Trends in Social Media of US in Marketing to young customers and its effect pot

Professional Project
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Title Page
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Declaration
I declare the followings:
(1) That the material contained in this Project is the result of my own work and that due
acknowledgement has been given in the bibliography and references to ALL resources
be they printed, electronic or personal.
(2) The Word Count of this Project is: Part A: 4356 words
Part B:
Reflective Statement:
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SIGNED: ………………………………………………….
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DATE: ………………………………………………….
Abstract
Part A of this project mainly discuss about “Who am I as a learner?” and
“Implication for career choice”. By taking some tests such as VARK questionnaires,
Myer-Briggs type indicator, Honey and Mumford’s learning style questionnaires and
Belbin team role inventory, the author will discover more about herself including the
learning styles, personalities and team roles. However, after that the author should be
able to reflect on how he is as a learner and learn to apply her personal attributes to the
suitable career choice in the future. In the second section of this part, it will describe the
career choice in future and the skills needed for the job and lifelong learning processes.
Section B academically concentrates on marketing issue, which relates to the
writer’s study area. Purpose of the research is to analyze what is marketing through
social media, especially social network sites. Moreover, the reporter will evaluate the
effectiveness of social network sites on marketing toward young customers.
Finally, reflective statement aims at concluding essential points over part A and
B. This links the ideas of two parts to see how they are related to each other. In this
part, the concepts of whole project are pointed out clearly.
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Acknowledgement
Firstly, I would love to say thanks to my family, who support and give me a
chance to study abroad in Northumbria University.
Secondly, I would like to say thanks to my project supervisor, Elmira Dzhafarova
who has helped me and gave a lot suggestion in order for me to finish this project.
I also would like to thank to th module tutor, Mr. Simon Lillystone, who provided

many directions and announcements through whole process of doing my project.
Besides, I want to thanks all the teachers, staffs and members of Northumbria
University because they gave me a chance to study in the best environment and with
the full help whenever I needed in order to finish my project.
Finally yet importantly, I would like to thank all of you, my friends, for your
encouragement and giving me many comments and ideas in the process of making this
project.
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Table of Content
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List of Figures
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Part A:
Section 1: Who am I as a learner?
Section 2: Implications for career choice
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Introduction
Part A of this report will include two sections, which understand who I as a
learner am; and implication for my future career choice.
Firstly, definitions of ‘learning’ will be mentioned through understanding of
learner. Besides, this going to find out on my own personal analyses about learning
styles through four psychological tests, which are VARK, the Myers Briggs Type

Indicators (MBTI), the Honey and Mumford Learning styles Questionnaire, and the
Belbin Test. In addition, the comments and advices from my family and friends will help
me to complete and improve my learning style by the best effective way, the past
learning experiences will also be reviewed as supportive evidences for the
questionnaire results.
Secondly, through the test results, I found out that my most suitable career
choice is related to marketing field. By analysing my strengths and weaknesses, I also
mention about lifelong learning and other reflections, which help me to find out how I
improve by time and how I can struggle with challenges. I also talk about the
transferable skills, how it impact on my career choice in the future.
1. Section 1: Who I am as a learner?
1.1. What is learning?
There are many definitions about ‘learning’, from very long time ago; Klein came
out with the definition of learning which was a relatively durable change in the ability to
exhibit a behavior; and this change occurs as a result of successful or failure (Klein,
1987). People are born to learned and gaining knowledge for their whole life. This
definition is similar with affirmation “Learning involves changes” by Askew and Carnell
(2011) (Susan Askew and Eileen Camell, 2011). On the other hand, learning can also be
clarified as the process whereby knowledge is gained through the transformation of
experiences. (Kolb, 2008). That means learning can be useful for your lifelong if you
know how to gained knowledge and apply it effectively in practical circumstances.
Somehow, the definition of learning can be easily showed in the learning cycle which
helps learner to understand why increasing knowledge is continuous.
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FIGURE : KOLB’S EXPERIENTIAL LEARNING CYCLE. (KOLB, SAGE, 2008)
In short, learning is a lifelong process for gaining knowledge, as a result, we
know that learning happens when people take newfound information and integrate it into
their life.

1.2. VARK questionnaire
VARK was pioneered in 1987 by Neil Fleming based on four main preferences of
the learners: visual, aural, read/write and kinesthetic which provides user with a profile
of their learning preferences – how they want to transfer information in and out (VARK,
2012). In other words, VARK can be considered as a guide tool helping people to
identify the effective, suitable and preferred style of learning. In Roopnarine’s study
(2008), four learning styles are simply viewed as colors, tutorials, words and doing.
During the first semester of my final year, I had under taken VARK test and found
out my result through this figure below.
Visual Aural Read/Write Kinaesthetic
8 10 3 8
FIGURE : VARK TEST RESULTS
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According to VARK’s result, I am person who tend to study by visual, aural and
kinaesthetic. Therefore, I am a multimodal learning preference learner (Fleming, 2001).
In addition, with 10 points for Aural, the most effective ways of learning is listening,
which means the learner learn best from lectures, discuss, and talking things through.
The aural preference includes talking aloud than debating and arguing to other people.
They get information through saying their idea and sharing it to someone else (VARK,
2012). In fact, I normally I use to take a record form lectures, listen carefully to have the
main points. Moreover, I also try to understand some issues through communicating,
asking others.
Besides, I also have high mark at Visual that means I usually gain new
information and knowledge better by using graphs, charts or pictures (Fleming, 2001).
In fact, highlight is one of the most effective visual learning methods I use to underline
main ideas or keywords in whole paragraph (Beattie, 2011). Reflected with my
experiences, I feel easily when study through pictures, diagrams, flow charts or any
other visual methods. For example, with same issue of problem, I use model mapping,

symbols to make clear everything and easy find out the solution for problem through
those maps.
In addition, the most effective way for me is combing seeing, listening and
practicing. Kinaesthetic is the last suitable style for my learning. It is better for me when
I try to discover things out, try to transfer theories to real situation. The original theories
give me the brief idea and practices help me to understand the topics as a whole deeply
and more reliable.
On the other hand, my lowest score is Reading/Writing, which is also my
weaknesses in learning style. Therefore, to broaden and remember knowledge better, I
should read more books, journals or articles on newspaper and then take information by
noting down. As writer Shella Cameron mentioned, reading is one of the most
sophisticated skill that need for career, therefore, I should keep improving this skill as
well as other skills (Cameron, 2008).
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In brief, it is approximately 75% of VARK result shows my real learning styles.
The advantage of doing this questionnaire is to identify and confirm the suitable
strategies of effective learning. “Taking VARK test does not contribute to improve
learning but it can only be improved when the learners make change according to the
VARK preference” (Fleming, N. D. and Mills, C., 1992). Hence, according to my result,
VARK questionnaire suggest me some useful ways to improve my learning style, when
taking information in, I should listen to class lectures, speaking/talking the topics with
other people, using email, mobile phones, web chat to receive information. In addition, I
can re-explain my own knowledge to another person or create funny stories or songs
contain the lessons, information by me. In the output step, because my strength is
listening/discuss so I have advantage in examinations like interview, speaking test and I
have disadvantages in examinations like writing assignments or writing test.
1.3. Myers Briggs Tyne Indicators (MBTI)
The second test that I took is MBTI. This psychological test was developed

basing on former theory of Carl Jung. (Petersen, 2006). Different from VARK, MBTI is
another way to identify my characteristics and how I perceive information and make
decision (Briggs M., I. & Briggs, P. B., 1995). Also according to Dr. Jung, there are 16
types of personality combined from each component of four pairs: Extraversion (E) –
Introversion (I), Sensation (S) – Intuition (N), Thinking (T) – Feeling (F), and Judgment
(J) – Perception (P).
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FIGURE : 16 PERSONALITY TYPES FROM MBTI RESULT
(Source: />According to McCaulley (1996), the purpose of this test is to make the theory of
psychological types describe by Dr. Jung understandable and useful in people’s lives.
My result for MBTI test is shown through this figure below:
E I
S N
T F
J P
FIGURE : MBTI TEST RESULT
According to test result, my closest personality styles belong to ISTP and INTP. I
have full marks at Introvert, Thinking and Perception and the equal range between
Sensation and Intuition. From that result, I am a person who prefers to focus on inner
world of ideas and impression with the full score of Introvert (I) (Martin, 2011). It means
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that I am “a person predominantly concerned with their own thoughts and feelings rather
than with external things” (Oxford Dictionaries, 2012). I strongly agree with this point,
because in fact, I always prefer to work alone or keep my thought inside and do not
share to anyone. At second preference result shows that I am a Sensation person (S), it
means I always look at fact, takes a practical approach and tends to be interested in

clear, detailed information. Moreover, thinking is also important because it focuses on
present and making decision based on logic and analysis. My result shows I belong to
Thinking (T), which is true because I think logistic thinking can help me to make right
decisions and avoid bad results. I also belong to Perception (P) characteristic. It means
I prefer a flexible life rather than an organized and structured life. The characteristic also
affect my learning style, I often get the knowledge easily, or work more effective when I
am feeling happy, or I do not have any pressure of atmosphere. It could be the mix
between two types of personality (ISTP, INTP), which are suitable with me. However,
from my point of view and other friends’ comments, I think INTP is the most suitable
type of me.
By doing the Myer Briggs test, it will help me to identify my life style in general as
well as my style with respect to specific areas such as business, love, education and
communications. Furthermore, it will help me a lot in my future career when I can
choose the best job for my personality type. Through MBTI test result, I can see how I
will react in certain circumstance and therefore predict the results if it is good or bad.
Moreover, I also recognized what I need to develop and improve. It cannot be totally
true at all but it still has many advantages for me. I will try to do what I’m planning to
improve my MBTI profile in the future in order to improve my team work skills to get the
effective result of work.
1.4. Honey and Mumford’s Learning Styles Questionnaire
Honey and Mumford Learning Style questionnaire is made to discover the
learning styles preferences of learners, it help examiners can develop themselves and
get more experiences than from others (Caple and P. J. Martin, 1994). As similar to
VARK, this psychological test also aims at indicating preferred learning style. The
difference between two tests is that VARK shows the suitable learning methods leading
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to effective learning, while Honey and Mumford’s test gives the overall description if how
each type of learner tends to perform.

FIGURE : HONEY MUMFORD’S LEARNING STYLE QUESTIONNAIRE RESULT
According to my result, I have strong preference in reflector, theories and
pragmatist. My highest score is pragmatist, which means I usually come up with new
ideas and trying to find out theories and techniques applying in practice (Peter Honey,
Alan Mumford, 2006). Moreover, I always want to challenge myself by solving new
problems or face with new opportunities.
As a reflector, Honey and Mumford mentioned that learner likes to think about
things in detail before taking action (Peter Honey, Alan Mumford, 2006). In fact, I prefer
to view the site from different perspectives to get knowledge and information about it;
and then review, think carefully before coming to any conclusions by my own reflective.
Moreover, I enjoy observing and listen to their others’ views before sharing my own.
While the reflector prefers spending, much time on reviewing, pragmatist tends to get
involved in new ideas and challenges (P. Honey and A. Mumford, 2000). I totally agree
with this conclusion as I find out that I am very interested in new challenges and have
positive attitude to solve the problems or take any exception with new opportunities (P.
Honey and A. Mumford, 2000).
Besides, my result also shows I am theories learner. Honey and Mumford’s idea
about theorists was described that they prefer to see how things fit into an overall
pattern and also use logical and sequential begin to deal with problems (Peter Honey,
Alan Mumford, 2006). For example, I would like study through reading books and try to
understand the theories through my own way. After reading or listening new information,
I use to reflect it through my own thought, which help me remember the knowledge
better.
Furthermore, it fits with me in Myers Briggs Type indicator too. As an INTP type, I
live in the world of the hypothetical potential, I always try to think about every theory and
cases then apply them through my own reflections.
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To understand more about how the Honey and Mumford questionnaire is applied

to my learning, I will come up with the Learning style cycle through this figure below (F.
Coffield, D. Moseley, E. Hall, and K. Ecclestone, 2004)
FIGURE : THE RELATIONS BETWEEN FOUR LEARNING STYLES OF HONEY AND MUMFORD
(Source: (F. Coffield, D. Moseley, E. Hall, and K. Ecclestone, 2004))
In this figure, they show the cycle of our learning, firstly as a reflector we will
observe and reflecting on the results, after that we find a suitable theory to apply in
different situation. In real life, I do not use only one learning style but in fact using both
four of the learning style however, some of them are using more frequently and more
effectively than the other. This learning cycle does not only apply to when we are
studying but also when we are in work. It will help me in developing my career in the
future too.
1.5. Belbin Team Role Inventory Test
Belbin Team Role Inventory is a test, founded by Dr Meredith Belbin in the
1970s, to study the personal behavioral tendency when working in-group (Belbin
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Associates, 2010). According to E-belbin (2011), Belbin Self-Perception Inventory is “a
behavior-based questionnaire” This test analyzes the personality of users into nine
team-role contributions. (E-Belbin, 2011). This chart below shows my result after doing
Belbin Team Role test:
FIGURE : BELBIN TEST RESULT
According to the result, I have strong preference score in implementer, fisher and
as plant. However, my most preferred roles in team are Implementer (IMP). The results
describe very true roles that I always play in a team. At first, as a reflector I am a “shit in
the corner” person because I want to observe and collect information through my
understanding and then make a decision. Therefore, my score in team worker is very
low. With this role as an implementer, my strengths are disciplined, reliable, and
conservative in habits and always taking practical systematic (Belbin Associates, 2010).
Besides, I have high score for Plant and Completer so my most suitable working style is

improving (Belbin Associates, 2010). I totally agree with this part because I often want to
try new challenging, solve difficult problems; and I also work very painstaking,
conscientious and always work on time. In addition, those roles are very suitable with
my characteristic in MBTI test and my learning style. In fact, my parents and friends
always tell that I am a person who always tries to understand about everything I care in
very deeply way and keeps trying to find out solution for difficult troubles or challenges.
Therefore, for working effective in team, I should improve my teamwork score, which is
very low preference. I should opened-mind, share ideas to other members and increase
listening ability when working in team.
In addition, as the creator of the idea with high score in plant type, I know the
most effective and creative way to get thing done. In order to achieve that, I need to
evaluate all of the alternatives for all decisions, methods and approaches so that the
team is positioned as competitively as possible. Rather than thought oriented roles, I
also play an action role too. I have very strong preference in implementer and completer
finishers, which can be explained by my VARK questionnaire and MBTI results.
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Because I have a strong preference in kinaesthetic and INTP type so I always try to
work things out to see how it is in real life.
This test really helps me make out my weaknesses as well as defects that I
should change. I have very weak teamwork ability. Sometimes, I found myself difficulty
in communicating with other members of the team about my idea and it is often hard to
accept any criticism of my innovative ideas (West, M. A. and Markiewicz Lynn, 2004). In
fact, as I mentioned above, I prefer working individual rather than in team because I am
not only a perfectionist, but also a conservative person. As being aware of importance of
teamwork, I have outlined disadvantages that I need to minimize and practice to
improve by experiences.
1.6. Family and friends’ comments
Besides my own reflection about learning styles through those tests above, my

family and friends’ comments are very important to me for improving my own learning
and living’s skills. At first, a huge friends of mine said that I do not share my own
feelings and quite hard to understand. That is very true with the MBTI result, which
shows that I am an introvert person. However, they also commented that I am very
creative, intelligent and very good at communicating and leading other people. That
comments are true some points with my MBTI, which showed that I am very interested
in logical thinking and want to find out solution for hard troubles/issues.
On the other hand, my parents said that I am independence child from I was a
little kid until now; therefore, they did not worry too much at the first time I went study
aboard. They feel that I can easily adapt new life style and Western environment. That
is every true for me. When I studied in high school, I had started to understand the life
styles of Western people through TV channels. Hence, I was not very surprise when I
came here. Besides, when I started working in events, I got in touch and was friend
with many foreign people from many countries such as USA, UK, Australia or even
Belgium; therefore, I learn many interesting things from them. Moreover, my mother
always encourages me on my own choices and decision because she knows that I will
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think very carefully before making any decision, which is very same conclusion with my
MBTI result.
In addition, both of my family and friends said that I am a good listener. I prefer to
listen to other than to talk and share my own though. Moreover, I think that I can learn
easier by listening from other rather than writing. I use to record all lectures and review
the knowledge when I go back home by listen those records again. It is an effective
way for me because I can understand the information that teacher taught in class and
improve my English skills.
In sort, after doing four questionnaires above and listen all comments from
friends and family, I understand my learning style preferences deeply. I not find out my
strengths in order to maintain and improve it, but also find out my weaknesses, which

were needed to change to have better job in future.
2. Section 2: Implication for career choices
2.1. Lifelong learning
Apart from being a legal requirement, studying is subconsciously an essentially
lifelong task for me as I was born in intellectual family. My parents always support for
and give priorities to our educations. Those things are considered as great chances for
me because this is what most other people of their generation did not have.
At that time, I studied under duress without showing interests and putting
adequate efforts. One of main external reasons is because of Vietnamese educational
approach did not encourage most students to build self-awareness and confidence; and
to develop creativity, own way of thinking and personal study. Students study like a
machine, when teacher taught one is one, students cannot think that one is more than
that. However, to improve our learning and gain knowledge, I need to justify my lifelong
learning from many resources and experiences instead of what I have learned from
class. Knapper and Cropley defined lifelong learning as:
“The single crucial element in the notion of lifelong education is to be found in the
word ‘lifelong’: It embraces a set of guidelines for developing educational practice
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(‘education’) in order to foster learning throughout life (‘lifelong’). Lifelong education thus
defines a set of organizational, administrative, methodological and procedural measures
which accept the importance of promoting lifelong learning.” (Knapper, C. and Cropley,
A. J., 2000)
However, for me, I have created my own lifelong learning represented in a
Personal Development Plan (Appendix B2). Through that, I have planned my own
systematically what I have to learn and what I have to achieve in order to meet my final
goals for both sort term and long term. For instance, I always want to work in marketing
field, which is very creative and interesting job. In order to have suitable job and good
position in an organization in Vietnam, I need to improve my basic knowledge about

business management and specially marketing at first. That why I applied in a National
Economics University and study Business Management as my Bachelor of Art.
Furthermore, it will give me a good back group to be able to apply for master degree of
Strategic Marketing at Northumbria University in UK.
On the other hand, rather than the degree and certificates, I will also need many
other skills such as communication, negotiation, time management, leadership,
computer skills, English skills, etc. Those skills will help me a lot when I working in any
organization. Therefore, I keep practicing and improving them during my study time. All
the processes and plans for learning new skills and improving skills are represented in
my personal development plan.
Finally, the lifelong learning can also be created based on the model of lifelong learning,
which will be showed through the figure below:
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FIGURE : LIFELONG LEARNING CYCLE (SOURCES: MERRIAM & CAFFARELLA, 1999)
Lifelong learning model is a model of self-directed learning that “integrates self-
management (contextual control), self-monitoring (cognitive responsibility) and
motivational (entering and tasks) dimensions to reflect a meaningful and worthwhile
approach to self-directed learning” (Merriam, S.B. and Caffarella, R.S., 1999). For me
firstly by doing the test as shown above, it helps me to understand more about myself
such as my personality, my roles as a team member, etc. However, based on that I
move to the next step which is setting up specific goals which suitable for me.
Continuing with the next step, as a learner I need to know how to study in most effective
ways in order to achieve my goals. Lastly, I need to monitor and evaluate my own
lifelong learning to see if the process is working well and make chance where needed.
2.2. Transferable skills
“Transferable skills are a set of social behaviors and skills that you learn to help
you interact with other people in a variety of different situations” (Hind, 1994).
Transferable skills can be simply understood as necessary skills, which are required to

perform a good job. Transferable skills pertain to skills, which are developed in specific
situation however, it still also utilized in other situations (Smith J.; Spurling A., 1999). It is
very important when we need to know how to transfer knowledge to practice in real
situation. According to Atlay and Harris (2010), there are four broad areas about skills
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we need to transfer: information retrieval and handling, communication and
presentation, planning and problem solving, social development and interaction. In fact,
those skills are very importance and we need to analyze our strengths as well as
weaknesses of each skill and make a development plan for long term in order to
complete ourselves (Gameron, 2009).
Moreover, Greenan justified the quality of staffs need basic skills included “the
ability to communicate effectively, the ability to work with others, functional numeracy,
and familiarity with information technology” (Greenan, K.; Humphreys, P.; Mclveen, H.,
1997). Therefore, those skills are very importance when you turning from studying to
working. In other words, every student wants to have a good position in any
organization, he/she needs to have transferable skills.
In case of myself, I understand very clearly about the differences between
studying and working. Therefore, I am trying to practice and improve these skills both in
classes and outside classes. For example, I practice the teamwork skill when doing
many seminars in-group at classes, try to communicate and sharing ideas in order to
work more effective in teamwork. Moreover, working in classes also trains me many
other skills such as leading people, negotiation through debating/arguing sections, etc.
Besides, I also need to improve many skills outside class such as time management, or
change my weakness, which is easy to get stressful.
2.3. Chosen career
After doing previous questionnaires and looking through my lifelong learning and
transferable skills, I find out that it is suitable for me to do some jobs related to
researcher or lawyer. However, I will not choose this kind of jobs when I graduate.

Vietnam is a developing country and the economics is growing significantly recently.
There are many foreign companies invest in Vietnamese market and developing very
fast. The requirement of those companies for labor is very high, especially with
students, who study oversea and good at English. On the other hand, I am very
interested in marketing field, which is reached the requirements and demands form
many organizations such as IBM, Oracle, AOS, etc. Hence, I will choose marketing
manager as my chosen career.
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Payne & Whitaker (2006) considered three factors which effect on career choice:
environment, personality factors and opportunities. Based on that, I would like to justify
my career choice.
Firstly, as I mentioned above, developing on marketing department is every
importance to have strong brand. Because, the trend of doing business is globalization,
“most analysts say companies have no choice but to develop globalization strategies,
whether that means defending a brand name or actively trying to penetrate a foreign
market” (Disabatino, 2000). Therefore, Vietnamese environment is very good for my
chosen of marketing manager.
Secondly, I am studying BA in undergraduate in UK; hence, I have basic
knowledge about all parts of business, which includes marketing. In addition, my plan
for next year is studying master degree with Strategic Marketing subject in order to have
deeper understanding about this field. In order to get a better job and understand about
marketing department, I am looking for a job in Warwick University at Social Media &
Marketing Executive. Through the job description (Appendix B3), I can understand and
image what I need to do if apply in Marketing Department. I believe that I can apply my
knowledge and skills I got in UK to my future job when I go back to Vietnam.
Finally, my personality is very important when I choosing future career. When I
studied in BTEC or even this program, I am very interested in marketing subjects.
Besides, reading many job descriptions for Marketing manager, I found out that as a

marketer, you need to have creative and logic minded good in communication and
negotiation, and well understanding about market. Moreover, I am also very good at
designing, painting and good skills at music. Therefore, it is easier for me to do
marketing because of creative thinking.
In conclusion, Marketing is my first choice for future career, which meet all three
factors above. Hence, it is a reason for me to choose a topic in part B, which related to
Marketing section.
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Part B
Topic title: The effectiveness of using social network sites on marketing on
young customers when doing business
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Chapter 1: Introduction
1.1. Background information
Social media is significantly increasing communication phenomenon that digital
natives, especially between the young generation form 18 to 29 years old which have
embraced and revolutionized daily interactions. Social media technologies is specified
as “web-based and mobile applications that allow individuals and organizations to
create, engage, and share new user-generated or existing content, in digital
environment through multi-way communication” (Davis, Deil Amen, Rios Aguilar,
Gonzalez Canche, 2011). Many evidences form previous research showed that social
media is becoming a powerful addition to the marketing strategies for many industries.
Social media marketing is become one of the most effective tools for any organization to
promote themselves and getting back feedback from customers.
Social media has been the discipline of public’s treatments and forums in recent
years. Its power to spread information and prosecute consumers have been recognized

and researched by many researchers in different branch of knowledge; and most of the
publications have only described the features of these tools in business environment.
From the amount of commentary on social media it seems to be a very dynamic
ecosystem (Safko, L. and Brake, D., 2009), where marketing and advertising people
have found a new opportunity: it provides an active conversation between organizations
and their consumers.
In part B of this report will indicates a literature reviewed of the effectiveness of
social media in marketing nowadays in young customers with further research and
evidences.
1.2. Purpose and objective
In the academic impact, there are seven main objectives of doing this report, which
aims to:
• Define what is social media, social media marketing
• Discuss about social network sites, especially Facebook
• Describe the trend using social media of young customers nowadays
• Explain why organizations join social network sites
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Professional Project
ID: 12028088
• Discuss the effectiveness, return on investment of using social network sites on
marketing and how to measurable its effectiveness.
1.3. Outline of sections
Section B is talking about three main parts. Firstly is the introduction, which
includes the background information, aims of chosen topic and outline for report. Then,
it is a literature review about how social network sites can be main marketing activities
of many businesses with young target customers. Finally, is the summary and
conclusion of the reporter and give out with some recommendations.
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