Việt nam và Myanmar. Thị trường tăng trưởng mới tại Đông nam á


Thị trường tăng trưởng mới tại Đông Nam Á


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
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





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






Aparna Bharadwaj, Douglas Jackson, Vaishali Rastogi, và Tuomas Rinne

Thị trường tăng trưởng mới tại Đông Nam Á



Cải CáCh thể Chế


SứC mua



Việt Nam: Sự thịNh VượNg đaNg mở rộNg


myaNmar: Cơ hội rất tập truNg


The BosTon ConsulTing group 3







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ới dân số Cao 


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
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Nguồn: 

Lưu ý:

Biểu đồ 1 | Người tiêu dùng Việt Nam và Myanmar thuộc nhóm lạc quan nhất thế giới
Nguồn: 
Lưu ý: 



Biểu đồ 2 | Việt Nam và Myanmar có tỉ lệ dân số MAC tăng nhanh
43
54
45
49
60
58
69
66
78
92
96
100
80
60
40
20
0
9
24
40
18
41
60

69
71
69
93
95
Con cháu chúng tôi s có cu c s ng t t h n chúng tôi Th h chúng tôi s có cu c s ng t t h n th h cha ông
Nh t B n Nga Liên minh
Châu Âu
Brazil Thái Lan n In ônêsia M Vi t Nam Myanmar Trung Qu c
T
l % s
ng
i c h i
2012
Việt Nam
2020
Nghèo
Thu nhập trung bình
Thu nhập trung bình khá
Thu nhập khá
Thu nhập cao
Nghèo
Thu nhập trung bình
Thu nhập trung bình khá
Thu nhập khá
Thu nhập cao
Mức tăng MAC
hàng năm, 2012–2020 (%)
= Tổng số người
tiêu dùng nhóm MAC

Dân số, triệu người
Myanmar Inđonêsia Thái Lan
20,8
16,2
26,4
22,5
10,2
15,4
22,0
19,3
8,7
1,6
129,9
44,4
41,6
23,2
9,1
23,1
18,9
13,7
4,6
0,8
33,9
18,7
23,6
9,8
2,6
68,2
50,5
49,3

23,4
76,2
17,9
13,1
21,6
8,1
5,8
28,4
11,2
10,5
10,5
8,2
74
141
36
49
5
10
12
33
12,9 8,4
8,4 4,2
The BosTon ConsulTing group 5
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
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Nguồn:
Lưu ý:

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năm 2012 : $64
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năm 2012 : $110
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năm 2012 : $290
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6 ViệtNamVàmyaNmar
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
 







 







 


 




The BosTon ConsulTing group 7
 































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

Nguồn:
Lưu ý:
Biểu đồ 3 | Người tiêu dùng MAC ở Việt Nam đang mở rộng khắp cả nước
2012 2020
Hà Nội
Hà Nội
TP Hồ Chí Minh TP Hồ Chí Minh
Hơn 1 triệu Khách hàng MAC 250.000 tới 500.000 Khách hàng MAC
500.000 tới 1 triệu Khách hàng MAC Ít hơn 250.000 Khách hàng MAC
39 khu vực mà các doanh
nghiệp cần hiện diện để
phục vụ được một nửa
khách hàng MAC
73 khu vực mà các doanh
nghiệp cần hiện diện để
phục vụ được một nửa
khách hàng MAC
The BosTon ConsulTing group 9












 


• Thâm nhập thị trường trong hầu hết các ngành hàng đang tăng nhưng sẽ không đủ. 



• Các kênh bán hàng truyền thống vẫn duy trì song song ở một số ngành hàng, nhưng khách
hàng MAC ngày càng mua sắm nhiều hơn tại các cửa hàng thương mại hiện đại.


• Khách hàng MAC đang lan rộng nhanh chóng ra bên ngoài các thành phố lớn.


• Khi hoạt động kinh doanh phát triển, nhu cầu thực tiễn về nguồn nhân lực chất lượng cao
và tổ chức doanh nghiệp mạnh cũng tăng lên.

• Các công ty dịch vụ tài chính cần thúc đẩy việc sử dụng các sản phẩm của mình.










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


 



















The BosTon ConsulTing group 11












































Bà đánh giá như thế nào về triển
vọng kinh tế của Myanmar?

















Bà mô tả thế nào về cơ hội phát
triển cho các doanh nghiệp đầu
tư vào Myanmar?




12 ViệtNamVàmyaNmar








(tiếp tục)











Rủi ro trong hoạt động thương
mại ở Myanmar là gì thưa Bà?











Các tập đoàn đa quốc gia có tầm
nhìn và phát triển nhất đang làm
gì ở Myanmar?












Để thành công, các công ty đa
quốc gia cần phải biết gì về

Myanmar?












Bà có lời khuyên nào cho các tập
đoàn đa quốc gia muốn đầu tư
hoặc mở rộng vào Myanmar?











The BosTon ConsulTing group 13



• Ở hầu hết các loại mặt hàng, tăng trưởng đạt được qua việc thâm nhập sâu hơn vào thị
trường.

• Quy mô thị trường trung bình của Myanmar khiến việc hoạch địch sản phẩm mới dành
riêng cho thị trường này trở nên khó khăn. 


• Sức mua vẫn tập trung ở các bang Yangon, Mandalay và Ayeyawady. 


• Myanmar sẽ phát triển nhanh chóng khi người tiêu dùng tìm hiểu và sử dụng các sản
phẩm và dịch vụ mới.


Q
 












14 ViệtNamVàmyaNmar
Về tác giả

Aparna Bharadwajt

Douglas Jacksont

Vaishali Rastogit

Tuomas Rinnet

Lời Cám ơn




Trung tâm Nghiên cứu về Người Tiêu dùng và Khách hàng của BCG (CCCI)










Thông tin liên hệ

The BosTon ConsulTing group 15
16 ViệtNamVàmyaNmar
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

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

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
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
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
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



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
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