ASM 1 Business Intelligence 1641 FPT Greenwich (Merit Super Sale)

Business processes
and decision making


TABLE OF CONTENTS
Task 1

Task 2

01

Data and software

01

Features of BI

Business processes

Decision making

02
02


BUSINESS PROCESS

- Process is a connected sequence of
actions to provide a service or
product
- Defined as a set of actions and

tasks to complete organization goals


BUSINESS PROCESS OF NETFLIX

1.

Login Process

2.

Upgrade Account Process

3.

Search Movie Process


Sign In Process


Upgrade Account Process


Seaching Process


Data and software
List the types of data

Structured Data






Tabular data that columns and rows
in a database.
Databases that hold tables in this
form are called relational databases.
The mathematical term “relation”
specifies to a formed set of data
held as a table.
In structured data, all row in a table
has the same set of columns.


Unstructured Data






Unstructured data is information that
either does not organize in a predefined manner or not have a predefined data model.
Unstructured information is a set of
text-heavy but may contain data such

as numbers, dates, and facts as well.
Videos, audio, and binary data files
might not have a specific structure.
They’re assigned to as unstructured
data


Unstructured Data




Semi-structured data is information
that doesn’t consist of Structured data
(relational database) but still has some
structure to it.
semi-structured data is a combination
of 2 formats Structured data and
Unstructured data


Data and software
Basic types of application software
Word processing software: Allows users to create,
edit a document.

MS Word, Word Pad, etc.

Spreadsheet Software: Allows users to create
documents and perform the calculation.

Excel, Lotus, etc.

Database software: Allows the user to store and
retrieve the various amount of data.

MS Access, MySQL, Oracle, SQL Server, etc.

Presentation Graphic Software: Allows users to
create a visual presentation.

MS power Point, Digital Dashboard

Multimedia Software: Allows the user to create the Real Player, Media Player, etc.
image, audio, video, etc.


Data and software
Advantages and Disadvantages
•

•

Can manage big data in real time, we may
need to make a split-second decision on
occasion
Application developers don't need to give time
and attention to lower-level processes and
execution

•

It helps to maintain the system in good
condition and detect viruses.

•

Developers can focus on their application
development

•

Operations team can review and graphically
represent their KPIs and other useful
information.

•

Costly

•

Some software is designed specifically for a
certain business, may not be compatible with
other generic software

•

Data Security: Unless system is totally
detached from an internet portal, the risk of a

security breach must always be considered
ahead of time.


Decision making
Decision making types
Operational
Decisions are often changed
based on external and internal
variables.
• Influence range: small
• Time durations: daily, weekly
and even months
• Decision maker: leader of a
group, junior manager
• Risk level: low
• Complexity: simple

Tactical
A corporation's medium-term
application of the directors'
broader strategy.
•
Time durations: several
months to 1-5 years
•
Decision maker: Officers
(CEO,CTO,COO…)
•
Risk level: medium

•
Complexity: Lesscomplexity

Strategic
Decisions that affect the
business's environment,
resources, and people
• Influence range: the whole
company
• Time durations: 5-10 years
or even more
• Decision maker: council of
share holders
• Risk level: High
• Complexity: complexity


Decision making
List decisions made for each level in the company


Activity diagrams to illustrate
decision making process


Operational decision


Tactical decision

Features Of BI Help to Make Operational n Tactical Decision
"What-If" Analysis


“What-if”
analysis using
past data to
predict the
potential
impacts

Drill-throughs-downs




Drilltroughs different
set of metrics
relevant to the KPI
they clicked
Drill-downs allow
the user to review
a specific metric in
detail.

Ranking Reports:




Easily view the
best – worst
statistic
Better
Understanding
User Search Intent
Identifying
Opportunities for
Future Content

Tool/Technique to do that
Using Tableau
Tell data stories with advanced data visualization

Executive Dashboards




Delivers relevant,
easily understood
real-time data to
business leaders
Easy-to-understand
KPIs and summary
information on a
regular, scheduled
basis.

Features Of BI Help to Make Operational n Tactical Decision
Data warehousing
 Comprise the data in raw
form, data from diverse
sources and apply new logic
to merge all of them.

Predictive Analytics
 Analyze current and historical data to
make accurate forecasts.
 Predicting fraudulent transactions,
determining a credit score,
forecasting market behavior

Tool/Technique to do that
AWS Redshift / SageMaker
 Easy-to-use predictions generated by ML models with data in queries, reports,
and dashboards.
 Fully managed petabytes-scale data warehouse


Strategic decision


THANKS FOR WATCHING