(LUẬN án TIẾN sĩ) ảnh hưởng của một số tính cách đến dự định đầu tư cổ phiếu của các nđt cá nhân trên TTCK VN vai trò trung gian của nhận thức rủi ro, nhận thức không chắc chắn và kết quả đt

Oilamchi99

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‫ ؠ‬쳌

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L‫ؤ‬

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‫ؠ‬

3 3 3 ‫ؠ‬a 쳌 o

34

‫ؠ‬

쳌 䁬 ‫ؠ‬

‫ؠ‬a 쳌 o ‫ؠ‬

‫···················································ؠ‬48

‫ؠ‬

3

33

‫ ···································ؠ‬48

쳌

쳌‫ؠؠ‬

3 3 1 ‫ؠ‬a 쳌 o ặ

‫ؠ‬

‫ؠ‬

3 ‫ؠؠ‬

⤂d

쳌

༫

༫

༫ ‫ ؠ‬༫ a······················· 47

༫

3

33

쳌 ‫ؠ‬

‫ ؠ‬䁬

‫ ························································ؠ‬47

༫ ‫ؠ‬o ‫ؠ‬

3

‫ؠ‬

··························································· 70

a ‫ ’ؠ‬a ‫ؠ‬a ·················································· 7

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o ặ

‫ؠ‬

‫ؠ‬

‫ ··························ؠ‬7

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vi

34

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o ‫ؠ‬

34

3

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o

34

4

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o d

3 4 3 ‫ؠؠ‬

‫ؠ ؠ‬

‫ؠ‬

‫ ؠ‬E༫

ặ

343

‫ؠؠ‬

‫ ؠ‬E༫

‫ؠ‬a 쳌 o ‫ؠ‬

3 4 3 3 ‫ؠؠ‬

‫ ؠ‬E༫

‫ؠ‬a 쳌 o

35

‫ ؠ ؠ‬쳌‫ؠؠ‬

3 5 1 ‫ؠ‬a 쳌 o 䁬
35

ủ‫ ؠ‬o 䁬 ‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ···· 75

༫༫ ầ༫

······························ 77

‫ ؠ‬ầ༫

······························77

‫( ؠ‬E༫ )·········································· 78

3 4 3 1 ‫ؠؠ‬

༫

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ ·································· ؠ‬79

‫ؠ‬

ủ‫ ؠ‬o 䁬 ‫ؠ‬

༫༫ ầ༫

䁬d

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ········ 8

‫ ؠ‬ầ༫

············· 8

༫ ‫······································· ؠ ؠ ؠ‬84

‫ؠ‬

༫a

쳌‫ؠؠ‬

ổ 쳌 ‫ؠ‬༫

쳌‫ؠ‬༫ ‫ؠؠ‬

353

༫

‫ ؠ ؠ‬쳌‫ؠؠ‬

36

ắ ‫ؠ‬

쳌 3································································· 88

‫ ؤ‬4 - KẾ

쳌‫ؠؠ‬

༫ ‫ ···················· ؠ ؠ ؠ‬84

༫ ‫ ····························· ؠ ؠ ؠ‬87

༫ ‫ؠ ؠ ؠ‬

‫ؤ‬

‫ؤ‬

Ê

···································· 88

Ứ‫ ؤ‬R

L‫ؤ‬Ậ

4 1 ‫ؠؠ ؠ ؠؤ‬ệ༫·········································································· 90
4
4

༫ ‫ؠ‬༫o
1

䁬 ặ

༫ ‫ؠ‬༫o

4

‫ؠ‬

쳌

‫ؠ‬

‫ؠ‬䁬 ầ༫

쳌‫ؠؠ‬
ặ

o 쳌 쳌‫ؠؠ‬

༫ ‫······· ؠ ؠ ؠ‬90

༫ ‫ ········································ ؠ ؠ ؠ‬90

‫ؠ‬

‫ؠ‬

쳌‫ؠؠ‬

༫ ‫ ················ ؠ ؠ ؠ‬91

43K

༫༫ 쳌‫ؠؠ‬

༫ ‫ؠ ؠ ؠ‬

( =465)······································ 93

431

‫ ؠ‬쳌‫ؠ ؠ‬ệ

‫ؠ‬

a ‫ ’ؠ‬a ‫ؠ‬a··································· 93

4311

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o ặ

431

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o ‫ؠ‬

4313

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o

4314

o

a ‫ ’ؠ‬a ‫ؠ‬a ‫ؠ‬a 쳌 o d

⤂

‫ؠ ؠ‬

o

43

‫ؠؠ‬

‫ؠ‬

43

1 ‫ؠؠ‬

‫ ؠ‬E༫

ặ

43

‫ؠؠ‬

‫ ؠ‬E༫

‫ؠ‬a 쳌 o ‫ؠ‬

43

3 ‫ؠؠ‬

‫ ؠ‬E༫

༫༫ ầ༫

‫ؠ‬

‫ؠ‬
‫ؠ‬

‫ ··························ؠ‬93

ủ‫ ؠ‬o, ‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ········95

༫༫ ầ༫

································96

‫ ؠ‬ầ༫

······························· 96

‫( ؠ‬E༫ )········································· 97
‫ؠ‬

‫ؠ‬

‫ ········································ ؠ‬97
‫ؠ‬
䁬d

ủ‫ ؠ‬o 䁬 ‫ؠ‬
‫ ؠ‬ầ༫

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ········ 99

······················ 100

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vii

4 3 3 ‫ؠؠ‬

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ ( ؠ‬༫ )······································· 101

4 3 3 1 ‫ؠؠ‬

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ (ؠ‬༫ ) ặ

433

‫ؠؠ‬

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ ( ؠ‬༫ ) ‫ؠ‬a 쳌 o

4 3 3 3 ‫ؠؠ‬

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ ( ؠ‬༫ ) ‫ؠ‬a 쳌 o E ‫ ؤ‬䁬

4 3 3 4 ‫ؠؠ‬

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ (ؠ‬༫ )

4 4 ‫ؠؠ‬

‫ؠ‬

‫ ؠ ؠ‬ằ 쳌 ‫ؠ‬

441K

༫༫ ༫ ‫ؠ ؠ‬

4411

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ặ

‫ؠ‬༫⤂

쳌

쳌 ‫ؠ‬
‫ؠ‬

‫ؠ‬

‫ ············ ؠ‬101

SK 䁬 ‫ؤ‬

‫ ؠ ؠ‬o

쳌

༫ ú ༫⤂

䁬 ‫ؠ‬
‫ؠ‬

‫ؠ‬

E ···· 103
E·····105
‫ؠ ؠ‬냀 ····· 107

‫( ؠ‬SE )······· 111

‫ ؠ‬쳌‫ؠ‬༫ ‫ؠ‬༫⤂

쳌‫ؠؠ‬

‫ؠ‬

‫ ؠ‬ầ༫

‫ؠ‬d

༫····· 11

- 쳌‫ؠ‬༫

1 1 - 1 5··································································· 11

441

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ặ

‫ؠ‬༫⤂

1-

4413

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ặ

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ ủa ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o 䁬

4415

‫ ؠ‬༫a ‫ؠ‬ệ ủa ‫ؠ‬

‫ؠ‬

‫ؠ‬

4416

‫ ؠ‬༫a ‫ؠ‬ệ

4 5 ‫ؠؠ‬
46

༫༫ ầ༫

༫༫ ༫ ‫ؠ ؠ‬
‫ؠ‬
ắ ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o - 쳌‫ؠ‬༫

‫ؠ ؠ‬

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬ắ

3 1 - 3 5······················································ 117

4414

K

‫ؠ ؠ‬

5··································································· 115

‫ؠ‬ắ - 쳌‫ؠ‬༫ ‫ؠ‬༫⤂

44

‫ؠ‬

쳌 쳌‫ؠ‬

‫ ؠ ؠ‬ằ 쳌 ‫ؠ‬

쳌 ‫ؠ‬ắ

䁬d

‫ؠ‬

༫༫ ầ༫

‫ ؠ‬ầ༫

䁬 ‫ؠ‬
쳌 ‫ؠ‬

‫ؠ‬ắ

䁬

···················118
༫༫ ầ༫

····· 118

························· 118

‫ ؠ‬쳌‫ؠ‬༫ ‫ؠ‬༫⤂ ·················· 1 0
oo

a ··························· 1

쳌 4·······························································1 3

‫ ؤ‬5 - KẾ L‫ؤ‬Ậ

R R

Ý

Í

S

, ‫ؤ‬

Ị

5 1 ‫ؠؠ ؠ ؠؤ‬ệ༫········································································· 1 4
5

K

༫ ···········································································1 4

5

1K

5

K

༫༫ 냀

༫

༫༫ 쳌‫ؠؠ‬
쳌쳌

‫ ؠ‬༫ 쳌‫ؠؠ‬

༫·····································1 5

༫··························································· 1 5

5

3

ủa 쳌‫ؠؠ‬

༫····················································1 8

5

31

쳌쳌

ặ ý ‫ؠ‬༫⤂ ················································ 1 8

5

3

쳌쳌

ặ ‫ؠ‬

‫ ················································ ؠ‬1 9

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viii

53 䁬

ý ‫ؠ ؠ‬

54 냀

‫ؠ‬

ủa 쳌‫ؠؠ‬

541 냀

‫ؠ‬

54

쳌 쳌‫ؠؠ‬
쳌

쳌‫ؠؠ‬

·····················································130
༫ 䁬‫ؠ‬

쳌 쳌‫ؠؠ‬

༫ ‫ؠ‬

‫ؠ‬eo༫··················13

༫···························································13
༫ ‫ؠ‬

‫ ؠ‬쳌‫ؠؠ‬

䁬‫ؠ ؠ‬ệ༫ ‫ؠ‬a
‫ؠؠ‬

‫ؠ‬, ༫༫

‫ؠ‬eo················································· 133

༫···························································-1-

‫ؠ‬༫o···································································· - -

1

‫ؠؠ‬

༫‫ؠ ؠ ؠ‬

‫ؠ‬

ủ‫ ؠ‬o···············································-15-

༫‫ؠ ؠ ؠ‬

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ································· -15-

‫ؠؠ‬

3

༫ 쳌

༫ ‫ ؠ ؠ‬ủa

‫ؠؠ‬

4

༫ 쳌

༫ ‫ؠ ؠ ؠ‬༫o

‫ؠؠ‬

5

a ‫ؠ‬

‫ؠؠ‬

6

ổ 쳌 ‫ؠ‬༫

‫ؠؠ‬

7 K

༫༫ ‫ؠ‬

‫ ؠ‬쳌‫ؠؠ‬

༫

‫ؠؠ‬

8 K

༫༫ ‫ؠ‬

‫ ؠ‬쳌‫ؠؠ‬

༫ ‫ ··························· ؠ ؠ ؠ‬-35-

‫ؠ ؠ‬༫⤂

쳌‫ؠ‬༫ ( ༫ 쳌 )······························-16쳌‫ؠؠ‬
쳌‫ؠ‬a ‫ؠ‬

༫··································· -18쳌

‫ؠ‬a 쳌 o 䁬 ‫ؠ‬

༫······························· - 3༫a

쳌‫ؠؠ‬

༫ ‫ؠ ؠ ؠ‬

- 4-

································· - 6-

LUAN VAN CHAT LUONG download : add


ix

A

‫ؠ‬

딠

‫ݠ‬

‫ ݠ ݠ‬⣈
‫ؤ‬

‫ؠ‬d

‫ؠ‬

‫ؠ‬༫

‫ؠ ؠ‬

༫

‫ؠؠ‬

‫ ؠ‬쳌‫ ؠ‬䁬‫ ؠ‬༫

‫ؠ ؠ‬

‫ ؠ‬쳌

‫ؠ‬

‫ؠ‬
E

༫⤂

‫ ؠ‬ầ༫

E༫

‫ؠؠ‬

E

‫ؠؤ‬༫ ‫ؠؠ‬

E

‫ؠؠ‬

E‫ؤ‬

‫ؠ ؠ‬
‫ؠ‬

SE

ổ 쳌 ༫

쳌 ‫ؠؠ‬ệ༫ ༫༫

‫ ؠ‬ad

쳌 돠 꾀 쳌

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬o

䁬

S 쳌‫ؠ‬ao d ‫ؠ ؠ‬

쳌 ‫ؠ‬o

‫ؠ‬䁬 ‫ؠ ؠ‬

‫ ؠ‬ầ༫
K‫ؠ‬

‫ؠ‬E

‫ؠ‬

SK
SE

K

‫ؠ‬

-

‫ؠ‬

䁬 쳌 ༫‫ ؠ‬쳌‫ؠؠ‬ệ

‫ؠ‬

o ‫ؠ‬䁬 ‫ؠ ؠ‬

༫༫ ầ༫
‫ؠ‬

‫ؠ‬

‫ؠؠ‬

‫ؠ‬

ủ‫ ؠ‬o
‫ؠ‬

‫ؠ ؠ‬

Lý ‫ؠ‬༫⤂ d

‫ؠؤ‬

K

‫ؠ‬

E

‫ؠ‬
‫ؠ‬

쳌 ‫ؠ‬
‫ؠ‬

쳌 ‫ؠ‬༫

‫ؠ‬

ý

쳌 ‫ؠ‬o
‫ؠ‬

쳌

༫ ú ༫⤂

‫ؠ ؠ‬䁬 ‫ؠ ؠ‬

Lý ‫ؠ‬༫⤂ ‫ؠ‬䁬 ‫ؠ‬
‫ؤ‬

‫ؠ ؠ‬

‫ؠ‬

‫ؠ ؠ‬냀⤂ ༫
‫ؠ‬

‫ؠ‬

‫ؠ‬K

E‫ؤ‬
‫ؠ‬

‫ؠ‬

쳌 a‫ؠ‬

‫ؠ‬䁬 ầ༫

E ‫ؤ‬

a

S 쳌‫ؠ‬ao d ‫ؠ ؠ‬
E
K

‫ؠ‬

쳌 쳌o냀‫ؠ‬

Lý ‫ؠ‬༫⤂

‫ؠ ؤ‬

‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ

쳌 ⤂ 냀‫ؠ ؠ‬ú 쳌 ‫ ؠ‬a ‫ؠ‬

⤂

LUAN VAN CHAT LUONG download : add


x

A
༫ 쳌11
༫ 쳌

䁬‫ؠ ؠ‬o༫

1

S༫

‫ؠ‬䁬 ầ༫

༫ ặ

༫

Ả

쳌 ý 쳌‫ؠ‬ao d ‫ ؠ‬༫ ‫ؠ‬

‫ؠ‬

‫ؠ‬

015 䁬 0 0·

‫ ········································ؠ‬14

༫ 쳌

ổ 쳌 ‫ؠ‬༫

쳌‫ؠ‬༫ ‫ؠ‬༫⤂

༫

쳌‫ؠؠ‬

༫ 쳌31

‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o············································· 51

༫ 쳌3

‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬

‫ؠ‬

༫ 쳌33

‫ؠ‬a 쳌 o

‫ؠ‬

༫ 쳌34

‫ؠ‬a 쳌 o

‫ؠ‬

༫ 쳌35

‫ؠ‬a 쳌 o

‫ؠؠ‬

쳌 쳌o냀‫ ············································ؠ‬55

༫ 쳌36

‫ؠ‬a 쳌 o

‫ؠ‬d

‫ ؠ‬༫···················································56

༫ 쳌37

‫ؠ‬a 쳌 o

‫ؠ ؠ‬냀⤂ ༫ ················································57

༫ 쳌38

‫ؠ‬a 쳌 o

༫ 쳌39

‫ؠ‬a 쳌 o d

쳌 ‫ؠ‬ắ

‫ؠ‬

༫························ 43

‫ؠ‬ắ ································5

䁬 쳌 ༫‫ ؠ‬쳌‫ؠؠ‬ệ

·················································· 55

༫༫ ầ༫

················································58

‫ ؠ‬ầ༫

··············································· 59

༫ 쳌 3 10

‫ؠ‬a 쳌 o ặ

༫ 쳌 3 11

‫ؠ‬a 쳌 o ‫ؠ‬

༫ 쳌31

‫ؠ‬a 쳌 o

༫ 쳌 3 13

‫ؠ‬a 쳌 o d

༫ 쳌 3 14

ổ 쳌 ‫ؠ‬༫

‫ؠ‬a 쳌 o, ý ‫ؠؠ‬ệ༫, ‫ؠ‬

༫ 쳌 3 15

‫ؠ‬

쳌

ặ

༫ 쳌 3 16 K

༫༫

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o ặ

༫ 쳌 3 17 K

༫༫

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬ắ

························ 54

‫ؠ‬

‫ؠ‬
‫ؠ‬

‫ؠ‬

································· 66

ủ‫ ؠ‬o, ‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ

··············· 67

༫༫ ầ༫

······································· 68

‫ ؠ‬ầ༫

······································ 68

‫ؠ‬

‫ؠ‬䁬 ầ༫

༫a

䁬

쳌‫ؠؠ‬

쳌‫ؠ‬༫············ 70

༫

= 65·········71

‫ؠ‬

‫ؠ‬
‫ؠ‬

‫ ········ؠ‬73

ủ‫ ؠ‬o 䁬 ‫ؠ‬

쳌

‫ؠ‬ắ ·······························································76

༫ 쳌 3 18 K

༫༫

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o

༫ 쳌 3 19 K

༫༫

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o d

༫༫ ầ༫

·············· 77

‫ ؠ‬ầ༫

··············78

༫ 쳌 3 0 ‫ؠؠ‬

‫ؠ‬

‫ؠ‬

ặ

‫ؠ‬

‫ؠ‬

‫ ؠ‬ầ 1··············80

༫ 쳌 3 1 ‫ؠؠ‬

‫ؠ‬

‫ؠ‬

ặ

‫ؠ‬

‫ؠ‬

‫ ؠ‬ầ

༫ 쳌3

‫ؠؠ‬

‫ؠ ؠ‬

‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬

··············81

ủ‫ ؠ‬o 䁬 ‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ······································································ 8
༫ 쳌 3 3 ‫ؠؠ‬

‫ؠ ؠ‬

‫ؠ‬a 쳌 o

༫༫ ầ༫

䁬d

‫ ؠ‬ầ༫

··· 83

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xi

༫ 쳌 3 4

ổ 쳌 ‫ؠ‬༫

‫ؠ‬a 쳌 o 䁬

‫ؠ‬

༫a

쳌‫ؠؠ‬

༫ ‫ؠ ؠ‬

‫ ······································································ ؠ‬84
༫ 쳌3 5

ổ 쳌 ‫ؠ‬༫

༫ 쳌41 S
༫ 쳌4

쳌‫ؠ‬༫ ‫ؠ‬༫⤂

༫ 쳌 ༫ 쳌
‫ؠ‬

쳌

ặ

쳌‫ؠؠ‬

༫ ‫ؠ ؠ ؠ‬

༫‫ؠ ؠ‬쳌 ‫ؠ‬
‫ؠ‬

‫ؠ‬䁬 ầ༫

‫ؠ‬䁬 ầ༫

‫ؠ‬

⤂

o

··················87

쳌‫ؠؠ‬

‫ ؠ‬쳌‫ؠ‬

༫ 쳌44

‫ ؠ‬쳌‫ؠ‬

‫ؠ‬

o 䁬 ‫ؠ‬

쳌 ‫ؠ‬ắ

༫ 쳌45

‫ ؠ‬쳌‫ؠ‬

‫ؠ‬

⤂

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o

༫ 쳌46

‫ ؠ‬쳌‫ؠ‬

‫ؠ‬

⤂

o

a ‫’ؠ‬

‫ؠ‬a ‫ؠ‬a 쳌 o d

o

ặ

༫ 쳌 4 8 ‫ؠؠ‬

‫ؠ ؠ‬

‫ؠ‬a 쳌 o ‫ؠ‬

༫ 쳌 4 9 ‫ؠؠ‬

‫ؠ ؠ‬

༫༫ ầ༫

༫ 쳌 4 10 K

༫༫ 쳌‫ؠ‬

‫ؠ‬

༫ 쳌 4 11 K

༫༫ ‫ؠ‬

‫ؠ‬

༫ 쳌41

K
‫ؠ‬ắ

༫ 쳌 4 13 K
‫ؠ‬
༫ 쳌 4 14 K

‫ؠ‬

‫······ ؠ‬94

‫ؠ‬a ‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬

ủ‫ؠ‬

‫ؠ‬

‫ؠ‬

༫༫

༫

· 96

‫ ؠ‬ầ༫

97

‫·································ؠ‬98
‫ؠ‬

ủ‫ ؠ‬o, ‫ؠ‬

䁬d

쳌 ‫ؠ‬ắ

‫ ؠ‬ầ༫

‫ؠ‬

···············100

‫ؠ‬

⤂ ổ 쳌 ‫ؠ‬༫

, ‫ؠ‬

‫ؠ‬ắ ··· 99

‫ ··········ؠ‬10
쳌 a‫ؠ‬

‫ؠ‬

‫ ·················································ؠ‬103
‫ؠ‬

‫ؠ‬ệ

ủa ‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o, ‫ؠ‬

쳌

‫ؠ‬ắ ······························································ 105
༫༫ ‫ؠ‬
‫ؠ‬

‫ؠ‬
ủ‫ ؠ‬o, ‫ؠ‬

༫༫ 쳌‫ؠ‬
‫ ؠ‬ầ༫

༫ 쳌 4 15 K

‫ؠ‬

‫ؠ‬ệ ủa ặ

‫ؠ‬

༫༫ 쳌‫ؠ‬

‫ؠ‬

············ 9

‫ؠ‬ắ ················································ 95

‫ؠ ؠ‬

‫ؠ‬

‫ؠ‬a ặ

a ‫’ؠ‬

༫ 쳌 4 7 ‫ؠؠ‬

ặ

··········· 90

༫ ‫ؠ ؠ ؠ‬

༫ 쳌43

⤂

a ‫’ؠ‬

‫ؠ‬

‫ؠ‬

⤂ ổ 쳌 ‫ؠ‬༫

쳌 ‫ؠ‬ắ

‫ؠ‬

‫ؠ‬ệ

, ‫ؠ‬

쳌 a‫ؠ‬

‫ؠ‬

‫ؠ‬ắ ································· 105
ủa ‫ؠ‬a 쳌 o

༫༫ ầ༫

䁬d

···························································· 107

༫༫ ‫ؠ‬

‫ؠ‬

‫ؠ‬

⤂ ổ 쳌 ‫ؠ‬༫

༫༫ ầ༫

䁬d

༫ 쳌 4 16 K

༫༫ 쳌‫ؠ‬

‫ؠ‬

‫ؠ‬ệ ủa

༫ 쳌 4 17 K

༫༫

‫ؠ‬

⤂ ổ 쳌 ‫ؠ‬༫

‫ ؠ‬ầ༫

, ‫ؠ‬

쳌 a‫ؠ‬

‫ؠ‬

··································· 107
‫ؠ ؠ‬

‫ؠ ؠ‬냀 ···················· 109

䁬 ‫ؠ‬

쳌 a‫ؠ‬

‫ؠ‬

‫ؠ ؠ‬

‫ؠ ؠ‬냀 ································································ 111
༫ 쳌 4 18 K
༫ 쳌 4 19

༫༫ ༫ ‫ؠ ؠ‬

ổ 쳌 ‫ؠ‬༫

쳌
༫༫

‫ ········································ ؠ‬114
‫ؠ‬

䁬

쳌‫ؠ‬༫ ‫ؠ‬༫⤂

쳌‫ؠؠ‬

༫······ 119

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xii

༫ 쳌4 0
༫ 쳌 4 1 ‫ؠؤ‬

‫ؠؠ‬

쳌

‫ ؠ‬, 쳌‫ؠ‬

쳌 ༫a

‫ؠ‬
‫ؠ‬

䁬 ổ 쳌༫ ‫ؠؠ‬
쳌‫ ؠ‬a

쳌 ············· 1 0

‫ؠ‬a 쳌 o···················1

LUAN VAN CHAT LUONG download : add


xiii

A

S༫

‫ؠ‬ 1 1 K‫ؠ‬༫ 쳌 쳌‫ؠؠ‬
‫ؠ‬

1

‫ؠ‬

a ‫ؠ‬

༫

༫ ổ 쳌 ༫ ············································· 8
ầ༫

‫ؠؠ‬ệ

냀‫ ···············································ؠ‬17

‫ ؠ‬༫a ‫ؠ‬ệ ủ‫ ؠ‬o 䁬 ༫‫ ········································· ؠ ؠ‬19

‫ؠ‬

3 K ‫ؠ‬༫

‫ؠ‬

4

‫ؠ‬ 3 1 S

ý ‫ؠ‬༫⤂

‫ ؠ ؠ‬쳌‫ؠؠ‬
༫⤂

༫ 쳌 o 쳌 쳌‫ؠؠ‬

༫
‫ ؠ‬쳌‫ؠؠ‬

༫

༫···················· 5

···········································4

༫············································· 46

‫ؠ‬ 3

‫ؠ ؠ‬༫ ‫ؠؠ‬

쳌

‫ؠ‬

‫ؠ‬ 3 3

‫ ؠ ؠ‬쳌‫ؠؠ‬

༫ ‫ؠ ؠ ؠ‬

‫ؠ‬ 4 1

‫ ؠ ؠ‬༫

ặ

‫ؠ‬ 4

‫ ؠ ؠ‬༫

‫ؠ‬a 쳌 o ‫ؠ‬

‫ؠ‬ 4 3

‫ ؠ ؠ‬༫

‫ؠ‬a 쳌 o

‫ؠ‬ 4 4

‫ ؠ ؠ‬༫

‫ؠ ؠ‬냀 ···················································108

‫ؠ‬ 4 5

‫ؠ ؠ ؠ‬༫

‫ ؠ‬a····················································· 113

‫ؠ‬

䁬 ༫ 쳌 쳌‫ؠ‬a ···························63
······································· 88

‫ؠ‬

‫ ··································· ؠ‬10
‫ؠ‬

ủ‫ ؠ‬o 䁬 ‫ؠ‬

༫༫ ầ༫

䁬d

쳌 ‫ؠ‬ắ

‫ؠ‬ắ ····104

‫ ؠ‬ầ༫

·········106

LUAN VAN CHAT LUONG download : add


xiv

Ó
쳌‫ؠؠ‬

༫ ‫ؠ‬ằ

‫ؠ‬

ủa ‫ؠ‬䁬 ầ༫

༫༫ ầ༫

䁬d

‫ؠ‬

(

쳌 ‫ؠ‬o
‫ؠ‬

‫ؠ‬

a

༫ ‫ؠ ؠ‬༫
‫ؠ‬

d

‫ؠ‬༫༫ ‫ؠؠ‬

䁬 쳌 ༫‫ ؠ‬쳌‫ؠؠ‬ệ ,
‫ؠ‬

༫ ‫ؠؠ‬

༫༫ ầ༫
‫ؠ‬

‫ؠ‬
d

䁬

‫ؠؠ‬

쳌 쳌o냀‫ ؠ‬༫ ‫ؠ ؠ‬
‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬
쳌 ‫ ؠؠ‬༫

쳌 ‫ ؠؠ‬༫

d

‫ ؠ‬ầ༫

,d

쳌 ༫a ‫ؠ‬

‫ؠ‬

䁬

쳌 ‫ ؠؠ‬༫ 䁬
‫ؠ‬

‫ؠ‬

쳌 ‫ ؠؠ‬༫ 䁬

‫ؠ‬

‫ؠ‬ắ , (‫ؠ ) ؠ‬
༫༫ ầ༫

, ( ‫)ؠ‬

‫ ؠ‬༫ 䁬 ‫ؠ‬냀⤂ ༫
ủ‫ ؠ‬o, ‫ؠ‬

‫ؠ‬

쳌

쳌 ‫ؠ‬ắ

쳌

‫ ؠ‬䁬

‫ؠ ؠ ؠ‬༫ ,

쳌

쳌

‫ؠ‬ắ ༫ ‫ؠ ؠ‬
‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o (‫)ؠؠؠ‬

‫ ؠؠ‬༫

쳌

‫ ؠ‬༫a ‫ؠ‬ệ ༫ ‫ؠ‬

쳌 쳌o냀‫ ؠ‬༫ ‫ؠ ؠ‬
‫ؠ‬༫༫ ‫ؠؠ‬

쳌

쳌 ‫ؠ‬

a༫ (‫)ؠ‬

‫ؠ‬

‫ؠ‬ắ ,

⤂, 냀 쳌‫ؠ‬

‫ؠ‬d

쳌 ‫ؠ‬ắ

‫ؠ‬

‫ؠ‬

쳌 쳌o냀‫ؠ‬,

쳌 쳌o냀‫ؠ‬,

‫ ؠ‬ầ༫

‫ؠ‬
, 䁬

‫ ؠؠ‬༫

‫ؠ‬

쳌 a‫ ؠ‬냀‫ؠ ؠ‬

‫ؠ‬༫

‫ؠؠ‬

‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ ؠ ؠؠ‬

쳌 쳌 ༫
쳌 쳌 ༫

‫ؠؠ‬

‫ؠ‬

‫ؠ‬
(‫)ؠؠ‬

༫ ‫ؠؠ‬

༫

‫ؠ‬a 쳌 o 냀

‫ ؠ‬ầ༫

‫ؠ‬

‫ؠ‬

‫ؠ‬

ổ ‫ ؠؠ‬༫ o 쳌

쳌‫ؠؠ‬

‫ؠ‬

‫ؠؠ‬

ủ‫ ؠ‬o 䁬

,( )

o 쳌

༫ ‫ؠؠ‬

쳌 쳌‫ؠ‬

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ

‫ؠ‬

༫༫ ầ༫
쳌‫ؠؠ‬
༫ 쳌

༫ ‫ؤ‬
‫ؠ‬

⤂d

‫ؠ‬

༫ ‫ؠ‬

‫ؠ‬ệ

䁬 쳌‫ؠ‬ú

‫ؠ ؠ‬

‫ؠ‬

ầ༫

꾀 쳌 ủa ‫ؠ‬

Từ 돠༫㈲㠮

‫ؠ‬༫

‫ؠ ؠ‬䁬 ‫ ;ؠ ؠ‬o 쳌

‫ؠ‬
‫ؠ‬

‫ؠ ؠ‬

‫ؠ‬

‫ ؠؠ‬༫ õ ‫ؠ‬

ủ‫ ؠ‬o, ‫ؠ‬
ầ༫

‫ؠ‬

‫ؠ‬

ổ ‫ ؠؠ‬༫ o 쳌

‫ؠ‬ắ

‫ ؠ‬ầ༫
‫ؠ‬
K ‫ؠ‬ệ

‫ ؠ‬ủa

쳌 ‫ؠ‬ắ

䁬‫ ؠ ؠ ؠ‬䁬

‫ ؠ‬䁬 d
ủ‫ ؠ‬o, ‫ؠ‬

‫ؠ‬

ự địn돠 đầu tư tương l㈲i, đặ đi

rủi ro, sự 돠ông 돠ắ

, ý ‫ؠ‬༫⤂

‫ؠ‬

‫ؠ‬a 쳌 o ‫ؠ‬

ủa ༫ a ý ‫ؠ‬༫⤂

o냀‫ ؠ‬ổ ‫ ؠؠ‬༫ a 쳌 쳌‫ؠ‬ao d ‫ؠ‬

‫ؠ‬䁬 ầ༫
d

‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ý ‫ؠ‬༫⤂

쳌o䁬‫ ؠ‬a, 쳌‫ؠؠ‬
‫ؠ‬ắ

쳌

‫ؠ‬, 䁬‫ ؠ ؠ ؠ‬䁬 d

༫ 쳌 쳌‫ؠ‬a

ầ༫

ầ༫

‫ ؠ ؠ‬쳌‫ؠؠ‬

‫ؠ‬냀⤂ ༫

ủ‫ ؠ‬o, ‫ؠ‬

‫ؠ ؠ‬

‫ ؠ‬, 쳌‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ặ

‫ؠ‬

༫༫ ‫ؠ‬o ‫⤂ ؠ‬

‫ؠ‬d

༫a

,” ‫ؠ‬

K) ‫ؠ‬ệ

쳌 ‫ ؠؠ‬༫

‫ؠ‬ắ

‫ ؠؠ‬༫

༫ 쳌 K
쳌

LֲẬ ༫

‫ؠ‬

쳌
a

‫ؠ‬, ‫ ؠؠ‬༫ õ ầ
䁬 ‫ؠ‬䁬‫ ؠ‬ị 쳌

༫༫

쳌 a‫ؠ‬
tín돠 i 돠,

t u đầu tư,

돠ắn.

LUAN VAN CHAT LUONG download : add

xv

A S
‫ؠ‬e

༫d⤂ e a ‫ ؠ‬ed ‫ؠ‬e effe

༫ e a‫ ⤂ ؠ‬e e ‫ؠ‬o , ‫ؠ‬
‫ؠ‬e

‫ؠ‬e a e e o

a

oa ‫ؠ‬e

ode ‫ؠ‬

fo ow‫ ؠ‬쳌 d‫ ؠ‬e
e

e

e쳌a ‫ ؠ‬e ‫ؠ‬
༫ e a‫⤂ ؠ‬

a e

‫ؠؠ‬

༫d⤂ e

‫ؠ‬ow ‫ؠ‬a

o
‫ؠ‬a e a

쳌 eea e e
‫ ؠ‬e ‫ؠ‬o

a d

e

‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬o a d ‫ؠ‬e

(‫)ؠؠؠ‬

e

e༫ o ‫ؠ ؠ‬

e༫

༫d⤂ fo༫ d ‫ؠ‬e

( )

e , E
‫ؠ‬a a

e

e༫

o ‫ ؠ ؠ‬e ⤂ affe

a

e e ‫ؠ‬o , ༫ e a‫⤂ ؠ‬

‫ؠ‬

e e ‫ؠ‬o

o

o ‫ؠ ؠ‬a e a

e༫ o ‫ؠ ؠ‬

‫ ؠ‬d‫ ؠ‬e

a d

e쳌a ‫ ؠ‬e effe

a e ‫ؠ‬o ,

‫ؠ‬a e a

o

‫ؠ‬a a

a e ‫ؠ‬o

e e ‫ؠ‬o

e

a

쳌 eea e e

( ‫ )ؠ‬༫o༫ o༫ of ‫ؠ‬e ༫‫ ؠ‬e a‫ ؠ‬ E

‫ ؠ‬o༫쳌‫ؠ ؠ‬

‫ؠ‬

o ‫ؠ‬a e

a e ‫ؠ‬o ‫ؠ‬a a o ‫ ؠ ؠ‬e ‫ؠ‬

a d ‫ ؤ‬e a‫⤂ ؠ‬

e

‫ ؠ‬e ‫ؠ‬o

a e a e e ‫ؠ‬a e, ‫ؠ‬a e a

 (‫ )ؠ‬E

o ‫ ؠ ؠ‬e, a d
(‫) ؠ‬

‫ ؠ‬e ‫ؠ‬o

e

e e ‫ؠ‬o ,

o⤂ed ༫a ‫ ؠ‬a ‫ ؠ‬e a d ༫a ‫ ؠ‬a ‫ ؠ‬e

‫ؠ‬e a ༫a
a

a‫ ؠ‬, ‫ؠ‬

a e a d ‫ؠ‬

‫ؠ‬e

e e ‫ؠ‬o

e

‫ؠ‬쳌 ༫‫ ؠ‬e

a e ‫ؠ‬o ‫ؠ‬a a o ‫ ؠ ؠ‬e, a d

‫ؠ‬

e e ‫ؠ‬o

e

‫ؠ‬

(‫ )ؠؠ‬E

o ‫ ؠ ؠ‬e ‫ ؠ‬f ༫e e o ‫ؠ‬
e

e fo

a d ‫ ؠ‬d‫ ؠ‬e
a

쳌 eea e e

‫ؠ‬

e

༫‫ ؠ‬a e fo

‫ ؠ‬e ‫ؠ‬o

of ‫ؠ‬e

e

‫ؠ‬e e ༫

a ༫e , ‫ؠ‬e
‫ؠ‬

A

e

e ,

‫ؠ‬

e

e

a d ‫ؠ‬

e

e

o

e༫
‫ؠؠ‬

༫d⤂

a 쳌 o༫ d

a‫ؠ‬

༫‫ؠ‬

‫ؠ‬e

e ea ‫ؠ‬

ode

‫ ؠ‬e

‫ ؠ‬ee

‫ؠ‬eo ⤂, f‫ ؠ‬a e ‫ؠ‬eo ⤂, a d ‫ؠ‬eo ⤂ of

( ‫) ؠ‬, a d f‫ ؠ‬a e ‫ؠ‬eo ⤂ ‫ ؠ‬a
add‫ؠ ؠ‬o , ‫ؠ‬e

༫d⤂ de e o

‫ؠ‬

e ‫ ؠ‬쳌 ‫ؠ‬

o

‫ؠ‬

e o

e e ༫ de

‫ؠ‬

‫ؠ‬e

ed‫ؠ‬a o

e wee

a e of ‫ؠ‬
‫ؠ‬e a e e

a d‫ ؠ‬쳌 ‫ؠ‬e‫ؠ‬

a‫ؠ‬

e ‫ ؠ‬쳌‫ؠ‬

o

‫ؠ‬

a‫ؠ‬

a

o

a e a d ‫ؠ‬e

a d of ‫ؠ‬e ‫ؠ‬
e

‫ؠ‬eo e ‫ ؠ‬a
ed

e‫ؠ‬a ‫ؠ‬o

‫ؠ‬eo ⤂ a d

a d ༫ e a‫⤂ ؠ‬

༫ e a‫ ⤂ ؠ‬e e ‫ؠ‬o a d ‫ؠ‬e a ‫ ؠ‬fa ‫ؠ‬o w‫ؠ ؠ ؠ‬
de ‫ؠ‬de o o ‫ ؠ‬༫e ‫ؠ‬

o

e e ‫ؠ‬o

e༫

of

‫ ؠ‬d‫ؠ ؠ‬d༫a

o a e of ‫ؠ‬
e

‫ؠ‬

a d

‫ ؠ‬o de o

‫ؠ‬e f༫ ༫ e

Key words㠮 Big Five tr㈲its, invest ent perfor ㈲n e, invest ent intention, ris
per eption, un ert㈲inty per eption.

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1

1- Ổ
‫ ؠ‬d༫ 쳌 ‫ؠ‬
a , 쳌‫ؠؠ ؠ ؠ‬ệ༫
䁬 a 쳌

쳌1

‫ؠ‬

쳌

쳌 ‫ؠ‬

1༫1 ổ ⣈ q‫ݠ‬a

༫

쳌 ‫ؠ‬
‫ؠ‬

‫ؠ‬o

䁬

‫ؠ‬ệ༫ ‫ؠ‬

쳌

‫ؠ‬

‫ؠ‬䁬 ‫ؠ‬
‫(ؠ‬

‫ ؠ‬༫,

쳌, ‫ؠ‬

༫ ‫ؠ ؠ‬,

o 쳌
༫,

‫ؠ‬ệ

‫ ؠ‬, ‫ؠ‬꾀 ‫ؤ‬

ủa ‫ؠ‬

, ༫

‫ؠ‬ệ
‫ؠ‬

‫ݠ‬ệ

a

‫ؠ‬

༫

쳌 䁬⤂

༫ 쳌, ‫ؠ‬냀

쳌쳌

ặ ‫ؠ‬

‫ؠ‬

‫ ؠ‬, ‫ؠ‬䁬

ý ‫ؠ ؠ‬

쳌 ‫ؠ‬o

‫ؠ‬

‫ؠ‬
‫ؠ‬

༫ ‫ؠ‬

‫ؠ‬o냀

䁬 ‫ؠ‬

쳌 ‫ؠ‬

쳌 ‫ؠ‬o

SE/ S ), S

쳌 ổ ‫ ؠؠ‬༫ ‫ ؠ‬a ‫ؠ‬
쳌 ‫ؠ‬o

쳌 ‫ ؠ‬쳌 7/ 000
ủa ‫ؠ ؠ‬

쳌‫ؠ‬ao d ‫ ؠ‬ổ ‫ ؠؠ‬༫ 냀‫ ؠ‬S 쳌‫ؠ‬ao d ‫ؠ‬

‫( ؠ ؠ‬

) 䁬 ‫ؠ‬

am

‫ؠ ؠ ؠ‬

a⤂, ‫ؠ‬䁬 ầ༫

ủa Ủ⤂ a

쳌 ‫ؠ‬䁬 ‫ؠ‬

쳌 ‫ؠ‬o

‫ؠ‬䁬 ầ༫

‫ؠ‬
༫a

쳌 ‫ؠ‬o

48/ ‫ؠ‬

‫ؠ‬o

쳌 ‫ؠ‬

༫ ú ༫

‫ؠ‬ủ 쳌䁬⤂ 11/07/1998
쳌

༫

Ứֲ

‫ؠ‬

‫ؠ‬

ề hị rườ ⣈ chứ ⣈ khoá

‫ؠ‬

‫ؠ‬

, ‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ o 쳌 쳌‫ؠؠ‬
䁬

‫ؠ‬eo 쳌‫ؠ‬

d༫⤂

‫ؠؠ‬ệ

쳌‫ؠؠ‬

ặ ý ‫ؠ‬༫⤂ ,
‫ؠ‬, ༫༫

딠Ê

ổ 쳌 ༫a
䁬o

‫ ؠ‬䁬⤂ ý do ‫ؠ‬

‫ ؠ‬䁬 ‫ؠ‬

Ề

༫ 쳌 쳌‫ؠ‬ao d ‫ ؠ‬ổ ‫ ؠؠ‬༫ 䁬

쳌쳌

ũ 쳌

ֲA

‫ؠ‬䁬

,

쳌‫ؠ‬ao d ‫ؠ ؠ‬

⤂ (‫ ؤ‬o )
K

‫ؠ‬ệ

a

쳌

‫ؠ‬eo

‫ ؤ‬냀

༫

ỷ(

SE),

‫ ؠ‬a༫

1.1.1 Giá trị vốn.hóa thị trường:
‫ؠؤ‬

‫ ؠ‬a ‫ؠ‬

1 3 0 쳌‫ؠ‬

ỷ(

6 679 640 쳌‫ؠ‬
ao 쳌
o

쳌 ༫ ‫ؠ‬

) 䁬 1 000 696 쳌‫ؠ‬

ỷ ( ao 쳌

3,07 ầ

o

0 0 냀 4 080 757 쳌‫ؠ‬
ỷ (‫ ؤ‬o ), o䁬

‫ ؠؠ ؠ‬༫ ‫ؠ ؠ ؠ‬ủ 䁬

‫ ؠ‬༫ ‫ؠ‬

015 ( 냀

‫ؠ‬

‫ ؠؠ ؠ‬༫

174 050 쳌‫ؠ‬

쳌 냀

oa ‫ ؠ‬쳌‫ؠؠ‬ệ )

ỷ) ‫ؠؤ‬

‫ ؠ‬a

‫ ؠ ؤ ؠ‬냀 110 64%

1.1.2 Chỉ số.chứng khoán:
‫ؠ‬ỉ

‫ؠ‬

‫ ؠ‬༫ ‫ؠ‬

019,

‫ ؠ‬༫ ‫ؠ‬
‫ؠؠ‬

‫ؠ‬

de
‫ؠ‬

냀‫ ؠ‬༫ ‫ؠ‬

쳌 ༫ ‫ؠ‬

‫ ؠ‬

019 䁬 960,99 ‫ؠ‬

, ‫ؠ‬ỉ
03,1

쳌 ‫ؠ‬o

‫ؠ‬ỉ

de

,

쳌

쳌 98% o
0 0

0 0

‫ؠ‬ỉ

쳌 냀‫ؠ‬

‫ ؠ‬༫ ‫ؠ‬
‫ؤ‬

냀
019

o

de  ‫ؠ‬

༫‫ؠ‬

쳌

쳌 o

1 103,87 ‫ؠ‬

o

SE 䁬 15%
10 ,51 ‫ؠ‬
dao

o 쳌
,

쳌

쳌 ủa

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‫ؠ‬ỉ

䁬⤂ o

‫ؠ‬

019 ‫ؠ‬

019 䁬 131%

쳌

쳌

냀 ‫ؠ ؠ‬

‫ؠ‬

䁬

‫ؠ‬༫ 쳌

,

‫ؠ‬ỉ

༫

䁬

SE

‫ ؤ‬o

쳌 o

‫ؠ‬

1.1.3 Số doanh nghiệp niêm yết:
S

༫ 쳌 doa ‫ ؠ‬쳌‫ؠؠ‬ệ

015 - 0 0
쳌‫ؠؠ‬ệ

‫ؠ‬

‫ؠؠ‬

냀‫ؠ‬

⤂

‫ؠ ؠ ؠ‬
쳌‫ؠ‬༫

ổ‫ؠ ؠ‬

⤂

⤂

(‫ ؤ‬o )

a 쳌

o 쳌 쳌‫ؠ‬a‫ ؠ‬o냀

‫ ؠ‬ 냀‫ؠ‬

쳌

367 doa ‫ ؠ‬쳌‫ؠؠ‬ệ
⤂

쳌, 쳌‫ؠ‬༫

쳌 ‫ؠ‬o ,
015,

doa ‫ ؠ‬쳌‫ؠؠ‬ệ 쳌‫ؠ‬༫

‫ؠ‬༫⤂
‫ؠ‬

⤂ 䁬o S 쳌‫ؠ‬ao d ‫ؠ ؠ‬
⤂

쳌‫ؠؠ‬ệ ,

쳌 ý ‫ؠ‬

39

o 쳌

⤂

༫

‫ؠ‬

‫ ؠ‬do ‫ؠ‬ủ⤂ ‫ؠ‬

⤂ ‫ؠ‬a⤂

SE ‫ؠ‬a⤂ ‫ ؤ‬o

䁬 ‫ؠ‬

쳌

87

o 쳌

015

o 쳌 ‫ ؠ ؠ‬쳌‫ؠ‬a 5

,

༫ ‫ؠ‬

015

SE

307 doa ‫ؠ‬
0 0, o 쳌

쳌 ò 353 doa ‫ؠ‬
쳌 ⤂ ‫ؠ‬
쳌 ổ ‫ ؠؠ‬༫ ‫ ؠ‬a

910 doa ‫ ؠ‬쳌‫ؠؠ‬ệ

냀‫ ؠ‬༫ ‫ؠ‬

0 0
1.1.4 Số tài khoản

쳌 ý 䁬‫ؠ ؠ‬o༫ 쳌‫ؠ‬ao d ‫ؠ‬
‫ؠ‬

䁬 ổ ‫ؠ‬

‫ؠ‬

‫ؠ‬

쳌o䁬‫ؠ‬

쳌

‫ؠ‬

쳌

쳌

‫ؠ‬

쳌‫ؠ‬ao d ‫ ؠ‬o 쳌

ả ⣈ 1༫1༫ à‫ ݠ‬khoả

0 0, ‫ؠ‬䁬 ầ༫

‫ؠ ؠ‬䁬 ầ༫

o 쳌

쳌

쳌 183% 䁬 177%, ‫ؠ‬䁬 ầ༫

쳌 05% 䁬 148% o

꾀 쳌 ỷ ệ ‫ؠ‬䁬 ầ༫
ổ ‫ؠ‬

쳌

༫ ‫ؠ‬

‫ ؠ‬ổ ‫ؠ‬

쳌‫ؠ‬ao d ‫ؠؠ ؠ‬

‫ؠ‬

0 0 䁬 167 ầ

쳌o䁬‫ؠ‬
‫ؠ‬ầ

‫ ؠ‬༫ ༫a

‫ ؠ‬181 ầ

o 쳌

o

‫ؠ‬

015 ( ༫ 쳌 1 1)

hà đầ‫ ݠ‬ư đă ⣈ ký ⣈‫ݠ‬ao ịch c‫ݠ‬ố‫ ݠ‬ăm 2015 à 2020
 䁬‫ؠ ؠ‬o༫
o 쳌

‫ ؠ ؠ‬쳌‫ؠ‬a

‫ؠ‬

ổ ‫ؠ‬

༫ ‫ؠ‬

015 1,486,644

༫ ‫ؠ‬

0 0
쳌/쳌‫ؠ‬༫

‫ؠ‬

6,343 15,

쳌o䁬‫ؠ‬

ổ 쳌

ổ ‫ؠ‬

‫ؠ‬

1

183%

177%

05%

3,937 ,756,
148%

ỷ ệ
(ầ )

ổ ‫ؠ‬

,656 1,501,865

,7 5,087 11, 51 31,134

쳌
8,999

167

1 15,188

181

184%

169%

(Nguồn㠮 Ủy b㈲n. 돠ứng 돠oin n돠à nướ )
‫ؠ‬eo
⤂ ༫ 䁬

༫ 쳌 1 1, ‫ؠ‬o ‫ؠ ⤂ ؠ‬ầ
‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬

쳌‫ؠ‬ao d ‫ؠ‬
쳌 ‫ؠ‬o

K ‫ؠ‬ệ

‫ ؤ‬䁬 a 쳌‫ؠ‬

༫

a

‫ؠ‬ủ
‫ؠ‬o

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3

쳌

ổ ‫ؠ‬ầ ‫ ؠ‬a

doa ‫ ؠ‬쳌‫ؠؠ‬ệ

‫ؠ‬

䁬‫ ؠ ؠ ؠ‬냀o a ‫ؠ‬

‫ؠ‬

‫ؠ ؠ‬
‫ؠ‬

쳌༫

쳌

쳌 ⤂ ổ ‫ؠ‬ầ

‫ؠ‬

‫ؠ‬

냀 ‫ؠ ؠ‬ệ

‫ ؠ‬a⤂

‫ؠؠ‬ệ ‫ؠ‬༫⤂

쳌

‫ؠ‬

쳌 ⤂ ‫ؠ‬
1༫2 Sự cầ

ổ

a 쳌 냀‫ ؠ‬쳌༫
‫ؠ‬

ổ

쳌

‫ؠ ؠ‬ệ ‫ؠ‬

‫ ؠ‬䁬

‫ؠ ؠ‬༫⤂

‫ ؠؠ ؠ‬༫ ‫ؠ‬a⤂ ổ ‫ ؠؠ‬༫
‫ ؠ ؠ‬䁬

䁬

‫ؠ ؠ ؠ‬o냀 ,

‫ ؠ‬doa ‫ ؠ‬쳌‫ؠؠ‬ệ ,
‫ ؠ ؠ‬doa ‫ؠ‬,

‫ؠ‬䁬

쳌

쳌쳌

ầ༫
ủa

‫ؠ‬

‫ؠ‬o

ổ ‫ؠ‬

‫ؠ‬

d

쳌 ༫a ‫ؠ ؠ ؠ‬

d ‫ ؠ‬d䁬o

ổ

d䁬‫ؠ ؠ‬냀 , ổ ༫ 쳌

쳌 ‫ؠؠ‬ệ ‫ ؠ‬༫, ổ

‫ ؠ‬䁬

쳌

‫ؠ‬

쳌 ‫ؠؠ‬

‫ؠ‬䁬 ầ༫

쳌,
‫ؠ‬䁬 ‫ؠ‬

༫ ,

‫ؠ‬ằ

⤂

쳌‫ؠ‬ú

쳌

h‫ ݠ‬༫của ⣈h‫ݠ‬ê cứ‫ݠ‬

1.2.1 Thực trạng đầu tư cổ phiếu của nhà.đầu tư (NĐT) cá.nhân.
‫ؠ‬䁬 ầ༫
a

‫ؠ‬

( ༫ 쳌 1 1)

‫ؠ‬a

‫ؤ‬

쳌쳌

༫⤂ ‫ ؠؠ‬,

‫ؠ‬

쳌‫ؠ‬a 쳌‫ؠ‬ao d ‫ ؠ‬ổ ‫ ؠؠ‬༫

䁬‫ ؠ ؠ ؠ‬o䁬
K

ầ༫

‫ؠ‬ệ

‫ؠ‬

, 쳌‫ؠ‬

ổ ‫ ؠؠ‬༫ ao d

d

쳌 ò

쳌 ‫” ؠ‬, ‫ؠ‬

11 5 ‫ؠ‬

‫ؠ‬

ặ

‫ؠ ؠ‬

, ũ 쳌
‫ؠ‬ỉ o 쳌

‫ؠ‬eo

쳌

냀

‫ؠ‬ệ
‫ؠؠ‬
‫ ؠ‬,

‫ ؠ‬䁬‫ؠ ؠ ؠ‬,

”

༫a ổ ‫ ؠؠ‬༫

009- 010, ‫ؠ‬䁬 쳌 o냀
‫ؠ‬

༫ 쳌

‫ ؠ‬K‫ؠ ؠ‬

de

‫ؠ‬ệ

쳌

e

‫ؠ‬䁬 쳌; do

(19/01/ 0 1) ༫

‫ؠ‬䁬 쳌 do d

쳌

‫ؠ‬
‫ؠ‬o༫

, ‫ؠ‬꾀 ‫ ؤ‬ú ‫ؠ‬
쳌‫ؠ‬ao, ‫ؠ‬ỉ

‫ ؠ ؠ‬쳌‫ؠ‬a

‫ؠ‬

쳌

‫ؠ ؠ‬

냀 ༫‫ؠ ؠ‬༫

쳌 ‫ ؠ‬쳌
de

‫ؠ‬䁬 쳌
‫ ؤ‬쳌‫ؠ‬༫

( 8/01/ 0 1),

쳌a⤂ ༫
0% o

a , ‫ؠ ؠؠ‬

(01/10/ 0 0)

⤂ 䁬

쳌 1 035 ‫ؠ‬

쳌 ‫ؠ‬o༫

‫ؠ‬ệ

냀 915 ‫ؠ‬

༫⤂ ‫ ؠؠ‬, ‫ؠ‬ỉ a༫ 䁬‫ؠؠ ؠ‬

,

K

‫ؠ‬ủ 쳌 ‫ؠ‬o༫ 쳌

007
⤂“

쳌 ò

0 0, ‫ؠ‬eo 냀

‫ؠ‬쳌 ‫ؠ ؠ‬

༫a ổ ‫ ؠؠ‬༫

ủa
‫ؠ‬

E

o 쳌

‫ ؠ ؠ‬ắ , ‫ؠ‬ỉ

o

‫ ؠ‬d‫ؠ‬ệ

쳌” ‫ؠ‬

(31/1 / 0 0), ‫ ؠؠ‬༫ ‫ؠ‬䁬 ầ༫

ao ‫ؠ‬

‫ؠ‬

쳌냀‫ؠ‬

‫ؠ‬

༫

⤂ ‫ ؠ‬,

1 015 ‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬o

쳌 “

쳌 쳌ầ

⤂, d
‫ؤ‬ầ

-

‫ؠ‬䁬 ‫ؠ ؠ‬

䁬o ༫ ‫ “ ؠ‬༫ ầ
ò

‫ ؠ‬, ‫ ؠ ؠؠ‬쳌‫ؠ ؠ‬

‫ؠ ؤ‬

༫ ༫༫ a༫

‫ؠ‬

ũ 쳌 ༫‫ ؠ‬༫a ‫ ؠؠ‬༫ ‫ ؠ‬쳌 ầ

007, ‫ؠ‬ỉ

a

‫ؠ‬

‫ؠ‬o

‫ؠ‬䁬 ầ༫

냀 ༫‫ؠ ؠ‬༫
쳌‫ؠ‬ĩa ằ 쳌, ‫ؠ‬꾀 ‫ؤ‬

90
0%

40% ổ 쳌

쳌ắ , 10 쳌䁬⤂

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4

༫a

꾀 쳌 ‫ؠ‬

-19
꾀‫ ؠ‬쳌‫ ؠ‬, ‫ؠ‬
༫



쳌‫ؠ ؠ‬

‫ؠ‬

쳌쳌
쳌

‫ؠ‬
ầ

䁬 쳌, 쳌o냀‫ ؠ‬ệ
‫ؠ‬

༫

‫ؠ‬༫ 냀‫ؠ‬

쳌 ầ༫

‫ؠ‬

쳌 ò

쳌

o 쳌

‫ ؠؠ‬༫ 쳌‫ؠ‬༫‫ؠ ؠ‬

‫ؠ‬

ủa

‫ؠ‬ệ

K ‫ؠ‬ệ

o 쳌

do ‫ؠ‬

쳌

ổ ‫ ؠؠ‬༫ ‫ ؠ‬a ú 쳌

༫

‫ؠ‬

‫ؠ‬

‫ؠ‬

⤂” S

ổ

‫ؠ‬

ầ༫
‫ؠ‬ệ

쳌‫ؠ‬ú

‫ؠ‬

‫ؠ‬

쳌 ‫ؠ‬

쳌a⤂

‫ؠ ؠ‬

‫ؠ‬ầ

ầ༫

a ‫ؠ‬꾀

a 쳌

䁬‫ ؠ ؠ ؠ‬䁬

ổ ‫ ؠؠ‬༫ ằ 쳌
‫ ؠؠ‬쳌‫ؠ‬ao d ‫ؠ‬

쳌a⤂ ༫ ú ‫ؠ‬

༫ , ‫ؠ‬

‫ ؠ‬d ‫ ؠ‬ệ ‫ؠ‬

쳌o䁬‫ ؠ‬a,

༫⤂ a, d

⤂ ầ

‫ؠ‬
‫ؠ‬

⤂ 냀‫ؠ‬

,

‫ ؠ‬냀 쳌 “ ༫a 쳌a⤂ ỉ ‫ؠ‬,
‫ؠ‬

o

‫ ؠ‬ầ༫

ắ

‫ؠ‬

‫ؠ‬༫‫ؠ‬

ổ‫ ؠ‬༫ ‫ؠ‬

‫ؠ‬ằ

‫ؠ‬༫‫ ؠ‬ắ

ủ‫ ؠ‬o

䁬 쳌ặ

e

쳌

‫ؠ‬

༫

‫ؠ‬༫⤂

,
‫ؤ‬

‫ ؠ‬쳌 ⤂ ‫ؠ‬o
‫ؠ‬

‫ؠ‬

ầ 3 ( ‫ ؠ‬쳌 01/ 0 1), ‫ ؠؠ‬༫

ổ ‫ ؠؠ‬༫, ‫ؠ‬꾀 ‫ؠ‬
‫ؠ ؠ ؠ‬

쳌 ao d

쳌 ‫ؠ‬

⤂ 냀‫ؠ ؠ‬

쳌

, ‫ؠ ؠؠ‬

䁬

쳌

‫ؠ‬䁬 쳌,

쳌‫ؠ‬༫

‫ ؠ‬ũ⤂,

o 쳌냀‫ؠ‬,

༫ d䁬‫ؠ‬,

a , 䁬 ‫ؠ‬

‫ؠ ؠ‬

‫ؠ‬a

쳌‫ؠ‬a ầ༫

쳌

1.2.2 Khoảng trống.lý thuyết qua lược.khảo các nghiên cứu.thực nghiệm tại
Việt Nam và thế giới.
‫ ؠؠ‬༫ 쳌‫ؠؠ‬
༫⤂

‫ ؠ‬ầ༫

‫ؠ‬

⤂ ‫ؤ‬

䁬 ‫ ؠ‬쳌

꾀 쳌‫ؠ‬

o 쳌

‫ؠ‬o
a a

༫

‫ ؠ‬ằ 쳌, ‫ؠ‬ệ ‫ ؠؠ‬༫ õ

༫⤂

‫ؠ‬

ầ༫

ı, 0 0;

‫ؠ‬a &

‫ ⤂ ؠ‬a‫ ؠ‬ò ủa

‫ؠ‬,

‫ؠ‬

‫ؠ‬

‫ ؠ‬o 쳌

‫ؠ‬

쳌‫ؠ‬ú

a 쳌 냀‫ؠؠ ؠ‬ệ༫ ༫༫ o 쳌 ầ༫
K (

a oo , 01 ;

e

䁬

쳌

a⤂f‫ؠ‬e d 䁬

쳌

‫ؠ‬o

, 䁬 䁬

쳌

, 0 1;

e &

, 008;

a da

& Sa༫ a ‫ؠ‬, 016)
‫ؠ‬
d

‫ ؠ‬ầ༫
01 );

‫ ؠ‬

‫ؠ‬

(

Sa༫ a ‫ؠ‬, 016);
, 008);

‫ؠ ( ؠ‬쳌 ༫‫ ؠ‬e)

‫ؠ‬d

‫ؠ ؠ‬냀⤂ ༫

(

Sa༫ a ‫ؠ‬, 016;

‫ؠ‬

‫ؠ‬

e

쳌

e

䁬

䁬
쳌

‫ؠ‬

a⤂f‫ؠ‬e d 䁬

‫ؠ‬

, 0 1;
쳌

༫ ‫ؠؠ‬

a a

ı, 0 0;

쳌

쳌

༫ ‫ؠ ؠ‬

‫ؠ‬

‫ؠ‬a &

a oo ,

‫ ؠ‬a & a oo , 01 ; a da &

, 0 1;

, 0 1;

༫⤂ ‫ ؠؠ‬, ‫ؠ‬ầ༫ ‫ؠ‬
o 쳌

e &

‫⤂ ؠ‬

쳌 쳌o냀‫ ( ؠ‬a da & Sa༫ a ‫ؠ‬, 016;

‫ؠ‬༫(
e

(

䁬

‫ؠؠ‬

༫

e &

a⤂f‫ؠ‬e d 䁬

쳌

a da & Sa༫ a ‫ؠ‬, 016); 䁬
a a

ı, 0 0;

a da &

, 008)
쳌‫ؠؠ‬
쳌

༫

‫ؠ‬

‫ؠ‬ỉ

‫⤂ ؠ‬

‫ؠ‬oặ ‫ؠ‬a‫ؠ‬

d

‫ ؠ‬ầ༫

(

e

&

LUAN VAN CHAT LUONG download : add


5

a a

ı, 0 0;

‫ ؠ‬a & a oo , 01 ;

a⤂f‫ؠ‬e d 䁬

‫ؠ‬

d

‫ؠ‬

ủa

쳌

( 008) ‫ؠ‬ỉ

‫ ؠ‬ầ༫

d䁬‫ؠ ؠ‬냀

‫ؠ‬

‫ؠ ؠ‬

‫ ⤂ ؠ‬d༫⤂ ‫ؠ‬
‫ ؠ‬༫ 䁬⤂

, ầ

‫ؠ‬༫‫ ؠ‬༫‫ ؠ‬༫a ‫ؠ‬

ầ༫

༫

‫ؠ‬

Sa༫ a ‫ؠ‬, 016;
‫ؠ‬
䁬

쳌

ủ‫ ؠ‬o 䁬 ⤂ ༫
䁬

䁬‫ ؠ ؠ ؠ‬༫⤂
‫ ؠ‬༫a ‫ؠ‬ệ

‫ؠ‬

쳌

‫ؠ‬

‫ؠ‬

䁬
‫ؠ‬

‫ؠ‬

༫
‫ؠ‬

( off a
a 쳌 & ‫ؠ‬o,

༫

‫⤂ ؠ‬
‫ؠ‬

õ

‫ؠؠ ؠ‬ệ

༫

‫ ⤂ ؠ‬䁬⤂ ༫
༫༫ ầ༫

쳌‫ؠؠ‬

o 쳌 ༫‫ؠ‬

‫ؠ‬

쳌

‫ؠ‬

‫ ؠ‬a ‫ؠ‬༫ ༫a

쳌, do

ầ༫

‫ؠ‬

⤂ 쳌‫ؠؠ‬

쳌 ‫ؠ‬o

༫

䁬‫ ؠ ؠ ؠ‬ổ ‫ؠ‬

‫ؠ‬

༫
‫ؠ‬

䁬 ‫ؠ‬

o 쳌
‫ؠ‬

༫

ằ 쳌

ủ‫ ؠ‬o ( ‫ؠ‬

쳌

‫ ؠ‬õ 䁬 쳌

o

‫ؠ‬
ầ༫

‫ؠ ؠ‬꾀

쳌
‫ؠ‬

䁬

‫ؠ‬

쳌 ‫ؠ‬o

⤂ ༫

쳌

༫༫ ầ༫
‫ؠ‬

a

ặ ý ‫ؠ‬༫⤂

( a 쳌 &

‫ؠ‬༫ ‫ؠؠ‬

ủa ‫ؠ‬

༫ ‫ؠ‬

‫ ؠؠ‬ầ༫

( ổ ‫ ؠؠ‬༫) ủa

༫ 쳌 (‫ )ؠ‬Lý ‫ؠ‬༫⤂

‫ ؠ‬ầ༫
쳌

‫ؠؠ‬ệ༫ ༫༫ ‫ؠ‬

쳌

a 쳌 & ‫ؠ‬o, 017)

䁬 ༫⤂

쳌 䁬⤂

༫༫ ầ༫

䁬

༫ 쳌 쳌‫ؠ‬a , 쳌‫ؠ‬༫‫ؠ ؠ ؠ‬

쳌‫ؠ‬ĩa ằ 쳌,

༫ ‫ؠؠ‬

‫⤂ ؠ‬

( off a

a 쳌 & K‫ؠ‬༫o 쳌, 017;

,

‫ؠ‬

ao 쳌

䁬

‫ؠ‬䁬 ‫ ؠ ؠ‬䁬‫ ؠ ؠ ؠ‬ũ 쳌

༫⤂ ‫ ؠؠ‬, a‫ ؠ‬ò ༫ 쳌 쳌‫ؠ‬a

‫ؠ‬ắ ), 䁬

‫ؠ‬༫⤂

( a da

䁬‫ ؠ‬༫

ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫

a 쳌 & ‫ؠ‬o, 017)

‫ ؠ‬ầ༫

ũ 쳌 ‫ؠ‬

༫

‫ؠ‬

ủ‫ ؠ‬o, 䁬 a༫

쳌‫ؠؠ‬

༫༫

냀‫ ( ؠ‬䁬‫ؠ ؠ ؠ ؠ‬䁬 ‫ )ؠ ؠ‬Lý ‫ؠ‬༫⤂

‫ ؠ‬쳌‫ؠ‬

‫ؠ‬

, 016;

ủ‫ ؠ‬o ũ 쳌

K‫ؠ‬༫o 쳌, 017;

‫ؠ‬ắ

쳌‫ؠؠ‬
쳌

쳌 ủa

༫⤂

䁬

༫༫ ầ༫

o 쳌 ༫‫ؤ ؠ‬

쳌 䁬 ‫ؠؠ‬ệ

쳌 ‫ ؠؠ‬༫ 쳌‫ ؠ‬a ‫ؠ‬

, 015; L‫ؠ‬

‫ؠ‬

‫ ؠ‬ầ༫

‫ؠ‬

쳌 ‫ ؠؠ‬༫ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫  ủ‫ ؠ‬o 䁬 쳌 ao ‫ ؠ‬༫‫ؠ ؠ‬༫

‫ ؠ‬༫a ‫ؠ‬ệ

༫ ‫ؠؠ‬

‫ؠ‬ắ

a 쳌 & K‫ؠ‬༫o 쳌, 017;

‫ؠ ؠ‬

o 쳌 ༫‫ ؠ‬䁬 쳌 ao

‫ؠ‬

a ༫⤂

쳌 ‫ؠ‬ắ

쳌‫ؠ‬༫‫ؠ ؠ ؠ‬

, 016;

䁬‫ ؠ ؠ ؠ‬༫⤂

ằ 쳌 ༫

a 쳌 & ‫ؠ‬o, 017)

õ‫ؠ‬

쳌

‫ؠ‬ệ ,

쳌
༫

ủ‫ ؠ‬o, ‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫

o 쳌 ý ‫ؠ‬༫⤂

‫ؠ‬

‫ؠ‬

ặ

‫ؠ‬

‫ؠ ؠ ؠ ؠؠ‬䁬 ‫ ؠ‬༫⤂

, 015; L‫ؠ‬

017)

‫ؠ‬

, 008)

‫ ؠ‬ầ⤂ ủ ‫ؠ‬ệ

a 쳌 & K‫ؠ‬༫o 쳌, 017;

‫ؠ‬

쳌

‫ ؠ‬d

쳌 ‫ ؠ‬쳌‫ؠ‬༫‫ؠ ؠ ؠ‬

‫ؠ‬a⤂ 䁬o
냀

a⤂f‫ؠ‬e d 䁬

d

༫

䁬
‫ؠ‬

‫ؠ ؠ‬
‫ؠ‬༫

‫ ؠ‬a ý

‫ ( ؠ‬a‫ؠ ؠ‬eo ⤂), (‫ )ؠؠ‬Lý ‫ؠ‬༫⤂

䁬‫ؠ ؠ ؠ‬

( ad‫ؠ ؠ‬o a f‫ ؠ‬a e ‫ؠ‬eo ⤂)

‫ ؠ‬䁬‫ؠؠ ؠ ؠ ؠ‬ệ

냀‫ؠ‬

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6

䁬‫ؠ ؠ ؠ ؠ‬䁬 ‫ ( ؠ ؠ‬e‫ؠ‬a ‫ؠ‬o a f‫ ؠ‬a e), 䁬 (‫ )ؠؠؠ‬Lý ‫ؠ‬༫⤂
( ‫ؠ‬eo ⤂ of

a

ed e‫ؠ‬a ‫ؠ‬o

d

‫ؠ ؠ‬䁬 ‫ؠ ؠ‬

‫ؠ‬

o (1961)

‫) ؠ‬

Lý thuyết về tính cách (Trait Theory)
Lý ‫ؠ‬༫⤂

‫ؠ‬

‫ؠ ؠ‬

༫a

‫ؠ‬

‫ؠ‬

‫ؠ‬ỉ

‫ؠ‬

‫ؠ ؤ‬

4 500

⤂ ༫( a

/

‫ؠ‬

‫ؠ ؠ‬

‫ ؠؠ‬༫

ú

(E

༫ ‫)ؠ‬, ༫ 쳌
‫ ؠ‬༫

‫ؠ‬
(1997) 䁬
‫ؠ‬

‫ؠ‬

‫ؠ‬

쳌‫ؠؠ‬

쳌‫ؠ‬༫

༫‫ ؠ‬쳌‫ؠؠ‬ệ

쳌 쳌o냀‫( ؠ‬E

( e༫ o ‫ؠ ؠ‬

(

쳌

e

‫ؠ‬쳌 ༫‫ ؠ‬e

( ‫ؠ ؠ‬/ ‫ؠ‬

‫ؠ‬ổ

a 䁬 ‫ؠ‬

o a &

‫ؠ‬d

o냀‫ؠ‬

‫ؠ ؠ ؠ‬
‫ؠ‬

‫ؠ‬eo

ae &

( o

쳌

‫ ؠ‬쳌‫ؠ‬

쳌ắ

‫ ؠ‬ủa

o a J
‫ؠ‬

‫ؠ‬

‫ؠ‬e ‫ؠ‬o༫ e ),

‫ ؠ‬༫ ( 쳌 eea e e ) 䁬

‫ؠ‬䁬 ‫ؠ‬

쳌 ‫)ؠ ؠ‬

쳌꾀‫ؠ “ ؠ‬쳌 ༫‫ ؠ‬e”, ao 쳌
‫ؠ‬

 ‫ؠ‬ủ

‫ؠ ؠ‬eo ‫ ؠ ؠ‬쳌‫ؠ‬a , o 쳌

ae (1985);

‫ؠ‬

e ),

a e ‫ؠ‬o ),

)

o냀‫ؠ ؠ‬ú 쳌 ‫ؠ‬eo a

䁬 ‫ؠ‬ỉ ༫⤂ a 냀‫ؠ‬

༫ ‫ؠ‬

ae & Jo‫( ؠ‬199 ),

䁬 쳌

쳌

( ༫ 쳌 ‫ ) ؠ‬䁬 ‫ؠ‬

ú 

‫ ؠ‬ủa

‫ ؠ‬o

‫ ؠ‬䁬 ‫ؠ‬

‫ؠ‬a⤂ ổ‫ؠ ؠ‬eo ‫ ؠ ؠ‬쳌‫ؠ‬a

e a ‫ ؠ‬, 013)

-

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ ؠ‬냀⤂ ༫

‫ؠ‬

༫

d

쳌

쳌 ‫ ( ؠ ؠؤ‬a ‫ؠ‬ew , ea ⤂ & W‫ ؠؠ‬e a , 003)
‫ ؠ‬༫ õ

‫ؠ‬

냀‫ؠؠ ؠ‬ệ༫ ༫༫ ầ༫
,

‫ؠ‬

(༫༫ 쳌 &

‫ ؠ‬쳌‫ؠ ؠ ؠ‬

o 쳌 da ‫ؠ‬

쳌 ‫ؠ‬o
ầ༫

‫ؠ‬
‫ؠ‬ắ
‫ؠ ؠ‬

냀o ‫ؠؠ‬

‫ؠ‬༫⤂

‫ؠ‬

‫ؠ‬༫

‫ؠ‬
‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

쳌
༫

‫ؠ‬

쳌냀‫ؠ‬

༫⤂
䁬

‫ؠ‬

ổ ‫ ؠؠ‬༫

‫ ؠ‬쳌‫ؠ‬༫‫ؠ ؠ ؠ‬

‫ ؠ‬a ủ
‫ؠ‬

a༫ ‫ؠؠ‬
‫ؠ‬

‫ؠ‬䁬

a & Wood, 004)

༫a

‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o,

ổ ‫ ؠؠ‬༫ ‫ؠ‬

‫ؠ‬

a 쳌

a ‫ؠ‬꾀

‫ؠ‬

쳌

‫ؠ‬

‫ ( ؠ‬of ‫ ؠ‬쳌e , 008)

냀o ‫ؠؠ‬

‫ؠ‬

‫ؠ‬a , 01 ) 䁬 쳌‫ؠ‬ú

o 쳌 ‫ؠ‬ệ

ầ༫

( ‫ ؠ ؠ‬ầ༫

쳌 냀‫ؠ‬
a

༫‫ؠ‬

‫ؠ‬

༫༫ ầ༫

༫‫ؠ ؠ‬༫ , ‫ؠ‬
쳌‫ؠ‬༫

༫ a d, 014; ‫ؠ‬o

‫ؠ ؠ‬

‫ ؠؠ‬༫ ⤂ ༫
䁬

꾀 쳌 o 쳌

쳌‫ؠ‬༫ ༫a

‫ؠ‬d

‫ؠ‬ắ

‫ؠ‬

‫ؠ‬o ‫ؠ ؠ ؠ‬䁬 쳌 (S a

༫⤂ ‫ ؠؠ‬,
༫⤂

쳌‫ؠ‬ú

‫ؠ‬

‫ ؠ‬,

쳌
‫ؠ‬

쳌, ủ‫ ؠ‬o ao) a༫ ‫ؠؠ‬
( of ‫ ؠ‬쳌e , 008)
⤂ ༫

‫ؠ‬

o
쳌

,
o 쳌 ý

䁬‫ؠ ؠ ؠ‬

Lý thuyết tài chính: cổ điển và hiện đại
Lý ‫ؠ‬༫⤂

䁬‫ ؠ ؠ ؠ‬ổ ‫ؠ‬

ủ‫ ؠ‬o ao ‫ ؠ‬༫‫ؠ ؠ‬༫

ao

쳌‫ؠ‬༫
䁬

‫ ؠ‬ằ 쳌

o 쳌냀‫ ؠ‬ủ‫ ؠ‬o, ‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫

쳌 ‫ؠؠ‬
䁬

‫ؠ‬

LUAN VAN CHAT LUONG download : add


7

༫a ‫ؠ‬ệ

쳌 ‫ ؠؠ‬༫ (

䁬⤂

༫

a ‫ ؠ‬༫

‫ؠؠ‬ệ

냀‫ؠ‬

‫ؠ ؠ‬

‫ ؠؠ‬༫

‫ ؠ‬쳌‫ؠ‬

‫ؠ‬

‫ؠ ؠ‬a d‫ؠ‬,
‫ؠ‬ú 쳌

쳌 ‫ؠ‬༫‫ ؠ‬ú

䁬o ũ 쳌

쳌 ‫ ؠؠ‬༫ ‫ؠ‬oặ

,

o 쳌

‫ ؠؠ‬༫ ổ

‫ؠ‬,

꾀 쳌 ‫ؠ‬

‫ؠ ؠ‬༫

༫

e

‫ ؠؠ‬༫

‫ؠ‬

ao

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫
30,

‫ؠ‬

쳌 䁬 ‫ؠ‬

쳌 ổ ‫ ؠؠ‬༫

o

‫ؠ‬

‫ؠ‬꾀

䁬 ổ ‫ ؠؠ‬༫ 냀‫ ؠ‬d‫ؠ‬ệ
‫ ؠ‬쳌‫ؠ‬༫

‫ؠ‬

‫ؠ‬

쳌

༫

䁬⤂ ‫ؠ‬

‫ؠ⤂ ؠ‬

༫a

돠

쳌 䁬

‫ؠ‬

쳌䁬 ‫( ؠ‬

d
-

‫ؠؠ‬
ổ ‫ ؠؠ‬༫ 냀‫ؠ‬

‫ؠ‬꾀

䁬

ổ ‫ ؠؠ‬༫
a)

䁬

냀‫ ؠ‬d‫ؠ‬ệ

쳌 ‫ ؠ‬쳌‫ؠ ؠ‬
‫ ؠ‬a ‫ؠ‬

쳌‫ؠؠ‬

༫

༫

‫ؠ‬ầ

༫a

돠 꾀 쳌 䁬 쳌 ao, 䁬 ‫ؠ‬

쳌 ‫ؠ ؠ‬

ý ‫ؠ‬༫⤂ d

ổ

쳌 ༫a
‫ؠ‬

ủa 䁬‫ؠ‬

쳌 ‫ ؠؠ‬༫ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬 ༫‫ؠ ؠ‬༫  ủ‫ ؠ‬o

䁬 쳌 ao ‫ ؠ‬༫‫ؠ ؠ‬༫

䁬

䁬o

䁬o
༫

䁬‫ ؠ ؠ ؠ‬ổ ‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ

ầ༫

쳌 ổ ‫ ؠؠ‬༫

‫ؠ‬

o 쳌

䁬 ý do

,

‫ؠ‬

ầ༫

,

(S‫ؠ‬ef ‫ ؠ‬, 001), d

‫ ؠؠ‬༫

‫ؠ‬o 쳌䁬 ‫ؠ ؠ‬

‫ ؠ‬ủa ý ‫ؠ‬༫⤂

‫ؠ ؠ ؠ‬䁬 ‫ؠ ؠ‬

쳌

䁬o

쳌‫ؠ‬ĩa 䁬,

‫ؠ‬a ), ‫ؠ‬꾀 ‫ ؠ ؠ‬ầ༫

o 쳌

⤂, 1979;

ủa

‫ ؠ‬༫ 䁬⤂

쳌 ༫

쳌

䁬‫ؠ ؠ ؠ‬

e

‫ؠ‬

쳌 냀‫ؠ ؠ‬꾀

ủ‫ ؠ‬o ‫ؠ‬

30, o 쳌 ‫ؠ ؠؠ‬

ổ ‫ ؠؠ‬༫ ‫ؠ‬

‫ؠ‬

ao ‫ؠ‬

쳌 ‫ ؠ‬쳌‫ؠ‬

‫ ؠ‬냀‫ ؠ‬d‫ؠ‬ệ ( e e e a ‫ ؠ‬e e

ý ‫ؠ‬༫⤂

‫ؠ‬

‫ ؠ‬༫a ‫ؠ‬ệ 쳌‫ ؠ‬a ủ‫ ؠ‬o 䁬

⤂ 䁬o ༫a

ổ ‫ ؠؠ‬༫

‫ؠ‬ỉ

༫ủ 쳌‫ؠ‬

༫a

⤂ & Ka‫ ؠ‬e a , 1975), ‫ؠ‬a⤂

쳌 ༫

쳌,

‫) ؠ‬

쳌 ‫ ؠؠ‬༫ (Ka‫ ؠ‬e a &

냀 ༫‫ؠ ؠ‬༫

d‫ؠ‬ệ

-

쳌‫ؠ‬༫ ‫ؠ‬o ằ 쳌,

008; S‫ ؠ‬o , 1955;
‫ؠ‬

䁬‫ ؠ‬༫

‫ؠ‬䁬 쳌‫ؠؠ‬

䁬‫ؠ ؠ ؠ ؠ‬䁬 ‫ؠ ؠ‬

༫‫ؠ ؠ‬༫

‫ؠ‬

d ,

‫ؠ‬

o 쳌 ‫ ؠ ؠ‬쳌‫ؠ‬a

༫

䁬⤂

‫ؠ‬

‫ ؠ‬S

༫

‫ؠ ؠ‬䁬 ‫ؠ ؠ‬

Lý thuyết về dự đinh hành vi (TPB):
Lý ‫ؠ‬༫⤂
‫ؠ‬

‫ؠ‬
‫ؠ‬

‫ؠ‬ú 쳌 a

냀 ‫ ؠ‬ầ
d

쳌‫ؠؠ‬

༫a

쳌 ‫ؠ‬꾀 ầ༫

‫ؠ‬o

a⤂, d
‫ؠ‬
‫ؠ‬

‫ ؠ‬䁬
‫ؠ‬༫

‫ ؠ‬ầ༫
༫ ‫ؠ‬

‫ؠ ؠ‬䁬 ‫ؠ ؠ‬
a

䁬‫ؠ‬ “Ả h hưở ⣈ của m

‫ؠؠ‬ệ
‫ؠ‬

༫
‫ؠ‬o ),

‫ؠ‬

‫ؠؠ‬

䁬 쳌 ao

o 쳌

쳌 ‫ؠ‬o

䁬 쳌

䁬 쳌 ao

쳌‫ؠؠ‬

‫ؠ‬, 䁬‫ ؠ ؠ ؠ‬䁬 d

‫ؠ‬ệ 쳌
쳌 ‫ؠ‬

d

ầ༫

쳌 ‫ؠ‬

jze , 1991)

‫ؠ‬eo ⤂ of ea o ed

༫

䁬 d༫⤂

K ‫ؠ‬ệ

jze , 1977;

ý(

꾀 쳌 ủa d

쳌‫ؠ‬༫ ũ 쳌 ‫ؠ‬o ằ 쳌,

‫ؠ‬༫

‫ؠ‬

쳌 ‫ؠ‬༫

‫ ؠ‬䁬 쳌 ao, ‫ؠ ؠ‬ú 쳌

༫,

ý ‫ؠ‬༫⤂ 
༫

‫ؠ ؠ‬䁬 ‫( ؠ ؠ‬༫‫ ؠ ؠ‬e‫& ؠ‬

ý ‫ؠ‬༫⤂ ‫ؠ‬䁬 ‫ؠ‬

ý ‫ؠ‬༫⤂

ao, ‫ؠ‬

d

o

,

쳌‫ؠؠ‬ệ
ầ༫
쳌‫ؠ‬༫ ‫ؠ‬

số í h cách đ

䁬o
‫ؠ‬
‫ؠؠ‬ệ

‫ؠ‬༫

a

쳌 ‫ؠ‬o

ủa

쳌‫ؠؠ‬

༫

ự đị h đầ‫ ݠ‬ư

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8

cổ ph‫ ݠ ݠ‬ro ⣈ ươ ⣈ la‫ ݠ‬của hà đầ‫ ݠ‬ư cá hâ
khoá

‫ݠ‬ệ

rê

hị rườ ⣈ chứ ⣈

am: ⣈h‫ݠ‬ê cứ‫ ݠ‬a‫ ݠ‬rị r‫ ݠ‬⣈ ⣈‫ݠ‬a của hậ

hức khơ ⣈ ch c ch

àk

q‫ݠ‬ả đầ‫ ݠ‬ư”

༫

ặ a

hức rủ‫ ݠ‬ro
쳌‫ؠؠ‬

hậ

༫

h‫ ݠ‬⣈ ⣈h‫ݠ‬ê cứ‫ ݠ‬ổ ⣈ q‫ݠ‬á

ặ

-

‫ؠ‬
‫ؠ‬

-

‫ؠ‬

ủ‫ ؠ‬o

‫ؠ‬

‫ؠ‬

‫ؠ‬
쳌 ‫ؠ‬ắ

‫ؠ‬

K

‫ؠ‬
‫ؠ‬ắ

‫ؠ‬

༫༫
ầ༫

ầ༫

(Nguồn㠮 đề.xuất ủ㈲ ti .gi )
ì h 1༫1༫
1༫3

h‫ ݠ‬⣈ ⣈h‫ݠ‬ê ༫cứ‫ ݠ‬ổ ⣈ q‫ݠ‬á

ục ‫ݠ‬ê‫ݠ‬༫ ⣈h‫ݠ‬ê cứ‫ݠ‬

1.3.1 Mục.tiêu nghiên cứu tổng quát:
o
‫ؠ‬

쳌

쳌 ༫a ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o,

쳌 ủa

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬

‫ؠ‬ắ

䁬

༫༫ ầ༫

쳌 ‫ؠ‬ắ

d

‫ ؠ‬ầ༫

1.3.2 Mục tiêu nghiên cứu cụ thể:
‫ ؠ‬䁬 o
o 䁬

‫ؠ‬

쳌 ‫ؠ‬ắ

o

쳌

‫ؠ‬

‫ؠ‬

‫ؠ‬

༫ ‫ؠؠ‬

쳌

쳌 ủa ‫ؠ‬

‫ؠ‬

ủ‫ ؠ‬o 䁬

쳌 ủa

༫༫ ầ༫

‫ؠ‬

‫ؠ‬

ủ‫ؠ‬

쳌 ‫ؠ‬ắ

‫ؠ‬ắ

‫ؠ‬ắ

쳌

‫ؠ‬

༫༫ ầ༫
o

쳌

䁬

ý ‫ؠ ؠ‬

d

‫ ؠ‬ầ༫

ổ

‫ ؠؠ‬༫

쳌‫ؠ‬ao d ‫ؠ ؠ‬

쳌 ‫ؠ‬o ,

‫ ؠ‬䁬 ༫༫
‫ؠ‬䁬 ầ༫

Ủ⤂ a
‫ؠ‬

䁬

‫ؠ‬

쳌 ‫ؠ‬o

쳌 ⤂ ‫ؠ‬

‫ؠ‬䁬

,S

쳌 ‫ؠ‬o

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