4. Nakitech_Web Analytics

Web Analytics

Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
nakitech.net

nakitech.net

nakitech.net

nakitech.net

nakitech.net

nakitech.net

1
nakitech.net


Web Analytics ?
Web Analytics gives answers to all of your questions
• What is the traffic to my website?
• What are my most popular pages?
• How are people getting to my website?
• How do people find me on search engines (e.g. Google, Yahoo)?
• What geography do people come from?

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Web Analytics helps you get an insight into the minds of visitors.
You can analyse, compute and turn the website traffic in your
favour. But, to grow, you need to know more. This module will
help make an effective strategy based on web statistics,
understand the need of customers and deliver them what they
want, to achieve high success rate.

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Web Analytics Course Modules
• Introduction to Web Analytics
• Data Collection Methods
• Web Analytics Process
• Web Analytics tools
• Google Analytics
• Best practices for Web Analytics

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Introduction to web analytics
• Web Analytics flow
• Importance of Web Analytics for Business
• Importance of Web Analytics for Advertising
• Limitations of Web Analytics

• Understanding user data
• Types of Web Analytics

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Data collection methods
• Log File Analysis
• Cookies
• Page Tagging/ Web Beacon
• Packet Sniffing

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Web Analytics process
• Identify your business objectives
• Identify your goals for each objectives
• Define your business metrics
• Website usability
• Traffic sources
• Visitors profiles
• Conversion statistics
• Establish your key performance indicators(KPIs)
• Set your targets
• Collect the user data
nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net

• Segment the valuable data for analysis
• Analyze the data(Analysis of web traffic)
• Generate Web Analytics reports
• Implement insights(site optimization and post-optimization actions)

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Web Analytics Tools
• Google Analytics
• Clicky
• Site Meter
• Webtrends
• Another many others

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Google Analytics
• What is Google Analytics
• Why is Google Analytics important?
• Framework of Google Analytics
• Creating an account on Google Analytics
• Statistical analysis with Google Analytics
• Audience Overview
• Demographic Analysis
• Behavior Analysis
• Technology Analysis
nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Best practices for Web Analytics
• Mobile Analysis
• Traffic Sources Analysis
• Content Analysis

nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


Best practices for Web Analytics

nakitech.net

nakitech.net

nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net


THANK YOU !

Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: Website:
nakitech.net

nakitech.net
nakitech.net
nakitech.net
Namkinh Technology Corporation

nakitech.net

nakitech.net

nakitech.net