5. Nakitech_Advertising Campaign
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Advertising Campaign
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Online Marketing is one of the most important parts of digital marketing. It is advertising a product or service using
internet as medium to attract customers. In online advertising, a small businessman/ local vendor can compete with
big brands like Flipkart, Snapdeal and Amazon if proper advertising strategy is implemented.
• Types of ads
• Pay Per click - Ads posted on various websites where you only pay for displaying the advertisement if
somebody clicks on it and lands up on your website.
• Cost per thousand Impressions- where you pay for every thousand users that see the advertisement.
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• Banner ads, blog ads, social networking website ads and classified ads are some of the other forms of online
advertising. Moreover, you can track each and everything like impressions, clicks for your website.
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Advertising Campaign Course Modules
• Online advertising
• Types of online Ads
• Advertising campaign
• Steps in planning an Ad campaign
• Monitoring effectives of online ads
• Best Practices for online advertising
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Online advertising
• Terminologies
• Introduction to online Advertising
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Types of online Ads
• Text
• Graphic
• Banner ads
• Static
• Animated GIF
• Flash
• Context Linked
• Search linked
• Pop-up
• Sidebar
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• Floating
• Unicast
• Interstitial
• Video
• Audio
• Mediums used for online advertising
• Websites(affiliate marketing)
• Social network sites
• Search engines
• Ezines
• Blogs
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Advertising campaign
• Things to consider before opting for advertising Campaigns
• Key elements of advertising campaign
• Common mistakes in ad campaigns
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Steps in an Ad campaign
• Understand the audience
• Select Ad Medium
• Market Research
• Set objectives
• Determine campaign budget
• Determine ad strategy
• Design impressive content launch your campaign
• Track your campaign
• Learn and refine
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Monitoring effectives of online ads
• Post Ad-Campaign report
• Executive summary
• Industry component
• Learning component
• Communication and readability
• Relevant use of tables, figures and charts
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Best Practices of online Advertising
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
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Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
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