heineken company

Banking Academy
Group 7
Group 7
LOGO
ENGLISH BUSINESS I
Group 7
The presentation:
HEINEKEN COMPANY
Members of group 7

Phan Hà Mai

Vũ Thị Hằng

Vũ Thị Mỹ Hạnh

Trần Thị Thanh Loan

Bùi Thị Mai

Nguyễn Hữu Nghĩa
Group 7
Group 7
Presentation of structure
II. History
2
III. Activities
3
VI. Vision
6
IV. Marketing compaign

4
V. Global structure
5
I. Introduction
1
I. Introduction
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
Heineken is proud to be
one of the world’s leading
independent brewers. They
create value and
enjoyment for millions of
people by brewing,
marketing and selling
some of the highest quality
beers available today.
I. Introduction

Over the past 140 years,
three generations of the
Heineken family have
built and expanded the
brand and the company
in Europe and around the
world.
Group 7
I. Introduction

As of 2007, Heineken owns over 125 breweries in

more than 70 countries and employs approximately
54,000 people

Heineken ranks as the third largest brewer in the
world based on volume.
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II. History of the company

The Heineken company
was founded in 1864
when the 22 years old
Gerard Adriaan
Heineken bought a
brewery known as De
Hooiberg (the haystack)
in Amsterdam
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Amsterdam
Mr. Gerard Adriaan
II. History of the company

The founder’s son, Henry Pierre Heineken, managed
the company from 1917 to 1940
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Mr. Henry Pierre
Heineken
Dr. H. Elion, a pupil of the French chemist Louis Pasteur,
developed the “Heineken A-yeast” . This yeast is still the
key ingredient of Heineken beer.
II. History of the company


After World War I, the company focused more and more on
export. And Heineken has remained one of the most
successful imported beer brands in the United States.
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The development of Heineken
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2012: strong development
1886: Dr.H.Elion developed the “A-yeast”
1874: opened a second brewery in Rotterdam
1864: company was founded
The development of heineken
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III. Activities

It brews and sells more
than 170 international
premium, regional, local
and specialty beers.
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III. Activities

Heineken sponsors a number of sporting events.
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III. Activities

With an annual beer production of 139.2 million
hectoliters, Heineken ranks as the third largest brewer
in the world after Anheuser-Busch InBev and
SABMiller, based on volume.

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IV. Marketing compaign
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The price
The
sponsoring
Logo
HEINEKEN
The
product
Advertisement
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IV. Marketing compaign

- Five - pointed red star
-
The letter “e” surface placed
inclined laugh
-
Flower Houblon-raw materials
for beer
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Flower Houblon
IV. Marketing compaign
The product consists of 4 main types:

 Heineken Pilsener

 Heineken Premium Light


 Heineken Oud Bruin

 Heineken Tarwebok
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IV. Marketing compaign


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.
The Product
Quality is the most
important factor.
They always ensure
that their products
are processed at
standard conditions
by the traditional
formula from 1873.
To packaging,
Heineken leaves
behind rivals with a
variety of packaging
and convenient
bottles with capacity
of different types of
cans and bottles
IV. Marketing compaign
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duct
price:

295 000 VNĐ
price:
23 000 VNĐ
price:
560 000 VNĐ
prie:
14 200 VNĐ
Price:
28 000 VNĐ
Price:
16 500 VNĐ
Sponsoring programs
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V. Global structure

Heineken organises the company into five territories
which are then divided into regional operations

These territories contain 115 brewing plants in more
than 65 countries, brewing local brands in addition to
the Heineken brand.
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V. Employee

Number: 54,000 people

Qualities
=> Some basic qualities they
look for are:


Management talent and
experience

An interest in international
work experience

Top of graduating class
with degrees
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