Topic vinamilk’s marketing strategy analysis

MKT101 - Group 2 - Vinamilk
Marketing Principles (MKT101)


FPT UNIVERSITY
MINISTRY OF EDUCATION AND TRAINING

MARKETING PRINCIPLES
GROUP 2 ASSIGNMENT
TOPIC:

VINAMILK’S MARKETING STRATEGY ANALYSIS
Subject code

MKT101

Instructor

Tran Dinh Thanh

Product

Vinamilk

Class

MC1701

Group

2

Group’s members and ID

1. Nguyen Thai Son

SS170180

2. Ngo Thien Nhan

SS170307

3. Dam Phuong Nghi

SS170310

4. Hoang Gia Thuyen

SS170303

5. Cao Thi Huong Giang

SS170110

6. Ngo Pham Phuong Thao

SS170183

Ho Chi Minh, 25 March 2022


TABLE OF CONTENT

I. INTRODUCTION

1. Market Trend and Overview
2. Company description
3. Product description : Vinamilk 100% Organic 3.1. Functions and features
3.2. Style and design
3.3. Market share

II. COMPETITIVE AND POSITIONING ANALYSIS
4. Competitor analysis (Compare market share, strengths, weaknesses…)

5. Customer Analysis
5.1. Segmentations
5.2. Target Segments or customer portrait
5.3 Differentiation and Positioning Strategies
5.3.1. Differentiation
5.3.1.1. Image
5.3.1.2. Channel
5.3.1.3. Product
5.3.2. Positioning Strategies
5.3.2.1. Map 1: Price and Milligram of calcium in fresh milk
5.3.2.2. Map 2: Brand Awareness and Market Share
5.3.2.3. Value proposition

III. MARKETING STRATEGIES ANALYSIS
6.
7.
8.
9.

Product
Price
Place
Promotion

IV. CONCLUSION AND RECOMMENDATION

I. Introduction

1. Market Trend and Overview
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According to the Industrial Trade Information Center of the Ministry of Industry and Trade, according
to Euromonitor market research, Vietnam's milk consumption was 1.76 million tons in 2020, an
8.6% increase from 2019. Milk consumption is 26-27 kg, and the world per capita milk consumption
is about 100 kg per year, which is quite a low rate, but the average per capita consumption in Asian
countries is 38 kg per year. However, the growth of the local milk and dairy market is improving.
According to Kantar Worldpanel's market report, Vietnam's milk and milk demand is showing
positive signs due to its young population, increased median income and increasing use of products
that improve nutrition and enhance the immune system. Grows. Home consumers also tend to use
branded products that are convenient and comply with food safety regulations.
In 2020, the revenue of milk and dairy products in Vietnam reached VND64.4 trillion, an increase of
10.3 percent compared with that of 2019. The revenue is expected to achieve the growth of 7-8
percent yearly during the period from 2021 to 2025, reaching about VNĐ3.8 trillion in 2025. Of that,
yoghurt revenue is expected to grow fastest with the compound annual growth rate (CAGR) of 12
percent per year. (vietnam agriculture.nong nghiep.vn)

2. Company overview:
2.1. History:

Vinamilk was invented in 1976. From the 1980s to the 1990s, Winamilk won 3rd, 2nd and 1st
class medals. In the 2000s, Vinamilk was awarded the title of "Add Process Champion" and
entered the Order of Independence III. The company has also set up factories in many
companies throughout Vietnam. Vinamilk then applied new technologies and was awarded the
Second Independence Medal in 2010. According to Vinamilk (2020), the company has
expanded into ASEAN by launching the first Euro100 organic milk produced in Vietnam in mid2020. During this period, Vinamilk's profits in the Asia-Pacific region exceeded $1 billion.
2.2. General information:
The state-owned Southern Coffee Dairy Company, the company nationalized and acquired
three privately owned dairy producers (Thong Nhat, Truong Ton and Dielac) in southern
Vietnam, renamed in 1978. This product is made by Vietnamese people. A dairy company
founded in 1993. After listing on the Ho Chi Minh Stock Exchange, the company name was
changed to Vietnam Commodity United Security Company (Vinamilk). Vinamilk's main products
include milk milk, hammer milk, fresh milk, soy milk, yogurt and ice cream. Vinamilk's main
competitors are Dutch Lady Vietnam (Fleiceland Foods), Nestle Vietnam, Abbott, Mead
Johnson (Reckett Benquiser), Friso and Nutty. Food. .. September 2016, Vinamilk and Chr.
Signed a strategic cooperation agreement. Probiotics developed by Hansen.
Vinamilk is the largest dairy company in Vietnam. Grounded on the UNDP 2007 Top 200
largest enterprises in Vietnam report, it was also the 15th largest company in Vietnam and
formerly the most precious public company listed in Vietnam. In 2010, it's the first company in
Vietnam to be included in the Forbes Asia's 200 Stylish Under A Billion list that highlights 200
top- performing small-and mid-sized companies with periodic profit under 1 billion dollars.
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2.3. Development strategy:
Sustaining the No.1 position in Vietnam request and aspiring to be in the Top 30 of World’s
Largest Dairy Companies in terms of profit, Vinamilk has set up 3 primary targets to achieve
diversifying portfolio grounded on consumers' preferences, retaining leadership within the dairy
assiduity in Vietnam and getting the leading dairy company in the Southeast Asia (Vinamilk
2020).

2.4. Mission Statement :
Vinamilk solicitations to raise health mindfulness and to ameliorate physical conditions of their
consumers. They commit to deliver the best- quality nutrition to communities with respect, love
and responsibility (Vinamilk 2020).
3. Product overview:
3.1. Functions and features:
Vinamilk's liquid products, including Vinamilk 100% Organic, are nutrient-rich beverages. Due
to the presence of a variety of essential nutrients including Calcium, Protein, Vitamin A,
Vitamin D, Magnesium, Phosphorus, Potassium, their products help strengthen our bones,
prevent osteoporosis, boost the overall metabolism of our body, keep us hydrated and nourish
our skin (Vinamilk 2016) .
3.2. Style and design:
The package of most Vinamilk's products, including Vinamilk 100% Organic, is
straightforward, simple and eye-catching with a distinctive logo and a combination of three
primary colours including green, blue and white. Their appearance is not only appealing to
customers but also increases brand recognition in the market (IBN 2017).
3.3. Market share:
Thanks to intensive competitive campaigns and a diversified portfolio, Vinamilk's liquid milk
products are more appreciated and favoured in the Vietnam market compared to its rivals
such as TH True Milk (CEO 360). Vinamilk has dominated this market with a nearly 40% value
share in 2020 (Euromonitor 2020).

II. Competitive and positioning Analysis
4. Competitor analysis (Compare market share, strengths, weaknesses…)
1. STRENGTHS
● Vinamilk has stood strongly in the dairy
industry for over 40 years and continued to grow
to define itself as the top milk brand in Vietnam.
Not only for Vietnamese customers, but also
Vinamilk is exported overseas.

3. THREATS
● Growing numbers of competitors are not
only world's famous dairy companies but also
rising domestic brands.
● The membership of Vietnam with WTO and
ASEAN assists other foreign brands to
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● Vinamilk is the biggest milk production
company in Viet Nam and accounts for 37%
of the market share.
● Despite the high quality products, the
milk’s price of Vinamilk is reasonable and
suitable for consumers’ demographic and with
various kinds, for example, 100% organic
milk, premium milk,etc.
● Its marketing campaign is methodical and
professional with different activities such as
“Sua hoc duong”, “One million trees
VietNam fund”.
● While other companies are having problems,
Vinamilk has an extremely good fund structure
and autonomous financials.

● Vinamilk produces a natural source of
fresh milk as well as having an organic and
internationally standardised cow’s farm

2. WEAKNESSES

penetrate into Vietnam's market.
● Due to the ATIGA and Vietnam EAEU
FTA decree to eliminate tariffs on dairy
products including liquid milk.
● Challenge to expand the distribution,
according to World Bank Data, 70% of the
total population live in highland regions.
Hence, this is a big barrier for both Vinamilk
and consumers to deliver and get access to
the products, especially in terms of keeping
UHT milk in good quality.
● Milk is the product category consisting of
price registration and price stability, which
makes Vinamilk hard to control the output
price.
● Pressure from environmental responsibility
to save energy.
● Requirement to keep the company updated
due to frequent customers' changing
preferences in packaging and drinking
trends.
4. OPPORTUNITIES

● The source supply of raw dairy milk can
not fulfil the production demand.
● Investing in organic farms and importing
dairy cows abroad costs a large amount of
money.

●Too many retailers but not every retailer has

good facilities to maintain the quality of
milk for a long time.

● The Vietnamese government encouraging
foreign investment helps Vinamilk attract
investors.
● Vinamilk factories equipped with
international standards production lines not
only reduce production time but also increase
output and product qualities.
● Vinamilk constantly creates new flavours
for their product that will help them reach
bigger consumer markets.
● Vietnamese consumers are interested in
local brands.
●Increasing living standards leads
to concern about nutrition and health
among consumers

5. Customer Analysis
5.1. Segmentations
Segment Demographic

Psychographic

Behavioural

Geographic

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Children

Age: 5-14
Gender: Male,
female and others

Lifestyle:
outdoor- oriented,
prefer hanging out
with friends
Personalities: Active,
curious, creative

Occasion: daily
All over
User status:
Vietnam
potential/daily users
Usage rate: daily
Benefit sought:
provide nutritions that
is good for their growth

Young
adult

Age: 15-25
Gender: male,
female and others
Income: no income
or low income
Occupations:
college/university
students

Lifestyle:
lead a busy life
because having a lot of
tasks to do, do a lot of
activities to satisfy their
wants
Personalities:
energetic, enthusiastic,
interested in novelty

Occasion: daily
All over
User status: first-time Vietnam
users, regular users,
potential users
Usage rate: regular,
daily
Loyalty: medium
Benefit sought:
good for body growth,
refill energy

Adult

Age: 26-44
Gender:
Male, female and
others
Marital status:
Married, not
married
Family size: single
person or 3-4
people.
Income: MiddleHigh income
Occupation:Varies
.

Social class: Middle
and upper class.
Lifestyle:
Desire to strike a
work-life balance,
usually stressful and
busy,
Personalities:
Busy, creative, flexible,
outdoor-oriented,
energetic, sportoriented.

Occasion: daily.

User status: regular
User rate: heavy user.
Loyalty: medium
Benefit sought:
good for health,
delicious taste,
convenient

All over
Vietnam.
Density:
Average to
High.

Middle
age
women

Age: 40-60
Gender: female
Marital Status:
married.
Occupation: either
work or retire.
Income:
middle - high
income

Social class: middle
and upper class.

Lifestyle: either busy
or unoccupied, care
about health.
Personalities: Calm,
caring, loving, happy.

User status: first time
users/long time users.
User rate: heavy
users.
Loyalty: medium.
Benefit sought:
calcium in milk that
helps maintain bones
and a tough
skeletal structure

All over
Vietnam
from big
cities to
even small
rustic areas.
Density:
Average or
High

The
elderly

Age: 65-70
Gender: mostly

Social class: middle
class, upper class

Occasions: In free
time, at gathering

Region:
suburban
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female
Marital status/
Family size:
single, married with
children, married
without children.
Occupation: most
have retired.
Income: pension,
most live off their
children.

Lifestyles: wellorganised, healthconscious, focusing on
improving their
physical and mental
conditions, seeking for

peacefulness.
Personalities: familyoriented, realistic,
sometimes aggressive.

events
User status:
potential users
User rate: heavy
users
Benefit sought:
affordable, easy to
buy, prevent
osteoporosis, keep
body hydrated,
increase resistance,
reduce fatigue.

and ru
areas
Densi
High

5.2. Target Segments or customer portrait
Vinamilk 100% organic has efficiently dominated the high-income segmentation by employing a
concentrated marketing strategy.
Vinamilk's primary target customer is children aged 5 to 14 (Vinamilk 2014). Vinamilk aims to
improve children's physical health and to nurture young talents, as children are considered the
future of a nation (Vinamilk 2016). The first reason Vinamilk 100% organic chose this segmentation
is the fact that children make up around 23.2 percent of the population (Statista 2020). Secondly,
the demand for milk in this segment is much higher than in other segments. Because this age range

is very important for the development of children. At this age children need an amount of nutrients,
vitamins, DHA, calcium to help the body develop in balance, creating a premise for later
development. On the other hand, parents always pay special attention to children at this age.
Therefore, the demand is high.
Vinamilk itself has claimed their knowledgeable confidence in children aged from 5 to 14 years old
but they are also expanding the target customers to all ages. The middle-class population is
growing, and they are beginning to focus more on the value of products rather than the price. As a
result, Vinamilk is 100 % organic and could attract more customers. (Euromonitor 2020)
5.3 Differentiation and Positioning Strategies
5.3.1.DIFFERENTIATION:
5.3.1.1. Image differentiation:
Vinamilk succeeds in building its brand-awareness with aggressive marketing campaigns and
advertisements mainly concentrating on Vietnamese families (HBR Business School 2019). A
campaign called ''Vinamilk 40 năm - Vươn cao Việt Nam'' in 2016, which was associated with
Vinamilk's CSR activities aimed to improve the physical health of Vietnamese children (Brands
Vietnam). Vinamilk successfully conveyed the message that Vietnamese children would grow up happy
and healthy thanks to their high-quality products (Vinamilk 2016). In an advertisement named ''Sữa
tươi Vinamilk Organic - Tươi ngon thuần khiết từ trang trại chuẩn Châu Âu trên cao nguyên Đà Lạt” in
2020, Vinamilk introduced the image of a high-quality product meeting
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European standards which promised to bring nutrition to the Vietnamese families (Vinamilk
2020).
In addition to benefiting people’s health, Vinamilk also improves its brand recognition by
exclusively focusing on social responsibility. In “Quỹ 1 triệu cây xanh cho Việt Nam" annual
campaign launched in 2012, Vinamilk has planted nearly 1 million of trees in Vietnam to date.
This does not only raise people's awareness of the environment but also helps fight global
warming and pollution (Phap Luat 2020). The campaign "Bạn khỏe mạnh. Việt Nam khỏe
mạnh." co-operated by Vinamilk and VTV Digital in 2021 has targeted "Spreading a healthy

and active lifestyle - Together contributing 10 billion VND to buy Covid-19 vaccines for
Vietnamese children” (Vinamilk.com). In “Vinamilk - Triệu bước đi, đẩy lùi Cô-vi” campaign in
2020, Vinamilk gave away 60 000 medical masks, 6 000 hand sanitizers and more than 86
000 cartons of milk to more than 6000 underprivileged children throughout Vietnam during the
Covid-19 pandemic (Bao Chinh Phu).
In terms of the brand's image, dancing dairy cows with funny, playful motion has become a
featured icon for Vinamilk, which relates to the cows’ high living conditions. During nearly 40
years in the dairy industry, Vinamilk logo has had some small changes but still preserves the
meaningful message. The logo is in 2 main colors: blue and white. Blue symbolizes hope and
trust; white for purity and pristine. In the middle is the brand name “Vinamilk” in which “Vina”
for Vietnam, covered with an Oval shape as shelter and safety. The logo represents Vinamilk’s
endeavour and determination to become the leading dairy company in Vietnam and provide its
customers with the best products. All outstanding benefits Vinamilk wants to bring to
customers are transmitted in the most adroit way.

5.3.1.2. Channel differentiation:
What highlights Vinamilk is its widespread reseller system which is an effective channel carrying the
brand to customers.Vinamilk's liquid milk products have become popular and easy to find throughout
Vietnam because it uses 3 main distribution channels. The first channel is the supermarket system,
from large supermarkets such as Co.opmart, Big C to small supermarkets such as Vinmart, Family
mart, and B'smart. The second distribution channel is key accounts such as schools, hotels, and
restaurants. These are units that will usually order in large quantities from Vinamilk's branches. And the
last distribution channel is through distributors and dealers with more than 220,000 stores in 63
provinces in Vietnam (ISAAC 2019). These channels and distributors nationwide have brought
Vinamilk’s products to every corner of Vietnam with the same quality. Due to the development of ecommerce, Vinamilk also sells its products through online networks such as Shopee, Lazada, Vinamilk
website.

5.3.1.3. Product differentiation:
Vietnamese people nowadays are concerned about their height and personal health, especially when
the rate of underweight and stunting Vietnamese children is considerably high compared to the world

(Thanhnien 2018). Fresh milk products are the best solution to supplement calcium and other
essential nutrients. By producing extensive product lines including Vinamilk less sugar and Vinamilk
skim fresh milk for dieters, adding more scents and
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creating Vinamilk 100% Organic for high-end customers, Vinamilk has maintained its position
as a leading brand in the diversified fresh milk market (Vinamilk 2020).
Also, Vinamilk is recognized internationally for almost the whole production system, from
product quality, production system, to raw supply. The company was certified by the British
Retail Consortium (BRC) standard for food safety. Its production process was controlled
strictly according to the Management System of International Standards ISO 50001: 2011
and HACCP (Nguyen, VCCI 2015). Notably, Vinamilk’s first 5 cow farms are the first and
only 5 dairy farms in Southeast Asia to be recognized by Global G.A.P (Vinamilk 2014).
These international certificates probably explain why Vinamilk is such a trusted brand to
Vietnamese consumers.
5.3.2. Positioning Strategies
5.3.2.1. Map 1: Price and Milligram of calcium in fresh milk
As can be seen from the map, in terms of price, Meadow Fresh has both the highest price
(43,5 VND/ 4 cartons) and highest level of calcium (125 mg) while Dutch has the lowest price
(29,5 VND/ 4 cartons) compared to other milk brands. On the other hand, Vinamilk has quite
a reasonable price (31,5 VND/ 4 cartons) which is affordable to most Vietnamese consumers
nowadays.
Demonstrated in the above positioning map are two attributes ‘calcium content’ and ‘price’
that reflect Vinamilk’s position in the liquid milk market of Vietnam. Its calcium content and
price are lower than those of foreign brands including Dutch Lady, Meadow Fresh and Table
Cove. In fact, Vinamilk’s products are categorized as middle-end. This positioning strategy is
reasonable considering that Vinamilk’s target is middle-income citizens. Foreign brands with
higher calcium content yet much higher price are aimed at upper-class consumers. However,
as Vietnam is a lower-middle-income country (Foreign Affairs, Trade and Development

Canada 2015), Vinamilk boasts more market share in the liquid milk industry in comparison
with foreign competitors.

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(Source: eastasiabr.wordpress.com)
5.3.2.2. Map 2: Brand Awareness and Market Share
Overall, Vinamilk takes the lead in both attributes consisting of high company shares and brand
recognition with 40% (Euromonitor, 2020) of total shares and 132.14 points of CPRs (Appendix

12) respectively. When it comes to Meadow Fresh and Love In Farm, they are considered as new
brands penetrating into the Vietnamese market. For TH True Milk, even though it joined the dairy
industry quite late in 2010 TH True Milk tried to keep up with the fast pace with 11.56% CAGR in
the 2015-2012 period (Phuong Anh, 2017).

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5.3.2.3. Value proposition
According to the two positioning maps, Vinamilk’s value proposition in the dairy industry is The
Same for Less. Even though Vinamilk has low milligram of calcium in the fresh milk, its
affordable price is the superior factor among other brands. On top of that, Vinamilk has
defined itself as the biggest company in Vietnam’s milk industry (Truc Dang, 2014)

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III. Marketing Strategies Analysis
6. Product

All factories have been implementing quality controls according to ISO 9001:2000 and
Hazard Analysis and Critical Control Points (HACCP). Food safety and hygiene is one of
the top quality policies that Vinamilk set out in the business. All factories were built by
Vinamilk Construction and application of HACCP system for food hygiene and safety, the
factory has been used by international organisations such as SGS, BVQI assessment and
certification systems that meet HACCP standard RVA of the Netherlands. Below are
product lines of Vinamilk:
●
Group of fresh milk – drinking yoghurt
●
Group of condensed milk
●
Group of powdered milk
●
Group of frozen product
●
Group of refresher (Vfresh)
●
Group of Coffee
7. Price
In order to maintain profit in difficult times while prices of many raw materials strongly increased,
Vinamilk has been following a policy of controlling and tightening costs and expenses. All monthly
cost items were well planned in detail at the end of the previous year. At the end of each month, the
actual cost was compared with the approved cost to understand causes of divergence and to fix the
problem immediately. Cost control is also one
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of the criteria to evaluate monthly performance of the managers. Each channel retail
company has a separate rating system consistent with the characteristics of each channel of

business to meet consumer purchases that are the most satisfied. For distributors:
distributors specified products distribution company's price policies according to certain
markets and revenue from commissions, products. Overall, the company's pricing is quite
reasonable. Competitive advantage compared with the special product is the absolute
advantage in meeting most of the needs of consumers everywhere, the entire world and all
walks
8. Place
Distribution system of the company's products covers a wide territory of Vietnam, from the
provinces to the districts lying in coastal and mountainous areas. Distribution system of the
company through the following main channels:
●
Traditional Channe l: This is the distribution channel home power, distributed over 90% of
the production companies. Traditional channels are made through distributors to retail outlets
throughout the country. We now have 220 companies with more than 90,000 Distributors at
retail in 64/64 provinces and cities across the country.
●
Modern channels: through supermarkets, office blocks, factories, blocks for…
●

The system stores Featured Products of the company : So far the company has developed 16
product showrooms in major cities like Hanoi, HCMC, Can Tho, Da Nang,... In addition to market
countries, the company has exported products to several countries in the world for many years.
Currently the company has official distributors in international markets in the U.S., Europe, Australia
and Thailand are in the stage set up distribution systems

coordination official of the company's products in the market in Cambodia and some
neighbouring countries in the region
9. Promotion
Vinamilk has pushed brand promotion activities in many markets such as Japan, South Korea
and Southeast Asian countries, creating a mark for the company and the country’s dairy

industry.
“These efforts are Vinamilk's responsible commitments to contribute to affirming the value and
enhancing the reputation of Viet Nam's national brand on the world level,” Hương said.
Vinamilk's brand value has been highly valued by prestigious organisations for many
consecutive years. In 2020, Forbes Vietnam announced the brand value of Vinamilk at
US$2.4 billion, an increase of $200 million year-on-year.
Vinamilk is also the brand of milk most-bought by Vietnamese consumers for eight
consecutive years according to surveys conducted by Worldpanel and Kantar. Vinamilk
recently stepped up to the top of the top 10 strongest brands in Việt Nam and maintained its
presence in the top 1,000 brands in Asia according to the Campaign Asia & Nielsen. – VNS

IV. CONCLUSION
Vinamilk, a trusted brand with over 40 years of existence, provides customers with international
standard products at reasonable prices widely available throughout the country. Customers are not the
only ones who trust the company; other stakeholders, such as investors, appreciate its
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financial openness. Vinamilk has made significant investments in material areas to reduce its
dependence on foreign supply as part of its commitment to sustainable growth. The company
is also known for being an ethical company that has implemented long-term business
programs for citizens.
In spite of recent funding inside the material vicinity, Vinamilk still depends heavily on
overseas elements. Fluctuation in rating may yield monumental defects on Vinamilk’s income.
Furthermore, as Vietnam’s farm market is obtaining additional and more competitive,
specifically with the approaching entrance of overseas brands, Vinamilk is also involved
regarding even bigger intense opposition within the close to future.

V. REFERENCES
1. S. Trang, Vietnam’s milk consumption stays quite low, vietnam agriculture.nong

nghiep.vn, 18 February, 2021. ( />2. BrandsVietnam 2016 4, '40 Năm vươn cao Việt Nam', BrandsVietnam.
( />3. CEO 360 2020, 'Các Chiến Lược Cạnh Tranh Của Vinamilk Giúp Thương Hiệu Vượt Qua
Đối Thủ', CEO 360, 18 February. ( />4. Euromoritor 2020 2020, Health and Wellness in Vietnam, Euromonitor, Vietnam.
5. IBN 2017, 'Nhận diện thương hiệu Vinamilk qua bao bì', IBN, 14 January.
( />6. TH 2019, '3 chiến lược nội dung giúp Vinamilk thành công trên kênh digital', HBR
Business School, 21 August. ( />7. Thao, P 2020, 'Ma trận SWOT của Vinamilk: Những phân tích, đánh giá chi tiết(2020)',
MarketingAI. ( />8. Tran, N 2016, 'Vinamilk 40 năm Vươn cao Việt Nam', Vinamilk, 25 August.
( />9. Vinamilk brand valued at $2.4 billion: Forbes Vietnam, October 2020.
( />10. Truc, D 2014, 'The success of applying marketing mix 4Ps in Vietnamese dairy industry:
Vinamilk - a typical case', viewed 22 November 2020. ( />11. Nguyen 2015, ‘Vietnamese Dairy Industry: Opportunity and Challenge’.
( />12. MP 2020, '''Quỹ 1 triệu cây xanh cho Việt Nam" sẽ hoàn thành năm 2020', Phap Luat, 5
September. ( />13. VP 2020, 'PHÂN PHỐI VINAMILK, VÀ THỦ TỤC MỞ ĐẠI LÝ CỦA VINAMILK CẤP 1',
ISAAC, 22 April. ( />14. Bao Tin Tuc 2013, ‘Nâng tầm cho thương hiệu sữa tươi Việt Nam’, Viet Nam News
Agency. ( />15. PA 2017, 'Sữa hữu cơ: Con đường phát triển của ngành sữa', nhandan.com.vn, 2
October. ( />16. Vinamilk 2016 4, 'Vinamilk 40 năm Vươn cao Việt Nam', Vinamilk, Vinamilk.
( />17. Nguoi Dua Tin 2014 - Dairyvietnam.com, ‘Đột nhập’ trang trại bò sữa của Vinamilk đạt
chuẩn quốc tế’. ( />18.

Cung Va Cau 2020, 'Vinamilk gây quỹ bảo vệ trẻ em khó khăn, phịng chống dịch COVID13