Benefits of advertising

There are those who would argue that advertising encourages us to buy things we
don’t really need. However, the others believe that it hardly has any effect anymore
because advertising can be ignored easily. In this essay, I will examine both sides
of this argument and try to reach a conclusion.
There are several reasons why people today believe that the power of advertising
entices customers to buy something they do not need. Firstly, advertisement
stimulates watchers for impulsive buying by providing different promotional
offers. As a result, instead of saving they spend their money on purchasing
unnecessary goods. Sometimes, through advertising some companies provide
exaggerated and unrealistic review of their products. Consequently, customers are
misguided, cheated by such marking tricks and they will buy the things which they
do not need currently. Furthermore, advertising makes customers believe that
something is better than it actually is because they always want to be a better
version of themselves.
However, the others think that advertising plays a fantastic role in terms of giving
useful information about the products. It is hardly surprising, thanks to such
information; customers would collect information about products to compare their
feature and price before purchasing. Moreover, it enables people to compare a
product with other competitive products available in the market, so that they decide
whether a product is worth buying or not.
In conclusion, it can be argued that too much emphasis is placed on advertising
encourages us to buy things we don’t really need. Nevertheless, as a result of
advertisements, the gap between the producers and consumers has also narrowed.
So, it is the responsibility of the consumers not to be induced by the attractive ads
and they should be sensible while taking buying decision that which one is
appropriate for them and which one is not.