The food lab better home cooking through science ( PDFDrive ) 103
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Theoldsayingthatyoueatwithyoureyes?It’strue.
Q:Soyou’retellingmethatitdoesn’tmatteratallwhere
Igetmyeggsfrom?
No,I’mnotsayingthatatall.Ourmindsareextraordinarily
powerful,andourtastepreferenceshaveasmuchtodowith
our mental biases and upbringings as they do with real
measurable physical characteristics in the food. You’ve
probably noticed it yourself. Doesn’t an ice-cold beer taste
better when you’re drinking it with friends on an outdoor
patio on a warm summer evening than on those lonely
nights when you’re drinking solo? Doesn’t the atmosphere
