Graphic Design Artwork, Design & Signage requirements ppt

Artwork, Design & Signage Requirements
Graphic Design
Artwork, Design & Signage requirements
Artwork, Design & Signage Requirements
Artwork Requirements for Signage
File Formats Accepted
AI • Adobe Illustrator (CS3 or lower)
Vector image le created by Adobe Illustrator. Must be in CMYK or specied PMS colours. All fonts and
strokes must be converted to outlines. Images are to be supplied or embeded as specied in Linked Files /
image instructions below.
INDD • Adobe Indesign (CS3 or lower)
A complete packaged Indesisn document must pe supplied including all fonts and links as specied in
Linked Files / image instructions below.
PDF • Adobe Acrobat (CS3 or lower)
A hi res PDF le exported as specied in Linked Files / image instructions below.
EPS • Encapsulated PostScript
Vector image le must be in CMYK or specied PMS colours. All fonts and strokes must be converted to
outlines. Images are to be supplied or embeded as specied in Linked Files / image instructions below.
PSD • Photoshop Document (CS3 or lower)
Document created by Adobe Photoshop. Must be converted to CMYK Process. DPI (Dots per inch) must be
at 80dpi at 1:1 and 800dpi at 1:10.
Scaling and Resolution
For easy handling, les are best scaled at 1:10. Rasterized les should be at least 100dpi at the full output
size of the print, ie if the le being printed at 1200mm X 1200mm, it has to be at least 100 dpi at that size.
Scaled to 10% of nal size will produce a 120mm x 120mm le, with a resolution of 1000dpi.
Fonts
When saving the le all fonts should be saved as outlines as this will avoid the need to supply the font which
could end up being incompatible or corrupt and delay the output. This will also maintain the integrity of the
design e.g. kerning or special effects applied to the font.
Linked Files / Images
All linked les should be supplied with the nal art so if there is a problem with the le we can re-link or

embed the image required. All linked images must be converted to CMYK Process. DPI (Dots per inch) must
be at 80dpi at 1:1 and 800dpi at 1:10. High resolution TIFF and JPEG only accepted.
Corporate ID - Logos
Please supply logos in vector format i.e. EPS or AI If rasterized (converted to pixels) please supply in a PSD
layered le or at high resolution JPEG of TIFF
Colour Reproduction
PMS or CMYK colours must be specied with the supplied artwork. A colour correct proof is required for all
jobs that require a specic colour match. Please note: not all PMS colours can be reproduced using CMYK
inks, what might look correct on screen will more than likely not be represented at the printer. Were an
exact duplicate is not available a closest possible match will be used.
File delivery
• Email - for up to 5Mb
• DVD - for les over 30Mb
• yousendit links accepted
Artwork, Design & Signage Requirements
Postscript
An Adobe programming language used to describe pages, graphics, and fonts.
The Post Script language tells output devices how to render data as pages.
EPS
An abbreviation for encapsulated PostScript le.
A type of le used to encode graphics so they can be embedded in a larger PostScript le.
Resolution
The number of dots/pixels per unit of measure to form an image.
In the United States, image resolution is calculated per inch, hence the abbreviation dpi/ppi.
Pixelation
A phenomenon in bitmap images that results from insufcient or over-en-largment.
Individual pixels become visible, especially on the edges of objects, creating a stair-stepped or
jagged look.
Vector
Vector-based drawing applications such as Adobe Illustrator build images by using mathematical

formulas to describe points,
lines, and shapes. Unlike scans, which depend on proper resolution for realistic rendering, vector
graphics are resolution
independent and can be enlarged to any size without loss of quality.
FAQ - What Is
Artwork, Design & Signage Requirements
40mm
8.7mm
10mm
40mm
16.5mm
4.3mm
40mm
8.7mm
10mm
40mm
16.5mm
4.3mm
40mm
8.7mm
10mm
40mm
16.5mm
4.3mm
40mm
8.7mm
10mm
40mm
16.5mm
4.3mm

40mm
8.7mm
10mm
40mm
16.5mm
4.3mm
Post Panel Fitting
Artwork, Design & Signage Requirements
Street Signs
7W26
(BBQ Plate)
Flat
970mm x 2360mm
510mm
x
780mm
1532mm x 880mm
Octanorm Curved Counters
(Front)
Octanorm
Curved
Counters
(Side)
475mm
x
880mm
(x2)
540mm
x
835mm

2420mm x 860mm
White Rego Counters
(Top)
White Rego Counters
(Bottom)
1200mm x 800mm
1200mm x 492mm
1070mm x 855mm
850mm x
1200mm (trim)
820mm x
1170mm (visual)
930mm x 920mm
970mm x 330mm
625mm
x
1795mm
1230mm
600mm
520mm
x
800mm
Gumby Sign
2720mm x 296mm
SCEC Ticket Fascia (2mm simona)
1500mm x 200mm
Std. 1500 Corflute
2m=1960mm / 2.5m=2455mm / 3m=2950mm / 3.5m=3440mm / 4m=3940mm x 220mm
495mm x 220mm 2950mm x 220mm 495mm x 220mm
Octanorm Fascia

4m fascia joining
1700mm x 200mm
Std 1700 Corflute
77
Information Fascia
1532mm x 150mm
840mm
x
2150mm
800mm
x
2150mm
330mm
x
880mm
900mm
x
1200mm
Door Panel
D5 String
insert panels
7W34
D10 Vario
insert panels
7W31
Regent Counter
Door Panel
Aria Reception
SCEC Duratran
Lectern Signs

Octanorm Panels
7W27
Crowd Control Banner
Ballot
Box
Std. Signholders
1621
A Frame
5U30
380mm
220mm
Use a 380mm Beam
7.5mm
10mm
feed
1077mm x 2360mm
Octanorm Panels
7W25
Standard Panel Sizes
Artwork, Design & Signage Requirements
Standard Panel Sizes
Artwork, Design & Signage Requirements
Computer Cut Vinyl Colours*
*colours are to be used as a guide only and my differ from actual vinyl
lemon yellow light yellow yellow Sun flower
yellow
light orange orange dark orange flame red
lime green yellow cyclamen burgundy carmine red medium red blood red red
spring green kiwi green leaf green medium green dark green bahamas blue turquoise blue
electric blue cosmic blue intense blue medium blue sky blue light blue mint turquoise green

violet royal blue methylene blue highway blue cobalt blue black graphite medium grey
silver gold chocolate brown nut brown beige white pearl grey concrete grey
lemon yellow
light yellow
yellow
Sun flower
yellow
light orange
orange
dark orange
flame red
lime
green yellow
cyclamen
burgundy
carmine red
medium red
blood red
red
spring green
kiwi
green
leaf green
medium green
dark green
bahamas blue
turquoise blue
electric blue
cosmic blue
intense blue

medium blue
sky blue
light blue
mint
turquoise green
violet
royal blue
methylene blue
highway blue
cobalt blue
black
graphite
medium grey
silver
gold
chocolate brown
nut brown
beige
white
pearl grey
concrete grey
MAC
tac
VINYL COLOURS
Artwork, Design & Signage Requirements
Sign Shack cut, weed and lay up vinyl on fascia panels
Sign Shack copy the list into sign software and send to the
cutter
Coordinator calls the Sign Shack to advise them that the list is
available for cutting

Once the Coordinator receives approval from the organiser, the
“standard fascia sign job sheet” is saved in the Signs folder on “G” drive
Coordinator sends the sign list to the organiser for approval; highlighting
those companies that haven’t returned their form (these exhibitors receive
fascia text as per their company name provided by the organiser)
Coordinator cross-references the sign list against the current floor plan
Coordinator checks the sign list against the exhibitor list provided by the
organiser
Coordinator receives the signage forms included in the exhibitor manual;
or alternatively some organisers may supply the full list of fascia signs
Coordinator enters the list into the “standard fascia sign job sheet”; as well
as saving the list in the relevant show folder
3D foam cut /
Custom Signs
Vinyl Signs
Printing by Spash
(DES)
Printing by Another
Supplier
Printing by in
another State
Spash (DES) comes to
EH to pick up the
artwork files and
the substates.
Production completion
dates are set
Spash (DES) prints on
the panels then returns
completed signs to EH,

bubble wrapped
and labelled
Spash (DES) advises
Graphic Designer and
Warehouse Manager
that completed signs
are ready for dispatch
Designer organises
production to cut all
substrate panels that will
be digitally printed
Designer organises
artwork to go to supplier
via email, ftp site or
courier and coordinates
production dates
with supplier
Supplier drops or
couriers completed job
back to EH
Graphic Designer
advises Warehouse
Manager that
completed signs are
ready for dispatch
Graphic Designer
advises Warehouse
Manager that
completed signs are
ready for dispatch

Designer organises
artwork to go to supplier
via email, ftp site or
courier and coordinates
production dates
with supplier
Supplier drops or
couriers completed
signs back to EH
Designer organises
artwork to go to supplier
via email or ftp site and
coordinates production
dates with supplier
Designer organises
artwork to go to
sign studio
Sign studio cut and
lay up signs, then
bubble wrap them
for dispatch
Supplier delivers or
couriers completed
signs to EH warehouse
or directly to site to
Project Manager
Graphic Designer
advises warehouse or
Project Manager of
delivery details for signs

Graphic Designer then prepares the files for print production
Account
Manager takes
brief from client
Account Manager fills
out an artwork request
form including BF sheet
if it is a structure and
design brief for any
other signs and gives it
to Graphics Dept.
Graphics Dept.
produces an artwork
layout proof to be sent
to the client for
approval by the
Account Manager
Once approval is sent
to the Account
Manager (from the
client) it is passed onto
the Graphic Designer
Signage /
Stand
Storage Form
completed if
necessary










Coordinator saves any fascia updates on the “G” drive (labelled “Revision
A/B/C”, etc.) and calls the Sign Shack to let me know that new signs are
required

Coordinator provides the Project Manager with a hard copy of each
updated sign list

Completed fascia signs are packed in crates whilst checked off against
the final list provided by the Coordinator

Warehouse Manager collects box with completed fascias to be taken
out to site

Project Manager coordinates labour to install the correct fascia into the
correct stand location at the exhibition



















Warehouse Manager collects signs to go to site
Project Manager coordinates labour to install the correct signs in the correct location











Directional, Custom Stands,
Banners, 3D Foam Cut,
Coloured Infills

Custom Signs
Standard Fascia Signs
Custom Signs Flow Chart
Artwork, Design & Signage Requirements

Sign Shack cut, weed and lay up vinyl on fascia panels
Sign Shack copy the list into sign software and send to the
cutter
Coordinator calls the Sign Shack to advise them that the list is
available for cutting
Once the Coordinator receives approval from the organiser, the
“standard fascia sign job sheet” is saved in the Signs folder on “G” drive
Coordinator sends the sign list to the organiser for approval; highlighting
those companies that haven’t returned their form (these exhibitors receive
fascia text as per their company name provided by the organiser)
Coordinator cross-references the sign list against the current floor plan
Coordinator checks the sign list against the exhibitor list provided by the
organiser
Coordinator receives the signage forms included in the exhibitor manual;
or alternatively some organisers may supply the full list of fascia signs
Coordinator enters the list into the “standard fascia sign job sheet”; as well
as saving the list in the relevant show folder
3D foam cut /
Custom Signs
Vinyl Signs
Printing by Spash
(DES)
Printing by Another
Supplier
Printing by in
another State
Spash (DES) comes to
EH to pick up the
artwork files and
the substates.

Production completion
dates are set
Spash (DES) prints on
the panels then returns
completed signs to EH,
bubble wrapped
and labelled
Spash (DES) advises
Graphic Designer and
Warehouse Manager
that completed signs
are ready for dispatch
Designer organises
production to cut all
substrate panels that will
be digitally printed
Designer organises
artwork to go to supplier
via email, ftp site or
courier and coordinates
production dates
with supplier
Supplier drops or
couriers completed job
back to EH
Graphic Designer
advises Warehouse
Manager that
completed signs are
ready for dispatch

Graphic Designer
advises Warehouse
Manager that
completed signs are
ready for dispatch
Designer organises
artwork to go to supplier
via email, ftp site or
courier and coordinates
production dates
with supplier
Supplier drops or
couriers completed
signs back to EH
Designer organises
artwork to go to supplier
via email or ftp site and
coordinates production
dates with supplier
Designer organises
artwork to go to
sign studio
Sign studio cut and
lay up signs, then
bubble wrap them
for dispatch
Supplier delivers or
couriers completed
signs to EH warehouse
or directly to site to

Project Manager
Graphic Designer
advises warehouse or
Project Manager of
delivery details for signs
Graphic Designer then prepares the files for print production
Account
Manager takes
brief from client
Account Manager fills
out an artwork request
form including BF sheet
if it is a structure and
design brief for any
other signs and gives it
to Graphics Dept.
Graphics Dept.
produces an artwork
layout proof to be sent
to the client for
approval by the
Account Manager
Once approval is sent
to the Account
Manager (from the
client) it is passed onto
the Graphic Designer
Signage /
Stand
Storage Form

completed if
necessary









Coordinator saves any fascia updates on the “G” drive (labelled “Revision
A/B/C”, etc.) and calls the Sign Shack to let me know that new signs are
required

Coordinator provides the Project Manager with a hard copy of each
updated sign list

Completed fascia signs are packed in crates whilst checked off against
the final list provided by the Coordinator

Warehouse Manager collects box with completed fascias to be taken
out to site

Project Manager coordinates labour to install the correct fascia into the
correct stand location at the exhibition



















Warehouse Manager collects signs to go to site
Project Manager coordinates labour to install the correct signs in the correct location











Directional, Custom Stands,
Banners, 3D Foam Cut,
Coloured Infills

Custom Signs
Standard Fascia Signs
Fascia Signs Flow Chart
Artwork, Design & Signage Requirements
July 2008
price per m
2
*Note vinyl prices do not apply to QLD & VIC
unit price
Digital laminated poster
Digital laminated sticker
Digital direct to corflute
Digital on simona (single sided)
Digital on simona (double sided)
Digital on to MDF walling (NOTE: price per lineal meter)
Backlit digital on shinkolite (opal acrylic) (lightbox)
Digital floor sticker with santex laminated (stick onto carpet)
Digital on 3mm floor tile with santex laminated (carpet replacement tile)
Digital on EH 16mm MDF raised floor tile with santex laminated
$154 + gst
$230 + gst
$202 + gst
$210 + gst
$378 + gst
$675 per l/m + gst
$278 + gst
$206 + gst
$260 + gst
$525 + gst

S T A N D A R D P R I N T I N G P E R M
2
D5 Vario String digital insert 800mm x 2300mm
D10 Vario Roll-up digital insert 840mm x 2300mm (single sided)
D10 Vario Roll-up digital insert 840mm x 2300mm (double sided)
$222 + gst
$446 + gst
$892 + gst
V A R I O
Vinyl only RTA (ready to apply sticker)
Vinyl on simona
Vinyl on corflute
Vinyl on shinkolite (opal acrylic) (lightbox)
$65 + gst
$167 + gst
$154 + gst
$220 + gst
V I N Y L P E R M
2
Custom stands, exhibitors and general sales can receive a 20% discount on all signage
ordered & approved a minimum of 2 weeks prior to the scheduled move in date.
A 20% discount can be applied to major organisers and professional conference organisers
when artwork in approved 4 days prior to the scheduled move in date.
DISCOUNTING
Graphic design time $85 per hour + gst
Artwork supplied for large format digital prints should be supplied in:
• Adobe illustrator (fonts converted to outlines) • Adobe photoshop
• Adobe indesign (packaged) • Adobe Acrobat (hi resolution pdf)
IMAGES should be provided at 300dpi at 1/4 size or 75dpi at full size in CMYK
LOGOS should be provided as an Illustrator eps file including PMS colours or in CMYK

We run adobe creative suite 3.
A R T W O R K
Printed fabric/cotton/silk banner (single sided, including finishing)
Digital print on PVC banner material (single sided, including finishing)
Digital print on PVC banner material (double sided, including finishing)
Digital print on backlit PVC lightbox banner material (including finishing)
Digital print on banner mesh material (single sided, including finishing)
$270 + gst
$182 + gst
$316 + gst
$196 + gst
$266 + gst
B A N N E R P E R M
2
Standard Panels - Unit Prices Including Substrate
July 2008
Digital on simona
970mm x 2360mm (single sided)
970mm x 2360mm (double sided)
1077mm x 2360mm
510mm x 780mm (single sided) Chrome Sign Holder
510mm x 780mm (double sided) Chrome Sign Holder
540mm x 835mm Lectern Sign
1532mm x 880mm Octanorm Curved Counter
Digital on simona fascias - Octanorm
1960mm x 220mm (2m fascia)
2455mm x 220mm (2.5m fascia)
2950mm x 220mm (3m fascia)
3440mm x 220mm (3.5m fascia)
3940mm x 220mm (4m fascia)

Digital on simona fascias - Corinthian
1500mm x 200mm
1700mm x 200mm
Digital on corflute fascias - Corinthian
1500mm x 200mm
1700mm x 200mm
Digital on shinkolite (opal acrylic) (lightbox)
970mm x 2360mm
1077mm x 2360mm
$480 + gst
$865 + gst
$533 + gst
$84 + gst
$150 + gst
$95 + gst
$283 + gst
$100 + gst
$120 + gst
$136 + gst
$160 + gst
$190 + gst
$100 + gst
$120 + gst
$100 + gst
$120+ gst
$636 + gst
$707 + gst
Digital / Vinyl Print Prices
Prices Include Substrate
Artwork, Design & Signage Requirements

July 2008
price per m
2
*Note vinyl prices do not apply to QLD & VIC
unit price
Digital laminated poster
Digital laminated sticker
Digital direct to corflute
Digital on simona (single sided)
Digital on simona (double sided)
Digital on to MDF walling (NOTE: price per lineal meter)
Backlit digital on shinkolite (opal acrylic) (lightbox)
Digital floor sticker with santex laminated (stick onto carpet)
Digital on 3mm floor tile with santex laminated (carpet replacement tile)
Digital on EH 16mm MDF raised floor tile with santex laminated
$154 + gst
$230 + gst
$202 + gst
$210 + gst
$378 + gst
$675 per l/m + gst
$278 + gst
$206 + gst
$260 + gst
$525 + gst
S T A N D A R D P R I N T I N G P E R M
2
D5 Vario String digital insert 800mm x 2300mm
D10 Vario Roll-up digital insert 840mm x 2300mm (single sided)
D10 Vario Roll-up digital insert 840mm x 2300mm (double sided)

$222 + gst
$446 + gst
$892 + gst
V A R I O
Vinyl only RTA (ready to apply sticker)
Vinyl on simona
Vinyl on corflute
Vinyl on shinkolite (opal acrylic) (lightbox)
$65 + gst
$167 + gst
$154 + gst
$220 + gst
V I N Y L P E R M
2
Custom stands, exhibitors and general sales can receive a 20% discount on all signage
ordered & approved a minimum of 2 weeks prior to the scheduled move in date.
A 20% discount can be applied to major organisers and professional conference organisers
when artwork in approved 4 days prior to the scheduled move in date.
DISCOUNTING
Graphic design time $85 per hour + gst
Artwork supplied for large format digital prints should be supplied in:
• Adobe illustrator (fonts converted to outlines) • Adobe photoshop
• Adobe indesign (packaged) • Adobe Acrobat (hi resolution pdf)
IMAGES should be provided at 300dpi at 1/4 size or 75dpi at full size in CMYK
LOGOS should be provided as an Illustrator eps file including PMS colours or in CMYK
We run adobe creative suite 3.
A R T W O R K
Printed fabric/cotton/silk banner (single sided, including finishing)
Digital print on PVC banner material (single sided, including finishing)
Digital print on PVC banner material (double sided, including finishing)

Digital print on backlit PVC lightbox banner material (including finishing)
Digital print on banner mesh material (single sided, including finishing)
$270 + gst
$182 + gst
$316 + gst
$196 + gst
$266 + gst
B A N N E R P E R M
2
Standard Panels - Unit Prices Including Substrate
July 2008
Digital on simona
970mm x 2360mm (single sided)
970mm x 2360mm (double sided)
1077mm x 2360mm
510mm x 780mm (single sided) Chrome Sign Holder
510mm x 780mm (double sided) Chrome Sign Holder
540mm x 835mm Lectern Sign
1532mm x 880mm Octanorm Curved Counter
Digital on simona fascias - Octanorm
1960mm x 220mm (2m fascia)
2455mm x 220mm (2.5m fascia)
2950mm x 220mm (3m fascia)
3440mm x 220mm (3.5m fascia)
3940mm x 220mm (4m fascia)
Digital on simona fascias - Corinthian
1500mm x 200mm
1700mm x 200mm
Digital on corflute fascias - Corinthian
1500mm x 200mm

1700mm x 200mm
Digital on shinkolite (opal acrylic) (lightbox)
970mm x 2360mm
1077mm x 2360mm
$480 + gst
$865 + gst
$533 + gst
$84 + gst
$150 + gst
$95 + gst
$283 + gst
$100 + gst
$120 + gst
$136 + gst
$160 + gst
$190 + gst
$100 + gst
$120 + gst
$100 + gst
$120+ gst
$636 + gst
$707 + gst
Standard Panels - Digital / Vinyl Print Prices
Prices Include Substrate
Artwork, Design & Signage Requirements
Substrate ONLY Prices
2440x1220
3mm $25.50 each
6mm $56.00 each
9mm $85.00 each

3050x1220
3mm $32.00 each
6mm $91.00 each
9mm $115.00 each
3050x2030
3mm $61.00 each
6mm $145.00 each
9mm $135.00 each
2440x1220 (3mm)
Black $34.00 each
Red $34.00 each
Yellow $34.00 each
Canary Yellow $34.00 each
Green $34.00 each
Dark Blue $34.00 each
Light Blue $34.00 each
Grey $34.00 each
December 2008
2440x1220
3mm $22.00 each
6mm $27.00 each
9mm $28.00 each
16mm $35.00 each
25mm $41.00 each
3600x1200
6mm $45.00 each
9mm $52.00 each
12mm $57.00 each
16mm $65.00 each
25mm $71.00 each

3600x1800
12mm $63.00 each
16mm $68.00 each
18mm $75.00 each
2440x1220
3mm $98.70 each
3050x1220
3mm $158.00 each
3660x1220
3mm $156.00 each
2440x1220
3mm $46.00 each
4.5mm $80.00 each
6.0mm $95.00 each
3050x1220
3mm $81.00 each
4.5mm $120.00 each
6.0mm $165.00 each
2440x1220
3mm $54.00 each
4.5mm $80.00 each
6.0mm $101.00 each
3050x1220
3mm $88.00 each
4.5mm $140.00 each
6.0mm $190.00 each
IMPORTANT NOTE: THESE PRICES ARE RAW COST PRICE TO EXHIBITION HIRE.
PLEASE ADD ON APPROPRIATE PRICE MARK UP.
PVC FOAM (Simona) WHITE
PVC FOAM (Simona)COLOURED

ACRYLICS (OPAL)MDF RAW OVERSIZE
ACRYLICS (CLEAR PERSPEX)MDF RAW BOARDS
DIABOND (3MM ONLY)