SOMETHING FOR NOTHING: An Introduction to Creative Commons

www.redmagma.com
SOMETHING
FOR NOTHING
An Introduction to Creative Commons
Tom Jarrett
Designer, Red Magma
O
NCE
UPON A
TIME
WHENEVER
SOMETHING
L
e
t
’
s

s
a
y

y
o
u

w
r
o
t
e

a

b
o
o
k
.
.
.
FOR OTHERS TO
IT WAS HARD
YOUR WORK WAS
300
YEARS AGO
COPYRIGHT
LEGISLATION WAS INTRODUCED
AS SOON AS YOU MADE
SOMETHING TANGIBLE
NO-ONE COULD COPY IT.
3
COPYRIGHT
RULED
FOR
CENTURIES
BUT THEN CAME THE
AND EVERYONE SAID:
COPYING STUFF IS SO EASY
IF I WANT IT
I’LL IT

AT FIRST THIS WAS VERY
ANNOYING
BUT THEN WE
REALISED BY
SHARING
CONTENT
MORE PEOPLE
WOULD SEE IT
MARKETERS RESPONDED TO DEMAND
AND BRANDS GAINED
ALL WE WANTED WAS
A BIT OF CREDIT
BUT THE
OLD LAWS
STILL SAID
NO
SHARING IS
PERMITTED
SO SOME OF
THE WORLD’S
MOST
RESPECT
ED LAWYERS GOT
TOGETHER
AND MADE THIS
c
INTO THIS
cc
NOW WHEREVER
YOU SEE THE SIGN

THE CONTENT
YOU CAN
SHARE
AS LONG
AS YOU GIVE
THE AUTHOR