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CHAPTER 7 • The Cost of Production 245
with sunk costs. Rather, we can now focus on how a firm takes these prices into
account when determining how much capital and labor to utilize.7
The Isocost Line
We begin by looking at the cost of hiring factor inputs, which can be represented
by a firm’s isocost lines. An isocost line shows all possible combinations of labor
and capital that can be purchased for a given total cost. To see what an isocost
line looks like, recall that the total cost C of producing any particular output is
given by the sum of the firm’s labor cost wL and its capital cost rK:
C = wL + rK
(7.2)
For each different level of total cost, equation (7.2) describes a different isocost
line. In Figure 7.3, for example, the isocost line C0 describes all possible combinations of labor and capital that cost a total of C0 to hire.
If we rewrite the total cost equation as an equation for a straight line, we get
K = C/r - (w/r)L
It follows that the isocost line has a slope of ⌬K/⌬L ϭ −(w/r), which is the ratio of
the wage rate to the rental cost of capital. Note that this slope is similar to the slope
of the budget line that the consumer faces (because it is determined solely by the
prices of the goods in question, whether inputs or outputs). It tells us that if the firm
gave up a unit of labor (and recovered w dollars in cost) to buy w/r units of capital
at a cost of r dollars per unit, its total cost of production would remain the same. For
example, if the wage rate were $10 and the rental cost of capital $5, the firm could
replace one unit of labor with two units of capital with no change in total cost.
Choosing Inputs
Suppose we wish to produce at an output level q1. How can we do so at minimum
cost? Look at the firm’s production isoquant, labeled q1, in Figure 7.3. The problem