Designing for interaction - Interfaces for socializing

Daniel Burka
creative director at Digg
co-founder and designer of Pownce
partner at silverorange
Photo credit: Me
Designing for interaction
Interfaces for socializing
Daniel Burka
Creative director at Digg
Co-founder and designer of Pownce
Partner at silverorange
Photo credit:
Flickr user Ted Abbott
Encourage people
to participate
Challenge #1
Increase benefit
Go beyond altruistic motivations
Credit: Flickr user ‘inoxkrow’
Reduce the barrier to entry
Simplify registration and give a taste before you buy
Credit: Flickr user
‘notsogoodphotography’
Encourage positive
participation
Challenge #2
Personal profiles
Encourage trust, interest, connections

Credit: Flickr user ‘mrclean’
Focus on tension points
Copy and design can go a long way
Credit: Flickr user ‘sarahkim’
Gaming?
Allow for flexible
participation
Challenge #3
Adapt to different data
Volume and frequency
Credit: Flickr user ‘mattsabo17’
Novices and experts
Credit: Flickr user ‘urtica’
Follow trails
Don’t be afraid to adapt your interface
Credit: Flickr user ‘ seeks2dream’