Tải bản đầy đủ (.pdf) (86 trang)

Adsense Armageddon Kiếm tiền từ Google Adsense

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.45 MB, 86 trang )


Adsense Armageddon Ryan Martin Support:

THANK YOU FOR PURCHASING

BY
RYAN MARTIN


Adsense Armageddon Ryan Martin Support:


Disclaimers / Legal Notifications
Copyright © 2013 by Ryan Martin. All rights reserved.
No part of this publication, in part, or in its entirety, may be reproduced, stored in any type of
retrieval system, or transmitted in any form or by any means including electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the
1976 United States Copyright Act, without prior written permission of Ryan Martin –

While the publisher and author have given their best efforts in the preparation and presentation of this
book, they make no representations or warranties with respect to the accuracy or completeness of the
contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a
particular purpose. No warranty may be created or extended by sales representatives or written sales
materials. The advice and strategies contained herein may not be suitable for your situation. You
should consult with a professional where appropriate. Neither the publisher nor author shall be liable
for any loss of profit or any other commercial damages, including but not limited to special, incidental,
consequential, or other damages.
Income and Earnings Disclaimer
You and you alone, are responsible for any income you make or fail to make. This guide makes no
promises of realized income, ranking placement within search engines, or any type of success
whatsoever. You recognize and agree that the author has made no implications, warranties, promises,


suggestions, projections, representations or guarantees whatsoever to you about future prospects or
earnings, or that you will earn any money, with respect to your purchase of this e book, and that the
Author has not authorized any such projection, promise, or representation by others. Any earnings or
income statements, or any earnings or income examples, are only estimates of what we think you
could possibly earn. There is no assurance you will do as well as stated in any examples. If you rely
upon any figures provided, you must accept the entire risk of not doing as well as the information
provided. This applies whether the earnings or income examples are monetary in nature or pertain to
advertising credits which may be earned (whether such credits are convertible to cash or not). There
is no assurance that any prior successes or past results as to earnings or income (whether monetary
or advertising credits, whether convertible to cash or not) will apply, nor can any prior successes be
used, as an indication of your future success or results from any of the information, content, or
strategies. Any and all claims or representations as to income or earnings (whether monetary or
advertising credits, whether convertible to cash or not) are not to be considered as "average
earnings".
Affiliate Disclaimer
Per the FTC’s recent policy update that requests we be transparent about any and all affiliate relations
we may have in this guide, you the visitor or customer, should assume that any and all links in this
guide are affiliate links. If you utilize these links and visit the resulting site, a cookie may be set in
your web browser that will cause us to receive a commission if you make a purchase.
Resell Rights
You do NOT have any resell / reprint / distribution rights to this guide. No resell / reprint /
redistribution rights exist.
Terms of Use / Ownership
If you do not agree to the above terms, disclaimers, and legal notifications, please contact us with
your payment info and transaction details for an immediate refund and erase this book and all
information herein in its entirety.

Adsense Armageddon Ryan Martin Support:

Contents

Introduction 1
Step 1 – Research Like A Boss 4
Does the niche have a large enough target audience? 6
Trending topics and niches 7
Keyword Research 8
Step 2 – Set Up In Style 20
The Domain Dillema 20
Phrase Match 20
Branding 20
Domain Criteria 21
Domain Registrars 22
HOST WITH THE MOST 27
Front Page 35
Name 35
PLUGINS & THEMES 36
Choosing a WordPress Theme 36
Finding Free and Cheap Themes 36
Customizing your Theme 38
IP Diversity 39
Optimal Adsense Ad Placement 40
Step 3 – Create Killer Content 41
Know Your Readers 41

Adsense Armageddon Ryan Martin Support:

To Write or not to Write? 44
Writing your Own Articles 45
Take it off my Hands! I’m Outsourcing it 45
Forget Science Class – This Density Makes you Money 47
How Much Content is Enough Content? 49

How often do I post content? 50
ON-PAGE OPTIMIZATION 52
Step 4 – Take Your Traffic 54
Get Site Indexed 54
Submit RSS Feed 56
Submit Press Release 57
Guest Blogging 59
Video Marketing Campaign 61
Step 5 – Reap Profits, Rinse & Repeat 64
EXTRA MONEY GENERATOR #1 - FACEBOOK 65
Short-term Traffic Boost Via Facebook 65
Facebook Ads 66
Text 69
EXTRA MONEY GENERATOR #2 - FLIPPING 79
SUPPORT 82

Support: Page 1

Introduction

Your everyday internet marketers have said it… The gurus have said
it… Your mom may have even said it…
…Google Adsense is DEAD!
I have one word for all these people. WRONG!
Adsense is dead to the people who completely screwed up the system
a few years back when they had one page sites, spammed them with
crappy backlinks, and provided zero user experience.
This completely forced Google to rethink their entire process and
change their algorithm. I’m sure you’ve heard a thing or two about
Panda and Penguin and you probably also have a few choice words for

them as well!
I know it’s difficult, but think of these updates as a saving grace.
“Why the hell would I do that, Ryan?”
Because the competition has been literally knocked off the face of the
earth. Those difficult niches a few years back to rank for are now wide
open and anyone’s game.
Think of it like this. The housing market crashed from late 2008 up
until recently. It was then a buyer’s market. Houses that were selling
for $500,000 in 2007 are now selling for half that.

Support: Page 2

When you apply this to building Adsense sites, you are now able to go
and claim that real estate. How’s that for an analogy?
Here is the super simple 5-step process that is going to get your sites
ranked in the top of Google.
Step 1 – Research Like A Boss
Step 2 – Set Up In Style
Step 3 – Create Killer Content
Step 4 – Take Your Traffic
Step 5 – Reap Profits, Rinse & Repeat
Come on, tell me that doesn’t look like a piece of cake!
I do need a few things from you. They aren’t difficult but it’ll make or
break your success with this course.
1. Read through the entire course. I know, you may be a bit
impatient and want to jump around a little bit. Don’t! If you
want to skip the part about installing WordPress, that’s one
thing. But don’t skip anything other than the technical stuff
because things have drastically changed in the past few years.
2. Implement it. Imperfect action is better than no action at all.

If you don’t try, you don’t succeed.
It’s the same when people say “I never win the lottery” and they
don’t even play the damn thing! If you don’t implement what
you learn, it is going to be tough to make money. I am sure I
don’t have to worry about that with you though!

Support: Page 3

3. Ask questions. I am here for you. If it is some technical
question about your hosting or something, use the killer research
tool called Google. But if it is something Adsense related, submit
a support ticket at and you’ll get
a response within 24 hours.
See, that wasn’t so difficult, was it?
The only thing that I can’t stress enough is that you need to go out
and give it a shot. If Jerry Rice would’ve told himself “I just want to
be a decent player” then he would’ve just been a decent player.
Instead he told himself “I want to be the best wide receiver of all
time”. Guess which one happened?
It’s the power of positive thinking. I want you to be optimistic and go
out there and take charge with building your new Adsense authority
sites. Now, keep reading and go kick some ass!
Adsense in 2013
Different Adsense ads are still placed on your website based on overall
content – meaning if your main keyword is Atrial Fibrillation
Symptoms, the ad may display a medication advertisement to help
with the issue or a site for clinical trials.
Adsense does also utilize retargeting where if a person visits a certain
website, it will show a certain ad on a website with Adsense ads.
Times are changing and as long as you build your site around user

experience, you’ll be fine.


Support: Page 4

Step 1 – Research Like A Boss
There are two types of research we’ll cover… Niche research and
keyword research. Let’s start off with niche research.
This is the easiest step there is, but I am aware that sometimes people
can have a hard time with it.
The top priority you want to keep in the
back of your mind when doing niche
research is that you want to choose an
evergreen niche.
An evergreen niche is a niche that has
staying power and won’t likely be going away or having any major
shifts in the foreseeable future.
Let’s take a look at an example of what is NOT an evergreen niche:
What if I built an entire site around the keyword Madden 2013? We
may actually do pretty well from around September 2013 to early
February 2014. What about after that?
It’s going to take a hard hit in interest, traffic, clicks, and your profit.
They are going to plummet faster than Lindsay Lohan after jail time.
Now, let’s take a look at an evergreen niche:
The baby niche is a great evergreen niche. For lack of better
explanation, people are going to continue to have children. In fact,
we’ve recently seen some of the highest birth rates in the US since the
baby boomers from 1946-1964.

Support: Page 5


Let’s go through a quick checklist to see if this niche has good
potential:
 Is this an evergreen niche or at least a niche that will make us a
lot of money?*
 Will this niche have good topics that I can write about?
 Does the niche have a large enough target audience?
 Is it viable to build a website around this niche?
*If I have the opportunity to make a lot of money on a non-
evergreen niche, I’ll typically take it. If you have the chance to
make a lot of money in a short period of time then it’s often times
worth the risk.

 You should be able to answer yes to all
four of these questions before you proceed
and choose your niche. Let’s take a look in
more detail why these questions are
important. We already covered evergreen
niches so we’ll skip that one.






Support: Page 6

If I was targeting the medical niche, I would look at what types of
articles I can write or have outsourced.
There are thousands, so we’ll just stick with some popular ones:

 Heart Health
 Fitness
 Skin Conditions
 Medical Symptoms

I could go on for hours picking article topics in the health and medical
niches because there are TONS. You should be able to do the same
thing with the niche you choose.
Does the niche have a large enough target audience?
Having a large enough target audience is just as important as having
good topics to write articles on. Having a small target audience can
literally stop you in your tracks. This means little visitors and,
consequently, little to no revenue.
Before you choose a niche, you should sit down and plan out who your
target audience is. Let’s continue with the baby niche.

Let’s use an example for the keyword “Atrial Fibrillation Medications”.
Who are likely to be my target audience? These are the broad criteria:
 Men
 Married
 Ages 55-70


Support: Page 7

Why do this?
I like to get a feel for the people who will be visiting my sites. If I
narrow down my niche so much that I only get a handful of visitors
each month, none of the other steps in this course will matter because
I won’t have the opportunity to make much money.

You want to use your gut instinct of if you will have
Trending topics and niches
I recommend both evergreen niches and trending topics. Sometimes
they can overlap and you can actually have a trending topic that’s
inside of an evergreen niche. Even better!
What exactly are trending topics you ask?
These are topics that are hot in the Google
searches, the news, on Facebook, etc. It’s
essentially what people are talking about.
You can find current trends at Google
Trends. My only issue is that they only show
one trend per day, so it’s a little difficult
sometimes to find good trending topics to
build an Adsense authority site around.
Here are a few more good sites for trending topics:
 TrendingTopics.org
 Fox News
 Trends Map

Support: Page 8

Why should I choose trending topics?
Great question! There are actually quite a few benefits of choosing
trending topics, and I’ll cover the most important ones:
1. People are talking about it so you know there is traffic to be
taken.
2. There is likely less competition in Google for trending topics and
products that can be sold to the visitors in trending niches.
Keyword Research


Keyword research is probably the least favorite
process (for most people) in building an
Adsense site. BUT it is also one of the most
important.
You can do good niche research, have killer
content, and optimize your site like a beast,
but if you don’t do good keyword research, none of it will matter.
Imagine keyword research as the foundation of your house. Let’s say
you use a less expensive material that is prone to cracking. What’s
going to happen? You built everything else well and then it all came
crashing down.
In other words, keyword research is what our entire site is built upon,
and you want it to stand strong… Not come crashing down!

Support: Page 9

As you’ve probably heard, Google has gone away from the AdWords
keyword tool and have moved to the keyword planner. The keyword
tool is still available at the moment, so I’ll go over both tools.
Here is my opinion on the keyword tools, and you can choose which
one you want to use (while the AdWords keyword tool is still active).
Google AdWords Keyword Tool
This is the old keyword tool that
we all know and love. You type in
your keyword and it gives you the
competition, search volume, and
cost-per-click (CPC) for your
keyword and related keywords as
well.
There are a couple of cool functions to this keyword tool. First, you can

get keyword ideas, and the tool will give you related keywords.
The more recently added tool is the Ad Group Ideas (which the new
keyword planner is roughly based on).
This will give you a similar one-word keyword and then related
keywords based off that. I am sure that sounds a bit confusing, so
let’s take a look at an example.
I typed in the keyword Atrial Fibrillation Treatment. One of the ad
group ideas is Ablation. This shows me 71 new keywords – all with
the word ablation in it.

Support: Page 10

This is pretty useful if you want to find quite a few ideas for keywords
to write articles on.
Click here to visit the Google Keyword tool. **Please note this tool
may no longer be available. If it is still available and automatically
takes you to the Keyword Planner and you want to return, simply click
“Go Back” in the yellow box at the top.

I highly recommend signing up for a free account so you do not have
any limitations.
1. The first thing we do when searching is to make sure that
“Exact” is selected under “match type”. This gives you the
number of results for the exact match of your keyword and no
other combinations of it. Also, under “Advanced Options and
Filters” select your country and language. Lastly, select the
checkbox that says “Only show ideas closely related to my
search term”.

2. Enter your search term in the “Word or Phrase” box and hit

search. i.e. “Atrial Fibrillation Symptoms”. If any of the columns
do not show up, like CPC for example, select “columns” and
check the box next to that particular criterion.

3. For your criteria, you need to look at the Local Monthly Searches
and not the Global Monthly Searches. This will give you a more

Support: Page 11

accurate representation of the keyword potential. Refer to the
above table if you forget the criteria you are looking for.


This is great to get a quick look at search volume of a keyword.
However, the CPC is a little bit of a misleading number. In fact, it’s
completely misleading. The CPC that shows in the results is for the
search network and not the content network like we will be targeting.
The search network is when you see ads on the search page of Google,
and advertisers pay more for these spots. The content network, on
the other hand, contains ad spots on web pages like ours, and
advertisers spend less on these ads.

Type in one or more keywords
Lastly click search

Support: Page 12

On the left menu, click on “Contextual Targeting Tool”. Type in your
same search parameters and you will get a CPC that is a little more
realistic. This CPC is what we will use as a basis for our

determinations.
Because this shows us the content network CPC instead of the search
network CPC, we can be assured that we are a bit closer to the actual
CPC. I compared the CPC that the contextual tool shows to the CPC I
am actually receiving from Adsense and it is pretty close to 68%.
The Results
This is what you’ll see when you search for a term in the Google
Keyword Tool:

Competition:
This is a little bit misleading. The higher the competition the better!
This is the competition level for AdWords (the people who bid on
search terms). When this is higher, it means more people are bidding
on the keyword and you have a better chance of getting more traffic.
Global Monthly Searches:
This is pretty self-explanatory but it is the monthly searches globally.
If you don’t have a country selected, this will be the same as your
local monthly searches.


Support: Page 13

Local Monthly Searches:
These are the amount of monthly searches for the country you
selected. For example, I selected the United States, so these are the
amount of monthly searches in the US.
Approximate CPC (Search):
This also is a little bit misleading (as previously mentioned). This is
the estimated cost-per-click that advertisers are bidding for this
keyword. Remember though, you’ll typically only receive about 68%

of this.
Google Keyword Planner
Here is a look at the all-new Google Keyword Planner. It is pretty
similar to the Ad Groups portion of the Keyword Tool we looked at a
second ago.


Support: Page 14

Click on “Search for keyword and ad group ideas” and this is what
you’ll see:

You don’t need to include a landing page or product category. Simply
put your keyword in the “Your product or service” search box and it
will bring up the results.
It will default to the tab of Ad Group Ideas, but if you click Keyword
Ideas at the top, it will be similar to the old keyword tool.
If you are seeing certain words in the keywords you don’t like, simply
add that term in the Negative keywords under Targeting and it will not
show any keywords with that word.


Support: Page 15

What do I do with all this information?
Great question! So we have the information we need before we
proceed, but we need to know the criteria for moving to the next step.
Competition
CPC
Local Monthly

Searches
High
>$1.50
>500

These criteria are probably a bit different from what you’ve seen
before, and they are also different from anything I’ve ever taught!
Why the change?
You have probably seen a million times that your keyword should have
a CPC of $1.00 or more and local monthly searches of 1,000 or more.
This worked great a few years back, but isn’t necessary these days.
These criteria I just mentioned were back when people were building
micro-niche sites with 5 or 6 pages. You wanted to have the main
keyword your site was targeting to have a lot of searches and a decent
CPC.
You also wanted your main keyword to match your domain (exact
match domain) and you would rank higher. Any secondary keywords
on my site would likely rank lower than the same keywords on
someone else’s site if it was their main keyword and they had an EMD.



Support: Page 16

Because Things Change
Domain authority has become more prevalent in the recent past. This
means that your site isn’t only ranked for content and on-page
optimization but also the authority of your domain in Google’s eyes.
For example, if I have a 100 page authority site with high domain
authority, and another site is just created and we posted the same

quality article on each site – the 100 page authority site will rank
higher every time.
Now days, you can have secondary articles on your site that rank well
for keywords. It no longer matters if you have an EMD and it’s
actually something I no longer recommend. We’ll talk more about
domains in a bit.
We Need More Research
Please note that these criteria are only for us to be able to move onto
the next step and doesn’t mean that we should actually pick these
keywords. They may be good, but we need to delve in a little deeper
to be able to tell for sure.
If you haven’t yet, please install SEO Quake:
(). Type in a search term into Google: For
Example, “Lose 10 Pounds”.
Let’s get this over with quickly: I want you to forget everything you’ve
heard about the number of competing websites. It is completely
irrelevant to our search process. We care about the top 10 spots on

Support: Page 17

Google. Our goal is to be on page one for our selected search term, so
why should we worry about competing sites 10,000 spots back?
So, let’s keep focus on a manageable number of competition: 10. Our
goal is to beat out however many competing sites there are and land
on page one of Google for our search term.



Pictured above, with my fancy artwork, is what I believe to be the five
most important criteria to assess competition. Let’s take a look at all

five of these in more detail.

 Title: The most important thing to look for in the title is if your
exact search term shows up in the title. If you take a look at the
first result in Google, it says “Lose 10 Pounds…” Websites rank
better if they have the exact keyword match in the title.

Now, take a look at the third result. It is “Lost 10 Pounds…”
Although the title has a fairly close match, it is still not the exact
Title
URL
Description

Support: Page 18

match. Always make sure that the title for each one of your web
pages has the exact match of the keyword you are targeting.

 URL: Although this is becoming less of a valid screening item, I
still believe there is some merit to using it. In the past, the root
domain with the exact keyword match would rank better than if
the root domain was different from the keyword. i.e.
would rank better for the keyword
“lose 10 pounds” than


Google’s recent changes have been leaning towards domain
authority – meaning a page can still rank well for a keyword even
if it is not well optimized if the domain has credibility. I believe
there is little difference at this point in comparing a root domain

with a keyword match compared to domain authority without the
match, and we constantly see both ranking well in Google.

 Meta-Description: This is one of the most overlooked items
when screening for competition and even optimizing our own
websites. This is similar to the title in that you want to look for
the exact match of the keyword in the description.
Notice that none of the top three results have the exact keyword
match of “Lose 10 Pounds”. This, in conjunction with other
metrics passing, would be a good sign.


Support: Page 19

 Pagerank: This is what Google ranks individual web pages (not
websites) based off their credibility. The higher the rank (from 0
to 10) means typically the harder it will be to rank against this
particular page (all other things being equal).

I typically look for a Page Rank of 3 or below. Some keyword
research tools like SE Cockpit use a different metric: Moz Rank.
This is what SEO Moz uses for ranking web pages and domains.
Many people believe that Moz Rank is better than Page Rank
because Moz Rank measures to the tenth instead of a whole
number and also will rank the domain authority.

 Inbound Links: This is the last of the screening criteria and it
measures how many individual links all over the internet are
pointing back to this particular web page. If you click on this on
the SEO Quake toolbar, it will take you to where you can see the

individual links. I always look to see if the links are relevant
first. For example, if points to
, it is not a relevant backlink.

The number of backlinks has little meaning now – as Google’s
algorithm takes more into account the relevancy of each individual
link. I look for numbers below 50 and, if any higher, with non-relevant
backlinks.

Support: Page 20


Step 2 – Set Up In Style
The Domain Dillema
Choosing a Domain Name is the next step to dominating the Adsense
world. There are a couple choices you have when choosing a domain
names… Phrase Match vs. Branding. Exact match domains are a thing
of the past and you want to stay away from them.
Phrase Match
A phrase match domain is one that contains the entire keyword but
the keyword doesn’t make up the entire domain. An example for our
keyword of Atrial Fibrillation Symptoms would be a domain of
.
The only potential issue with this domain is that it is a bit long.
Sometimes this is unavoidable, especially with medical type websites.
Longer keywords can still rank well in Google, but if it is bugging you
then check out the other domain method below.
Branding
I prefer this method of choosing a domain name because it will often
times get you quite a bit of repeat traffic. The goal is that your

domain will rank high and be a memorable domain that people go back
to.
A well branded site I noticed in the heart niche was
. The site is pretty hideous as far as the

Support: Page 21

theme goes, but the branding is good and it’s a name I’ve
remembered throughout the entire keyword research process. This
means that other people would likely remember it as well and visit it
more often.
You really want to come up with a name that is memorable. It’s better
if the domain is directly related to the subject and keywords of your
site so people are associating the brand with your keywords.
In other words, you don’t want a domain like AFibbers.com to be a site
about unicorns. Just use common sense with it and you’ll get the hang
of it very quickly.
Domain Criteria
I only recommend using .com, .net, or .org domain names. Forget the
hype of any of the other domains like .info, .mobi, or .biz. Although
they are generally less expensive, they also will not perform as well as
the top three studs in that category.
There are some other criteria that I try to abide by when picking a
domain name. These are:
 Do not use more than one hyphen (-) in your domain name.
Preferably, I try not to use any but this isn’t always possible if
you have your eyes set on a particular domain.
 Use 3 words maximum in your domain name. If it’s a .com
domain, you can squeeze a fourth word in there but I would go
above that unless your competition is very weak.

 Don’t just go out and buy a domain off a whim. Make sure you
have researched it enough to know it is what you truly want.

×