Branded Social Media Game :The developer guide

Twitter Back Channel : #BDgaming
Branded Flash Games :
Intro
Now Speaking : Cosmin Ghiuaru
ONLINE GAMING
Sta
Now Any Business Can Play
En
Flash Branded Games
Bo
Branded Flash Games :Credits Now Speaking : Cosmin Ghiuaru
CAST AND CREDITS
COSMIN GHIUARU |
GRANT KRAVITZ |
MICHAEL DRAGICH |
Interactive Solutions Architect
aka “Speedy”
Business Development Director
aka “Clyde”
Rich Media Solutions Architect
aka “Shadow”
Press StartBFG : Now Speaking : Grant Kravitz
INSERT COIN AND PRESS START
Who is BOSSdev
Our Experience
Where We Play
Branded Flash Games
What is ROI?
Press StartBFG : Now Speaking : Grant Kravitz
WHERE IN THE WORLD IS
Press StartBFG : Now Speaking : Grant Kravitz

WHAT IS A
“BRANDED FLASH
GAME”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
What is ROI?
Branded Flash Games
WHO ARE THE
PLAYERS?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
WHAT IS A
“CASUAL GAMER”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
NOT JUST FOR KIDS
Source: Ad Age ,Casual Games Info and Stats, March 26, 2008
Who Are The Players?BFG : Now Speaking : Grant Kravitz
FUN FOR A GIRL OR A BOY
What is ROI?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
SHALL WE PLAY A GAME?
Do You Share Games With Friends or Challenge Them to Beat Your
Score?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
A
+
FUN
Do Games Help Educate Kids?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
KID TESTED, NUMBERS APPROVED

How the Top 85 Food Brands Market to the Online Youth
Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing,
AdAge.com. July 19, 2006
Branded Flash Games
THE NEW
ARCADES
The New ArcadesBFG : Now Speaking : Michael Dragich
RICH MEDIA BANNER ADS
Leverages Existing Games
Reach Varied Audience
Increase Web Tra!c
Engage More Users
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
CASUAL GAME PORTALS
In Game Ads
Share
Game Health
Game Popularity
The New ArcadesBFG : Now Speaking : Michael Dragich
SOCIAL MEDIA NETWORKS
Leverage Facebook
Platform
In-Widget Game Play
Build Recurring Users
Desktop Distribution
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
MOBILE DEVICES
Mobile Link

Mobile Point
Relevant Quick Stats
Games are Going
Branded Flash Games
TOKENS OR
QUARTERS?
Tokens or
Quarters?
BFG : Now Speaking : Grant Kravitz
Branded Flash Game Expected
Source: Yankee Group
Tokens or
Quarters?
BFG : Now Speaking : Grant Kravitz
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
PLAY IT AGAIN, FLASH
Number of times particular games are played
Tokens or
Quarters?
BFG : Now Speaking : Grant Kravitz
SIMON SAYS SMILE
Do you have a positive opinion of companies that sponsor free
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Tokens or
Quarters?
BFG : Now Speaking : Grant Kravitz
MORE BUCK FOR YOUR CLICK
Would you purchase a product from a sponsor of a free game?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc