Introducing Hollywood’s Best Customers pot

CONFIDENTIAL AND PROPRIETARY Copyright 2009 by Frank N. Magid Associates, Inc. Any
duplication, reproduction or usage of this document or any portion thereof without the written
consent of the firm is prohibited.
Presentation to:
Introducing Hollywood’s Best Customers
Vuze User vs. General Internet: Comparative Data
June 2, 2009
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© 2009 Frank N. Magid Associates, Inc.
Demographics:
Vuze Users Skew Single, Male, Fully Employed, With No Children.
48%
51%
33%
50%
69%
55%
53%
85%
No Children
Full-time Job
Single
Male
Vuze User
General Internet
Methodology
 Vuze User U.S. national intercept sample of men and women, N=693
 General Internet U.S. national sample of men and women, N=606
 All respondents were required to be 18-44 years of age and access the Internet at least once a week
 Margin of error +/- 4.1% on total sample comparisons at 95 percent confidence level
Spending Power:

Vuze audience skews slightly
younger than the General
Internet, but still has an equal
share of high income
households:
17% Vuze HH Income > $100K
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© 2009 Frank N. Magid Associates, Inc.
Spending Power:
Vuze users are Hollywood's best customers.
13
7
6
16
9
8
Purchased On DVD
Rented For Fee
Attended In Theater
Avg # Movies Consumed / Year
(Vuze vs. General Internet)
Vuze User
General Internet
+34%
+34%
+24%
vs.
General
Internet
Q. In the past 12 months, approximately how many full-length feature movies, if any, have you…?

They purchase more movie tickets, DVDs, and rentals than average Internet users.
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© 2009 Frank N. Magid Associates, Inc.
Spending Power:
Vuze users are early adopters building the connected living room of the future.
They spend on HDTVs, newer and more expensive computers with bigger screens,
and the latest tech devices.
Q. Which of the following technology products do you own? Select all that apply.
Q. When was the computer you primarily use to connect to the Internet purchased?
Q. What was the total price of the computer (including hard drive, monitor, keyboard, mouse, operating system software, etc.) you primarily use to connect to the
Internet?
Q. What is the size of the screen for the computer monitor you primarily use to connect to the Internet (diagonal measurement in inches)? If you use more than one
monitor at a time indicate the size of the largest screen.
Television
Computer
Devices
9%
27%
28%
39%
56%
8%
6%
28%
60%
31%
35%
41%
53%
63%

20%
29%
38%
65%
Media Center PC
Blu Ray DVD Player
Smartphone
Home Theater
Next Gen Game Console
More Expensive (>$2,000)
Bigger Screen (>20")
New in last 12 months
Own an HDTV
Vuze User
General Internet
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© 2009 Frank N. Magid Associates, Inc.
Time Spent
Bad news for liveTV– good news for online distribution: Vuze users are spending a
lot of time in front of their HDTVs… but they're watching more than just TV.
They spend more time watching online video - on both their computer and their TV.
Vuze Users are
leading the way to
multi-platform
consumption
Q.How often are you watching the following in comparison to a year ago?
Q.During a typical week, Sunday-Saturday, approximately how many hours per week do you spend using the Internet with a
computer – not including email?
Q.How often, if ever, do you do the following Internet activities?
12%

22%
16%
23%
18%
21%
20%
43%
50%
33%
13%
40%
Watch streaming video on TV
(Daily)
Watch streaming video on computer
(Daily)
Watch downloaded video (Daily)
Weekly hours spent on Internet
Weekly hours spent watching TV
Report watching less "live" TV
Vuze User
General Internet
hrs
hrs
hrs
hrs
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© 2009 Frank N. Magid Associates, Inc.
Influencers:
Vuze users are more socially connected, ahead of the curve on technology
purchases, and influence the purchase decisions of others.

General
Internet
Vuze
User
41%
45%
52%
61%
Frequently share
opinions about new
technologies
First or ahead of the
curve when buying new
technologies
Vuze User
General Internet
Vuze Users are
opinions leaders with
the power of large
social circles
300
people
193
people
Average Number Of People
“Connected To” Via Social Web Sites
Q. Which of the following best describes your adoption of new technologies? New technologies may be new personal or
professional electronics, software, or services. Select one.
Q.Which of the following best describes your opinions about new technologies? Select one.
Q.Consider all the social networking web sites and tools like Facebook, LinkedIn, Twitter, etc., of which you are member.

Excluding any duplications, approximately how many people are you “connected to” on these sites?
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© 2009 Frank N. Magid Associates, Inc.
for more info contact:
Chris Thun