8 tips to increase edgerank and exposure for your facebook page

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8 Tips To Increase EdgeRank & Exposure For Your Facebook
Page Updates [Weekly Facebook Tips]
If you run a Facebook Page, you probably noticed that
there was a change in your reach since September
2012. T his is because Facebook revised how its
EdgeRank algorithm worked f or Pages, making it a little
more dif f icult to get your updates to your f ans.
Following is a quick run-down of the EdgeRank system
and what you can do to get your posts seen by as
many f ans as possible. No-one wants to be putting out
great content that isn’t seen, and best practices may
not be quite what you expect, so take a look!
Why Did EdgeRank Change?
Cynical Facebook Page managers will say this is
because Facebook wants you to pay f or exposure,
which is true. However, with many Facebook users
getting bombarded with updates f rom Pages instead of
updates f rom their f riends, this change has been welcomed by regular users. But, as a Facebook Page
manager, what you really need to know is how to get your posts seen. What can you do to improve your
EdgeRank?
Here’s some great ideas.
How Is EdgeRank Calculated?
EdgeRank is calculated per individual relationship as well as by determining a Page’s overall popularity.
This means that the more a person interacts with your page, the more they sill see f rom you, just as they
do f or f riends. Also, any post with a large amount of interaction will be more likely to be seen by others.
Ideally then, the best tactic is to increase interactions with your posts. However, since the EdgeRank
change, there are certain types of posts that both seem to rank better than others and are more likely to
cause interaction.

1. Ask Your Followers To Add Your Page To An Interest List
If your f ans add your page to an Interests list, then actively use their interests lists to browse Facebook
news f eed content, they are much more likely to see your posts. So, educate your f ans on the value of
Interests lists. It’s worth it!
If you need a little educating yourself , check out this post on creating
Friends and Interests lists. You can create Interest lists f rom the lef t hand
sidebar of the Facebook Home page, just under “Apps” and “Friends”.
2. Post Photos
Photo posts have a much higher engagement than any other type of post.
Text updates, links and videos f all f lat when compared to photos, not to
mention questions or platf orm posts.
Some page managers even recommend going so f ar as creating a
thumbnail of a video and posting a link to the video f rom the photo, rather
than posting the video itself . Another tip to remember if you want to post
a link is to paste the link f irst, close the preview of the link, then add a
photo bef ore posting.
It’s also worth creating several great photo albums, which will engage your audience f urther once a single
post has caught their attention.
If you don’t have any great photos ready, or you want to add captions, you can create f un images using
Memegenerator, ROLFBOT or Someecards. Try it f or yourself !
3. Be More Interesting
There are numerous ways to involve your audience in your page updates. The trick is deciding which
ones to try and analysing how well they worked later. We’ve previously covered many great ideas which
work equally well f or user engagement on Facebook pages and increasing the popularity of groups.
Some quick examples of how to make your Facebook page interesting include updates such as
competitions, inspirational quotes, asking questions and posting f ill-in-the-blank sentences. Also check
out Facebook’s own recommendations.
4. Post Less Of ten
You are f ighting against many other pages f or the attention of your f ans, so rather than spamming them
constantly, simply spend the time creating better content. Schedule your posts so they are not too

f requent, but always ensure they are quality posts. Another tactic is to create dif f erent content
specif ically f or each target audience and limit the post’s exposure to just those people.
5. Write More Text
It’s not conf irmed by Facebook, but
many page managers believe that
long posts which require users to
click “see more” will result in higher
EdgeRank. Whether or not this is
the case is uncertain, however your
f ans will appreciate the quality
content and this may result in more likes, comments and shares, which def initely will increase EdgeRank.
6. Time Your Posts Well
The timing of Facebook updates is important when considering EdgeRank. Your post will rank more highly
if your post is recently released, than if it is older.
Sadly, many pages will pump out updates during working hours, then go quiet f or the evening, whereas
users are generally working hard 9-5 and keen to engage on Facebook af ter about 7pm. So, make use of
Facebook’s scheduling tools and set your best post f or the day to run at about 7pm in the time zone
where you have the most f ans. Due to limited competition f rom other pages and users with some time up
their sleeves f or Facebook, you should see higher engagement levels f or this post.
7. Consider Paying For A Promotion Boost
When a post you’ve made is doing well, consider boosting that popularity with some paid promotion via
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Facebook. This may then reach users who haven’t recently been engaging with your posts.
8. Actively Promote Facebook Posts Elsewhere
Cross-promotion is great when it comes to social media. If a post is doing well on Facebook, let your
Twitter f ollowers know about it too. Don’t post the exact same thing on Twitter, rather you should say

“Come join the discussion on Facebook” instead. Wait until it’s already got a decent level of engagement
on Facebook bef ore you do this, though, or it may backf ire.
What do you do f or your Facebook page that works? Which posts see the most user interaction?
Angela Alcorn
Ange is an Internet Studies & Journalism graduate who spends way too much time messing
with social networks (see AngelaAlcorn.com or @smange). +