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An introduction to music marketing by shaun letang

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1222∋∋&!∋
))!&∋&#
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&))#
3&###4!3###∀&&
∋#54
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∋&
∀)∀!
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∋&
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#&
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#
&))!
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#&!
#!&
#
1&&!∋∋&
&)#&
)!&∋!
)∋#
∃!&)# !


:
&&∀#6
&#
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 
∃&&&!&)
&∋
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!&)∗
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;

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 
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+,− 
Α!)&∋∀
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!#1∋
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∋#Β&

!#
∃!7)!Χ∃
#
Χ∃)&!&
∋∋∋)#∃
&Χ∃∋)∋!&&
Χ∃∋#

,)7)&#
)))!∀)


∆
&#1)&!
))∋&)#
,)Χ∃#
!∀&!
&))#,)!
∋)8∀/8
7)!∋)0#
!)∋#
1,!&∀
&&#
,)Χ∃&#1
&&∋!
&#
&∋!Χ
))
&#7)&)
)&#)))!
)∋∋=#
./∃%0
1+∗∗2
Α!#))
))+)
,
&)!
))&

)#!)
#
,)∋&#
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∋!&&∋
#
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
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# #(−
∋)#&
!&∋∋
#
−# ∃ ∃(−
))∋!
∀∋&
#&))
&∋!)∋∋
)#!)∋∋&!∋
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∃!∋)))
!&∋%∗
.))
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 ))∋&
))
9&)!&
#1&∋))∋

!∋#
&∋&!∋&
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Α!)))
!&∋∋#8&∋
∋))∀!∋))
∋!&
&#)&∋!))
∀∋!&∋∋
#
8&&7∗
# ∗
−# (&)
&&!#&∋
&!∋&∋!

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&
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!))&∋!))1∋!
#Α!&∋&1
Α1Α#
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#

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∋!&7∋
#
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&#
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&&&∋
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#&∋&#
&&!)
&&)&#
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!&&∋
)∋#!
/6∀)∋0!
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)∋∋!∋

))&∋
=#
9)&!
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)#∋!)
))#
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Α)∋∋)
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#)∋
/1)
&0)∋)
# ))
&#
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! 8&
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!&
)) ∋&###
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∋&!&&∋&
!&∋#1)
&!∋∋
#!)∀∋)
)&))&#
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•  ∋1≅#
• Α6∃&51)Α#
• 1≅#
• 1∋51≅#


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• ∋&≅)51)Α#
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−# ∋#
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&#!&
&,∋∋!∋
,))&∋#
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))∋)&
!∋#
∋)
7&!&∋!
&∋)∋#
∋!)+
5.# ∋&
∋&)1∋!
&∋#
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),∋#
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&!&∋#
3)
∋!)#
∋ !∋,,)

∋∋
!)&
)#
∃&)∗

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• .≅Α6.5#
• ≅1Α%6∃#
• ))6.#
• (1596∃)#
• Χ∃∃)1#
• 91Α&∃∃
/1!∋&&
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Η∀&

&&#
!
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!&))∋
#Α&)))

!
)#
,∋&∋)#
!∋
)#
∋.0
)&∗ 
))∋&!#
∋∋))&!
)&)∋#
!&∋!
&∋&)#


−
)
!&
#
!&)
8!∋
)!&
&))&#
∗!&
)&#
∋&!&∋
=#
&!&&&
∋#!&!
#
&&!&)&

#Α&
&!)&
)&#
+
∋!∗
&&)#)&∋)
∋∋∋!
#)!)
&∋∀∋#
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#)
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&∋!∋1∋!∋
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