The Berkeley MBA: Full-time MBA Program 2011 potx

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The Berkeley MBA
Full-time MBA Program 2010
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Long Business & Economics Library 1-510-642-0370 www.lib.berkeley.edu/BUSI
Berkeley MBA Certificate Programs
Certificate in Entrepreneurship 1-510-642-4255
Certificate in Global Management 1-510-643-4999
Certificate in Health Management 1-510-643-1399
Certificate in Management of Technology 1-510-643-1398
Certificate in Real Estate 1-510-643-6105
Haas Concurrent Degree Programs
JD/MBA—Boalt Hall School of Law 1-510-642-2274
JD/MBA—Hastings College of the Law 1-415-565-4623
MBA/MA in International and Area Studies 1-510-643-4159
MBA/MPH in Health Management 1-510-643-1399
Other Haas Educational Programs
Undergraduate Program 1-510-642-1421 www.haas.berkeley.edu/undergrad
Evening & Weekend MBA Admissions 1-510-642-0292
Berkeley-Columbia Executive MBA Admissions 1-510-643-1046
Master’s in Financial Engineering Program 1-510-642-4417
Ph.D. Program 1-510-642-1409
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August 2010
12,000
Full-time MBA Program 2011
Leading Through Innovation

The Berkeley MBA
Become an Innovative Leader
The Berkeley MBA Program develops innovative
leaders who know how to put new ideas to work, and
to do so responsibly.
By leveraging the innovative energy
that’s ever-present in the Berkeley-Haas culture and in the
business ecosystem of the San Francisco Bay Area, the program
teaches you how to seize opportunities, challenge conventional
wisdom, and act creatively. Anchored in a rigorous general
management curriculum, the program gives you the breadth
and depth of knowledge to be an leader in any type of
organization, including global firms, startups, nonprofits, or
a business of your own.
Berkeley MBA faculty, students, and alumni embody the core
values of the Haas School—they possess confidence without
attitude, question the status quo, think beyond themselves, and
are students always. Our entire culture is about fresh thinking.
This is Berkeley, after all.
Our faculty are recognized worldwide for their innovative
research and thought leadership. In fact, Haas School
professor Oliver Williamson was awarded the 2009 Nobel Prize
in Economics Sciences, the second time in 15 years a Haas
professor has received the honor.
As the faculty and staff work with you to achieve your
professional goals, you will experience the highly personal
nature of the Berkeley MBA Program, which offers you many
opportunities to further your career, or launch a new one.
And you will be welcomed into an incredibly talented, diverse,
involved, and collaborative community—an invaluable network

you will be part of for life.
Contents
2 Program
4 Academics
18 Place
26 Faculty
30 Culture
34 Alumni
38 Careers
44 Admissions
Full-time Program 2011 Haas School of Business 3
2 Haas School of Business Leading Through Innovation
T H E B E R K E L E Y M B A
Business school is about developing you as a leader and
teaching you fundamental business concepts.
But the Berkeley MBA
Program goes beyond that to offer you a special set of leadership skills that are
extremely valuable in the global marketplace. You will learn to become an
innovative leader. Berkeley-Haas is uniquely positioned to deliver such leaders.
A Rigorous General Management Education
Your Haas education is anchored in the fundamentals of general management,
including the latest theories of and best practices in business—from accounting
and finance to marketing and strategy. You learn to lead and manage an enterprise
as a whole. The rigorous curriculum provides you with a basic framework of
qualitative, quantitative, analytical, strategic, and problem solving skills.
The Haas curriculum is rooted in the scientific disciplines of the university—
economics, mathematics, social sciences such as psychology and sociology, and
other areas. Faculty members who are experts in these fields apply them
toward increasing our knowledge of successful management, leadership,
human behavior, organizational performance, and economic and market

functions. As a result, you not only gain knowledge about best business
practices, but also learn about the fundamental principles behind them—the
“how” and the “why.” The Berkeley MBA program will make you think deeply and
expand your understanding of the world.
A Leader Archetype in Sync with the Times
The goal of the Berkeley MBA Program is to develop you as an innovative leader.
We define this leadership archetype as an individual who drives growth by putting
new ideas into action in every corner and every function of his or her organization,
and who does so responsibly. Leaders of this kind define what’s next, for our
markets and for our societies. Whether it is producing more fuel-efficient autos or
creating new business processes, innovative leaders are the ones who will create
opportunity from the major challenges facing the world. Berkeley-Haas has been
producing such leaders for many years. Now the school is sharpening its
curriculum to deliver this kind of leader even more effectively.
A Supportive Culture and Environment
A unique aspect of the Berkeley MBA innovative leadership approach is the
conscious use of Haas School culture to shape how and what you learn. The
school recently codified its culture into four defining principles, which are
emphasized in the admissions process and actively integrated into the MBA
curriculum. They are:
• Question the status quo • Confidence without attitude
• Students, always • Beyond yourself
The defining principles are heavily influenced by the school’s location in the
San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship.
And the principles are shaped by the culture of UC Berkeley, a world-class
research generator with a legendary atmosphere of fresh thinking.
Becky Tsuchiya
MBA 11
Internship:
Global Supply Chain Management

Novartis Diagnostics
Emeryville, California
Previous degree:
BS, Human and Regional Geography
United States Military Academy
West Point, New York
Previous job:
Task Force Intelligence Officer
United States Army
Task Force ODIN
(Aerial Reconnaissance Task Force)
Tikrit, Iraq
Becky Tsuchiya knows about leadership.
Having been awarded a Bronze Star for
exceptional leadership in combat while
serving in Iraq, she found Haas to be an
ideal place to continue her career path
and build on her existing skills as she
moves into the healthcare field.
An Innovative Culture
“Like the military, Haas is a place where
you are expected to discover innovative
solutions to problems. Both institutions
value the importance of thinking outside
the box and being able to collaborate.”
Top-Caliber Students
“People are always challenging the status
quo in class. Hearing their dissenting
opinions pushes me to evaluate and
rethink my position, which is a great way

to learn. It’s important that students here
aren’t afraid to change their mind or to
admit they were wrong.”
Teaching Excellence
“The faculty excel, not in telling you
what to think, but in teaching you how to
think. Hands down, my favorite class so
far has been Operations with Professor
Terry Taylor. He used every teaching
technique—lecture, case studies and
simulations—to make the concepts real.
And his beer factory simulation, complete
with real beer, really drove home the
lessons of inventory management.”
A Solid Foundation for Leadership
Toby Gardner
MBA 10
Senior Associate
Mergers and Acquisitions
Ernst & Young
San Francisco, California
Internship:
Investment Analyst (Real Estate)
CalPERS
Sacramento, California
Previous degree:
BS, Finance
Curtin University of Technology, Australia
Previous job:
Strategy & Special Projects

Columbia Winds, LLC (Venture Capital)
Portland, Oregon
Toby Gardner kept busy while at
Berkeley-Haas pulling the curtain
aside, writing candidly about his MBA
experiences in his
BusinessWeek MBA
Journal
. One of only nine worldwide
MBA students selected to write for
BusinessWeek
, Gardner shared his
personal insights to give prospective
students a deeper understanding of
the Berkeley MBA Program.
“I was privileged to share my experi-
ences at Haas with all of those future
Haas students out there in countries
around the world. And they are
everywhere. Imagine, at the begin-
ning of my first year, I sat around
a conference table and discussed
entrepreneurship with an Egyptian, a
Russian, a Japanese, an Indian, and
an American. With over 30 countries
represented among 240 classmates, I
was always learning new things from
my peers as well as from my classes.
“The core curriculum gives you a clear
and concise approach to solving both

qualitative and quantitative problems. It
also gives you the confidence to recog-
nize that your own opinions are valid.”
4 Haas School of Business Leading Through Innovation
A C A D E M I C S
Full-time Program 2011 Haas School of Business 5
The path to innovative leadership is known as Berkeley
Innovative Leader Development (BILD), a connecting theme
that runs through the entire curriculum.
The process actually starts
with the careful selection of Berkeley MBA students, who have demonstrated
leadership and exemplify the school’s defining principles. You begin in MBA
Orientation with an exploration of the BILD approach. The innovative leadership
archetype is based on a set of specific competencies—such as becoming
adept at experimentation and problem framing—that together will give you the
knowledge to be successful in the 21st century.

A Revamped Core
Innovative leaders still need the essential knowledge of business fundamentals,
which forms the foundation of the Berkeley MBA core curriculum. However, as
part of the BILD approach, these traditional core courses highlight concepts
that contribute to the capabilities of the innovative leader. Two existing courses,
Leading People and Leadership Communications, have been restructured to
teach additional motivational skills, such as influencing others without having
direct authority over them. You also learn how to set direction as a leader in
your strategy course, and how to manage complex projects and enterprises in
your operations course. Finally, you are taught the lessons of leading
responsibly through your coursework, which is reinforced by the school’s
prevailing culture.
You also take a required experiential learning course that gives you practice in

solving real-world business problems and emphasizes innovative leader
capabilities. The list of experiential options ranges from applied innovation
projects with major firms to global consulting opportunities.
A prerequisite to the experiential course is Problem Finding, Problem Solving, a
new course that teaches you several different modes of thinking in order to
find, frame and solve difficult problems that are characterized by volatility,
uncertainty, complexity, and ambiguity. Another new, required module provides
you with skill development and individual and group coaching on how to be an
effective leader of a high performance team.
Electives and Beyond
A series of electives give you the option of studying various aspects of innovative
leadership in greater depth, including cutting-edge courses such as Open
Innovation and Managing the New Product Development Process.
Extracurricular opportunities at Haas also support BILD, none more so than the
Berkeley MBA Leadership Development Series—a popular suite of non-credit
workshops and seminars patterned after the applied leadership programming
offered to senior leaders at the world’s best companies. Last year’s schedule
included workshops led by best-selling business authors Marshall Goldsmith
and Patrick Lencioni.
Don Moore
Associate Professor
Cummings Scholar Award from the Academy of
Management, 2007
Research interests:
Overconfidence in decision-making, negotiation,
and ethical choice
Degrees:
PhD, Organization Behavior
Northwestern University, Illinois
MS, Organizational Behavior

Northwestern University, Illinois
BA, Psychology
Carleton College, Minnesota
Don Moore’s course, Leading People, is a
core introductory class in organizational
management. Moore says the survey
course is interesting because, “It is fun
to explore the limits of our assumptions
and talk about the surprising counter-
intuitive results of what research has
exposed and how we can do better.“
“Leadership is, of course what most
MBAs want to learn. They want to
have an influence and advance in
an organization. Leadership is a
fascinating subject for research
because it is incredibly complicated
and poses profound questions. I focus
on overconfidence, how what you do
and say makes others more willing to
follow you, and to what extent people
are prone to claim they know more than
what they do, and how overconfidence
impacts results.
”People’s beliefs about human
psychology and management practice
are often based on intuition, not fact.
When people show up to my class,
they think they know a lot. They’ve
worked in organizations, and think they

have evidence useful for assessing
theories of management. However, our
intuitions are often unsystematic, small
samples, and biased. In this class,
students learn how to deliver useful
insight based on research.”
Sara L. Beckman
Senior Lecturer
Winner, University of California Distinguished
Teaching Award 2001
Several Cheit Awards for Teaching,
Haas School of Business
Industry experience:
Hewlett-Packard
Booz Allen Hamilton
Degrees:
PhD, Industrial Engineering and
Engineering Management
Stanford University, California
MS, Industrial Engineering and
Engineering Management
Stanford University, California
MS, Statistics
Stanford University, California
BS, Industrial Engineering
Stanford University, California
Sara Beckman’s new required course,
Problem Finding, Problem Solving, exam-
ines the process behind solving business
challenges. It covers such topics as how

to define problems, frame them, and
generate alternative solutions.
“In my class, we will study the business
models of real start-up companies and
generate alternative business models
for them by applying the five steps
of problem finding/problem solving:
understand, observe, synthesize, realize,
and experiment.
“All of our BILD experiential learning
classes will ultimately encourage
students to apply the process and tools
they’ve learned in the Problem Finding,
Problem Solving class. Our hope is that
the students will be prepared with a
common language, common process
and problem finding, solving toolkit that
will allow them to more critically and
creatively approach the opportunities
they have to discern the right problems
and think broadly about possible
solutions.”
Leadership
The Path to Innovative
6 Haas School of Business Leading Through Innovation
A C A D E M I C S
Providing students with hands-on exposure to real-world
business situations is a key strength of the Berkeley MBA
Program.
Experiential activities are a required part of your coursework,

and numerous out-of-classroom opportunities also offer you the
opportunity to build upon your skill set. These activities utilize all aspects
of general management and leverage BILD (Berkeley Innovative Leader
Development) to include strong leadership components.
In-Class Activities
Over 50 percent of full-time Berkeley MBA electives make use of hands-on
projects. This almost always means team projects—an important aspect
of experiential learning. For example, students in the Emerging Markets
course work in groups to develop a business concept and plan for a venture
of their choosing in a developing country. And in High-Tech Marketing,
student teams examine products and offerings of actual technology
companies and analyze the life cycle and effectiveness of their strategies.
A Required Experiential Learning Course
As a Berkeley MBA student, you will enlarge your innovative leadership
skills by taking a required experiential course that will enable you to
hone your leadership skills in a real-life setting. The experiential course
requirement is taken in conjunction with a problem-solving and teamwork
module, designed to make the experience as meaningful as possible. You
can choose from one of eight existing courses (see list on page 7).
Extracurricular Opportunities
Beyond the course-related field activities is a plethora of programs, projects,
student-organized conferences, case and business plan competitions, and
numerous special events that challenge Berkeley MBA students to put their
learning to work right away. The Berkeley MBA Leadership Development
Series brings top leadership experts to work with Berkeley MBA students
in hands-on workshops and seminars. Dozens of individual and team
competitions challenge students to come up with solutions to real-world
problems. Berkeley MBA students recently created new competitions,
including the Berkeley MBA Latin Business Challenge, and the Facebook
Connect Case Competition.

Patrick Nava
MBA 11
Internship:
Fellow Senior Associate
McKinsey & Company, Inc.
Cologne, Germany
Previous degree:
MS, Industrial Engineering
Università di Modena e Reggio Emilia, Italy
Previous job:
Fellow Senior Associate
McKinsey & Company, Inc.
Cologne, Germany
Patrick Nava put his consulting
experience together with newfound
skills learned at Berkeley-Haas to
good use on an International Business
Development project with the GUMP
Research Institute of UC Berkeley. His
cross-discipline team helped its client
map out the best way to share its
bio-databank with other researchers
and to become self-sustainable—a
crucial consideration for a non-profit
organization.
“My classmates enrich my
experience here. My study group is
one of the best teams I have ever
worked with. We all fill in each
others’ weak spots and share our

expertise. Having classmates who
have business experience outside
the US, like me, is good for everyone.
We all can learn from each other
what it is like to do business in Italy,
Germany, China or India.”
Learning Beyond the Classroom
Experiential
Learning
Requirement Options
Students are required to complete
one of the following options.
Haas@Work
Teams of Berkeley MBA students
work with top executives at major
firms such as Visa, Virgin America,
Cisco, Disney, Panasonic, Clorox,
and Wells Fargo to research and
develop solutions for a competitive
challenge posed by the firm. The
best ideas are selected for student
implementation by the firm’s
executives. A recent Haas@Work
with Virgin America included full-
time MBA students (pictured here)
Pedro Kudrnac (left) and Pablo
Urbaneja (right), both MBA 10, and
evening & weekend MBA student
Laura Englert (center), MBA 12.
Social Sector Solutions

Students work with partner
McKinsey & Co. to engage in
major consulting projects for
nonprofit organizations.
International Business
Development
Students work in small
teams with a variety of clients
throughout the spring semester
and then for three weeks each
summer in various countries.
Clean Tech to Market
Students work with scientists
at Lawrence Berkeley National
Laboratory to evaluate the
commercial viability of new
technologies.
Corporate Social Responsibility
Students engage with companies
such as Wal-Mart to develop
socially responsible business
strategies that are aligned with
business objectives and core
competencies.
Managing New Product
Development
Students develop a product
or service from idea through
first-pass prototype in a cross-
disciplinary team.

Entrepreneurship
Students select from a variety
of opportunities that challenge
them to come up with real
business solutions and business
plans for diverse companies.
Team-based Project
Students may choose to work
with faculty members to
create their own team-based
experiential project.
For more information on each
of the above offerings, visit
/>academics/experiential.html.
Full-time Program 2011 Haas School of Business 7
8 Haas School of Business Leading Through Innovation
A C A D E M I C S
The Berkeley MBA’s rigorous core curriculum provides a
solid foundation, rooted in business fundamentals—including
marketing, finance, accounting, etc.
Beyond the core, you are able
to tailor your education to meet your goals and interests through a wide
variety of cutting-edge elective offerings and global opportunities.
The Core
The Berkeley MBA curriculum consists
of 12 required core courses that provide
the analytical tools and essential
knowledge to lead effectively. The core
courses, which make up about 40
percent of a typical student’s course of

study, are all taken in the first year and
build upon one another. In nearly every
core course, faculty members make
significant use of team assignments and
projects where students work together in
small groups to learn.
Electives
A central feature of the Berkeley MBA program is its level of flexibility that
enables you to customize your studies according to your own goals. An
impressive menu of original elective courses comprises 60 percent of the
curriculum, meaning you begin to customize your own course of study in the
first year of the program. You may choose from a wide variety of constantly
evolving electives and dual degree offerings—from within the Haas School
and from the wider university—as well as design courses of your own in
conjunction with a faculty member. Students recently created courses
such as Enterprise in Developing Economies and Managing Internet and
Digital Media Products, as well as speaker series on the topics of education
leadership and renewable energy.
Global Perspective
Global experience is an increasingly integral aspect of the Berkeley MBA
experience. Global business is part of many courses, including courses
with a specific focus on international topics, such as Global Strategy and
Multinational Enterprises, and Doing Business in China. You are encouraged
to take advantage of international opportunities, such as spending a semester
abroad, attending international seminars, planning study trips to other
countries during breaks, or serving as a consultant through the International
Business Development program.
John Frerichs
MBA 11
Internship:

McKinsey & Company
Seattle, Washington
Previous degree:
BA, Public Policy Studies
Duke University
Durham, North Carolina
Previous job:
Associate Director
Global Investment Solutions
UBS Global Asset Management (Americas)
New York, New York
After a four-year career in finance,
John Frerichs was ready for a
change of pace as he made a career
transition to consulting. At Berkeley-
Haas, he found “people with so many
diverse interests and experiences.
My classmates test and prod me to
always look at issues from another
perspective. It’s refreshing.”
“The core curriculum is a real
whirlwind. It was intense, but just
what I needed to get up to speed and
prepare myself for my internship.
“The experiential learning
opportunities at Haas really attracted
me. The projects I’ve worked on for
IBD and Social Sector Solutions gave
me a real feel for the consultant role.
My IBD team worked on how to offer

telemedicine to rural villages in Uttar
Pradesh, a state near Delhi, in India.
It was a great introduction to how
to handle a client engagement, just
like you would have in the real world,
because it was in the real world.”
Fernanda Fenton
MBA 11
Internship:
Summer Business Development/
Marketing Associate
4Home
Sunnyvale, California
Previous degree:
BA, Economics
Instituto Tecnológico Autónomo de México
Mexico City
Previous job:
Associate, Latin America Debt
Capital Markets
Credit Suisse
New York, New York
While working at Credit Suisse,
Fernanda Fenton helped large
companies raise capital for their
innovative business opportunities.
At Berkeley, she is focusing her
MBA studies on venture capital
for smaller, start-up firms. “High-
growth stories really attract me,

and this is definitely the place
to learn about and experience
entrepreneurship,” she said.
A Solid Curriculum
“The Marketing and Operations
classes taught in the core
curriculum by Professors Rashi
Glazer and Terry Taylor are definitely
worth all of the hype, and then some.
I also enjoyed the Microfinance
speaker series, taught by Professor
Sean Foote. It provided insights not
only into venture capital, but also
into social venture.”
Flexible Offerings
“One of the program’s main
strengths is that if you want to learn
something, you can find a way to do
it. Student-led courses are a great
example of that. The speaker series
on alternative energy was offered
because students wanted to go
deeper into that subject.”
Unlimited Resources
“You have such great access to
all of the UC Berkeley resources
at Haas. For example, through
the Entrepreneurship class, I got
involved in helping an inventor at
the Berkeley Laboratory develop a

business plan to market a biotech
product that could improve food
safety. It’s been super-valuable
to meet people at the lab and
collaborate on a real project.”
Outside the Classroom
“Even if you excelled at all of the
traditional classroom learning,
you still wouldn’t get the most out
of your Berkeley MBA experience.
To do that, you really have to get
involved in clubs and extracurricular
activities. That’s where you get to
apply a lot of what you learn in the
classroom.”
A Rigorous, Flexible
Full-time Program 2011 Haas School of Business 9
Top-ranked Specialties
In 2010,
US News & World Report

ranked the following Haas School
areas of study in the top ten nationally:
• Finance
• Management
• Marketing
• Entrepreneurship
• Nonprofit
• International
Curriculum

Pre-Term
Pre-program Workshops
& Orientation Week
Pre-enrollment Review
Workshops
(optional/late summer)
Quantitative Methods
Workshop: Two-week review
of math, probability, statistics,
accounting, and finance.
Orientation Week:
All students are welcomed to
Haas during a required 5-day
introduction to the program
that includes curricular
overviews, cohort activities,
high-profile guest speakers,
and an extensive introduction to
BILD in the MBA curriculum.
Fall
Electives
Some of the many electives
typically offered in the fall
semester of the second year
include the following:
• Business Law
• Global Financial Services
• Healthcare in 21st Century
• Innovation in Services and
Business Models

• Investment Strategies
and Styles
• Marketing Strategy
• Negotiations and
Conflict Resolution
• Power and Politics
• Real Estate Finance
and Securitization
• Strategy
• Structure and Incentives
• Venture Capital and
Private Equity
Fall A & B
The Core

Required Courses A
W E E K S 1 - 8
• Data & Decisions
• Economics for Business
Decision Making
(Microeconomics)
• Leading People
• Problem Finding,
Problem Solving
Career Management
Conference
W E E K 8
Two-day program of career
planning workshops and
exercises

Required Courses B
W E E K S 9 - 1 5
• Financial Accounting
• Introduction to Finance
• Marketing Management
• Leadership Communications
Winter Break
Global Study and
Career Exploration
Opportunities
Global study and career
exploration opportunities are
key aspects of the Berkeley
MBA program. There are
several ways students can take
advantage of The Haas School’s
superb offerings throughout
the program, including study
tours and treks.
Last winter, for example, a
group of students traveled
to China to visit Google’s
operations, as well as LVMH
(Louis Vuitton Moët Hennessy).
Students on the 8th annual
Wall Street Trek met with firms
including Goldman Sachs,
Barclays, and RBC Capital
Markets.
Spring

Electives
Some of the many electives
typically offered in the spring
semester of the second year
include the following:
• Business and Public Policy
• Energy and Environmental
Markets
• Game Theory and
Business Decisions
• Global Strategy and
Multinational Enterprise
• Investments
• Managing Innovation
and Change
• Marketing Research
• Opportunity Recognition
• Real Estate Investment and
Market Analysis
• Social Entrepreneurship
Spring A & B
The Core
Required Courses A
W E E K S 1 - 8
• Operations Management
• Macroeconomics in the
Global Economy
Required Courses B
W E E K S 9 - 1 5
• Ethics and Responsibility

in Business
• Strategic Leadership
Required Experiential
Learning Module
Choose from one of eight
existing experiential learning
courses. A problem-solving and
teamwork module taken with
the course is designed to make
the experience as meaningful
as possible. Students may take
these courses as early as the
spring of their first year.
Electives
Students can begin taking
electives during the spring
semester.
Summer Break
Summer Internships
Students are encouraged to
work with Career Services
to secure summer internships
at top global firms.
Students may also participate
in the International Business
Development (IBD) program,
which sends teams of students
around the world each summer
to work on various projects
for foreign corporations,

organizations, and
governments. This past year,
students visited a variety of
countries, including Argentina,
Brazil, Chile, El Salvador,
Finland, Gabon, Ghana, Liberia,
Laos, Mexico, Saudi Arabia,
South Africa, and Zambia.
(Participation in IBD does
not conflict with a summer
internship.)
Winter Break
Global Study and
Career Exploration
Opportunities
This past winter, groups of
students traveled to cities
such as New York, China,
Brazil, and Kenya on study and
career exploration treks. In
Kenya, for example, students
devoted two weeks to learning
about business models,
opportunities, and challenges
Kenyan organizations face.
Another group of students
traveled to Brazil to meet with
such companies as Unibanco,
Cosan, and Natura.
10 Haas School of Business Leading Through Innovation

A C A D E M I C S
Full-time Program 2011 Haas School of Business 11
Infused with the unique Berkeley Innovative Leadership Development
perspective, the Berkeley MBA’s rigorous general management curriculum
teaches you to become a leader who can harness new ideas to create value for
your firm. You acquire skills and qualities that enable you to drive growth to
ensure your organization thrives.
The Core The MBA Program is anchored by 12 required, rigorous and
integrated courses that promote a general-management perspective and
that provide a framework for the more function-specific courses that follow.
The first year of the program is divided into four quarters. Both the fall and
the spring semesters contain two separate groups of courses, A and B.
YearOne
YearTwo
Electives You have great flexibility in choosing from a wide variety of
electives and dual-degree offerings—from within the Haas School and from
the wider university—as well as designing courses of your own in conjunction
with a faculty member. Electives, which are introduced rapidly and are updated
regularly, reflect the newest ideas, trends, and thinking in business.
For more information on the
Berkeley MBA curriculum, including full
course descriptions, please visit:
mba.haas.berkeley.edu/academics/
curriculum.html.
Curriculum Overview
BILD
Berkeley Innovative Leadership Development:
The connective theme that runs through the entire Berkeley MBA curriculum to
ensure that every student develops the skills required of innovative leaders.
12 Haas School of Business Leading Through Innovation

A C A D E M I C S
Mapping Your Path to Success
Full-time Program 2011 Haas School of Business 13
Consulting
Investment Banking
Brand Management
Kirstin Mennella
MBA 10
Associate
McKinsey & Company
Melbourne, Australia
Internship:
Summer Principal
The Parthenon Group
San Francisco, California
Previous degree:
BS, Biology
Brown University
Providence, Rhode Island
Previous job:
Senior Market Research Analyst
NORCAL Mutual Insurance Company
San Francisco, California
According to Kirstin Mennella, reading
cases and doing exercises can never
compare with real experience. She
will put the skills she learned in her
Social Sector Solutions consulting
project with Go Girl Go! directly
to use in her job with McKinsey

in Melbourne: Never take things
for granted or make assumptions,
always ask questions and listen to the
answers, and remember that nothing
is more important than having your
client’s trust.
“Haas helped me make a huge
leap in my career, switching from
marketing to consulting. Getting
an MBA is a way of wiping the slate
clean and filling it up with new skills,
knowledge and goals.
“The Berkeley MBA core curriculum
gave me the fundamentals I needed.
Classes in Marketing Management,
Strategy and Microeconomics
were particularly helpful. In
Microeconomics, I saw how economics
apply to the real world and individual
business decisions.”
Kazutaka Kanairo
MBA 10
Associate, Investment Banking
JP Morgan Chase & Co.
Tokyo, Japan
Internship:
Investment Banking
J.P. Morgan Chase & Co.
Tokyo, Japan
Previous degree:

BS, Engineering
University of Tokyo, Japan
MS, Engineering
Graduate School of Engineering
University of Tokyo, Japan
Previous job:
Associate
McKinsey and Company
Tokyo, Japan
Kazu Kanairo came to Berkeley-Haas
“to learn as many things as possible.”
He succeeded: he organized the Asia
Business Conference in 2008, learned
Mandarin, traveled to Zambia on a project
for the Wildlife Conservation Society.
And he gained the finance skills
that will help him “become a player”
in international investment banking.
“Professor Raghu Rau’s class in
Corporate Finance was when I first
realized that finance was the right
path for me. He gave us a logical way
to understand finance. That is when I
really started my career transition from
being a consultant to becoming a finance
professional.
“Even though I took 17 more units than
I needed to graduate, I still didn’t get to
take all of the classes I wanted.”
Alison Zander

MBA 10
Associate Marketing Manager
General Mills
Minneapolis, Minnesota
Internship:
Brand Management Intern
Clorox
Oakland, California
Previous degree:
BA, Finance and Entrepreneurial Studies
University of Minnesota
Previous job:
Senior Financial Analyst
General Mills
Alison Zander’s time at Haas prepared
her not only with the knowledge
needed to pursue a career in brand
management, but also the mindset
required to make a career change,
and the confidence needed to be able
to have an impact in whatever field
she chose.
“Haas instills a desire for learning
within each of its students. I think
this enables Haas students to be
great leaders. We are confident that
we can be successful, but we also
understand that there is still a lot that
we can learn from others. I think this
confidence without attitude is what

makes Haas students stand out as
employees.
“Interning in Brand Management
at Clorox was very rewarding. I was
given challenging projects where the
outcomes were valued by the firm
and got a true look into what a career
in brand management would be like.
I also met some amazing people,
including my brand team, Haas
alumni, and my intern class.”
Fall Semester 2008
MBA 200C Communications
MBA 200S Data And Decisions
MBA 201A Microeconomics
MBA 202 Financial Accounting
MBA 205 Organizational Behavior
MBA 206 Intro To Marketing
MBA 294 Careers In Marketing
Spring Semester 2009
MBA 201B Macroeconomics
MBA 204 Operations Mgmt
MBA 205L Leadership
MBA 207 Ethics
MBA 262 Brand Management/Strategy
MBA 295H Top-Down Law
MBA 298A International Business
Development
MBA 299 Strategy
Fall Semester 2009

MBA 290T Design And Systems
Thinking For MBAs
MBA 298B International Business
Development
MBA 299E Competitive & Corporate
Strategy
MBA 299M Marketing Strategy
MBA 257 Power And Politics
MBA 257 Negotiations
Spring Semester 2010
MBA260 Consumer Behavior
MBA268 International Marketing
MBA277 Media And Entertainment
MBA294 Wine Industry
MBA296 The Business Of Sports
MBA291T Leadership And Personal
Development
Fall Semester 2008
MBA 200C Communications
MBA 200S Data And Decisions
MBA 201A Microeconomics
MBA 202 Financial Accounting
MBA 203 Intro To Finance
MBA 205 Organizational Behavior
MBA 206 Intro To Marketing
MBA 294 Life As An Entrepreneur
MBA 294 Biobusiness Speaker Series
Spring Semester 2009
MBA 201 Macroeconomics
MBA 207 Ethics

MBA 236 Mergers & Acquisitions
MBA 237 Financial Statement Modeling For
Finance Careers
MBA 290 Intro To Management Of
Technology
MBA 290T Technology Leadership And
Innovation
MBA 298A International Business
Development
MBA 299 Strategy
MBA 205L Leadership
Fall Semester 2009
MBA 222 Financial Information Analysis
MBA 231 Corporate Finance
MBA 295 VC & Private Equity
MBA 295E Case Studies In Entrepreneurship
MBA 298B International Business
Development
MBA 257 Power And Politics
CHINESE1A Elementary Chinese
Spring Semester 2010
MBA 236G Designing Financial Models
That Work
MBA 223 Corporate Financial Reporting
MBA 224A Managerial Accounting
MBA 237 International Finance
MBA 237 Private Equity: Leveraged Buyouts
MBA 290 Managing Innovation And
Change
MBA 293 Individual Study

MBA 294 Wine Industry Speaker Series
CHINESE1B Elementary Chinese
Fall Semester 2008
MBA 200C Communications
MBA 201A Microeconomics
MBA 202 Financial Accounting
MBA 203 Intro To Finance
MBA 205 Organizational Behavior
MBA 206 Intro To Marketing
MBA 292A Strategic Management Of
Nonprofits
MBA 294 Careers In Consulting
Spring Semester 2009
MBA 201B Macroeconomics
MBA 204 Operations Management
MBA 207 Ethics
MBA 256 Global Management Skills
MBA 292N Nonprofit & Public Management
MBA 299 Strategy
MBA 205L Leadership
Fall Semester 2009
MBA 222 Financial Information Analysis
MBA 224A Managerial Accounting
MBA 257 Power And Politics
MBA 294 Private Equity Speaker Series
MBA 300 Teaching Business
MBA 257 Negotiations
JAPAN 1A Elementary Japanese
Spring Semester 2010
MBA 236G Designing Financial Models

That Work
MBA 292N Nonprofit & Public Management
MBA 299B Global Strategy
MBA 291T Leadership And Personal
Development
JAPAN 1B Elementary Japanese
PHYS ED 1 PE Activities
With its comprehensive menu of innovative, specialized electives,
the Berkeley MBA program is designed to provide you with a highly
personalized experience. Regardless of whether you’re headed into
finance or energy, to a Fortune 500 firm or a nonprofit organization, the
MBA curriculum enables you to shape the scope of your education to
fit your career goals. Here are just three examples of different paths
Berkeley MBA students have taken to achieve success.
14 Haas School of Business Leading Through Innovation
A C A D E M I C S
Full-time Program 2011 Haas School of Business 15
The Berkeley MBA Program is delivered from a general
management perspective, with business fundamentals at its
core
. A number of specialty areas at the Haas School are top ranked in the
world and offer you additional opportunities for study. Students can choose to
specialize in one of the fundamental subjects or special interest areas.
Solid Fundamentals
The Haas School has seven areas of general management fundamentals.
Students can choose to customize their program by choosing from a wide
range of elective courses in each of the following subjects:
Alain Pyree
MBA 11
Internship:

Cisco Services
Cisco Systems, Inc.
Milpitas, California
Previous degrees:
BA, Business Administration
Euromed Management School
Marseille, France
Previous job:
Project Manager/ Sales Manager
Mediaserv
Guadeloupe, France
Alain Pyree believes that taking the
next step in his career requires
legitimate technology knowledge.
“The certificate program in
Management of Technology will
bolster the strong sales and
marketing background I have
already,” he says.
“The Berkeley-Haas curriculum is like
a great menu. Once you have the
basics, you can select among such a
range of electives.”
“The professors are, of course, very
knowledgeable. But they also are
entertaining and inspiring. They pass
on their passion. They are always
looking for different ways to make us
learn and remember things.”
Specialization Options and Areas of Interest

Certificate Options
As a Berkeley MBA student, you
have the option to earn a certifi-
cate in one of the below five areas
of study. These certificates require
a separate application, and are
earned after you have completed a
designated group of courses.
Global Management
The international emphasis of the
Haas School is an integral part of
its culture. Many Berkeley MBA
students have lived, studied, or
worked abroad, and over one-
third of full-time MBA students
are international, representing
over 40 countries. Various courses
and programs draw on this
diversity, including the school’s
acclaimed International Business
Development (IBD) program,
which sends an average of 120
students around the world each
year to consult for a variety of
firms and organizations. Here, IBD
participants (from left to right)
Della Huff, David Breger, Chitra
Laxmanan, and Jon Platner (all
class of 2011) take a break from
their work with Nokia in India to

pose in front of the Taj Mahal.
Health Management
Students leverage coursework and
corporate collaboration to prepare
for business leadership roles in
the health services and health
technology industries.
Technology
Students take advantage of
courses sponsored jointly by the
business and engineering schools,
geared toward both technically and
non-technically trained students.
Entrepreneurship
In addition to course requirements,
students gain field experience
through an internship or project
that integrates business funda-
mentals with a marketing or busi-
ness plan for their own venture.
Real Estate
Students master the management,
development, and financing of
real estate, and take courses
from related fields, such as
architecture, law, public policy,
and city planning.
• Accounting
• Business & Public Policy
• Economic Analysis & Public Policy

• Finance
• Management of Organizations
• Marketing
• Operations & Information
Technology Management
Areas of Special Interest
Beyond its general management excellence, the Haas School is well known
for a variety of other areas of specialization.
• Global Management—The Berkeley MBA offers a number of international
programs so all students can gain proficiency in the theory and application of
global business and management principles.
• Technology—A joint effort of the Haas School and the College of Engineering, the
Management of Technology (MOT) program focuses on the set of management
activities associated with bringing high-tech products to market.
• Entrepreneurship—The highly ranked Lester Center for Entrepreneurship and
Innovation brings academic and experiential learning together through its Venture
Launchpad, a coordinated array of entrepreneurship resources and experiences.
• Real Estate—Consistently ranked among the nation’s best, the real estate
program combines a strong analytical focus with hands-on field experience,
preparing students for a broad range of career paths.
• Healthcare—The school’s health management offerings leverage UC Berkeley’s
School of Public Health, as well as California’s cutting-edge managed care,
Internet, and biotechnology industries, as laboratories for education and research.
• Energy and Clean Technology—A wide range of courses and programs address
the market, policy, and technological challenges of the energy industries, many
centered in the Energy Institute at Haas, a joint venture of the Haas School and
the UC Energy Institute.
• Nonprofit—The top-ranked Center for Nonprofit and Public Leadership prepares
Haas students to use their skills in the social sector, produces alumni that
contribute significantly to social sector solutions, and encourages collaboration

and innovation within the social sector.
• Corporate Social Responsibility—The Center for Responsible Business has made
the Haas School of Business the preeminent educational institution for research,
teaching, experiential learning, and community outreach in areas of Corporate
Social Responsibility.
16 Haas School of Business Leading Through Innovation
Full-time Program 2011 Haas School of Business 17
A C A D E M I C S
Concurrent Degree Options
The Haas School offers
concurrent degree programs
in areas of special interest to
business professionals.
Earning
a dual degree offers Berkeley MBA
graduates new levels of flexibility and
proficiency for unique career opportunities
both in the United States and abroad.
JD/MBA Program
The JD/MBA program provides you
with a solid foundation in both law and
management. Upon completion of this four-
year program, you earn a Berkeley MBA
degree as well as a JD degree through
either UC Berkeley’s School of Law or
UC Hastings College of the Law in San
Francisco. Typically, you spend your first
two years in law school and your third year
in business school. During your fourth year,
you take elective courses in both schools.

MBA/MPH Program in Health
Management
The Haas School and the UC Berkeley
School of Public Health work in
partnership to train leaders in the rapidly
expanding health management field. In
the 2.5-year MBA/MPH program, you
earn both the MBA and Masters of Public
Health degrees. You take courses in both schools and complete a three-
month internship in a health organization. The program prepares you for
senior positions in health-related industries, including managed care and
insurance, consulting, healthcare delivery, biotechnology, e-health, medical
devices, and pharmaceuticals.
MBA/MA Program in International and Area Studies
This three-year MBA/MA program allows you to broaden your knowledge
of different regions or countries by taking internationally-oriented topical,
language, and area study courses from departments and schools across
UC Berkeley. You may focus on either a topic or an area. Topics include
international or global issues, such as international trade and debt,
investment strategy, global communications, environmental issues, or urban
and regional development. Areas include major countries such as China,
Japan, Russia, Germany, or Brazil, and regions such as the Middle East,
Africa, or Southeast Asia.
Brad Kittredge
MBA/MPH 09
Manager, Corporate Strategy
and Business Development
McKesson
San Francisco, California
Internship:

Corporate Strategy and Business
Development
McKesson Corporation
San Francisco, California
Previous degrees:
BA, Psychology
University of California, Berkeley
MA, International Affairs
University of California, San Diego
Previous job:
Senior Consultant
Deloitte Consulting
San Francisco, California
Brad Kittredge worked with
Haas classmate Elise Singer and
two students in the School of
Information to build a Web-based
marketplace to connect patients
with doctors who are able to
diagnose complex conditions.
Their Haas entrepreneurship
classes and workshops, the
Business Plan and Global Social
Venture competitions, and the
resources of the Lester Center were
essential to their progress.
Permission to Innovate
“Haas made me a better
entrepreneur. It encouraged me to
take chances and to understand that

it is okay to fail.”
Cross-Disciplinary Expertise
“The dual MBA/MPH degree gave me
the broad understanding I need to
succeed in my new choice of a career
in the healthcare IT sector.”
Teamwork Yields Success
“
Leading Through Innovation
means
not being afraid to question assump-
tions—your own or someone else’s.
Part of leadership is knowing that
you can’t do it all on your own. You
need to be able to set a vision and
organize a team to achieve it.”
A Diverse Faculty
“The diversity of the students
at Haas is well-matched by the
diversity of the faculty. All students
seem to find one or two professors
who really resonate with them.”
A Tradition of Change Agents
“It’s an honor to have been one of
the six students selected as Brian
Maxwell Fellows, named in memory
of the Berkeley alumnus who was
one of the founders of PowerBar. We
created a community of people with a
passion to use business as a vehicle

for positive change in society. I was
inspired by all of the other Fellows.”
International Exchange
Programs
Nothing compares to the experience of
attending a foreign university and get-
ting to know students in another country
for an entire semester. Berkeley MBA
students may embark on an international
exchange program in the fall semester
of their second year. They pay the normal
Haas fees and may earn up to 12 units
toward their MBA degree while abroad.
In addition to semester-long exchange
opportunities, students may earn
academic credit through short-term
international seminars held during
semester breaks. Recent destinations
include India, Brazil, Chile, and China.
International exchange programs are
offered in the following locations:
• London Business School (LBS),
London, England
• L’Ecole Des Hautes Etudes
Commerciales (HEC), Jouy-en-Josas,
France
• Instituto de Estudios Superiores de la
Empresa (IESE), Barcelona, Spain
• Rotterdam School of Management
(RSM), Rotterdam, The Netherlands

• Scuola di Direzione Aziendale (SDA)
Bocconi, Milan, Italy
• The Hong Kong University of Science
and Technology (HKUST), Hong Kong,
China
Haas and Columbia
Offer Domestic
Exchange Program
The Haas School and
Columbia Business School
offer an exchange program
for MBA students in the fall
of their second year. Haas
exchange students have
the opportunity to take advan-
tage of Columbia’s proximity
to Wall Street and the media
and entertainment industries
in New York, while Columbia
students who come to Haas
gain exposure to Silicon
Valley’s technology industry,
as well as west coast finance
firms and other industries
such as biotech. Up to three
students from each school
may participate each year.
18 Haas School of Business Leading Through Innovation
P L A C E
The Perfect Location

The Haas School’s location in the San Francisco
Bay Area is a profound asset, a business ecosystem of
innovation and entrepreneurship that is unrivaled anywhere.
And it defines the people we attract, the education we deliver,
and the leaders we produce.
Widely recognized as the heart of the global technology
industry, the birthplace of venture capital, and the center of
the US wine market, the Bay Area is also the new hub for the
up-and-coming clean energy and biotechnology industries.
In addition to serving as a launch pad for some of the most
successful recent startups—Google, Twitter, and eBay
among them—the Bay Area is also home to a wide range of
established Fortune 500 companies, as well as a long roster
of firms—such as Charles Schwab, Gap, and Chevron—known
for leadership and innovation outside of the technology space.
Once you arrive, you will quickly understand how the
University of California, Berkeley—one of the world’s top
universities—both shapes and is shaped by the forces of
innovation in the Bay Area. This is a place that continues to
move knowledge forward, looking for and embracing what
comes next.
The first thing Sara Nelson did when she learned she had been accepted
at Haas was make a dinner reservation at Chez Panisse—the world-
renowned restaurant founded by chef Alice Waters. Only then did she make
her plane reservations to get here in time for orientation. Naturally, Nelson
viewed the Bay Area as the perfect place to help her embrace her love of
food and wine, as she moves her career away from technology and toward
the culinary scene.
“One project that I worked on as part of the Global Social Venture
Competition brought together two of my interests: food and marketing.

Two teachers launched Operation C.H.E.F., a pilot cooking and nutrition
education summer camp. Subsequently, I teamed up with a classmate,
Dan Park, who had finance and consulting expertise, while I contributed
marketing and sales experience. Together, we helped the founders create
a business plan for future growth.”
“One of my International Business Development projects supported Elephant Pepper in Zambia, an
organization that encourages farmers to plant chili peppers on the edges of their fields to reduce
human/elephant conflict—apparently, elephants hate chili! My team developed an online marketing
plan to sell their branded chili sauces to the US and European markets.”
Gonzalo Martinez de
Azagra y de Miota was
able to do his sum-
mer internship with
the Star Wars team
at LucasArts in San
Francisco.
“The career center
bombarded us with
opportunities from day
one,” he said.
“At LucasArts, I had
the chance to help
the company redefine
the way they plan and
track new projects.
My mandate was to
think of ways to solve
how to provide status
information to the
president, COO, and

lead project manager.
At the end of the
summer my recommendations were implemented in
the company’s largest development project, and were
being considered as potential best practices.
“While at Haas, I was exposed through practical
training, cases, and theory to the challenges firms face
to remain competitive. With an extraordinary selection
of electives, I was able to complement the fundamental
building blocks of the core curriculum to match my
needs and interests.”
Sara Nelson
MBA 10
Internship:
Marketing Intern
E.&J. Gallo Winery
Modesto, California
Previous degree:
BBA, Marketing and French
University of Texas at Austin
Previous job:
Online Brand Manager
Dell
Austin, Texas
Gonzalo Martinez
de Azagra y de
Miota
MBA 10
Global Strategy Group
Samsung

Seoul, Republic of Korea
Internship:
Project Management Intern
Star Wars Team
LucasArts
San Francisco, California
Previous degree:
BSc, Economics
London School of Economics
MEng, Electrical & Electronic
Engineering
Imperial College, London
Previous job:
Senior Consultant
PricewaterhouseCoopers
Bilbao, Spain
Full-time Program 2011 Haas School of Business 19
20 Haas School of Business Leading Through Innovation
P L A C E
Where Natural Beauty Meets Endless Opportunity
Full-time Program 2011 Haas School of Business 21
Few geographical areas in the world can meet,
let alone beat, the Haas School’s central location in
the San Francisco Bay Area.
The Haas community is, in turn,
profoundly shaped by its surroundings.
The Bay Area is home to an innovation ecosystem that is unequaled
anywhere in the world. With its venture capital firms, established technology
companies, and thriving biotech and digital media industries, the Bay Area
marks one of the nation’s most unique business centers where a diverse

range of industries converge. Many of the most dynamic names in business,
from Visa to Apple, call the region home.
The Perfect Playground
The San Francisco Bay Area is also perennially designated the world’s
most popular tourist destination—and for good reason. There is the area’s
stunning natural beauty, its seductively benign weather, and its atmosphere
charged with a worldly sophistication and a distinctive openness to new
ways of thinking.
The Berkeley campus is perched on a hillside; its upper reaches are
devoted to a vast nature preserve—excellent for a run or a contemplative
walk with postcard views of San Francisco, the Golden Gate Bridge, and
the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley,
the quintessential university town, and a legendary one. With its multitude
of coffee houses, shops, churches, theaters, world-famous gourmet
restaurants, charming neighborhoods, beautiful gardens, and some of the
best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed,
and always stimulating.
A Diversity of Scenery and Ideas
The city of San Francisco needs no introduction, since nearly everyone on the
planet has either experienced its charms or seen it in countless films and
television shows. Entertainment, culture, nightlife, shopping, sightseeing,
architectural gems—San Francisco is the epitome of the world-class, open-
minded city blessed with the best of everything.
Less than an hour north of Berkeley is the alluring wine country of Napa and
Sonoma counties. The moody, breathtaking Pacific Ocean compels a visit
to one of the many open beaches or picturesque seaside towns dotting the
coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural
beauty of Yosemite National Park, with its exquisite glacier-carved valley
of towering waterfalls and granite mountains, is only three hours from the
campus, as is one of the country’s premier skiing destinations—Lake Tahoe.

Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left)
and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle
headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1;
and the cliffs of El Capitan in Yosemite National Park.
Full-time Program 2011 Haas School of Business 23
The Berkeley Experience
Elise Singer, MD
MBA 11
Director, Project Finance
CleanFocus
Mountain View, California
Internship:
ComplexDx
Berkeley, California
Previous degrees:
BA, Political Science
Middlebury College
Middlebury, Vermont
MD, UMDNJ-Robert Wood Johnson Medical School
Piscataway, New Jersey
Previous job:
Director of Ambulatory Informatics
Cooper University Hospital
Camden, New Jersey
Elise Singer was so determined that
her family be part of her MBA experi-
ence, that, when it came time to click on
the button accepting her admission to
Berkeley-Haas, she asked her husband
Elliot to do the honors. “This was a big

decision for all of us, including our three
children,” she says. “This was a way of
signaling that we were all on board.”
“The Berkeley-Haas administration was
very flexible in organizing my academ-
ics so I could get home at the end of
the day to spend time with my family.
My academic day ended at four o’clock,
and then I had a good four hours with
the kids. After that, I started my assign-
ments and project work. Unlike medical
school, where studying occupied 150%
of my time, Haas takes a more holistic
approach to life and study. I even have
time to practice medicine a half-day
a week and serve as a delegate to the
California Academy of Family Physicians.
“For me, the core classes were invalu-
able. I arrived here with no background
in business or its tools. I could barely use
Excel. I’m amazed at how much I learned
in such a short time.
“Being a Mayfield Fellow has been an
incredible benefit. It put me in close
contact with the VC community, in
particular it gave me the opportunity to
talk one-on-one with a woman who is a
well-respected pioneer in the community.
And thanks to the Board Fellow Program,
I got to experience and contribute to the

workings of top-level management at
the John Muir Health Foundation. My
understanding of how boards function
increased exponentially.
“When I graduate, I think it’s my husband
and three kids, ages 5, 4, and 2, who
should get the MBA. This was 100% a
team effort for our family.”
P L A C E
In addition to attending one of the premier
business schools in the world,
Haas students
join the larger community at one of the most esteemed
universities. The mission of the University of California
is to excel in research, teaching, and public service. Over
the decades, this mission has developed a culture at UC
Berkeley that stimulates greatness.
UC Berkeley’s global flavor and close proximity to Silicon
Valley and downtown San Francisco—the finance capital
of the West Coast—provide unmatched opportunities.
The Haas School encourages you to take advantage of all
the university has to offer.
With the Berkeley MBA program, you earn a degree from
a university whose name and reputation open doors
around the globe.
22 Haas School of Business Leading Through Innovation
24 Haas School of Business Leading Through Innovation
P L A C E
Bridges to UC Berkeley
Full-time Program 2011 Haas School of Business 25

Consistently ranked one of the top business schools in the
country, the Haas School of Business has a solid reputation for
quality and leadership.
The business school at the University of California,
Berkeley, was founded in 1898, making it the second oldest collegiate business
school in the United States, and the first at a public university. Rank, reputation,
and experience combine to offer Haas students a rich spectrum of quality
resources, noteworthy events, and high-profile speakers.
A University
Second to None
The Berkeley MBA program draws
on the incredible breadth and depth
of the University of California at
Berkeley, whose graduate programs
are consistently ranked among
the best in the world, and whose
undergraduate programs are among
the most selective. The proof is
in the university’s distinguished
record of Nobel-level scholarship,
constant innovation, a concern for
the betterment of our world, and
consistently high rankings of its
schools and departments—the Haas
School among them.
Since its founding in 1868, UC Berkeley
has grown with the rapidly expanding
population of California and has
responded to the educational needs
of the developing state. By the 1930s,

research at UC Berkeley burgeoned
in nuclear physics, chemistry, and
biology, leading to the development of the first cyclotron, the isolation of the
human polio virus, and the discovery of all the artificial elements heavier than
uranium, including Berkelium and Californium. Twenty-one members of the
UC Berkeley faculty have been awarded Nobel prizes for these and
subsequent achievements in science, literature, and economics. Today,
according to the National Research Council, UC Berkeley ranks first
nationally in the number of graduate programs in the top 10 in their fields.
(In fact, 97% of the university’s programs made the top 10 list.)
Explore the Opportunities
You are encouraged to supplement business courses with graduate classes
outside the business school in areas ranging from engineering, law, and
urban planning to foreign languages, international area studies, and public
policy. In addition, special interdisciplinary opportunities within the Berkeley
community—such as the widely popular Management of Technology
Program—enable you to learn from top experts in almost every field. Joint
courses with students in law, engineering, information systems, and public
health enhance the educational experience of many MBA students.
Colleges and Schools
Berkeley MBA students have the
opportunity to take electives at any
of Berkeley’s renowned graduate
departments.
• College of Chemistry
• School of Education
• College of Engineering
• College of Environmental Design
• School of Information
• School of Journalism

• School of Law
• College of Letters and Science
• College of Natural Resources
• School of Optometry
• School of Public Health
• School of Public Policy
• School of Social Welfare

UC Berkeley
Academic and
Faculty Distinctions
• Ranks first nationally in the number
of graduate programs in the top 10
in their fields (National Research
Council)
• Ranked the #1 public university in the
US for the tenth year in a row by
U.S.
News & World Report
• Ranked #1 in the nation in the
2009
Washington Monthly
College
Rankings, based on three main
criteria: performance as an engine
of social mobility, research output,
and promotion of a service ethic
• The leading institution in awarding
doctoral degrees to minorities
and women

• 21 Nobel Prize laureates (including
Haas professors Oliver Williamson
and John Harsanyi)
• 213 American Association for the
Advancement of Science Awards
• 222 American Academy of Arts and
Sciences Awards
• 74 Fulbright Scholars
• 362 Guggenheim Fellows
• 30 MacArthur Fellows
• 87 National Academy of
Engineering Awards
• 135 National Academy of
Sciences Awards
• 12 National Medal of Science Awards
• 110 Sloan Fellows
• 4 Wolf Prizes
• 4 Pulitzer Prizes
• 1 National Poet Laureate
Founded in 1868
Flagship campus of the University of California
35,843 students from 101 countries
25,530 undergraduate students
10,313 graduate students
2,131 faculty
Nearly
350 degree programs
Over
458,000 alumni worldwide
1,232 acre campus

UC Berkeley
The Business of
CleanTech
As a Berkeley MBA student, you
have the opportunity to work across
disciplines with top thinkers on some
of the world’s most cutting-edge
projects. For example, Haas students
involved in the Berkeley Energy and
Resources Collaborative (BERC)
have been working with scientists
at Lawrence Berkeley National
Laboratory on its new “CleanTech to
Market” initiative. Students worked
to evaluate the commercial viability
of new technologies, such as a novel
solar-chemical storage device, and
the use of ionic liquids to pre-treat
biomass for conversion to biofuel.
Below: participants Dwight Crabtree,
MBA 10, and Adam Lorimer, MBA
10, with researcher Blake Simmons,
VP of Deconstruction for the Joint
BioEnergy Institute.
26 Haas School of Business Leading Through Innovation
F A C U LT Y
Full-time Program 2011 Haas School of Business 27
Teck H. Ho
William Halford, Jr. Family Professor
of Marketing

Director, Asia Business Center
Member, Policy and Planning Committee
Winner of the 2010 Distinguished Teaching
Award, Berkeley’s highest teaching honor
Courses taught:
Pricing, Strategic Pricing, and
Experimental Economics
Current research interests:
B2B contract design, strategic international
consulting, and trust building
Degrees:
B.Eng., Electrical Engineering
National University of Singapore
MSc, Computer and Information Science
National University of Singapore
MA, Decision Sciences
University of Pennsylvania
PhD, Decision Sciences
University of Pennsylvania
Learning, according to Professor
Teck Ho, is more “concrete when
it is hands-on.” That’s why at least
one in four of his class sessions
is interactive. Using computer
simulations and role-playing, his
students engage in price wars and
auctions, negotiate B2B contracts,
and put themselves in the shoes
of CEOs, marketing directors,
suppliers, and retail partners.

Succeeding Together
“The students here are very
collaborative. For example, when
two students are interviewing for
the same position, the one who
interviews first is likely to coach
the second. They understand and
value the ideas of group benefit
and teamwork.”
Finding the Right Balance
“Haas students are smart, confident,
and balanced. They realize that if
you focus solely on your career you
risk burning out very quickly. They
also are realistic about their future
careers. This doesn’t mean they
don’t have high expectations—they
do. But they aren’t arrogant about
how soon they will achieve them.”
Shared Insights
“A Haas professor is coach,
cheerleader, and supporter for the
students. For example, if a student
comes to me for advice about the
green, renewable energy sector—
which I might not know too much
about—I am happy to research the
field and offer my insights. The
faculty here cares about making a
difference in the students’ lives.”

Haas School faculty members are explorers and discoverers,
seeking new ideas and insights at the frontiers of knowledge.

They are internationally recognized leaders in the study of the economic,
social, political, and technological forces shaping global markets today.
Haas faculty members play an active role in national and international
business communities, serving as consultants, board members, and speakers
at major business conferences and seminars.
They are in demand for key government positions,
and they perform important interdisciplinary
research with colleagues at Berkeley and at other top
universities around the world. Rankings of academic
reputation consistently place the Haas School faculty
solidly in the top ten business schools worldwide.
Deep Insights for Turbulent Times
In their search for new knowledge, Haas School
professors go far beyond merely describing
a management or business problem and its
resolution. As members of a premier research
university, Haas scholars seek the deeper answers
to why things happen the way they do. They develop
theoretical explanations in order to understand
and predict future occurrences. These are among
the tools that eventually help executives navigate
confidently through even the most turbulent,
changing times.
In fact, several Haas professors were key voices
predicting and analyzing the recent economic
turbulence. Professor Nancy Wallace’s research
served as an early warning, determining that

Wall Street banks and bond-rating agencies were
underestimating the risk of many new mortgage-
and asset-backed securities. Dwight Jaffee has
done extensive research on the operations of
Fannie Mae and Freddie Mac.
A Roster of Leaders
Several faculty members are authors of widely used textbooks in marketing,
economics, and management. Severin Borenstein is a nearly constant
presence in the national media explaining the ups and downs of the
nation’s energy markets. Michael Katz is a leading thinker and strategist
in telecommunications policy. John Morgan and Teck Ho are actively
utilizing behavioral and experimental economics to make advances in
understanding strategic decision making. Jennifer Chatman is a top authority
on organizational culture and post-merger integration. And David Teece is a
widely sought expert in the field of innovation and knowledge management.
Explorers in Search of New Ideas
More than 50 Years
of Great Ideas
The
California
Management Review

(CMR), published by the
Haas School, is one of
the leading management
journals of its kind,
serving as a nexus
between those who study
management and those
who practice it. CMR,

which celebrated its 50th
year in 2007, publishes
research-based articles
that address issues of cur-
rent concern to managers.
Haas Professor Wins
2009 Nobel Prize
Haas Professor Emeritus Oliver E.
Williamson was awarded the 2009
Nobel Prize in Economic Sciences—
the second time a Haas professor has
won the honor in the past 15 years—
for his work in the area of economic
governance. The Edgar F. Kaiser
Professor Emeritus at the Haas School
of Business and Professor Emeritus of
Economics and Law at the University of
California, Berkeley, is a pioneer in the
multi-disciplinary field of transaction
cost economics, and one of the world’s
most cited economists.
28 Haas School of Business Leading Through Innovation
F A C U LT Y
Passionate Scholars and Teachers
Full-time Program 2011 Haas School of Business 29
The cornerstone of the entire Berkeley MBA program is its
distinguished faculty members and the high quality of their
courses. At Haas, teaching excellence is a high priority.
The best proof of this is from Berkeley MBA students themselves, who
are asked to evaluate the teaching of their professors every semester.

Over the past several years, about two-thirds of the Haas School faculty
members have regularly earned the coveted “Club 6” status in their student
evaluations—that is, their average ratings are 6 or higher on a 7-point scale.
Established Excellence in Teaching
In the Berkeley MBA classroom, faculty members emphasize both theory
and practice by using a variety of teaching methods. Case studies, seminars,
simulations, guest speakers, and group projects all facilitate the learning
process. Classroom learning is enhanced by numerous opportunities to apply
the lessons to real-world situations. For example, some courses in marketing
and entrepreneurship place teams of MBA and graduate engineering
students together at Silicon Valley firms for hands-on consulting projects.
Haas professors regularly integrate their research findings into new course
offerings and reassess the MBA curriculum to ensure its relevance in
presenting current management issues. In their courses, Berkeley MBA
students benefit by being among the first to learn of faculty discoveries and
by studying first-hand with the inventors of new theories and principles for
management practice.
Professional Faculty with Proven Experience
The MBA program also makes creative use of experienced practitioners from
industry in its classes as adjunct professors and lecturers. For example, Wall
Street veteran Peter Goodson, former partner of private equity firm Clayton,
Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his
Innovation and Entrepreneurship in Telecommunications and Media course,
Dr. Reza Moazzami draws from his more than fifteen years of experience as
an engineer, entrepreneur/CEO, investor, patent holder, and educator in the
IT and communications industries.
Since 1898, Berkeley’s business school
faculty members have played a strong
role in state and federal government
affairs. In 2009, President Obama

nominated Haas Professor Emerita
Janet Yellen as vice-chair of the Federal
Reserve System Board of Governors
and named Professor Laura Tyson
to his Economic Recovery Advisory
Board. Previously, Tyson served as
the chair of the National Economic
Council under President Clinton. And
professor Carl Shapiro recently joined
the US Department of Justice as the
chief economist in the department’s
antitrust division.
John Morgan
Gary and Sherron Kalbach Professor
in Entrepreneurship
Founding Director, Experimental
Social Science Laboratory (Xlab)
Faculty Co-Director, Fisher Center for the
Strategic Use of Information Technology
Courses taught:
Game Theory Approaches to Bargaining,
Conflict, and Negotiations
Current research interests:
E-commerce
Organizational design
Experimental economics
Degrees:
PhD and MA, Economics
Pennsylvania State University
BS, Economics

University of Pennsylvania
“My teaching style is conversational,
exploratory, and interactive. I want
students to feel that we’re on a journey
to learn together. They’re curious and
interesting, and they end up teaching
me as much as I teach them.”
Catherine Wolfram
Associate Professor
Co-Executive Director, Center for Energy &
Environmental Innovation
Earl Cheit Award for Excellence in Teaching,
EWMBA Program, 2006
Courses taught:
Microeconomics
Energy & Environmental Markets
Current research interests:
Regulation of business
Energy and environmental economics
Electricity industry restructuring
Degrees:
AB, Economics, Harvard University
PhD, Economics
Massachusetts Institute of Technology
“Along with teaching Microeconomics, I
believe we are teaching people to become
leaders. This requires the ability to assim-
ilate ideas from everywhere, to be a gen-
eralist in the best sense of the word. My
job isn’t to teach what to think but how.”

Pictured from left to right: Henry
Chesbrough, author of two leading
books on innovation, adjunct professor,
and executive director of the Center
for Open Innovation; Laura Kray,
associate professor of management
philosophy and values; Laura Tyson,
professor of global management and
former chair of the National Economic
Council under President Clinton; Sunil
Dutta, professor of accounting and
international business; and Nicolae
Gârleanu, assistant professor of finance.
The Center for
Teaching Excellence
The Center for
Teaching Excellence
(CTE) promotes best
practices in teaching
and learning inside
and outside the classroom.
Leveraging the experience and
insights of veteran instructors,
as well as a wide variety of instruc-
tional tools and training resources,
the CTE manages a full and
continuous spectrum of activities
and services to continually improve
the way education is delivered
throughout the Haas School.

30 Haas School of Business Leading Through Innovation
Justin Di Trolio
MBA 11
Internship:
Summer Associate
Bain & Co.
New York, New York
Previous degree:
BBA, Operations Information Systems
and Economics
College of William & Mary
Williamsburg, Virginia
Previous job:
Associate, Investment Bank Strategy &
Business Development
J.P. Morgan Chase & Co.
London, United Kingdom
Whenever Justin DiTrolio walks
through the courtyard at Haas he
seems to run into someone he knows,
whether it’s a classmate, a professor
or a member of the administration.
He counts the small class size among
the benefits of being at a school
where you know “just about everyone
by name or face.”
A Team Effort
“When I was applying for internships,
the Haas Alumni Network helped me
gather information on firms. People

gave really honest, candid advice. I
got the sense that they all want to see
Haas grads—and the school—do well.
And I probably owe my internship
to the Consulting Club. In addition
to spending hours with classmates
practicing for case interviews, they
also brought expert advisors to cam-
pus to help me through the process.”
Students Take Charge
“Students regularly organize treks
to their home countries over the
Christmas break. On the trek to
Brazil with 30 of my classmates,
we experienced a great blend of
beach time, cultural activities and
visits to companies like Embraer,
Vale—the world’s second largest
mining company—and H. Stern,
the jewelry firm.”
Family Friendly
“Haas does an excellent job of
integrating students’ partners into the
life of the school, they are welcome
to do everything but attend class. My
fiancée regularly comes to events at
school. Balancing business school
and your relationships is not an easy
feat, but Haas makes it exponentially
easier by paying so much attention to

the partners.”
The Place to Be
“The Bay Area puts you within easy
reach of so many great outdoor
activities. I love being able to drive
to Tahoe to ski or down to Pacifica
to surf. I was amazed that all of the
swimming pools on campus are
outdoors. There’s nothing like being
blinded by the sunlight during an
early morning swim.”
Full-time Program 2011 Haas School of Business 31
At Haas, teamwork and collaboration yield great rewards.
Students are members of a close-knit, supportive peer network that draws
on both shared experiences and a diversity of ideas and backgrounds to build
bonds that last a lifetime.
A Welcoming Atmosphere
The Haas School is home to a fascinating, vibrant community marked
by a nonstop schedule of activities developed by and for students. The
reason for this has to do with the personalities of the students themselves.
Berkeley MBA students frequently speak of a welcoming atmosphere that
encourages involvement.
Among the school’s greatest assets is the community of fellow students, who
form a lifetime network of friends and professional contacts. The relatively
small size of the MBA program (only 240 students enroll in each entering
class) permits students to get to know all members of their class. Students
represent a wide range of ethnic backgrounds, religious affiliations, and
sexual orientations. About a third of the students are from outside the United
States, representing more than 30 countries.
Going Above and Beyond

As a complement to their coursework, students get involved in clubs and
community service. They organize major conferences, put together panels of
executives, and assemble ski trips to nearby Sierra Nevada resorts. Students
take advantage of the university’s wide range of public lectures, exhibitions,
concerts, and conferences. Consumption Functions bring together the whole
school for food, fun, and camaraderie.
UC Berkeley has a long tradition of social
responsibility and a commitment to
creating a better world. In keeping with
that spirit, Berkeley MBA students get
involved to make a difference. Almost
the entire MBA class participates during
the year in one of the many fun events
that are a part of the Challenge for
Charity—talent shows, charity auctions,
and sports competitions that help raise
money for the Special Olympics and
other organizations. Many Berkeley
MBA students volunteer as mentors
for disadvantaged high school students
through the Young Entrepreneurs at
Haas (YEAH) program. Nearly 100 percent of these high school students go
on to college, many to top schools.
The cooperative, team-oriented nature of the Berkeley MBA program
encourages students to work together productively and harmoniously. Haas
students are ambitious and driven to succeed, but they also understand the
value of studying together and socializing together—and they always seem to
do it in high gear. They embody the California mantra: work hard and play hard.
A Collaborative Culture
Student Profile:

Class of 2012
Applicant Pool & Class Size
Applications Received 3,626
Entering Class Size 245
Academic Profile
Average Undergrad GPA 3.63
Middle 80% GPA Range 3.39-3.87
Average GMAT 718
Middle 80% GMAT Range 680-760
Age Distribution
Median Age 28
Age Range 25-39
Diversity
International 39%
US Minorities 36%
Women 31%
Countries Represented 38
Professional Experience
Median Yrs Work Experience 5
Middle 80% Range of Yrs Work Experience 3-8
Select Undergraduate Majors
Engineering 26%
Economics 24%
Business 20%
Social Sciences 11%
Humanities 5%
Natural Sciences 4%
Computer Sciences 3%
Math 2%
Other 5%

Select Previous Industries
Consulting 32%
Banking & Financial Services 18%
High Technology/Electronics 7%
Not-For-Profit 6%
Consumer Products/Retail 4%
Real Estate 4%
Telecommunications 4%
Healthcare/Pharma/Biotech 3%
Accounting 2%
Advertising 2%
Computer-Related Services 2%
Energy 2%
Entertainment 2%
Government 2%
Other 10%
*As of August 12, 2010
C U LT U R E
Berkeley-Haas
Defining Principles
There are four principles that,
taken together, sharply define the
Berkeley-Haas culture:
• Question the Status Quo
• Confidence Without Attitude
• Students Always
• Beyond Yourself
For more information, visit
/>strategicplan/culture/index.html.
32 Haas School of Business Leading Through Innovation

C U LT U R E
Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow students,
alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers
to schoolwide events, there’s always something happening here. And as a member of
the Berkeley MBA student community, you have the opportunity to not only attend these
activities, but also to participate in creating and planning them. Here is a sample of the
many events and activities MBA students were a part of last year.
A Dynamic Community
• Berkeley MBA students
presented summaries of
their summer International
Business Development
(IBD) projects undertaken in
Gabon, Brazil, Finland, and
12 other locations.
• The 2nd annual Schwab
Charitable Philanthropy
Speaker Series kicked off
with Jane Wales, founder
of the Global Philanthropy
Forum.
•


V
enture capitalist and
technology veteran Vinod
Khosla spoke after receiving
the Lester Center’s 2009
Lifetime Achievement Award

in Entrepreneurship and
Innovation.
PHOTO #1 BELOW
• The Haas School community
celebrated after Professor

Oliver Williamson was named
a
winner of the 2009 Nobel

Prize in Economic Sciences.
PHOTO #2 BELOW
• Stephen Pratt, CEO and
managing director of Infosys
Consulting, spoke to Haas
students on “Leadership and
Networking from the CEO
Perspective.”
•


T
he 2009 Haas Homecoming
Celebration featured career
management insights, a

Mexican fiesta, and, of course,
a
football game.
•

J
ohn Chiang, California state
controller, and Bill Harper,
chief diversity officer at Pacific
Gas & Electric, spoke at the
5
th annual Haas Diversity in
Business Conference.
• A biodegradable bone screw
developed by China’s Tsinghua
University won the 5th annual
Intel+UC Berkeley Technology
Entrepreneurship Challenge
(IBTEC).
•


A
team of Berkeley MBA
students won the National Real
Estate Challenge held at the
University of Texas at Austin.
• The 20th annual Conference on
Financial Reporting honored
Donald Kirk, former chair of the
Financial Accounting Standards
Board, and Haas School Professor
Emeritus George Staubus.

•


B
erkeley MBA students won
the 4th annual Finance
Case Competition held
at Southern Methodist
University’s (SMU) Cox
School of Business.
PHOTO #6 ABOVE
• Two teams of Berkeley
MBA students won in
the initial rounds of the
Venture Capital Investment
Competition held at UC
Berkeley and at Columbia
University.
• Steve Ellis, worldwide
managing director of
Bain & Company, spoke
to students as part of the
Dean’s Speaker Series.
• Top executives in Asia
explored changes and
opportunities in Asia at the
10th annual Berkeley Asia
Business Conference.
• The 4th annual Education
Leadership Case

Competition focused on
challenges in Pittsburgh
public schools.
• Executives on the forefront
o
f health care reform and
technology spoke at the
4
th annual Business of
Health Care Conference.
• A panel of experts explored
innovation through
philanthropic prizes as part
of the Schwab Charitable
Speaker Series.
• The annual End-of-the-Year
Party celebrated students,
faculty and staff.
• The annual Talent
Show featured another
side of Berkeley-Haas
students—talent outside the
classroom.
• 2010 Berkeley MBA
Commencement featured
Richard Blum, founder of
Blum Capital Partners and
the American Himalayan
Foundation
PHOTO #8 ABOVE

• The annual Haas Holiday
Celebration spread end-
of-semester cheer among
students, faculty, and staff.
•


T
he Dean’s Speaker Series
featured John Anderson,
president and CEO of Levi
Strauss & Co., who spoke
about the company’s
sustainable business
practices.
PHOTO #5 BELOW
• Hans Morris, former
president of Visa Inc., spoke
at the MBA Career Services
2010 Winter CareerFest.
•


T
he Peterson Lecture Series
on Corporate Responsibility
featured Whole Foods
Co-president and Chief
Operating Officer Walter
Robb.

Mozilla CEO John Lilly
addressed the annual > play
Digital Media Conference.
PHOTO #3 BELOW
Winter Treks explored
business landscapes in
India, Kenya, Brazil,
Hong Kong, China, and
New York City.
• The Haas Community
gathered to celebrate the
launch of the School’s
defining priniciples.
•


T
eam consisting of
two Berkeley MBA
students and a Berkeley
undergraduate student
won the semifinals of the
inaugural International
Renewable Energy Case
Challenge with their
proposals for averting the
Macedonian energy crisis.
• Marketing Professor
Emeritus David Aaker
returned to Haas as part

of the annual David Aaker
Distinguished Lecture
Series in Marketing.

PHOTO #7 ABOVE
• The Energy Institute
at Haas hosted its
15th annual POWER
Conference on Energy
Research and Policy.
• The Management of
Technology (MOT) Program
kicked off its spring lecture
series with venture capitalist
and author Geoffrey Moore
of Mohr Davidow Ventures.
•


T
he district attorney of San
Francisco, CFO of Hewlett-
Packard, and CEO of Bare
Escentuals headlined the
14th annual Women in
Leadership Conference.
• Entertainment executive
Bill Block, who has made
successful bets on such
films as

District 9
and
The Blair Witch Project
,
spoke as part of the Dean’s
Speaker Series.
• The 4th annual Berkeley
Energy and Resources
Collaborative (BERC)
Symposium featured some
of the top minds in the
energy industry.
The Economist
hosted its
innovation conference at
Haas, featuring Christina
Romer, chair of the
White House Council of
Economic Advisors; Arianna
Huffington, editor-in-chief
of
The Huffington Post
;
and Robert Reich, former
US Secretary of Labor,
among others.
• The 11th annual Global Social
Venture Competition attracted a
record number of attendees. The
challenge to create sustainable

ventures that generate positive
social change attracted more
than 500 entrants.
• The 15th annual Fisher Real
Estate Conference featured
Freddie Mac Chief Economist
Frank Nothaft.
•


H
aas inaugurated the Koret
Classroom, a new state-of-
the-art interactive learning
center.
• Serial entrepreneur Mark
Pincus and Haas School
Professor Laura Tyson,
an economic adviser to
President Barack Obama,
headlined the All-Alumni
Reunion Conference.
• Sonal Shah, director of
t
he new White House Office
of Social Innovation and Civic
Participation, spoke at the
Center for Nonprofit and
Public Leadership’s 12th
annual Public Leadership

Dinner.
February
March
April
May
Former Argentine Minister
of Economy Martin Lousteau
delivered the keynote at the
Haas School’s first-ever Latin
American Business Conference.
Orientation Week
featured prominent
business leaders,
including Intel CEO
Paul Otellini, and
Adobe Systems CEO
Shantanu Narayen.
August-September October
November
December–January
Full-time Program 2011 Haas School of Business 33
1
2
3
4
5
6 7 8
• “Smart grid” technology
was discussed during
the 4th installment of

the Berkeley-Stanford
CleanTech Conference
Series.
•


T
he 8th annual Technology
Exposition hosted by UC
Berkeley’s Business and
Technology Association
(BTA) showcased new
innovations.
• The economic recovery
was debated at the 3rd
annual Berkeley Finance
Conference.
•


S
tudents launched the new
Haas Veterans Club with its
first event featuring Mary
George, co-chair of Bell
Automotive Products.

PHOTO #4 BELOW
34 Haas School of Business Leading Through Innovation
A L U M N I

Your Own
Worldwide Network
Full-time Program 2011 Haas School of Business 35
From your first day as a Berkeley MBA student, you are
able to leverage the power of one of the best professional
networks on the planet.
More than 36,000 Haas School graduates—
and over 458,000 UC Berkeley graduates—are connected by a robust alumni
network that includes career resources, online communities, and local
alumni chapters in major cities around the globe.
Endless Networking Opportunities
Whether in Shanghai, Santiago, London, or New York, you will have
immediate access to local alumni who get together often to strengthen their
personal and professional contacts at chapter and regional gatherings. In
addition, a variety of online and in-person alumni groups and clubs formed
around special interests—from biotech and real estate to business in greater
China—can provide you with insights and contacts.
• Alumni Chapters—With chapters in over 43 countries all over the world,
including more than 30 chapters in the US, there are Haas alumni events
happening an average of five out of seven days a week all over the world.
• Affinity/Industry Groups—Haas alumni have formed a variety of groups around
certain affinities and industries (real estate, entrepreneurship, consulting, etc.)
for networking and career opportunities.
• Student/Alumni Mixers—Active MBA students organize alumni mixer events.
Last year, for example, “Dinner for 6” was a casual, small-group opportunity for
students to interact with alumni in specific fields of interest. In addition, each
semester the Haas School Alumni Relations Office hosts a major networking
event for all MBA students and alumni in the Bay Area.
• Online Social Networks—Facebook and LinkedIn communities provide
members of the network convenient means of leveraging contacts and

deepening their Haas affiliations.
• Networking Tools—Access to powerful online tools, including Haas@Cal, the
Haas School’s exclusive online community, provides you the resources necessary
to start your own blogs, group event calendars, group emails, and more.
There is also access to a collection of more than 4,000 Haas alumni who have
volunteered to be career advisors.
Lifetime Tools and Resources
As a graduate of the Berkeley MBA Program, you will not only continue to
have full access to all networking tools, you will also enjoy a full menu of
career services, as well as personal development and educational resources.
• Lifetime Careers Resources—Access to job databases, resume services,
personal advising and coaching, and career workshops and webinars offered by
the Career Center.
• Knowledge for Life—In addition to lifelong access to the Haas School’s Long
Library and Factiva services, alumni are invited to audit specific courses in the
fall and spring semesters.
• Reunions—At your one-year anniversary and then every five years after that,
you are welcomed back to Haas for Reunion Weekend where you will have the
opportunity to socialize and reconnect with your fellow graduates, as well as
share experiences and expertise with each other.
Joe Jimenez
MBA 84
CEO, Novartis
Basel, Switzerland
In January 2010, Joe Jimenez, MBA 84, was named the first
American to helm Novartis, a Swiss-based healthcare com-
pany. The ability to identify and meet challenges, and motivate
employees to accomplish goals, is one of many fortes Jimenez
has been perfecting since his days climbing the corporate lad-
der at Clorox, where he began his career as a brand manager.

“The marketing courses that I took at Haas were very quantita-
tive. I found that when I went to Clorox to start my career, this
really helped me have an analytical bent that other people new
to Clorox did not have. Also, the marketing courses that I took
at Haas helped me understand how to think about the cus-
tomer and the consumer in a deep way.
“When I entered the pharmaceutical business, it was clear
that the commercial model had to change: the old model of
field forces visiting physicians
in their offices worked in the
80s and 90s, but was not going
to work in 2007. I focused the
organization on making signifi-
cant changes to the commer-
cial model, taking more of a key
account management approach
which targeted key payers and
understood their needs.
“Also, having a marketing back-
ground enabled me to teach the
organization to better under-
stand the patients, how they
manage their diseases, and how
we can help them. For example,
many patients don’t take the
medicine they are prescribed.
We used traditional marketing
approaches to understand the
psychology of why, and then
overcome those issues.”

Paul Otellini
MBA 74
CEO
Intel Corporation
Santa Clara, California
According to Paul Otellini, “The biggest sin is to stay heads-down
when the world is changing.” In 2005, Otellini became the fifth chief
executive officer of Intel Corporation—a convincing indicator of personal
achievement and professional distinction.
His promotion came after more than 30 remarkably successful years at
Intel. “I stayed because I never ceased to learn or to have a new oppor-
tunity to grow,” he says. “We went from startup to the largest semicon-
ductor manufacturer in the world while I was working here. It’s pretty
hard to beat that in any other place.”
When asked to reflect on the attributes of a successful corporate leader,
he underscores a few: “I think one must possess relevant competence in
one’s industry and firm. And the ability to manage well is a prerequisite
for leadership.” He adds, “At least in a high-tech company, one needs to
be close to one’s products and customers.”
Barbara J. Desoer
MBA 77
President
Bank of America Mortgage,
Equity, and Insurance Services
Calabasas, California
Barbara Desoer is president of Bank
of America Home Loans & Insurance.
She oversees a home loans business
that accounts for about 20 percent of
the US mortgage origination market,

with a $2 trillion servicing portfolio
serving nearly 14 million customers.
She also oversees the bank’s home
equity business and insurance
services organization, which is the
world’s largest provider of loan
protection products.
In 2006 and 2007, US Banker named
Desoer one of the “25 Most Power-
ful Women in Banking.” Desoer’s
broad mandate—one that covers technology connecting Bank of
America with its approximately 53 million consumer households,
as well as ensuring that critical operations function reliably and
efficiently to the satisfaction of the bank’s customers—requires
strong technical, analytical, and strategic skills. Desoer says
she was drawn to Haas because the school provided her with a
comprehensive education in these core areas.
She says her time at Haas has helped her throughout her career
by giving her both an analytical foundation and early leadership
experience. “The MBA program provided me with a foundation of
technical skills which I have applied in various roles throughout
my career,” she says. “Team projects in the program helped me
understand group dynamics such as leadership, compromise,
and how to more effectively work as a team.”
A L U M N I
John Riccitiello
BS 81
Chief Executive Officer
Electronic Arts, Inc.
Redwood City, California

After graduating
from Berkeley, John
Riccitiello traveled
the world, moving up
the corporate ladder
from his first job with
Clorox, where he
relocated to Dusseldorf,
to a post as group marketing director
with Pepsi in Cypress, and then to the
United Kingdom as CEO of Sara Lee’s
worldwide bakery division. Riccitiello
returned to the Bay Area to head EA,
a $3 billion video game publisher that
produces blockbuster games such as
Madden NFL and The Sims.
Kathryn Hall
MBA 08
Vintner
HALL Wines
St. Helena, California
Accomplished attorney
and businesswoman,
Kathryn Hall returned
to Napa Valley in 2001
after serving four
years as the United
States Ambassador
to Austria. By 2005, her Napa Valley
winery, HALL Wines, was growing at

a brisk pace. Hall’s latest undertaking
was a 120,000 square-foot expansion
project designed by legendary archi-
tect Frank Gehry—a green-certified,
state-of-the-art building meeting a
number of environmentally sustainable
construction standards.
Peter Kontes
MBA 74
Chairman Emeritus & Co-Founder
Marakon Associates
New York, New York
Peter Kontes is a co-
founder and chairman
emeritus of Marakon
Associates, described
by
Fortune
magazine
as one of the “elite half
dozen” strategy consult-
ing firms in the world. He has advised
top management of some of the world’s
best-known companies, and has broad
industry experience in financial services,
branded consumer products, retailing,
and manufacturing. A leading authority
on managing large companies to achieve
superior value growth, he has authored a
number of publications and co-authored

The Value Imperative
.
Yossi Bachar
MBA 85, PhD 87
Former Director General
Israel Ministry of Finance
Tel Aviv, Israel
“UC Berkeley was the
first place in which I felt
I was under pressure to
study hard,” says Yossi
Bachar. “During my first
ten weeks at Berkeley,
I studied more than in
all of my undergraduate studies put
together.” Enduring Berkeley’s rigors
gave Bachar confidence years later when
the Israeli government tapped him to
address the near-total control the five
largest Israeli banks had over the
nation’s capital market. As director
general of the Finance Ministry, Bachar
helped jumpstart the Israeli economy
by opening the markets to new banks.
Maura O’Neill
MBA 04
Chief of Staff
US Sen. Maria Cantwell
Washington, D.C.
After starting three

companies and helping
a classmate build a Web
2.0 textbook company,
Maura O’Neill’s career
took a sharp turn when
she became chief of staff
to US Sen. Maria Cantwell, a Washington
State Democrat whom O’Neill has known
since 1992. As Cantwell’s top aide, O’Neill
organized Senate hearings on oil prices
and is leading the charge on clean energy
tax incentives.
Paul Rice
MBA 96
President and CEO
TransFair USA
Oakland, California
Paul Rice realized that his
Fair Trade Certified label
would succeed after coffee
giant Starbucks signed
on. When Dunkin’ Donuts
followed three years later,
he knew Fair Trade, once
scoffed at by corporate skeptics, had hit
the big time. “This concept of great-tasting
products that also make a difference in the
world is something that works even with
mainstream consumers,”says Rice, who is
CEO of TransFair USA, which certifies and

promotes fair trade products, including
coffee, tea, bananas, and chocolates.
Ann Hsu
MBA 98
CEO of China Operations
RivalWatch
Shanghai, China
Just two years out of
business school, Ann
Hsu co-founded an
Internet start-up called
RivalWatch that gath-
ers data about online
retailers. She helped
guide it safely through the tech bust and
then returned to China to open a new
RivalWatch office in Shanghai. “It’s much
harder to start a company in China,” Hsu
says. “But I had a lot of good friends who
were invaluable in helping me to lay the
groundwork and recruit people.”
Greg Greeley
MBA 98
Vice President of European Retail
Amazon Europe
Luxembourg
Greg Greeley left Sun
Microsystems for
Amazon.com in 1999
because of the online

retailer’s commitment
to customer satisfac-
tion. Now Amazon’s vice
president of European
retail, Greeley runs retail and marketing
operations for Amazon.co.uk, Amazon.
de., and Amazon.fr. Greeley is always
focused on what comes next: “The future
will bring many opportunities for authors,
musicians, filmmakers, and content
providers, as well as for other companies
offering their products online and for the
billions of people who want to consume
media in old and new ways,” he says.
Don Wurster
MBA 80
President
National Indemnity Company
Omaha, Nebraska
A quarter century ago,
Don Wurster left San
Francisco for a job at
an insurance company
owned by Warren Buf-
fett’s conglomerate
Berkshire Hathaway
in Omaha. Head of
National Indemnity Company since 1989,
Wurster credits Haas with helping him
develop accounting and analytical skills

that have made it easier to negotiate
the uncertain world of insurance, where
execs often don’t learn how their under-
writing decisions will “work out” until
several years later.
Cathie Lesjak
MBA 86
Acting CEO
Hewlett-Packard
Palo Alto, California
Hewlett-Packard’s core management
philosophy, which recognizes that
employees are a company’s most
valuable resource, helped create a
steady stream of new challenges
for Cathie Lesjak as she worked
her way up from treasury analyst to
chief financial officer at the storied
Silicon Valley giant. “The skills and
knowledge that I gained at Haas—my
understanding of how to price and
manage risk—play a role in almost
all my decision making,” she says.
Your Own
Worldwide Network
36 Haas School of Business Leading Through Innovation
Full-time Program 2011 Haas School of Business 37
John Woolard,
MBA 97
CEO

BrightSource
Oakland, California
John Woolard brings more than two decades
of experience in the energy technology
sector to his role as CEO of BrightSource,
one of the world’s new leading companies in
the movement to solar energy. As head of
BrightSource, Woolard helped broker recent
deals with Southern California Edison and
Pacific Gas & Electric to provide more than
2,200 megawatts of clean solar power. The
company was named a 2009 Technology
Pioneer by the World Economic Forum
in recognition of efforts to make solar
energy cost competitive with fossil fuels.
It was the only solar company among
34 winners, which were honored for
their involvement in the development of
life-changing technology innovation.
Stuart Bernstein
BS 85
Managing Director and Partner
Financial Institutions Equity
Markets Group
Goldman Sachs
New York, New York
Stuart Bernstein is head of Financial Institu-
tions Capital Markets at Goldman, Sachs &
Co., the firm he joined after graduating from
Haas in 1985. Last year, he executed the $20

billion IPO for Visa, the largest IPO in US
history, as well as several multibillion-dollar
offerings for institutions such as General
Electric, Washington Mutual, Wachovia,
National City, and Goldman Sachs.
The
Banker
magazine named Goldman Sachs
“Most Innovative in Initial Public Offerings”
for the Visa transaction.
C A R E E R S
Andre Calcada
Bastos
MBA 03
(far left)
Manager
McKinsey & Company
London, United Kingdom
Previous degree:
Aerospace Engineering
Instituto Superior Tecnico, Portugal
“The Berkeley MBA
curriculum is very flexible,
which was an advantage
for me since I wanted to
focus on subject matters
where my background was
weaker or where I wanted
to develop a deeper level of
knowledge. The knowledge I

acquired allowed me to better
understand and apply what
could have otherwise been
‘dumb’ frameworks to client
situations.”
“The Haas community was,
most of all, collegial and
tight knit. I had heard of this
and purposefully sought this
kind of atmosphere, as I was
looking for a very different
experience from what other
schools might offer. Students
spent a lot of time together
outside of class and academ-
ics: travelling, sports, or just
socializing.”
Emily Bolton
MBA 05
(middle left)
Enterprise Development Manager
REDF (formerly the Roberts
Enterprise Development Fund)
London, United Kingdom
Internship:
Farber Intern
REDF
Previous degree:
BA, Natural Sciences
Cambridge University,

United Kingdom
“I chose the Berkeley MBA
because of its track record
in enabling leaders to apply
business management and
investment approaches
to solve complex social
problems. I was not disap-
pointed. Berkeley gave me
the foundation of theoretical
frameworks and practical
experience I needed to build a
career in this sector.”
“Without doubt, Berkeley has
been catalytic in my career
and has enabled me to do a
job I am passionate about and
that is driving meaningful
change in society.”
Maria Dahl
MBA 01
(middle right)
Vice President, Oncology Portfolio
Management
IPSEN
London, United Kingdom
Internship:
Business Development
Chiron Corporation
Previous degrees:

Ph.D, Tumor Immunology
Imperial Cancer Research Fund
University College London
MSc. Chemical Engineering
Technical University Denmark
“The Career Center has a
unique knowledge of the
needs of a broad range of
industries not only in the
Bay Area but also nation-
ally and internationally. For
me this was very valuable in
terms of understanding what
opportunities might be suit-
able for my background and
interests.”
“When I was at Haas I started
the Biotech Club which orga-
nized events with speakers
from the pharmaceutical and
biotech industry. I was also
co-chair of the business plan
competition—through this
role I got to know the biotech
start-up Somagenics. I have
been an external advisor to
them ever since.”
Sanchit Suri
MBA 07
(far right)

Associate
JP Morgan Chase & Co.
London, United Kingdom
Previous degree:
B. Technology
Indian Institute of Technology
Delhi, India
“Once you have obtained
the basics through the core
curriculum, nothing at Haas
is set in stone. You have the
opportunity to put together
a class list that works for
you, one that allows you to
really dig into an area that
interests you.”
“Being involved with groups
like the Finance Club and the
Consulting Club was a good
supplement to my classes.
They were forums to continue
discussions and interpret
what is going on in the
business world.”
Full-time Program 2011 Haas School of Business 39
Opening Doors to Future Success
When the world’s most selective
organizations seek new talent,
they turn to Haas. The school’s key
location and deep ties to global

firms will provide you with the tools
and connections you need to launch
the next stage of your career.
Top financial institutions,
consulting firms, consumer
products manufacturers, and
technology companies are among
those firms that hire Haas
graduates as interns and full-time
employees. Employers seek out
Berkeley MBA students because
they demonstrate not only a
mastery of powerful quantitative
and management tools, but also a
solid understanding of best
practices for the changing
technological, global, and human
dimensions of business. Because
the school’s culture produces
innovative leaders, Haas is widely
recognized as one of the most
desirable schools at which
to recruit.
38 Haas School of Business Leading Through Innovation
Haas Alumni in Europe
40 Haas School of Business Leading Through Innovation
C A R E E R S
Building Your Career
James Bender
MBA 10

Product and Retail Management
Amazon
Seattle, Washington
Internship:
Strategic Marketing Intern
Cisco Strategic Services
San Jose, California
Previous degree:
BS, Computer Sciences
US Naval Academy, Maryland
Previous job:
US Naval Aviator
United States Navy
“I interned with a major tech company
and was staffed on electrical Smart
Grid strategy—a complete opposite
direction than what I had antici-
pated. The work was challenging yet
rewarding. I provided the bulk of the
research and analysis and was given
an enormous amount of responsibility.
I thoroughly enjoyed the conclusion
and am excited to see the results of
my work in the daily news as the com-
pany executes its Smart Grid strategy.
“There are just so many very
intelligent people at Haas who are
very accomplished. I was amazed
daily at how students tackle difficult
problems in class, case competitions,

or daily life. There is an air of
willingness to help that is unlike
anything I have experienced. I think
amazing minds coupled with the
willingness to lend a hand sets Haas
apart. These are without question
the defining Haas characteristics
that enables Haas grads to empower
employers.”
Full-time Program 2011 Haas School of Business 41
Berkeley MBA
Class of 2010 Full-time
Employment Report*
Berkeley MBA
Class of 2011
Summer Internship Report*
Top Hiring Firms
Amazon
Apple
Autodesk, Inc.
Bain & Company
Bloom Energy
The Boston Consulting
Group
Chevron Corporation
Cisco Systems
Del Monte Foods
Deloitte Consulting
Facebook
Genentech, Inc.

Google
Hewlett Packard
Johnson & Johnson
Kaiser Permanente
McKesson
McKinsey & Company
Microsoft Corporation
Morgan Stanley
Novartis Corporation
Pacific Gas and Electric
Company (PG&E)
Parnassus Investments
Samsung
SunPower
UBS
VM Ware
Yahoo!
ZS Associates
Zynga
Median Salary: $110,000
Mean Salary: $108,011
Median Signing Bonus: $20,000
Mean Signing Bonus: $22,439
Median Monthly Salary: $6,413
Mean Monthly Salary: $6,166
(based on a 10-week internship)
*All information as of August 12, 2010
Internships by Industry

Technology 32%

Financial Services 16%
Bio/Pharma/Healthcare 13%

Energy 12%
Consulting 10%
Education/Govt/NonProt 8%

Consumer Products/Retail 3%

Real Estate 2%
Entertainment/Media 2%
Internships by Function

Marketing 26.7%
Finance 23.3%
GenMgmt 16.9%
BizDev/Strategy 12.2%
Consulting 8.1%
Other 8.1%
Operations 4.1%
HR 0.6%
Employment by Industry
Technology 29.8%
Consulting 24.6%
Energy 10.5%
Financial Services 10.5%
Real Estate 5.8%
Consumer Products/Retail 4.7%
Education/Govt/NonProt/SE 4.1%
Biotech/Pharma/Health/Devices 2.9%

Advertising/Media 1.2%
Environmental Services & Sustainability 1.2%
Entertainment/Leisure/Sports 0.6%
Other 4.1%
Employment by Function
Consulting 28.4%
Marketing 20.1%
Finance 17.8%
BizDev/Strategy 11.2%
General Mgmt 11.2%
Real Estate 4.7%
Operations/Logistics 1.8%
Human Resources 0.6%
Other 4.1%
Internships by Industry

Technology 32%
Financial Services 16%
Bio/Pharma/Healthcare 13%

Energy 12%
Consulting 10%
Education/Govt/NonProt 8%

Consumer Products/Retail 3%

Real Estate 2%
Entertainment/Media 2%
Internships by Function

Marketing 26.7%
Finance 23.3%
GenMgmt 16.9%
BizDev/Strategy 12.2%
Consulting 8.1%
Other 8.1%
Operations 4.1%
HR 0.6%
Employment by Industry
Technology 29.8%
Consulting 24.6%
Energy 10.5%
Financial Services 10.5%
Real Estate 5.8%
Consumer Products/Retail 4.7%
Education/Govt/NonProt/SE 4.1%
Biotech/Pharma/Health/Devices 2.9%
Advertising/Media 1.2%
Environmental Services & Sustainability 1.2%
Entertainment/Leisure/Sports 0.6%
Other 4.1%
Employment by Function
Consulting 28.4%
Marketing 20.1%
Finance 17.8%
BizDev/Strategy 11.2%
General Mgmt 11.2%
Real Estate 4.7%
Operations/Logistics 1.8%
Human Resources 0.6%

Other 4.1%
Internships by Industry:
Em
ployment by Industry:
Technology
30%
Consulting
25%
Energy
10%
Financial
Services
11%
Real
Estate
6%
Consumer
Products/
Retail 5%
Education/Govt/
Nonprofit 4%
Biotech/Pharma/
Healthcare 3%
Advertising/
Media 1%
Environmental Services &
Sustainability 1%
Entertainment/Leisure/Sports 1%
Other 3%
Financial

Services 16%
Biotech/Pharma/
Healthcare 13%
Technology 32%
Energy
12%
Consulting
10%
Consumer
Products/
Retail 3%
Education/Govt/
Nonprofit 8%
Real Estate 2%
Entertainment/
Media 2%
Internships by Industry

Technology 32%
Financial Services 16%
Bio/Pharma/Healthcare 13%

Energy 12%
Consulting 10%
Education/Govt/NonProt 8%

Consumer Products/Retail 3%

Real Estate 2%
Entertainment/Media 2%

Internships by Function

Marketing 26.7%
Finance 23.3%
GenMgmt 16.9%
BizDev/Strategy 12.2%
Consulting 8.1%
Other 8.1%
Operations 4.1%
HR 0.6%
Employment by Industry
Technology 29.8%
Consulting 24.6%
Energy 10.5%
Financial Services 10.5%
Real Estate 5.8%
Consumer Products/Retail 4.7%
Education/Govt/NonProt/SE 4.1%
Biotech/Pharma/Health/Devices 2.9%
Advertising/Media 1.2%
Environmental Services & Sustainability 1.2%
Entertainment/Leisure/Sports 0.6%
Other 4.1%
Employment by Function
Consulting 28.4%
Marketing 20.1%
Finance 17.8%
BizDev/Strategy 11.2%
General Mgmt 11.2%
Real Estate 4.7%

Operations/Logistics 1.8%
Human Resources 0.6%
Other 4.1%
Internships by Industry

Technology 32%
Financial Services 16%
Bio/Pharma/Healthcare 13%

Energy 12%
Consulting 10%
Education/Govt/NonProt 8%

Consumer Products/Retail 3%

Real Estate 2%
Entertainment/Media 2%
Internships by Function

Marketing 26.7%
Finance 23.3%
GenMgmt 16.9%
BizDev/Strategy 12.2%
Consulting 8.1%
Other 8.1%
Operations 4.1%
HR 0.6%
Employment by Industry
Technology 29.8%
Consulting 24.6%

Energy 10.5%
Financial Services 10.5%
Real Estate 5.8%
Consumer Products/Retail 4.7%
Education/Govt/NonProt/SE 4.1%
Biotech/Pharma/Health/Devices 2.9%
Advertising/Media 1.2%
Environmental Services & Sustainability 1.2%
Entertainment/Leisure/Sports 0.6%
Other 4.1%
Employment by Function
Consulting 28.4%
Marketing 20.1%
Finance 17.8%
BizDev/Strategy 11.2%
General Mgmt 11.2%
Real Estate 4.7%
Operations/Logistics 1.8%
Human Resources 0.6%
Other 4.1%
Employment by Function:
Internships by Function:
Consulting 28%
Marketing
20%
Finance
18%
General
Management
11%

Real Estate 5%
Operations 2%
Human
Resources 1%
Other 4%
Busines
s
Development/
Strategy
11%
Marketing
27%
Finance 23%
General
Management
17%
Business
Development/
Strategy
12%
Consulting
8%
Other 8%
Oper
ations
4%
Human Resources 1%
The Career
Services
organization for

the Berkeley
MBA Program
was ranked
#4 nationwide
by recruiters
in a 2008
BusinessWeek

survey.
The Haas School’s highly regarded reputation in the business
community and its location in the heart of the San Francisco
Bay Area provide Berkeley MBA graduates with an ideal
gateway to many of the world’s most selective organizations
across a variety of industries.
The Haas School provides you with access to employers through multiple
channels. On-campus interviews and corporate presentations are popular
forums for presenting oneself to a prospective employer. The Haas
School’s MBA Career Services facilitates hundreds of on-campus interview
opportunities for positions spanning the globe and over a thousand electronic
job postings specifically targeting Berkeley MBA students each year. In
addition, you are given the opportunity to interact with hiring managers and
recruiters in more informal ways, including industry firm nights, career
panels, corporate visits, alumni mixers, and job fairs.
A Personal Approach
If your career goal is to work for a firm or industry
that doesn’t recruit on campus, the Career Center
staff can help you devise and execute a strategy for a
customized job search. The school’s small MBA class
size allows career advisors to offer a personalized,
hands-on approach to your career search.

The goal of the Chetkovich Career Center is to provide
you with resources and opportunities to successfully
match your skills and interests with an employer. The
center’s experienced staff provides you with a wide
range of services, including help with individual career
planning, clarifying career directions, resume writing,
and interview preparation.
The center plans workshops, panels, networking events, and receptions
specific to all phases of the career search. It also organizes on- and off-
campus recruiting activities and job fairs. The staff provide you with valuable
resources and indispensable tools to conduct successful career searches
while in school and throughout your lifetime.
Other 2%
42 Haas School of Business Leading Through Innovation
C A R E E R S
While you are in the Berkeley MBA program, you will learn
how to manage a successful career and prepare yourself
to secure the job you want after graduation.
The Chetkovich
Career Center combines highly personalized services, quality programs, and
state-of-the-art tools to assist you in thinking strategically about your career
objectives and to offer you a structured approach to tackling the job market.
Accessible Career Experts
The Career Center also offers a broad range of services from experienced
advisors, coaches, managers, and practitioners at all stages of the career
planning process.
• Career Advisors—Experienced professionals help you determine your career
goals, develop your skills, and structure and implement an effective job search.
• Account Managers—Senior-level account managers maintain hundreds of
relationships with companies.

• MBA Career Coaches—A select group of experienced second-year MBA
students mentor first-year students through the interview and career
search processes.
Extensive Training Programs and Activities
The Career Center offers a full schedule of diverse programs and activities to
prepare you for success.
• Career Management Conference—Accelerate your preparations for the job
search process during an intensive, two-day conference during your first year.
• Career Management Seminar—A series of four workshops to help students
develop career strategy and marketing tools for their internship search.
• Premium Programs—A series of workshops and seminars taught by industry
and leadership development experts is designed to give you an advantage in
interview preparation and a head start on career success.
• Case and Interview Preparation—Firms such as JP Morgan, Goldman Sachs,
Clorox, Bain, and McKinsey & Co. are invited into the classroom to train
students how to apply their classroom skills in the interview room.
• Networked Job Search Teams—An intensive six-week program that utilizes
teamwork and Haas expertise helps you quickly launch a strong job search in
your chosen field.
• Corporate Visits and Tech Treks—The Career Center helps organize special
visits by Berkeley MBA students to various organizations around the world.
• Specific Industry Programs—A diverse set of activities and events tailored
to specific industries, such as the Analyzing Careers in Real Estate Program
(ACRE) or the Investment Banking Fellows Program, which both partner
students with relevant alumni.
Tools that Make a Difference
Berkeley MBA students have access to some of the best online job search
and career resources available.
• CareerNet—The school’s state-of-the-art student careers website enables you
to stay on top of the job market by providing instant access to career tools, as

well as employer and event information.
• Virtual Interview Coaching—A custom tool that enables you to review model
responses to common interview questions, review critical components of a case
interview, and solicit coaching and feedback from a consultant.
Supporting You from Planning to Pursuit
Full-time Program 2011 Haas School of Business 43
Selected companies and organizations that participated in on-campus recruiting
and/or hired a Berkeley MBA during the 2009-2010 school year.
Recent Recruiters of Berkeley MBAs
To supplement extensive in-house
offerings, MBA Career Services
invites national experts to teach
Premium Programs, a select group
of content-rich workshops designed
to give students an advantage in the
interview process. Programs include
Training the Street, which teaches
valuation methods used on Wall
Street, and Cracking the Case semi-
nars led by David Ohrvall (above),
which prepares students for case
interviews.
Patrick O’Neill
MBA 05
Brand Manager
Del Monte Foods
San Francisco, California
A Berkeley-Haas alumnus, Patrick O’Neill is
responsible for growing Del Monte’s fruit
business. He also leads Del Monte’s Haas

recruiting team for both internships and
full-time opportunities.
“Although Del Monte is a big company, it
feels like we are all running our own small
business. Because Berkeley MBA students
are very entrepreneurial, that works well
here. They seem to relish the challenge of
feeling like business owners.”
1 Life Healthcare
3MD
4Home
A.T. Kearney, Inc.
Abbott Laboratories
Accenture
Acciona Energy
Achaogen
Acumen Fund
Adeslas
Adobe Systems
AEGON USA Realty Advisors
Agilent Technologies, Inc.
Agora Partnerships
Alexander Group , Inc., The
Alphabet Energy
Alpine Investors
Alvarez & Marsal
Amazon
AMB Corporation
American Express
America’s Growth Capital

Amgen
AMP Technologies
AMSOLAR
Analysis Group
AOL Inc.
Apple
Applied Materials
Arch Bay Capital
Artisan Partners
Ashoka
Aspire Public Schools
AT&T
Athleta
Attune Foods
Autodesk, Inc.
Axio Power
B Corporation
Baidu.com
Bain & Company
BAM Deutschland AG
Bank of America
Bank of New York Mellon
Banyan Water
Barclays Capital
Barclays Wealth
Barker Pacific
BedRock Hotels
Better Place
Big Fix
BillFloat

BlackRock
Bloom Energy
Bloomspot
Blu Skye Sustainability
Consulting
BLUE Interactive
Blue Shield of California
BMC Software
Booz & Company
Bosch Solar Energy AG
Boston Consulting Group, The
Boyer Western Military
Housing
BP Solar
Brandes Investment Partners
Bregal Investments
Bridgespan Group
Bridgewater Associates
Brown-Forman Corporation
BT (British
Telecommunications)
BTS
Burapa Steel
Business for Social
Responsibility (BSR)
CAA Ltd
Calpine
Cambridge Associates, LLC
Capco
Capgemini

CDS International Inc.
Center for Digital Inclusion
Centinela Capital Partners
Charles Schwab
Chevron Corporation
China Asset Management
Co., Ltd.
Chrysalix Energy Venture
Capital
CIM Group
Cisco Systems
Citi
cKinetics
Clean Focus
Clean Power Research
CleanWell
Clorox Company, The
Cobham
Cogent Valuation
Cooper Industries
Corporation for Public
Broadcasting
Cowen and Company, LLC
Creative Artists Agency
Credit Suisse
Crescendo Bioscience
Dalberg Global Development
Advisors
Del Monte Foods
Deloitte Consulting

Detecon
Deutsche Bank
DigiSynd
Dignitas Project
Dodge & Cox
Dow Chemical Company
Dow Kokam
E & J Gallo Winery
E3
eBay Inc.
ECG Management
Consultants, Inc.
Education Pioneers, Inc.
Elan Management
Elevar Equity
Eli Lilly and Company
Elo Touchsystems
Endeavor Global, Inc.
enXco
Ernst & Young - Business
Advisory Services
Experian
Facebook
Falcon Investment Group LLC
Fidelity
Ford Motor Company
Franklin Templeton
Investments
Freewheel
FSG Social Impact Advisors

Fwix
Gallup
Gap Inc.
Gartner
GCA Savvian Advisors
Genentech, Inc.
General Mills
Ghirardelli Chocolate Company
Glasspoint Solar
Global Citizen Year
Goldman, Sachs & Co.
Goodwill Industries of
San Francisco, San Mateo
and Marin Counties
Google
Gravity
Greenhill & Co.
Greenroad
Griffin Capital
Guggenheim Securities
Hara
Harris Williams & Co.
Helios AMC
Helios Investment Partners
Hewlett Packard
HighMark Capital
Management
Honeywell International Inc.
Hope Consulting
Horizon Wind Energy, LLC

Hotwire.com
Houlihan Lokey
HP Investor
Humana Inc.
IBM
I-DEV International
Impact Carbon
Infosys Consulting
Infosys Technologies Limited
Innova-Mex Capital
Innovation Works
Institute of International
Education
Intel
Intuitive Surgical
IQ Engines
Javelin Venture Partners
Jefferies & Company
JMA Ventures
JMP Securities
Johnson & Johnson
JP Morgan
Kaiser Permanente
Kantar Health
Khosla Ventures
Kurt Salmon Associates
L V Prasad Eye Institute
L.E.K. Consulting
Lab126
Landis

Lazard
LeadQual
LEK Consulting
LG Electronics
LightSail Energy, Inc.
Living Goods
Lombardia Capital Partners
Los Alamos National
Laboratory
LP Capital Advisors
LucasArts
Madison Tyler LLC
Marie Stopes Mexico
Market Edge Associates
MarketBridge
McDowell Properties
McKesson
McKinsey & Company
McMaster-Carr Supply Co.
Medtronic
Meltwater Group
Mercer
Merlin Securities
Microsoft Corporation
Milo
MMG USA
Mohr Davidow
Monitor Group
Moody’s Investors Service
Morgan Stanley

Motorola, Inc.
Mozilla
Napkin Labs
National Park Service
National Semiconductor

Corp.
Natur
e Conservancy, The
Navigant Consulting
Neilsen Mobile
NetApp
NextLight Renewable

P
ower, LLC
Nielsen Company, The
Nintendo of America Inc.
Nomura Securities
Nonprofit Finance Fund
Novartis Corporation
NVIDIA Corporation
Oaktree Capital

Management,
L P.
O’Connor Capital

P
artners

OmniOx Inc.
One Medical Group
Onyx Pharmaceuticals
Open Table
OpenTV
Opportunity Fund
Oracle Corporation
Orion Renewable Energy



Gr
oup
Pacific Alternative Asset



Management
Company
Pacific-10 Conference
Palm, Inc.
Parnassus Investments
Parthenon Group, The
Partners Group
Passport Capital, LLC
Peak View Partners, LLC
Pepsico
Perella Weinberg Partners
PG&E Corporation
Picaboo

Pix Systems
Point Lobos Capital
Portola Pharmaceuticals, Inc
Prado Group, The
PricewaterhouseCoopers, LLP
Primus Power
Project FROG
Prophet
PRTM
PVT Solar
Qualcomm, Inc.
RBC Capital Markets
Real Capital Solutions
Recurrent Energy
REDF
Reforestadora Amazonica S.A.
Research In Motion Ltd
Robert Bosch GmbH
Robert W. Baird & Co.
ROI Communications
Roost
RPO Management



Consult
ants/SECOR

Consulting
Ruby
Peak Recruiting
Sagent Advisors
Salesforce.com
Samsung
Samsung Securities
SanDisk
SAP
Security Global Investors
Seeo
Sempra Energy
Shop It To Me
Shorenstein Company
Shutterfly
Simbol Mining
Simon-Kucher & Partners
SolarCity
Solyndra
Sony
Spartina Ventures
Spear Street Capital
SPG Solar, Inc.
Spinal Modulation
St. John Knits
Standard & Poor’s
Stanford Hospital & Clinics
Starwood Capital Group L.L.C.
StratOp
SunPower

SunRun Inc.
Suntech Power
Sustainable Conservation
Sustainable Sports Foundation
Sutter Health
Swiss Re America Holding
Corporation
Sybase
Symantec Corporation
Symphony Asset Management
LLC
Sympliciti Ventures
TD Bank
TechExcel
TechnoServe
Tencent
Tesla Motors
ThermaSource
Thornburg Investment
Management
Tiedemann Trust
Tioga Energy
Tishman Speyer
T-Mobile
Tohmatsu Consulting
Transcendent Investments
Management
TriZetto
UBS
UCSF Medical Center

Union Bank, N.A.
University of California,
Berkeley
URS Corporation
Vale
Vestas
VideoGenie
Virtus Partners
Visa Inc.
VMware
VonChurch Inc.
Walmart.com
Warburg Pincus
Waste Management
Weintraub Capital
Management
Wells Fargo
White House - Office of
Management and Budget
Workday, Inc.
Xilinx, Inc.
Yahoo!
ZS Associates
Zuor
a
Zynga
Letters of Recommendation
We require two letters of recommendation
and prefer that at least one come from
a current employer. Select individuals

with whom you have had considerable
professional interaction, such as your
supervisor or a major client. Your letter
writers should be able to attest to your
value as an employee, your professional
accomplishments, and your personal
qualities and interpersonal skills in an
organizational context. For this reason, we
strongly discourage academic references.
Recommendations from co-workers,
someone you have supervised, relatives,
or personal and family friends are
inappropriate and can be detrimental to
the review of your application.
Interviews
The Admissions Committee conducts
interviews of applicants by invitation only,
and we ask that you please refrain from
contacting us to request an interview.
Interviews are offered both on-campus and in cities around the world.
Admission to Concurrent Degree Programs
Three joint degree programs are available for full-time MBA students,
including an MBA/MPH, JD/MBA, and MBA/MA in International Area
Studies. Candidates for the MBA/MPH Program must complete the MBA
application and apply by the normal MBA application deadlines; applicants
for the JD/MBA must apply to the MBA program and the
law school separately, and applicants for the MBA/MA may add the
International Area Studies program during the first year of study.
Each fall, the Full-time MBA Program enrolls 240 bright,
diverse, and creative future business leaders.

We admit candidates
with solid professional experience and leadership potential who come from a
wide variety of industries and backgrounds. We seek candidates who possess
the Berkeley values of confidence without attitude and a willingness to look
beyond the status quo.
Candidates should apply online at mba.haas.berkeley.edu. Please read the
application instructions carefully. In addition, be sure to review the admissions
podcasts and blogs for helpful application tips.
Professional Experience
The quality of an MBA program is immeasurably enhanced by the real-world
business experience that students bring to the classroom. For this reason,
most of our students have two or more years of full-time professional work
experience following the completion of their undergraduate degree. More
important, however, is the richness of that experience. When reviewing
applications, we are interested in the progression and milestones of your
career, as well as your supervisor’s assessment of your value as an employee
and potential as a leader.
Academic Aptitude
Candidates may apply if they hold the equivalent of a four-year US bachelor’s
degree and have not obtained an MBA or comparable degree from another
institution. In reviewing your transcripts, we take into account your choice of
coursework, the rigor of your undergraduate major, the competitiveness of your
academic institutions, and your grade point average (GPA). Although we do
not have a minimum requirement, a GPA of B (3.0) or better is generally the
standard for serious consideration.
The curriculum at Haas includes courses that have a qualitative focus and
others that are more analytical and quantitative. All applicants should have
completed, at a minimum, a college-level mathematics or statistics course.
The Admissions Committee looks carefully at quantitative proficiency when
making its admissions decisions.

Exams
The GMAT is required for all applicants. Applicants who received their
university degrees in countries other than the US, the UK, Australia, or
English-speaking Canada are also required to take the TOEFL or IELTS
exams. Residence in the US or US citizenship does not waive the requirement
for the English language exam. Please visit mba.haas.berkeley.edu for test
requirements and more information.
Personal Qualities
The Berkeley MBA has a distinct culture, and we seek applicants who
represent the school’s four defining principles: confidence without attitude,
question the status quo, beyond yourself, and students always. To learn more
about our defining principles, visit />culture/index.html.
Apply to the Berkeley MBA Program
The Haas School of Business
is named to honor Walter A.
Haas Sr., a 1910 graduate of
the school and president of
San Francisco-based Levi
Strauss & Co. from 1928 to
1955. The gift naming the
building was donated by his
wife, Elise Stern Haas (a
great-niece of founder Levi
Strauss), and three of his
children. The Haas family
still maintains control of
the firm today.
T H E B E R K E L E Y M B A
Berkeley MBA
Investment

Banking Fellows
Program
The Berkeley MBA Investment
Banking Fellows Program sup-
ports and encourages talented
students to pursue careers in
investment banking. This pro-
gram, funded by the CJ White
Scholarship Fund, awards
scholarships to a select group
of full-time Berkeley MBA
students each year who have
demonstrated a commitment to
the field. In addition to receiv-
ing specialized career counsel-
ing and a subsidy for school-
organized visits to investment
banking firms in New York or
overseas, student fellows are
also paired with experienced
mentors in the investment
banking community.
Admissions Deadlines
Application Submitted by: Decision posted by:
Round 1 Oct. 13, 2010 Jan. 13, 2011
Round 2 Dec. 2, 2010 March 3, 2011
Round 3 Jan. 20, 2011 April 21, 2011
Round 4 March 16, 2011 May 26, 2011
44 Haas School of Business Leading Through Innovation
Full-time Program 2010 Haas School of Business 45

Li-Chien Chen
MBA 11
Internship:
Marketing Intern
Health Care Division
Johnson & Johnson, China
Shanghai, China
Previous degree:
BBA, Finance
National Taiwan University
MS, Financial Engineering
National Cheng Chi University, Taiwan
Previous job:
Brand Manager, Marketing Department
PepsiCo Foods Taiwan Co., Ltd,
Taipei, Taiwan
In her role as VP of Academics of the
Marketing Club, Li-Chien Chen organized
a Marketing Speaker Series for 2011
that goes a step beyond the usual. For
instance, the series will be structured
to bring first-year students up to speed
faster in all of the various marketing
disciplines. This, Chen believes, will help
them be more competitive when they
look for internships.
“I’m looking forward to my internship
at Johnson & Johnson, China. I will be
tasked with repositioning a brand of
medical devices. I feel very ready for the

challenge, thanks to my core classes.
“The environment here at Haas is
dynamic and diverse. You see the global
perspective everywhere. Our profes-
sors’ passions are contagious. The
chemistry between the professors and
students stimulates class discussions
and contributes to an intellectually
challenging environment.”
Costs and Financial Aid
The Berkeley MBA program has
one of the most reasonable tuition
and fee structures of any top MBA
program.
Almost 70 percent of Haas students
receive some form of financial assistance, including
scholarships and loans.
Educational Costs
Each year the Financial Aid Office estimates the
average costs for a graduate student during the
nine-month academic year. These estimates (see
table on left) are the basis for determining financial
aid eligibility and loan borrowing limits. Because
the living expense estimates are averages for all
UC Berkeley graduate students, actual costs—
especially housing—may be higher.
California Residency
In many cases, US citizens or permanent residents
may qualify for California residency by their second
year of graduate school. We strongly recommend

that students pursue this, as it can significantly
reduce their student fees (by an estimated $8,000
in 2011-2012).
Financial Aid
Federal financial aid, in the form of loans, is
available for MBA students who are either US
citizens or permanent residents. To apply, file the
Free Application for Federal Student Aid (FAFSA)
at www.fafsa.ed.gov any time after January 1st.
You should apply for aid before you are admitted
to Haas!
Scholarships
For 2010-2011, the Haas School awarded over
$5.1 million in scholarships to domestic and
international students. Listed below are some of
the most significant scholarship awards available
for full-time MBA students. For a complete
list, visit www.haas.berkeley.edu/mba/finaid/
ScholarshipEnter.htm.
Haas Merit Scholarships are awarded for either
half or full tuition for both years of study in the full-
time program. They are awarded by the Admissions
Committee, and no additional application is
required.
Haas Achievement Awards are also awarded for
either half or full tuition for both years of study, and
recognize individuals who have achieved success in
spite of significant economic, educational, health-
related, or other challenges. Achievement Awards
require submission of a separate application after

admission to the program.
CJ White Grants provide full and half tuition
awards for incoming students who are pursuing
careers in financial services, with a preference for
investment banking.
Berkeley MBA Grants are based on a combination
of merit and need, and require a separate
application after admission.
Student Loans
Most MBA students finance a portion of their
education through the Federal Direct Loan
Program: a federally funded, non-credit-based
loan program. Up to $20,500 may be borrowed
annually through a combination of subsidized and
unsubsidized loan funds. The Direct Loan is a
fixed-rate loan, with an interest rate of 6.8 percent.
Students wanting to borrow more than $20,500 can
also utilize one of the supplemental credit-based
loan programs. The Federal Direct Loan Program is
only open to US citizens and permanent residents.
Instructorships
Many graduate student instructorships are available
to second-year students in several fields. Graduate
Student Instructors (GSIs) receive reduced tuition as
well as a monthly stipend. Approximately 28 percent
of the second-year full-time MBA students served
as GSIs in 2009-10. You should apply for these
positions in the spring of your first year of studies.
LRAP
The Haas School is pleased to offer a loan

repayment assistance program (LRAP). The LRAP
is designed to provide financial support to recent
graduates of the MBA program who are employed in
the public or nonprofit sectors (where salaries are
typically lower). Students working in not-for-profit
or government positions and earning $80,000 per
year or less can apply to be reimbursed for student
loan payments for a maximum period of ten years.
Financial Assistance for
International Students
International students are eligible for all Haas-
administered scholarships. Please note, however,
that only a limited number of students are chosen
for these.
Most international students will be responsible
for paying the entire cost of attendance for both
years of study, and should plan carefully to ensure
adequate financial resources.
Brian L. Maxwell
Fellows Program
The Brian L. Maxwell Fellows Program
supports Berkeley MBA students who
exhibit an entrepreneurial nature and
a willingness to take a chance on new
ideas and innovations. Students selected
as Fellows receive full tuition and fees,
and become part of a fellowship network
with other recipients. The program
was established by Jennifer Maxwell,
BS 88 (Nutrition), in honor of her late

husband, PowerBar co-founder Brian
Maxwell, BA 75.
2010–2011
Fees and Costs
Financial Aid Office
Nine-Month Budget
Total Fees Estimate
for California residents $41,680
(including health insurance)*
Total Fees Estimate
for nonresidents $49,647
(including health insurance
and tuition)
Estimated Living Expenses
(Estimated by the Financial Aid Office.
Based on nine months.)
Housing and Utilities $10,431
Food $5,054
Books and Supplies $2,500
Personal $1,920
Transportation $2,821
Subtotal,
Estimated Living Expenses $22,726
Total Estimated Expenses
for California Residents $64,406
Total Estimated Expenses
for Nonresidents $72,373
*Please note that student health insurance
does not include spouse or dependents. That
coverage must be purchased separately. Refer

to
insurance/families.shtml.
Note: 2011-2012 registration fees and
estimated living expenses are expected to rise.
Full-time Program 2011 Haas School of Business 47
T H E B E R K E L E Y M B A
Visit to Learn More
The best way to know what it’s really
like to be a Berkeley MBA student is
to come visit, meet some students and
faculty, and observe a class.
Visiting
gives you the chance to learn more about the
Haas culture and community, and to check
out the facilities. We strongly encourage this
investment of your time because we know that it
can help you decide if the program is a good fit
for you. For details on how we make it easy for
you to explore Haas, visit mba.haas.berkeley.edu/
admissions/visitation.html.
For those who can’t make it to campus, the
Full-time MBA Admissions office also sponsors
off-campus information sessions and participates
in MBA Fairs around the world. You’ll hear from
school representatives and, in some sessions,
students and recent alumni. To learn about
upcoming events in your area, visit mba.haas.
berkeley.edu/admissions/offcampus.html.
Online, you can also participate in chats hosted
by MBA admissions throughout the year.

San
Francisco
International
Airport
Oakland
International
Airport
San
Jose
International
Airport
Daly
City
South
San
Francisco
San
Mateo
Redwood
City
Mountain
View
Palo
Alto
Santa
Clara
Sunnyvale
Livermore
Pleasanton
Fremont

Milpitas
Berkeley
Richmond
Walnut
Creek
Concord
Pittsburg
San
Ramon
Hayward
San
Leandro
Alameda
Vallejo
Napa
Sonoma
Petaluma
Novato
San
Rafael
San
Francisco
San
Jose
Oakland
San
Francisco
Bay
Pacific
Ocean

San
Pablo
Bay
San
Mateo
Bridge
Dumbarton
Bridge
Richmond
San
Rafael
Bridge
Oakland
Bay
Bridge
Millbrae
Dublin/
Pleasanton
Golden
Gate
Bridge
University
of California,
Berkeley
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BART
(Bay Area
Rapid Transit)
Haas Student Ambassadors
We are the Haas Student Ambassadors (HSA), the student voice
within the Full-time MBA Admissions Office. We offer unique,
real-life perspectives about being enrolled in the Berkeley MBA
program. Specifically, our mission is to ensure that all prospective
students’ contact with Haas is informative, positive, and as
interactive as possible. During the school year, we host a daily
information session, Monday through Friday, from 1:00 to 2:00 p.m.
A member of the admissions committee is present for a portion

of these sessions to answer admissions-related questions. Prior
to the information session, you can enjoy an hour-long lunch with
current students. To participate, meet in the MBA Admissions
Office at 11:45 a.m. Additionally, with 72 hours advance notice, we
are happy to coordinate classroom visits for prospective students.
HSA also conducts interviews and coordinates events for admitted
applicants. We look forward to assisting you in all stages of the
application process and welcome your questions by phone, e-mail,
or in person.
Haas School
Administration
Richard Lyons,
Dean
Andy Rose,
Associate Dean for
Academic Affairs
Jennifer Chizuk,
Senior Assistant Dean and
Chief Operating Officer
Jay Stowsky,
Senior Assistant Dean
for Instruction
Alice Kubler,
Assistant Dean for
Budget and Operations
Richard Kurovsky,
Executive Director,
Marketing & Communications
Full-time MBA
Program Staff

Julia Hwang,
Executive Director
Abby Scott,
Executive Director,
MBA Career Services
Dan Sullivan,
Director of Academic Affairs
Amy Hornstein,
Director of Student Affairs
Kate Blumberg,
Assistant Director of
Student Affairs
MBA Admissions
and Financial Aid
Stephanie Fujii,
Executive

Director
of Admissions
Daniel Roddick,
Interim

Director of
Financial Aid
Jeff Cowgill,
Operations Manager
Lee Forgue,
Admissions Specialist
Kara Hayman,
Assistant Director

of Admissions
Cindy Jennings-Millette,
Associate Director
of Admissions
Corinne Kang,
Associate Director
of Admissions
Erin Kellerhals
Associate Director of
Admissions
Pamela Maestas,
Interview Coordinator
Vina Nguyen,
Admissions/Financial Aid
Specialist
(510) 642-5610 | | mba.haas.berkeley.edu/visitation.html
46 Haas School of Business Leading Through Innovation
Consortium Fellowships
The Consortium for Graduate Study
in Management is an alliance of
top business schools working in
partnership with corporations to
encourage diversity in business.
Candidates who apply, and are
accepted through The Consortium,
are considered for full tuition,
merit based fellowships. Applicants
should apply using The Consortium
application. Go to cgsm.org.