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Electronic Commerce
Welcome
Email:
Courseoutcomes
Understand electronic commerce concepts
Be able to analyze electronic commerce problems from
business, economic, and technology viewpoints
Are equipped with necessary technological foundations to
develop/maintain/improve electronic commerce solutions
Know how to plan and execute electronic commerce projects
Develop teamwork and presentation skills
Coursecontent(8weeks)
Week 1 (w39). Introduction to electronic commerce (Teacher)
Week 1 (w39). Electronic commerce environment (Teacher)
W40: OFF – Open discussion on E-learning (Q&A)
Week 2 (w41). Pricing issues (Teacher)
Week 3 (w42). Design principles (Teacher)
W43: Submit stage 1 of project
Week 4 (w43). Review stage 1, Digital marketing (Topic 1, 2)
Week 5 (w44). Security mechanisms & electronic payment (Topic 3,
4, 5)
Week 6 (w46). Other topics in e-commerce (Topic 6, 7)
Week 7 (w47). Project management and planning (Teacher)
W48-50-51: OFF – prepare for project
Week 8 (w52). Presentation & review
Grading
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No midterm exam
Presentation: 20%
Project: 30%
Final exam: 50%
• Around 50 multi-choice questions in 60’
• Additional writing questions maybe provided
• Open-book (NO laptop, phone, tablet)
• Missing any score => Fail the course
• 4 quizzes/surveys at classes for attendance check è missing
2 of 4 è fail the course
Project
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Developing an e-commerce system with
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Business & revenue model (business canvas model)
Implementation (web, mobile, framework)
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Survey (use Google form)
Demo
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About 5 students per group
Send group information to my email before October 4th
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Business plan (PDF)
Technical report (PDF)
Source code (git repo)
Details will be written at E-learning website
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Demo on the two last weeks
Time for each group: 20 to 25 minutes
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Web/mobile front end design
Using e-commerce framework or provided API (random)
Payment gateway
Grouping
Results
Deadline
Presentationtopic
• Topic 1. Digital advertising (Google, Facebook ads, Zalo ads,
etc.)
• Topic 2. SEO and measurement tools
• Topic 3. Security in e-commerce systems
• Topic 4. Blockchain & Bitcoin in e-commerce
• Topic 5. Electronic payment & wallet – Momo
• Topic 6. Third party shipping service – GHN
• Topic 7. E-commerce framework (woo-commerce, open cart ..)
• Topic 8. Others
Questions?
