SOCIAL, DIGITAL AND MOBILE IN ASIA

ASIA
SOCIAL, DIGITAL
AND MOBILE IN
NOVEMBER 2011
we are social
we are social
COUNTRIES COVERED IN THIS REPORT
BANGLADESH
BRUNEI
BHUTAN
CAMBODIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
SOUTH KOREA
LAOS
MACAU
MALAYSIA
MALDIVES
MONGOLIA
MYANMAR
NEPAL
PAKISTAN
PHILIPPINES
SINGAPORE
SRI LANKA
TAIWAN
THAILAND
VIETNAM

we are social
we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:

@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social
THE REGIONAL PICTURE
ASIA-WIDE DATA AND STATISTICS
we are social
3,715,000,O00
CURRENT POPULATION OF ASIA:
SOURCE: UN, JUNE 2011
we are social
53%
OF THE TOTAL
WORLD POPULATION
ASIAN COUNTRIES
ACCOUNT FOR
SOURCE: UN, JUNE 2011
we are social
58%
OF ITS POPULATION
LIVING IN RURAL AREAS
ASIA’S POPULATION IS STILL
MOSTLY RURAL, WITH AROUND
SOURCE: UN DATA, JUNE 2011

we are social
25%
OF PEOPLE LIVING IN ASIA
ARE BELOW THE AGE OF 15
SOURCE: UN DATA, JUNE 2011
we are social
74%
THE REGIONAL ASIAN PICTURE 
750,463,600 
2,767,417,932 
MOBILE SUBSCRIBERS
909,180,759 
INTERNET USERS
3,714,544,017 
ASIA’S TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
75%
24%
USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION
URBAN
42%
58%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
20%
we are social
909,000,000
INTERNET USERS ACROSS ASIA:

SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
we are social
24%
INTERNET PENETRATION
ACROSS ASIA IS ROUGHLY
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
we are social
INTERNET PENETRATION BY ASIAN COUNTRY
82%
79%
78%
72%
70%
69%
59%
50%
36%
34%
34%
32%
27%
24%
17%
12%
11%
9%
8%
8%
8%
4%

2%
1%
0%
SOUTH KOREA
BRUNEI
JAPAN
SINGAPORE
TAIWAN
HONG KONG
MALAYSIA
MACAU
CHINA
VIETNAM
MALDIVES
PHILIPPINES
THAILAND
[AVERAGE]
INDONESIA
MONGOLIA
PAKISTAN
SRI LANKA
LAOS
INDIA
BHUTAN
NEPAL
CAMBODIA
BANGLADESH
MYANMAR
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
GLOBAL!

AVERAGE!
we are social
44%
OF THE WORLD’S
INTERNET USERS
PEOPLE IN ASIA
ACCOUNT FOR
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
we are social
16.5 HOURS
PER MONTH USING THE INTERNET
WEB USERS IN ASIA SPEND AN AVERAGE OF
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social
$
89%
OF INTERNET USERS IN ASIA INTEND TO MAKE
ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social
$
65%
OF INTERNET USERS IN ASIA USE
ONLINE PRICE COMPARISON SERVICES
SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social
750,000,000
SOCIAL MEDIA USERS ACROSS ASIA:
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
we are social

GLOBAL!
AVERAGE!
SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY
55%
54%
52%
51%
42%
41%
40%
37%
36%
28%
20%
19%
19%
17%
9%
8%
8%
5%
5%
3% 3% 3%
2%
1%
BRUNEI
HONG KONG
SOUTH KOREA
SINGAPORE
TAIWAN

MALAYSIA
CHINA
MACAU
MALDIVES
PHILIPPINES
[AVERAGE]
JAPAN
THAILAND
INDONESIA
BHUTAN
MONGOLIA
VIETNAM
SRI LANKA
NEPAL
INDIA
PAKISTAN
CAMBODIA
LAOS
BANGLADESH
MYANMAR
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
N/A
we are social
LARGEST SOCIAL NETWORKS IN ASIA
SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
SINA
WEIBO
TENCENT
WEIBO
FACEBOOK

QZONE
250 M
172 M
536 M
310 M
we are social
3 TIMES
BIGGER THAN FACEBOOK
ACROSS ASIA
QZONE IS MORE THAN
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
we are social
THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA
SOURCE: GLOBAL WEB INDEX, JUNE 2011
RUSSIAMALAYSIA BRAZILPHILIPPINES
75 %
INDONESIA
75 %
68 %
64 % 64 %
we are social
81%
OF ASIA’S TOP BRANDS
USE SOCIAL MEDIA
SOURCE: BURSON MARSTELLER
we are social
2,767,417,932 
MOBILE SUBSCRIBERS ACROSS ASIA:
SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
we are social

THREE QUARTERS
OF ASIA’S POPULATION HAS A MOBILE PHONE
SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
we are social
MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY
SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
GLOBAL!
AVERAGE!
161%
158%
151%
147%
144%
113%
110%
109%
108%
107%
100%
94%
89%
88%
87%
76%
75%
71%
68%
61%
60%
57%

56%
42%
2%
MACAU
HONG KONG
VIETNAM
MALDIVES
SINGAPORE
MALAYSIA
TAIWAN
SOUTH KOREA
BRUNEI
THAILAND
JAPAN
PHILIPPINES
INDONESIA
MONGOLIA
SRI LANKA
CAMBODIA
[ASIAN AVERAGE]
INDIA
CHINA
PAKISTAN
LAOS
BHUTAN
BANGLADESH
NEPAL
MYANMAR