Case Study Chapter 4 Federated Insurance - B2B.pptx

Case study Chapter 4:
Federated insurance
Subject: Business to Business
Lecturer: Nguyễn Đức Công


About Federated
Insurance


- Federated Insurance
is a company that
dates back to 1920,
serving Canadians with
innovative and
affordable insurance.
The company has a full
range of insurance
from auto repair,
equipment, medical
services to commercial
property.


Corporate insurance
solutions
- Cyber Risk Insurance
- Commercial general liability
- Commercial property insurance
- Business interruption insurance
- Commercial auto insurance

Why do
business owners
buy from them?


Industry-trained
specialists

02


Direct access to expert
underwriters


A single solution and a
streamlined claims process:


They’re more than just
insurance coverage:


Answer question


Question 1
• Federated on the health insurance business can thrive if it

is more accessible and expanded than ever.
• For adults, this type of insurance will be accessed more
often, but for the market segment from 8 to 16 years old, it
will be difficult to access this type of support insurance.
=>By approaching the points in this customer file is a
necessity with Federated's special insurance that accompanies
life from birth in order to be able to accompany, share with
customers and increase strong brand awareness to customers


• Reach out to places like Primary Schools, Children's
Playgrounds, Children's Hospitals, Kindergartens to expand
the reach of this audience file.
• Approach the person who decides to buy this type of
insurance for customers 8-16 years old, that is, their
parents. By reaching out to shopping malls or existing
businesses and companies to highlight the long-term
benefits of being with Federated, it will bear the health risks
of customers and accompany customers on the Internet.


Question 2
• Federated should tell the price-focused customer group that
insurances must be segmented according to customer
needs
• The more important thing to do is to build a relationship
with the insurance company.
• Should talk about the different needs of customers in each
type of insurance, revenue will be enhanced only when
segmenting the right and customer needs.

• Have to show the benefits of our company's services
compared to competitors, they will get more benefits from
us, not just looking at the price but evaluating


The benefits that insurance gives you
• Help with financial burden, be paid part or all of the cost
according to the prescribed terms.
• No stress about hospital costs.
• No worries about critical illness costs.
• Release the worries about old age.
• No loss due to unexpected natural disaster.
• Ensure legal liability for the vehicle.


Things you face without
insurance
• All expenses must be paid by yourself.
• If there is an unexpected accident or natural disaster, no
compensation will be given.
• Difficulty in accessing high-tech medical services and
expensive drugs.
• The family's economy is affected, even down when
unfortunately suffering from a serious illness.


• Recommend that you consider carefully how much
insurance to buy to suit your financial capabilities.
• Buying premium insurance also has its benefits, you will get
more benefits from our coverage. Insurance as a backup

plan in life that everyone needs to prepare for themselves.
• Focusing closely on price seems like a good idea until you
find yourself in a high-risk situation that needs more
comprehensive coverage.


Thank you for listening!