Facebook inside out: Guide to building Facebook page

INSIDE UT
or @tijs
i
and facebook.com/tijsvrolix
I AM TIJS VROLIX
STRATEGIC PLANNER AT PROXIMITY BBDO
VISIT HTTP://PROX.TO/FARM
LET’S TALK
FACEBOOK
i logged in to facebook for the first time ever
ON 29 DECEMBER 2006
using someone else’s credentials
A BRIEF HISTORY
OF FACEBOOK
By Poj on Flickr
by harvard student mark zuckerberg
STARTED IN JANUARY 2004
called thefacebook.com back then
ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES
0
125
250
375
500
12/2004 12/2006 10/2007 01/2009 04/2009 09/2009 02/2010
active users (millions), source wikipedia
BY THE WAY
WHERE’S MARC?

By TweetWall Pro on Flickr
BY THE WAY
THERE’S MARC
By TweetWall Pro on Flickr
FAST FORWARD
TO TODAY
By Poj on Flickr
3 450 300
BELGIANS ON FACEBOOK
facebook.com/advertising
60
LIVE IN TURNHOUT, BELGIUM
between the ages of 18 and 24
FACEBOOK
for marketeers
Connect
Pages
Groups
Profiles
Ads
Beacon
API
Banner
Survey
Poll
Targeted
Platform
Application
Traffic
Word of mouth

Viral
Share
Like
Sponsored
Location
Open Graph
Fan
Games
Community Pages
Developer
Insights
Mobile
Graph API
Social Plugins
Lexicon
FACEBOOK PROFILES
FACEBOOK ADS
FACEBOOK GROUPS
FACEBOOK GROUPS
PAGES
community
FACEBOOK GROUPS
PAGES
CONFUSION
FACEBOOK GROUPS
community
PAGES