Unit 1: Marketing (Speaking) pptx

03/11/14
03/11/14
Le Do Thai_BMNN
Le Do Thai_BMNN
1
1
Welcome
Welcome
to ENG102 class
to ENG102 class
March 15
March 15
th
th
, 2012
, 2012
03/11/14 Le Do Thai_BMNN 2
Introduction
Introduction

ENG102 (Pre-intermediate to
ENG102 (Pre-intermediate to
Intermediate level)
Intermediate level)

Unit 1: Marketing
Unit 1: Marketing

Lesson: Speaking
Lesson: Speaking


Topic: Advertising/ Marketing
Topic: Advertising/ Marketing

Objectives: By the end of the
Objectives: By the end of the
lesson, students will be able
lesson, students will be able
to
to
discuss together whether
discuss together whether
advertising is necessary or not
advertising is necessary or not
.
.
03/11/14 Le Do Thai_BMNN 3
Unit 1: Marketing
Unit 1: Marketing
(Speaking)
(Speaking)
Brainstorming (in 5 minutes)
Brainstorming (in 5 minutes)

What is marketing?
What is marketing?

Marketing = advertising (making a
Marketing = advertising (making a
product or a service popular, or making
product or a service popular, or making

as many people buy a product or use a
as many people buy a product or use a
service as possible)
service as possible)

Who cares about marketing?
Who cares about marketing?

Manufacturers/ producers/
Manufacturers/ producers/
businesspersons
businesspersons

Customers/ clients/ consumers
Customers/ clients/ consumers

…
…
03/11/14 Le Do Thai_BMNN 4
Some adjectives of feelings:
Some adjectives of feelings:
(in 5 minutes)
(in 5 minutes)
03/11/14 Le Do Thai_BMNN 5
Watch
Watch
this movie
this movie
and
and

this clip
this clip
.
.
(3 minutes)
(3 minutes)
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Work in pairs in 10 minutes. Then
Work in pairs in 10 minutes. Then
present in the front of the class.
present in the front of the class.

How do you feel about advertising?
How do you feel about advertising?

Where do you often see advertising?
Where do you often see advertising?

Do you think advertising is
Do you think advertising is
helpful and necessary
helpful and necessary
or
or
just a waste of money and time
just a waste of money and time
?
?
Explain your opinion.
Explain your opinion.


Have you ever bought something
Have you ever bought something
advertised? If yes, why did you buy
advertised? If yes, why did you buy
it? If no, explain why you haven’t.
it? If no, explain why you haven’t.
03/11/14 Le Do Thai_BMNN 7
Advertising is helpful and
Advertising is helpful and
necessary.
necessary.

Help to relax (attractive,
Help to relax (attractive,
exciting, interesting, colorful,…)
exciting, interesting, colorful,…)

Provide information (price,
Provide information (price,
quality, use, originality,…)
quality, use, originality,…)

Help consumers to make a good
Help consumers to make a good
choice among products
choice among products

…
…

03/11/14 Le Do Thai_BMNN 8
Advertising is just a waste of
Advertising is just a waste of
money and time.
money and time.

Not all people watch
Not all people watch
advertisements.
advertisements.

Make viewers lose interest
Make viewers lose interest
(annoying)
(annoying)

Always exaggerate products/
Always exaggerate products/
services, or tell a lie
services, or tell a lie

Unimportant/unnecessary
Unimportant/unnecessary
information
information

…
…
03/11/14 Le Do Thai_BMNN 9
Work in groups

Work in groups
of 4 or 5. (10 minutes)
of 4 or 5. (10 minutes)
Let’s market/advertise An Giang
Let’s market/advertise An Giang
Universitas
Universitas

Who will the advertisement be intended
Who will the advertisement be intended
for?
for?

What would you say about AGU to your
What would you say about AGU to your
audience?
audience?

Board of Rectors
Board of Rectors

Teaching staff, students
Teaching staff, students

Facilities
Facilities

Extracurricular activities
Extracurricular activities


…
…
03/11/14 Le Do Thai_BMNN 10
Homework
Homework

Speaking: Advetising
Speaking: Advetising

Write an advertisement of AGU.
Write an advertisement of AGU.

Reading 1 (logos and marketing
Reading 1 (logos and marketing
campaign of Nike)
campaign of Nike)

Grammar 1 (so+adj+that-clause)
Grammar 1 (so+adj+that-clause)