SLIDE PHÁT TRIỂN APP MÔN PROTOTYPE

Giftiful
111AT8403
Dang My Linh



Why Giftiful?

Should I develop an application
for Suggesting gift?
Just only suggest ?!


Reality check

User Interview

Surfing website

Chat GPT

Can you list down the events
you have to buy gift annually?

The vital of buying gifts?

What are the problems people
often face to when buying a gift?

What difficulty do you often
face to when buying a gift?

How much time people
use for buying gifts?

Difference in culture when buying
and receiving a gift?

How do you solve with these
difficulties?

Baby shower buying gift issues?

Why do people buy Christmas
gifts after Christmas?

Is there any confusing gift-giving
situation you faced to before?


Academic check
Set final goal and phased milestones to coordinate the
time of delivery of purchased items to the set deadlines
Purchased items can be delivered separately as reward
for completing each phased milestone

Push reminder to self-monitor the progress
Share to Facebook to invite friends to see your progress
Perceived

Risks

(Financial

risks,

product

risk,

convenience risk and non-delivery risk) negatively
impact attitude toward online shopping


Finding 1 – Affinity map

I don’t know
What I should buy

I don’t know
Where I should buy

•

Limited budget

•

•

Forget the day

Afraid of timeline

•

Is there any not
appropriate –
making wrong
choice

Afraid of blind buy
•

Online

Offline

Too far –
limited time
Not available

I don’t know
How to give the gift

I don’t know
Whether she/he likes it

Gift etiquette

Her/His emotion

Romantic/Surprising
/Horrible way?!

Her/His experience


Finding 2 – From survey

I buy a lot of gifts
a year

I need goals &
constant feedback

No. It depends. Especially on their network ( introvert/extrovert people)
Covid-19 affected the number of gifts they bought

Ready to use an app can help them deal with buying gifts. Especially for the receivers they
do not know much. (Eg: Hosts of a party).
Need community help / personalized help.

I spend a lot of
money on gifts

Time to consider

No. They treasure the spiritual values more.

Vary. From 2 – 3 days.

Finding 3 – Google & Chat GPT
Culture

Personal reasons

Some cultures place a strong

Eg: Person who plans not to bear

emphasis on the act of giving

a child in their life sometimes

and

doesn’t feel comfortable when

receiving

gifts,

while

others may not.

being invited to a baby shower.

In some cultures, it may be

A person’s religion/eating habits.

customary to give gifts that are

Delay buying gift not only because

practical or useful, while in

of post holiday sales, but also other

others, more sentimental or

reasons. Eg: celebrate at a later

personal

date. Special occasion falls right

preferred.

gifts

may

be

after that holiday.

Wrap-up

Target audience
Buyers who are stuck with buying gifts. (before – during –
post gift shopping).
Goals
Help individual & business in buying gifts with:
•

The fastest speed

•

The most appropriate etiquettes

•

The most reasonable budgets

•

The most memorable giving ways.

Giftiful

=

Beautiful

+

Meaningful


Solution
Problem

Limited budget
Afraid of timeline
Making wrong choice
Gifts-giving etiquettes
Perceived risk
(Fake products,…)

Receiver’s/Buyers’
emotion

Connection

Education

Enhance
regcognition

Personalized
gifts

Push
reminder

Set final goal
by rewards


App
User Flow

Wire Frame

Prototype

1

2


Thank you
111AT8403
Dang My Linh