Social Media Marketing
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Facebook, Twitter, LinkedIn. These are the Powerful platforms
where Social Media Marketers works on. Social Media Marketing is
all about reaching out the customers on Social Networking websites.
It is the art of using social media to increase awareness of the
concerned brand and a great source for generating traffic on your
website.
• But not everyone can do it. You need to be smart to generate traffic
as the competition is high and you need to create and market
something that people would love to read and share. The right
guidance at the right time is what you need.
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• We have a designed a module for you that will help you in creating
Social Media Plan for your product. How you can leverage Social
networking websites for B2B, B2C lead generation and Personal
Branding. You will get to measure ROI of Social Media and discuss
various case studies to get a detailed insight in Social Media
Marketing.
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Social Media Marketing Course Modules
• Social Media Marketing
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Google+ Marketing
• Best Practices
• Social Media Marketing
• 5C's of social media marketing strategy
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• Social media optimization
• UGC (Wiki travel, Yahoo Answer, Askville by Amazon, VibeAgent)
• Blograrma (Blogs, RSS, Microblogs)
• Videos (YouTube, AOL, Google Video, Yahoo Video)
• Personal Social Networks (MySpace, Facebook, LinkedIn)
• Photos ( Instagram, Flickr, SmugMug , PhotoBucket)
• Bookmarking (Digg, StumbleUpon, Faves)
• Articles, PR, News, Events
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• Social networking world map
• Social Advertising
• Advantages of Social Advertising
• Steps for creating a social media campaign
• Plan your social media campaign
• Ad formats on social media
• Know your target audience
• Select your social media platform
• Create content for your campaign
• Select your campaign budget
• Track, improve and respond
• Social media KPI
• Lead generation
• Increasing your following
• Influencer outreach
• nakitech.net
Social medianakitech.net
marketing tools
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Facebook Marketing
• Facebook Overview
• Types of profiles
• Facebook pages
• Advantages of creating Facebook pages for businesses
• Page design principle
• Tips for creating Facebook pages
• Significance of Facebook Marketing
• Advantages of Facebook Marketing
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• Marketing opportunities on Facebook
• Posts
• Sponsored stories
• Facebook Groups
• Developing a Facebook Marketing Plan
• Creating a page
• Building your Audience
• Promoting your Page
• Advertising your Page
• Measuring your Ad
• Adding Social Plug-ins
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• Adding a Badge to your Website/blog
• Tracking with Facebook Analytics
• Developer Tools and Apps
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Twitter Marketing
• Twitter statics
• Twitter, an effective marketing tool
• Twitter Marketing strategies
• Twitter Marketing Steps
• Set up your personal twitter profile
• Plan your twitter content strategy
• Know your competitors
• Building your Audience
• Engage with your audience
• Enhance your website with twitter
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• Advertise with twitter
• Analyze your results
• Twitter Metrics
• Engagement
• Response time
• Response rate
• Reach
• Potential impressions
• Twitter Analytics tools
• HootSuite
• Followerwonk
• Buffer,etc
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LinkedIn Marketing
• Set up your personal LinkedIn profile
• Build your network
• Use LinkedIn Groups
• Explore pro account features
• Setup your company page
• Advertise with LinkedIn
• Sponsored InMail
• Content Ads
• Sponsored Updates
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• Premium Display Advertising
• Self service Advertising
• LinkedIn Advertising Metrics
• Promote your website with LinkedIn
• Analyze your results
• LinkedIn Analytics Tool
• Simply Measured
• Linked Maps
• Buffer
• Sproutsocial, etc
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Google+ Marketing
• Features
• For Business
• Marketing Opportunities
• Google+ Marketing Steps
• Setting up your personal profile
• Creating a business page
• Create a local business page
• Planning your content strategy
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• Building audience
• Circles
• Communities
• Hangouts
• Promoting your business
• Add social plugins
• Linking your website with Google + page
• Connecting Google+ page to Adwords Account
• Measuring your social presence on Google+ pages
• Analytics tool
• Google Analytics
• Engagor
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• Plusya
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: Website:
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