to
do good at the 9th annual
Haas Celebration
at Gap Headquarters in San Francisco.
PHOTO #11  BELOW
• Debby Hopkins, chief innovation officer
of Citi, explained how she sees her role as
“being a catalyst, to challenge people to think
differently but also pursue new ideas with a
lot of rigor.”
• A panel of five investment industry
executives revealed “A Roadmap for Social
Impact Investing” and what it means
for investors, wealth managers, social
enterprises, and corporations as part of
the
Schwab Charitable Speaker Series.
4 6
14   Haas School of Business    Leading Through Innovation

Full-time Program 2013    Haas School of Business   15
The Perfect Location
where natural beauty meets endless opportunity
The Haas School’s location in the San Francisco Bay
Area is a profound asset, a business ecosystem of
innovation and entrepreneurship that is unrivaled
anywhere. And it defines the people we attract, the
education we deliver, and the leaders we produce.
Once you arrive, you will quickly understand how the
University of California, Berkeley—one of the world’s
top universities—both shapes and is shaped by the
forces of innovation in the Bay Area. This is a place
that continues to move knowledge forward, looking
for and embracing what comes next.
The Bay Area is one of the few places on earth where countless corporate powerhouses
such as Oracle (pictured above) are nestled among some of the world’s most famous
landscapes and outdoor playgrounds. Only an hour from Berkeley, you can cruise through
the alluring wine country of Napa and Sonoma counties. Or visit one of the many open
beaches or picturesque seaside towns dotting the Pacific coastline, including Big Sur,
Carmel-by-the-Sea, and Mendocino. Only three hours from campus, explore Yosemite
National Park, with its exquisite glacier-carved valley of towering waterfalls and granite
mountains, or ski the world-famous Olympic runs at Lake Tahoe.
Home to Tomorrow’s Industries
Widely recognized as the heart of the global technology
industry, a hotbed for venture capital, and the center of the US
wine market, the Bay Area is also the new hub for the up-and-
coming clean energy and biotechnology industries. In addition
to serving as a launch pad for some of the most successful
recent startups—Google, LinkedIn, Facebook and Twitter among
them—the Bay Area is also headquarters to a wide range of

established Fortune 500 companies, as well as a long roster of
firms—such as Intel, Charles Schwab, Gap, Adobe, Clorox, Pixar,
Genentech, and Chevron.
A Legendary Campus Setting
The Berkeley campus is perched on a hillside; its upper reaches
are devoted to a vast nature preserve—excellent for a run or a
contemplative walk with postcard views of San Francisco, the
Golden Gate Bridge, and the Pacific Ocean beyond. Surrounding
the campus is the legendary city of Berkeley, the quintessential
university town, complete with a multitude of coffee houses,
shops, churches, theaters, world-famous gourmet restaurants,
charming neighborhoods, beautiful gardens, and some of the
best bookstores anywhere.
A Great Place to Learn and Play
The San Francisco Bay Area is perennially designated
the world’s most popular tourist destination—and for good
reason. The area’s stunning natural beauty and seductively
benign weather complement an atmosphere charged with a
worldly sophistication and a distinctive openness to new
ways of thinking.
The San Francisco Bay Area
features a wealth of diversity
among its breathtaking
landscapes and energetic people.
Berkeley-Haas students reflect
the global nature of the region,
coming from all corners of the
world. Pictured above are Inaki
Ruiz of Spain, Claudia Dias of
Brazil, and Nit Agrawal, of

Nepal, all MBA 12.
16   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   17
An important part of choosing a business school is the
strength of the larger university to which you will be
forever linked. In addition to attending one of the
premier business schools in the world, Berkeley MBA
students earn a degree from a university whose name
and reputation open doors around the globe. The
mission of the University of California is to excel in
research, teaching, and public service. Over the
decades, this mission has developed a culture at UC
Berkeley that stimulates greatness.
The Berkeley Experience
a university second to none
UC Berkeley’s University Library
was ranked the No. 1 public
research university library in
North America by the Association
of Research Libraries.
A Distinguished Record
The Berkeley MBA Program draws on the incredible breadth and
depth of the University of California at Berkeley, whose graduate
programs are consistently ranked among the best in the world,
and whose undergraduate programs are among the most
selective. The proof is in the university’s distinguished record of
Nobel-level scholarship, constant innovation, a concern for the
betterment of our world, and consistently high rankings of its
schools and departments—the Haas School among them.
A History of Path-Bending Innovation

Since its founding in 1868, UC Berkeley has grown with the
rapidly expanding population of California and has responded to the
educational needs of the developing state. By the 1930s, research
at UC Berkeley burgeoned in nuclear physics, chemistry, and
biology, leading to the development of the first cyclotron, the
isolation of the human polio virus, and the discovery of all the
artificial elements heavier than uranium, including Berkelium and
Californium. Twenty-one members of the UC Berkeley faculty
have been awarded Nobel prizes for these and subsequent
achievements in science, literature, and economics. In 2011, the
Times of London ranked UC Berkeley the 4th best university in
the world. The National Research Council in 2010 awarded UC
Berkeley the largest number of high-ranked graduate programs
in the US for the third decade in a row—of the 52 programs
assessed, 48 were in the top 10 in their categories.
Explore the Opportunities
You are encouraged to supplement business courses with
graduate classes outside the business school in areas ranging
from engineering, law, and urban planning to foreign languages,
international area studies, and public policy. In addition, special
interdisciplinary opportunities within the Berkeley community
enable you to learn from top experts in almost every field. Joint
courses with students in law, engineering, information systems,
and public health enhance the educational experience of many
MBA students.
Multi-disciplinary 
Opportunities
Berkeley MBA students involved in
the Berkeley Energy and Resources
Collaborative (BERC) work with

scientists at Lawrence Berkeley National
Laboratory to evaluate the commercial
viability of new technologies, such as
a novel solar-chemical storage device,
and the use of ionic liquids to pre-treat
biomass for conversion to biofuel. This
Berkeley Innovative Leader Development
experiential requirement option, called
CleanTech to Market, is just one of the
many opportunities Haas students have
to work with top thinkers across diverse
disciplines at UC Berkeley.
•  Ranks first nationally in    
  the number of PhD    
  programs in the top 10 in    
  their fields (National    
  Research Council)
•  Ranked the #1 public    
  university in the US for    
  the eleventh year in a row by   
  U.S. News & World Report
•  The leading institution in    
  awarding doctoral degrees to  
  minorities and women
•  Ranked #1 in the nation in  
  the 2009 Washington    
  Monthly College Rankings,  
  based on three main    
  criteria: performance as an  
  engine of social mobility,    

  research output, and    
  promotion of a service ethic
•  22 Nobel Prize laureates    
  (including Haas professors  
  Oliver Williamson and  
  John Harsanyi)
•  226 American Association  
  for the Advancement of    
  Science Fellows
•  234 American Academy of  
  Arts and Sciences Fellows
•  74 Fulbright Scholars
•  359 Guggenheim Fellows
•  45 MacArthur Fellows
•  92 National Academy of    
  Engineering Awards
•  141 National Academy of   
  Sciences Awards
•  26 National Medal of    
  Science Awards
•  117 Sloan Fellows
•  4 Wolf Prizes
•  4 Pulitzer Prizes
•  1 National Poet Laureate
UC Berkeley Academic and Faculty Distinctions  
Connecting You
to the World
through a robust, global alumni network
Daniel M. Sousa,
MBA 03

Investment Officer
IFC/World Bank
Sao Paulo, Brazil
Patrick Awuah,
MBA 99
Founder
Ashesi University
Ghana
Endless Networking Opportunities
With alumni chapters in over 46 countries all over the world,
including more than 33 chapters in the US, there are Haas alumni
events happening an average of five out of seven days a week all
over the world.
Whether in Shanghai, Santiago, London, or New York, you will
have immediate access to local alumni who get together often to
strengthen their personal and professional contacts at chapter and
regional gatherings. In addition, a variety of online and in-person
alumni groups and clubs formed around special interests—from
biotech and real estate to business in greater China—can provide
you with insights and contacts. And, as a graduate of the Berkeley
MBA Program, you will not only continue to have full access to all
networking tools, you will also enjoy a full menu of career services,
as well as personal development and educational resources.
From your first day as a
Berkeley MBA student, you
are able to leverage the
power of one of the best
professional networks.
With almost 40,000 Haas
School graduates—and over

458,000 UC Berkeley
graduates—are connected by
a robust alumni network that
includes career resources,
online communities, and local
alumni chapters in major
cities around the globe.
Full-time Program 2013    Haas School of Business   19
18   Haas School of Business    Leading Through Innovation
Nicolas Goldstein,
MBA 03
CEO of Regional
Business
LAN Airlines
Santiago, Chile
Marcos Kulka Kuperman, MBA 01
Board Member, Santiago Climate
Exchange, and Gerente General/CEO

at Fundacion Chile
Santiago,
Chile
“To develop new business, beyond
having personality, you need a
background in finance, marketing,
and negotiations. That’s what I
strengthened at Haas.”
Ed Defty, MBA 97
Director, Studio Entertainment,
Strategic Sourcing

The Walt Disney Company
Anaheim, California
Joe Jimenez,
MBA 84
CEO
Novartis
Basel, Switzerland
“The marketing
courses that I took
at Haas helped me
understand how
to think about
the customer and
the consumer in a
deep way.”
Ken Brill, MBA 73
Fmr. Ambassador to
Cypress and India,
current President & CEO
The Fund for Peace
Washington, D.C.
Andrew (Chi Fai) Chan,
MBA 79
Associate Dean,
Undergraduate Studies
The Chinese University of
Hong Kong
Hong Kong, China
“My Berkeley
experience taught me

to think outside the
box, to think big—that
anything is possible,
and that we should
care about society.”
Rong Lu, MBA 93
Head of Financial Products
Bank of China International
Hong Kong
“It was fascinating to see
people [at Berkeley-Haas]
debating with opposing
views because in China,
if you had your own
opinions, you did not
voice them strongly.”
Greg Greeley,
MBA 98
Vice President of
European Retail
Amazon Europe
Luxembourg
Marcus Riecke,
MBA 96
CEO
StudiVZ
Germany
Katie Coughlin, MBA 97
Founder
Oslo Children’s Museum

Oslo, Norway
John McMahon,
BS 79
Managing Director,
Europe
Sony Pictures Home
Entertainment

London, U.K.
Eleni
Tsakopoulos
Kounalakis, MBA 92
Ambassador
to Hungary
Budapest, Hungary
Amir Sharif, MBA 03
VP, Virtualization
Infrastructure
Parallels

Moscow, Russia
Rajesh
Shah,
MBA 97
Founder
Peer Water Exchange,
Blue Planet Run
Foundation
Bangalore, India
Shaukat Khan, BS 62

Director, Mehboob
Film Studios
Bandra, India
“I received a very well-
rounded education,
which gave me the
confidence to talk to
professionals in all
different disciplines.”
Kwee Liong Tek,
BS 68
Chairman
Pontiac Land
Singapore
Jeffrey Hine MBA 84
Chief Operating Officer
CCB Financial Leasing Corp.
Beijing, China
Atsushi Toda,
MBA 94
Managing Director
UBS Investment Bank
Tokyo, Japan
Hyuk-Jun Kwon,

MBA 98
Vice President
Samsung C&T
Corporation
Seoul, K

orea
Jennifer Cook, MBA 98
Senior VP, Genetech
South San Francisco, California
“I didn’t have a vocabulary
or framework for thinking
about certain workplace
situations. Business school
gives you a way to analyze
and explain them; I draw
on that all the time.”
Joanna Wallace, MBA 91
Hospital Director
Spire Manchester Hospital
Manchester, U.K.
Paul Otellini, MBA 74
CEO
Intel Corporation
Santa Clara, California
Don Wurster,
MBA 80
President
National Indemnity
Company
Omaha, Nebraska
Paul Livingston,

MBA 83
CEO, Marketing
&

Business Solutions
LexisNexis
New York, New York
Yossi Bachar,
MBA 85, PhD 87
Former Director General
Israel Ministry of Finance
Tel Aviv, Israel
“During my first ten
weeks at Berkeley, I
studied more than all
of my undergraduate
studies put together.”
Christopher
Zobrist, BS 02
Founder
Zobrist International
Vietnam
Robert Nicholson,
MBA 95
Managing Director,
Energy and Power
Group
RBC Capital Markets
Toronto, Canada
Chuck Frizelle, MBA 98
Director, Xbox
Microsoft Corporation
Redmond, Washington
Julie Earne,

MBA/MPH 04
Investment Officer
International
Finance Corp.,
World Bank Group
Nairobi, Kenya
Dawna Stone,
BS 90
President &
Founder
Women’s Running
Magazine
St. Petersburg,
Florida
Darrin Steele,
MBA 08
CEO
U.S. Bobsled &
Skeleton Federation
Colorado Springs,
Colorado
Anne Marie
Mehlum, MBA 81
CEO
Summit Bank
Eugene, Oregon
Ismael Benavides
Ferreyros, MBA 67
Fmr. CEO
Banco Internacional and

Fmr. Minister of Agriculture
Ministry of Agriculture
Lima, Peru
Federico Amprimo,
MBA 03
Director, Consulting and
Go-to-Market Programs,
Latin America
International Data
Corporation
Lima, Peru
Martin Huffmann,
MBA 04
Founder & CEO
Telediagnosis
Buenos Aires,
Argentina
Ricardo Guajardo,
MBA 72
President and
Fmr. Chairman & CEO
BBVA Bancomer
Mexico City, Mexico
Marcio Faria,
MBA 75
Chief Investment &
Financial Officer
Fundacao Atlantico de
Seguridade Social
Sao Paulo, Brazil

Anders
Hansson, BS 94
Executive Director,
Investment
Banking
Goldman Sachs
Australia, LLC
Sydney, Australia
Anna Munn,
MBA 99
General Manager,
Leadership and Talent
Coles Limited
Melbourne, Australia
Takeshi Yamada,
PhD 93
Associate Professor
of Finance
The University of
Adelaide
Adelaide, Australia
Juan Navarro,
MBA 92
Founder
Hexacta Software
Buenos Aires,
Argentina
Norbert Doerr,
MBA 88
Managing Partner

Sub-Saharan Africa
McKinsey & Company
Johannesburg,
South Africa
20   Haas School of Business    Leading Through Innovation
Full-time Program 2013    Haas School of Business   21
Admission Criteria
Admission to the Berkeley MBA Program is based on
a combination of factors, including the following:
•
Professional Experience—The
quality of an MBA
program is immeasurably enhanced by the real-
world business experience that students bring to
the classroom. Most of our students have two or
more years of full-time professional work
experience following the completion of their
undergraduate degree. We are also interested in
the progression and milestones of your career, as
well as your supervisor’s assessment of your value
as an employee and potential as a leader.
• Academic Aptitude—In reviewing your transcripts,
we take into account your choice of coursework,
the rigor of your undergraduate major, the
competitiveness of your academic institutions, and
your grade point average (GPA). Although we do
not have a minimum requirement, a GPA of B (3.0)
or better is generally the standard for serious
consideration. All applicants should have
completed, at a minimum, a college-level

mathematics or statistics course.
•

Exams—The GMA
T is required for all applicants.
Applicants who received their university degrees in
countries other than the US, the UK, Australia, or
English-speaking Canada are also required to take
the TOEFL or IELTS exams.
• Personal Qualities—We seek applicants who
represent the school’s four defining principles:
confidence without attitude, question the status
quo, beyond yourself, and students always.
Visit mba.haas.berkeley.edu for a complete list of
admissions criteria and application requirements, as
well as information pertaining to concurrent degree
program admissions.
Financial Aid
Approximately 70 percent of Haas students
receive some form of financial assistance, including
scholarships and loans. Over $5 million in scholarship
funding is awarded each year, providing gift aid
to over 40 percent of students. All admitted
students can apply for scholarships after admission.
Scholarships are based on criteria such as merit,
industry, commitment to diversity, and financial need.
For complete financial aid and tuition information, visit
www.haas.berkeley.edu/mba/finaid.
Learn More
The best way to know what it’s really like to be a

Berkeley MBA student is to come visit, meet students
and faculty, and observe a class. We strongly
encourage this investment of your time to help you
decide if the program is a good fit for you. For details
on how we make it easy for you to explore Haas, visit
www.haas.berkeley.edu/admissions/visit.html.
For those who can’t make it to campus, the Full-
time MBA Admissions office also sponsors off-
campus information sessions and participates in
events around the world. You’ll hear from school
representatives and, in some sessions, students and
recent alumni. To learn about upcoming events in
your area, visit mba.haas.berkeley.edu/admissions/
offcampus.html. Online, you can also participate in
chats hosted by MBA admissions throughout the year.
Apply to the Berkeley MBA Program
at mba.haas.berkeley.edu
Each fall, the Full-time MBA Program enrolls
240 bright, diverse, and creative future business
leaders. We admit candidates with solid
professional experience and leadership potential
who come from a wide variety of industries and
backgrounds, and who possess the Berkeley-Haas
defining principles: Question the Status Quo,
Confidence Without Attitude, Students Always,
and Beyond Yourself.
Consortium for Graduate  
Study in Management
The Haas School of Business is a proud member of The 
Consortium for Graduate Study in Management. An alliance of 

leading American business schools and some of our country’s 
top corporations, The Consortium seeks to enhance diversity 
in business education and leadership by helping to reduce the 
serious underrepresentation of African Americans, Hispanic 
Americans and Native Americans in both member schools’ 
enrollments and the ranks of management. Candidates 
who apply and are accepted to the Berkeley MBA Program 
through The Consortium are considered for full-tuition, merit-
based Fellowships and benefit from ongoing professional 
development opportunities. 
Visit 
www.cgsm.org
Round:   Online application   Decision posted/ 
  submitted and  emailed by: 
  tests taken by: 
One   Oct 17
, 2012
Jan 10,
2013
Two
   Nov 29, 20
12
Feb 2
1, 2013
Three
   Jan 16,
2013
Apr 11
, 2013
Four

   Mar 12,
2013
May 16,
2013
San
Francisco
International
Airport
Oakland
International
Airport
San
Jose
International
Airport
Daly
City
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San
Francisco
San
Mateo
Redwood
City
Mountain
View
Palo
Alto
Santa
Clara

Sunnyvale
Livermore
Pleasanton
Fremont
Milpitas
Berkeley
Richmond
Walnut
Creek
Concord
Pittsburg
San
Ramon
Hayward
San
Leandro
Alameda
Vallejo
Napa
Sonoma
Petaluma
Novato
San
Rafael
San
Francisco
San
Jose
Oakland
San

Francisco
Bay
Pacific
Ocean
San
Pablo
Bay
San
Mateo
Bridge
Dumbarton
Bridge
Richmond
San
Rafael
Bridge
Oakland
Bay
Bridge
Millbrae
Dublin/
Pleasanton
Golden
Gate
Bridge
University
of California,
Berkeley
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Haas Student Ambassadors
Haas Student Ambassadors (HSA) are the
student voice within the Full-time Program
Admissions Office. HSAs offer unique, real-
life perspectives about being enrolled in the

Berkeley MBA Program. To participate in one
of the group’s daily information sessions during
the school year, or for more information during
any stage of the application process, contact
an HSA member at
or 510.642.5610.