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CHAPTER 7 • The Cost of Production 233
lakeshore location is high: That property could have
been sold for enough money to buy the Evanston
land with substantial funds left over.
In the end, Northwestern decided to keep the
law school in Chicago. This was a costly deci-
sion. It may have been appropriate if the Chicago
location was particularly valuable to the law
school, but it was inappropriate if it was made
on the presumption that the downtown land had
no cost.
Fixed Costs and Variable Costs
Some costs vary with output, while others remain unchanged as long as the
firm is producing any output at all. This distinction will be important when we
examine the firm’s profit-maximizing choice of output in the next chapter. We
therefore divide total cost (TC or C)—the total economic cost of production—
into two components.
• Fixed cost (FC): A cost that does not vary with the level of output and that can
be eliminated only by going out of business.
• Variable cost (VC): A cost that varies as output varies.
Depending on circumstances, fixed costs may include expenditures for plant
maintenance, insurance, heat and electricity, and perhaps a minimal number of
employees. They remain the same no matter how much output the firm produces. Variable costs, which include expenditures for wages, salaries, and raw
materials used for production, increase as output increases.
Fixed cost does not vary with the level of output—it must be paid even if
there is no output. The only way that a firm can eliminate its fixed costs is by shutting
down.
SHUTTING DOWN Shutting down doesn’t necessarily mean going out of business. Suppose a clothing company owns several factories, is experiencing declining demand, and wants to reduce output and costs as much as possible at one